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Pleasure Pizza

pleasurepizzasc.com JSON

Says it is owned and operated by Derek Rupp

Sources & updates
How this name was decided

the site's published name — stated on pleasurepizzasc.com, abc.ca.gov

Last observed
Oct 20, 2026, 3:56 AM UTCFresh
Record last changed
Oct 20, 2026, 3:56 AM UTC
Observations
735
Sources read
27 of 27

Legal Entities & Relationships

Derek RuppSays it is owned and operated by
  • the site says so in its own words — “Pleasure Pizza East Side Eatery & The Original Pleasure Pizza 41st Ave. are owned and operated by Derek Rupp, Pleasure Point local and former Google Executive Chef.” — pleasurepizzasc.com
FIRST PEAK INC.Licensed operator of 1 of its locations
abc.ca.gov

Federal Awards

Partial collection — additional awards may not be included.

Award collection evidence

USAspending loans, grants and direct payments since FY2008. Contracts and subawards excluded. Reported loan value, subsidy, award amount and outlays are distinct; no original principal, forgiveness or current debt is inferred.

the core search for "FIRST PEAK INC." was bounded; the exact legal name was searched instead; searched under licence-proven operator FIRST PEAK INC.: 1 found

  • FIRST PEAK INC. Recipient · SANTA CRUZ, CA
    Address
    800 41ST AVE · SANTA CRUZ, CA, 95062 · USA
    Business types
    category business, small business
    Recipient ID
    31acce13-0f2f-fb08-e0fa-6e88d62466f5-R
    Recipient level
    R
    View recipient record
    Published by a third-party source · confirmed Oct 20, 2026, 3:56 AM UTC
    Observed via
    https://api.usaspending.gov/api/v2/recipient/31acce13-0f2f-fb08-e0fa-6e88d62466f5-R/ → licence-proven operator FIRST PEAK INC. on https://www.abc.ca.gov/wp-content/uploads/DailyExport-CSV.zip → https://www.abc.ca.gov/wp-content/uploads/DailyExport-CSV.zip
    About
    FIRST PEAK INC., the licensed operator of its premises
    Read from
    https://api.usaspending.gov
    Interpreted by rule
    federal-awards-v2
    Evidence ID
    usaspending-recipient:973e563ce488418fbc5bc526
    All published fields
    Source URL
    https://api.usaspending.gov/api/v2/recipient/31acce13-0f2f-fb08-e0fa-6e88d62466f5-R/
    Name
    FIRST PEAK INC.
    Address
    City
    SANTA CRUZ
    State
    CA
    Country
    USA
    Postal Code
    95062
    Address Line1
    800 41ST AVE
    Address Line2
    800 41ST AVE
    Recipient ID
    31acce13-0f2f-fb08-e0fa-6e88d62466f5-R
    Business Types
    category_business, small_business
    Recipient Level
    R
  • FIRST PEAK INC. Guaranteed/insured loan$135,000 loan value
    Agency
    Small Business Administration
    Award ID
    3180828403
    Assistance listing
    59.073
    Searched name
    FIRST PEAK INC.
    Reported loan value (USD)
    $135,000
    Reported subsidy cost (USD)
    $139,995

    TO AID SMALL BUSINESSES IN MAINTAINING WORK FORCE DURING COVID-19 PANDEMIC.

    View federal award
    Published by a third-party source · confirmed Oct 20, 2026, 3:56 AM UTC
    Observed via
    https://api.usaspending.gov/api/v2/search/spending_by_award/ → licence-proven operator FIRST PEAK INC. on https://www.abc.ca.gov/wp-content/uploads/DailyExport-CSV.zip → https://api.usaspending.gov/api/v2/recipient/31acce13-0f2f-fb08-e0fa-6e88d62466f5-R/ → https://www.abc.ca.gov/wp-content/uploads/DailyExport-CSV.zip
    About
    FIRST PEAK INC., the licensed operator of its premises
    Read from
    https://api.usaspending.gov
    Interpreted by rule
    federal-awards-v2
    Evidence ID
    usaspending:59bca3d51f7581866c2f8d1a
    All published fields
    Source URL
    https://www.usaspending.gov/award/ASST_NON_3180828403_073
    Group
    loans
    Award ID
    3180828403
    Award Type
    GUARANTEED/INSURED LOAN (F)
    Description
    TO AID SMALL BUSINESSES IN MAINTAINING WORK FORCE DURING COVID-19 PANDEMIC.
    Recipient ID
    31acce13-0f2f-fb08-e0fa-6e88d62466f5-R
    Recipient Name
    FIRST PEAK INC.
    Awarding Agency
    Small Business Administration
    Generated award ID
    ASST_NON_3180828403_073
    Queried Legal Name
    FIRST PEAK INC.
    Awarding Sub Agency
    Small Business Administration
    Reported loan value (USD)
    135,000
    Reported subsidy cost (USD)
    139,995
    Assistance listing
    59.073
2008States it has operated since
“SERVING THE CENTRAL COAST SINCE 2008.” — ns2.pleasurepizzasc.com

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A shared account is a relationship between the sites, not by itself a common owner.

