Hook Burger
Brent Reichard got his first job at 16 years old at the original Habit in Goleta, California. Four years later, he bought it with his brother and his love…
Legal entity Hook Burger Restaurant Group LLC
Sources & updates
How this name was decided
the site's published name — stated on hookburger.com, abc.ca.gov, instagram.com
Legal entity: the legal name two or more of the site's surfaces print
Profile sources
- Facebookdeclared on hookburger.com
- Instagramdeclared on hookburger.com
- Xdeclared on hookburger.com
- Last observed
- Sep 30, 2026, 5:41 AM UTCRecent
- Record last changed
- Sep 30, 2026, 5:41 AM UTC
- Observations
- 5,587
- Sources read
- 26 of 26
Legal Entities & Relationships
HOOK BURGER RESTAURANT GROUP LLCLicensed operator of 4 of its locations
What other sites’ records say
Relationship evidence
Identity revision 1, last changed
- a declared affiliated site is a relationship the publisher states, not common ownership
- a declared provider account (gift cards, hiring, ordering) is a service relationship, not an affiliation
- a register party at the business's premises is a candidate operator until the Place and legal resolvers bind it
- a licensed operator of the business's premises operates those locations; it is not thereby the brand's owner
- an employer a job board names on the openings posts them; it is not thereby the owner or the operator
- an app's store seller or developer publishes the app; neither is thereby the restaurant's owner
- a menu that names a producer names it; it is not a supply contract, a volume or an exclusivity
- a mail or DMARC service domain in DNS is a technical service relationship, not an affiliation
- a group the site says it is part of is a public affiliation; the equity chain and buying rights are separate questions
- an organization that posts the openings, sells the app or holds a program account shares services with the business; that is not affiliation or ownership
- Published nameHook Burger
Published by the company · confirmed Sep 30, 2026, 5:39 AM UTC
- Observed via
- http://hookburger.com → declared Organization name
- First observed
- Sep 30, 2026, 5:39 AM UTC
- Read from
- http://hookburger.com
- Published descriptionBrent Reichard got his first job at 16 years old at the original Habit in Goleta, California. Four years later, he bought it with his brother and his love…
Published by the company · confirmed Sep 30, 2026, 5:39 AM UTC
- Observed via
- https://hookburger.com/
- First observed
- Sep 30, 2026, 5:39 AM UTC
- Read from
- https://hookburger.com
- Declared languageen
Published by the company · confirmed Sep 30, 2026, 5:39 AM UTC
- Observed via
- https://hookburger.com/
- First observed
- Sep 30, 2026, 5:39 AM UTC
- Read from
- https://hookburger.com
- Canonical URLhttps://hookburger.com/
Published by the company · confirmed Sep 30, 2026, 5:39 AM UTC
- Observed via
- https://hookburger.com/
- First observed
- Sep 30, 2026, 5:39 AM UTC
- Read from
- https://hookburger.com
- Copyright line© Hook Burger, Inc
Directly observed · confirmed Sep 30, 2026, 5:39 AM UTC
- Observed via
- https://hookburger.com/
- First observed
- Sep 30, 2026, 5:39 AM UTC
- Read from
- https://hookburger.com
- Self-designated entityHook Burger Restaurant Group LLC
Directly observed · confirmed Sep 30, 2026, 5:39 AM UTC
- Observed via
- https://hookburger.com/privacy-policy/
- First observed
- Sep 30, 2026, 5:39 AM UTC
- Read from
- https://hookburger.com
- Legal nameHook Burger Restaurant Group LLC
Published by the company · confirmed Sep 30, 2026, 5:39 AM UTC
- Observed via
- https://hookburger.com/privacy-policy/ (defined-terms clause) → https://hookburger.com/privacy-policy/ (meta description)
- First observed
- Sep 30, 2026, 5:39 AM UTC
- Read from
- https://hookburger.com
- Hook Burger
Hook Burger
Published by the company · confirmed Sep 30, 2026, 5:39 AM UTC
- Observed via
- http://hookburger.com
- First observed
- Sep 30, 2026, 5:39 AM UTC
- Read from
- http://hookburger.com
Published by the company · confirmed Sep 30, 2026, 5:39 AM UTC
- Observed via
- https://hookburger.com/
- Read from
- https://hookburger.com
Trademarks
HOOK BURGER REGISTERED AND RENEWED · Serial 86627050
- Registration
- 4897741
- