Close CRMClose CRM Integration

Know which website visitors are ready for sales.

Lumitra Visitor Intelligence analyzes every website session and turns visitor behavior into sales-ready context for your Close CRM.

Your reps get the full visitor story — buying signals, friction points, and recommended actions — before the first outreach.

10:23 AMMaria Alvarez

Maria arrived from a LinkedIn campaign and went straight to pricing. She toggled between Enterprise and Growth tiers 4 times, spent 90 seconds on API rate limits, then downloaded the integration guide before submitting a demo request with her work email.

4 sessions · 12 days92 engagementHigh intentDemo Request
Synced to Close

Lead created for Northwind Logistics. Contact: Maria Alvarez, VP Operations. Notes include full session narrative, buying signals, and pricing-page behavior.

Why Close customers use Lumitra.

Your website visitors are telling you what they want. Lumitra listens and sends the intelligence to Close so your team can act.

Identify high-intent visitors and the companies behind them

Detect buying signals across sessions — pricing visits, comparisons, return behavior

Enrich target companies with industry, headcount, revenue, and tech stack

Discover contacts matching your ICP with confidence scores

Webhook-driven agents that spin up automatically when Close events fire

Full CRM admin — configure custom fields, manage pipelines, inspect schemas, CRUD any object

Not just a pageview. The full story.

Most analytics tools show you “visited pricing page 3 times.” Lumitra shows you the complete visitor journey with context your sales team can actually use.

MA
Maria Alvarez
VP Operations · Northwind Logistics
92 engagementHigh intentDemo Request
SourceLinkedIn Campaign
Sessions4 over 12 days
Buying signalPricing 6x, API docs, integration guide
FrictionHesitated on "monthly volume" field
4 sessions over 12 days
Key Findings
  • Identity resolution: 3 anonymous sessions retroactively linked
  • Demo request submitted — ready for sales outreach
Friction Points
  • Hesitated 45 seconds on "expected monthly volume" field
Synced to Close

Lead created for Northwind Logistics. Contact: Maria Alvarez, VP Operations. Session narrative, buying signals, and friction points attached as notes.

Import companies. Enrich and sync to Close.

Import a list of target companies by CSV. Lumitra enriches each one with firmographic data, discovers contacts matching your ICP, and matches them to leads in Close by domain.

Each company gets enriched with industry, employee count, revenue, tech stack, and location. Contacts are ranked by fit with confidence scores and synced back to Close.

N
Northwind Logistics
Last enriched Apr 22, 2026
Run Agent

Logistics & Supply Chain · 250 employees · Founded 2012 · $50M–$100M

Domainnorthwindlogistics.comPhone(503) 555-0142AddressPortland, OR
LinkedInApolloClose ↗
SalesforceZendeskSlackAWSSegment

Discovered Contacts

Maria AlvarezprimaryIn CRM ↗
m.alvarez@northwind.comVP OperationsVP94% confidence
David ParksecondaryNot in CRM
d.park@northwind.comDirector of ITDirector87% confidence
Sarah KimNot in CRM
s.kim@northwind.comHead of ProcurementManager72% confidence
Linked to Close lead automatically

AI agents that work inside Close.

Lumitra agents connect to Close via OAuth and operate directly on your CRM data — searching leads, creating contacts, enrolling sequences, sending emails, and reacting to webhook events.

Every CRM write goes through a two-phase commit: the agent prepares the mutation, you approve it, then it executes. Nothing touches your CRM without your sign-off.

Outbound BDRsess_a3f1
Completed
Outbound BDR · 10:23 AM

Found Northwind Logistics in Close. Preparing to create contact for Maria Alvarez with session context.

Approval Required
Outbound BDR wants to create a contact in Close
Create contact: Maria Alvarez (VP Operations) on Northwind Logistics
✓ Approved by Kevin
close.commit_mutationContact created successfully
Outbound BDR · 10:24 AM

Done. Created Maria Alvarez as a contact on the Northwind Logistics lead in Close with a note containing her session narrative and buying signals.

Script tag to sales context. One afternoon.

No engineering team required. No configuration period. No “let data accumulate for 2 weeks.”

Install the script tag, connect Close via OAuth, and your first daily brief arrives tomorrow morning with every visitor session analyzed.

5 steps to sales intelligence
1
Install Lumitra
One script tag on your website. Five minutes.
2
Connect Close
OAuth integration in your Lumitra dashboard. Integrations → Close → Grant access.
3
Visitors start flowing
Lumitra begins analyzing every session — who visited, what they looked at, and how engaged they are.
4
Intelligence lands in Close
Leads, contacts, and session context appear in Close automatically. No manual data entry.
5
Reps reach out with context
Your team sees the full visitor story before the first call. No more cold outreach to warm leads.

Close customers get 3 months free.

Start seeing who is on your website and send the intelligence straight to Close. No credit card required to start.

Use coupon code CLOSE3FREE at checkout.

Start Free
Close Customer Perk
3 months
of Lumitra Visitor Intelligence, free
Coupon code
CLOSE3FREE

Enter at checkout. Applies to any plan.

Turn website visitors into Close leads.

Drop one script tag today. Connect Close in 2 minutes. Get your first daily brief tomorrow morning.