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A shared account is a relationship between the sites, not by itself a common owner.

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A shared account is a relationship between the sites, not by itself a common owner.

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A shared account is a relationship between the sites, not by itself a common owner.

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A shared account is a relationship between the sites, not by itself a common owner.

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A shared account is a relationship between the sites, not by itself a common owner.

Record
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A shared account is a relationship between the sites, not by itself a common owner.

Record
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A shared account is a relationship between the sites, not by itself a common owner.

Record
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A shared account is a relationship between the sites, not by itself a common owner.

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A shared account is a relationship between the sites, not by itself a common owner.

Record
yorka2.com links the same apple app store app

A shared account is a relationship between the sites, not by itself a common owner.

Record
Relationship evidence

Identity revision 1, last changed

  • a declared affiliated site is a relationship the publisher states, not common ownership
  • a declared provider account (gift cards, hiring, ordering) is a service relationship, not an affiliation
  • a register party at the business's premises is a candidate operator until the Place and legal resolvers bind it
  • a licensed operator of the business's premises operates those locations; it is not thereby the brand's owner
  • an employer a job board names on the openings posts them; it is not thereby the owner or the operator
  • an app's store seller or developer publishes the app; neither is thereby the restaurant's owner
  • a menu that names a producer names it; it is not a supply contract, a volume or an exclusivity
  • a mail or DMARC service domain in DNS is a technical service relationship, not an affiliation
  • a group the site says it is part of is a public affiliation; the equity chain and buying rights are separate questions
  • an organization that posts the openings, sells the app or holds a program account shares services with the business; that is not affiliation or ownership
  • a supplier or charitable partner the site's own page names and links is the publisher's statement; it is not a contract, a volume, an exclusivity or a gift amount
  • Published namePleasure Pizza
    Published by the company · confirmed Oct 20, 2026, 3:55 AM UTC
    Observed via
    https://www.pleasurepizzasc.com/ → declared og:site_name
    First observed
    Oct 20, 2026, 3:55 AM UTC
    Read from
    https://www.pleasurepizzasc.com
  • Declared languageen-US
    Published by the company · confirmed Oct 20, 2026, 3:55 AM UTC
    Observed via
    https://www.pleasurepizzasc.com
    First observed
    Oct 20, 2026, 3:55 AM UTC
    Read from
    https://www.pleasurepizzasc.com
  • Canonical URLhttps://www.pleasurepizzasc.com/
    Published by the company · confirmed Oct 20, 2026, 3:55 AM UTC
    Observed via
    https://www.pleasurepizzasc.com
    First observed
    Oct 20, 2026, 3:55 AM UTC
    Read from
    https://www.pleasurepizzasc.com
  • CANNACRUZ

    CANNACRUZ

    https://cannacruz.com

    About a party this site's own evidence does not bind to the business

    Published by the company · confirmed Oct 20, 2026, 3:55 AM UTC
    Observed via
    https://ns2.pleasurepizzasc.com
    First observed
    Oct 20, 2026, 3:55 AM UTC
    About
    a party this site's own evidence does not bind to the business
    Read from
    https://ns2.pleasurepizzasc.com

Toast, Inc. is identified as the seller and developer of Toast - Local Restaurants's official iOS application.

Pleasure Pizza Employees & Ownership

The latest people collection is incomplete. Previously confirmed people remain available with their original dates.

DEREK STANLEY RUPPowner

Roles

  • As printed The Original Pleasure Pizza is owned and operated by Derek Rupp, Pleasure Point local and former Google Executive Chef.
    Published by the company · confirmed Oct 20, 2026, 3:55 AM UTC
    Observed via
    https://www.pleasurepizzasc.com/pleasure-point/about/ → Published person (named with a role or their own mailbox on the site)
  • Also named Derek Rupp
    Source not recorded
Stated by 3 sources
Published by the company · confirmed Oct 20, 2026, 3:56 AM UTC
First observed
Oct 20, 2026, 3:55 AM UTC
Pleasure Pointowner
  • As printed The Original Pleasure Pizza is owned and operated by Derek Rupp, Pleasure Point local and former Google Executive Chef.
    Published by the company · confirmed Oct 20, 2026, 3:55 AM UTC
    Observed via
    https://www.pleasurepizzasc.com/pleasure-point/about/ → Published person (named with a role or their own mailbox on the site)
Stated by 1 source
Published by the company · confirmed Oct 20, 2026, 3:55 AM UTC
First observed
Oct 20, 2026, 3:55 AM UTC

Job Postings

  • Hiring statusno open role: no careers page or job board found; LinkedIn Jobs not searched: the site links no LinkedIn company of its own to read postings by; Indeed and ZipRecruiter not searched
    Derived from observations

Contact Information

Phones

831.475.4999

Give us a call at 831.475.4999.

Directly observed · confirmed Oct 20, 2026, 3:55 AM UTC
Observed via
https://www.pleasurepizzasc.com/delivery/ → printed in page text, not marked up
First observed
Oct 20, 2026, 3:55 AM UTC

831-431-6058

831-431-6058

Published by the company · confirmed Oct 20, 2026, 3:56 AM UTC
Observed via
https://www.pleasurepizzasc.com/about/
First observed
Oct 20, 2026, 3:56 AM UTC

831-600-7859

831-600-7859

Published by the company · confirmed Oct 20, 2026, 3:56 AM UTC
Observed via
https://www.pleasurepizzasc.com/downtown/about/
First observed
Oct 20, 2026, 3:56 AM UTC

831-475-4002

831-475-4002

Published by the company · confirmed Oct 20, 2026, 3:56 AM UTC
Observed via
https://www.pleasurepizzasc.com/pleasure-point/about/
First observed
Oct 20, 2026, 3:56 AM UTC

475.475.4002

Give us a call at 831.475.475.4002.

Directly observed · confirmed Oct 20, 2026, 3:55 AM UTC
Observed via
https://www.pleasurepizzasc.com/pleasure-point/delivery/ → printed in page text, not marked up
First observed
Oct 20, 2026, 3:55 AM UTC

Locations

Where is Pleasure Pizza located?

1 known location

Loading location map…
  • East Side Eatery800 41st Avenue, Santa Cruz, CA, 95062, US
Location evidence

The latest location collection is incomplete.

View location data

Menu & Online Ordering

Menu at East Side Eatery

What is on Pleasure Pizza's menu?

42 menu items, including Sante Adarius Animal Dance Party, TDNE Psychic Advisor DIPA and Alavarado Street Mai Tai IPA.

How can I order online from Pleasure Pizza?

Order online through Toast.

What are Pleasure Pizza's online ordering prices?

Online ordering prices: Oakland United Paradise Found POG Sour Ale: USD 8.75 on Toast, BEER; N/A Fieldwork American Pils (12 oz): USD 6.00 on Toast, BEER.

Menu & price evidenceSources
  • Channel prices at East Side Eatery, 800 41st Avenue

    East Side Eatery, 800 41st Avenue · the accepted location carrying the most storefront identities (2), with 1 of 27 platform menus read

    Toast: 42 items (23 priced)

    • Toastmenu read · 1/1 locations
    • Grubhubsearched, not found · 0/1 locations
    • Uber Eatssearched, not found · 0/1 locations
    • DoorDashnot declared · 0/1 locations
    • ChowNownot declared · 0/1 locations
    • Olonot declared · 0/1 locations
    • SkyTabnot declared · 0/1 locations
    • Clovernot declared · 0/1 locations
    • Slicenot declared · 0/1 locations
    • KwickMenunot declared · 0/1 locations
    • Restolabs (onlineordering.io)not declared · 0/1 locations
    • CHOMPnot declared · 0/1 locations
    • OrderSave (Owner.com)not declared · 0/1 locations
    • SpotOnnot declared · 0/1 locations
    • TouchBistronot declared · 0/1 locations
    • Square Onlinenot declared · 0/1 locations
    • MenuSifunot declared · 0/1 locations
    • Menufynot declared · 0/1 locations
    • Dylishnot declared · 0/1 locations
    • getsaucenot declared · 0/1 locations
    • DoorDash Storefront (order.online)not declared · 0/1 locations
    • SpotHoppersearched, not found · 0/1 locations
    • ezCaternot declared · 0/1 locations
    • OpenTablenot declared · 0/1 locations

    One representative location per record: the accepted location carrying the most channel menus. Channel menus come from each provider's own store object for that store; prices are as each channel lists them, in the channel's currency; comparisons are projected from the resolved catalog -- one row per dish, portion-aware identity, prices kept as scoped offers -- and a pair the policy refuses is counted and explained rather than dropped.

    Derived from observations · confirmed Oct 20, 2026, 3:56 AM UTC
    Observed via
    channel menus read for this location: toast
    Interpreted by rule
    channel-pricing/1
    Evidence ID
    channel-pricing:b3c9a396cb509c913656c0b5

Resolved for East Side Eatery. 42 dishes across 1 surface; the first 12 are shown here.

No baseline is claimed — no publisher menu was read for this location, so no baseline is claimed; the prices below are shown per surface and not compared.

BEER

Can Beer

Oakland United Paradise Found POG Sour AleToast$8.75
Can Beer
N/A Fieldwork American Pils12 ozToast$6.00
Can Beer
Finish Long Drink BlackToast$5.50
Can Beer
Finish Long Drink BlueToast$5.50
Can Beer

Draft List

Fogbelt Brewing Co. Red Tail Ale Amber Aleno price observed on any surface
Toast not listed on this surface
Draft List
Sante Adarius Animal Dance Partyno price observed on any surface
Toast not listed on this surface
Draft List
TDNE Psychic Advisor DIPAno price observed on any surface
Toast not listed on this surface
Draft List
Alavarado Street Mai Tai IPAno price observed on any surface
Toast not listed on this surface
Draft List
SC Mountain Brewing Swift Street Amberno price observed on any surface
Toast not listed on this surface
Draft List
Smog City Citrus Blonde Aleno price observed on any surface
Toast not listed on this surface
Draft List
Barrel House Sunny Daze Blonde Aleno price observed on any surface
Toast not listed on this surface
Draft List
Barebottle Steinholder Valve Oktober-Festbierno price observed on any surface
Toast not listed on this surface
Draft List

Apps, Loyalty & Guest Technology

Toast - Local Restaurants app icon

Toast - Local Restaurants

Does Pleasure Pizza have a mobile app?

Official apps on iOS. Store updates: iOS: October 19, 2026.

View apps, provider accounts and technical evidence

Website & Digital Technology

What powers Pleasure Pizza's website?

Appears to use WordPress with PHP and MySQL.

Who manages Pleasure Pizza's domain and DNS?

pleasurepizzasc.com was first registered on January 14, 2010. Its registrar is GoDaddy.com, LLC.

What web infrastructure does Pleasure Pizza use?

Observed network edge: Cloudflare. Protocols: TLS 1.3, HTTP/2 and HTTP/3.

How is Pleasure Pizza's website secured?

HTTPS certificate: Google Trust Services, expires January 2, 2027. The nosniff security header is enabled.

Does Pleasure Pizza use DNSSEC?

DNSSEC was not enabled when observed.

What analytics does Pleasure Pizza use?

Pleasure Pizza's website uses Google Analytics 4 (GA4).

View technology, DNS, network and security evidence

Email & Mail Infrastructure

Does Pleasure Pizza publish SPF and DMARC?

SPF is configured with a hard fail (-all). DMARC requests neither quarantine nor rejection (p=none).

View mail records and evidence

More website details

Publisher files

Nothing observed in this category.

Feeds

  • RSS feed https://www.pleasurepizzasc.com/feed/ · 1 items in feed · Latest Jun 8, 2019
    Oldest post
    Jun 8, 2019
    Newest post
    Jun 8, 2019
    Open feed
    Published by the company · confirmed Jun 8, 2019, 1:48 AM UTC
    Observed via
    https://www.pleasurepizzasc.com/feed/
    First observed
    Jun 8, 2019, 1:48 AM UTC
    Read from
    https://www.pleasurepizzasc.com
    All published fields
    Feed URL
    https://www.pleasurepizzasc.com/feed/
    Items in feed
    1
    Format
    rss
    Newest post
    2019-06-08T01:48:08Z
    Oldest post
    2019-06-08T01:48:08Z
  • RSS feed https://www.pleasurepizzasc.com/comments/feed/ · 0 items in feed
    Open feed
    Published by the company
    Observed via
    https://www.pleasurepizzasc.com/comments/feed/
    Read from
    https://www.pleasurepizzasc.com
    All published fields
    Feed URL
    https://www.pleasurepizzasc.com/comments/feed/
    Items in feed
    0
    Format
    rss
  • Hello world! Jun 8, 2019

    ppadmin · Uncategorized

    \n Welcome to WordPress. This is your first post. Edit or delete it, then start writing! \n The post Hello world! appeared first on Pleasure Pizza.

    Read published post
    Published by the company · confirmed Jun 8, 2019, 1:48 AM UTC
    Observed via
    https://www.pleasurepizzasc.com/feed/
    First observed
    Jun 8, 2019, 1:48 AM UTC
    Read from
    https://www.pleasurepizzasc.com
    All published fields
    Source URL
    https://www.pleasurepizzasc.com/hello-world/
    Title
    Hello world!
    Author
    ppadmin
    Summary
    \n Welcome to WordPress. This is your first post. Edit or delete it, then start writing! \n The post Hello world! appeared first on Pleasure Pizza.
    Categories
    Uncategorized
    Published
    2019-06-08T01:48:08Z

GitHub

Nothing observed in this category.

Additional site intelligence

Useful site-graph evidence is available on demand instead of being pre-rendered into every company profile.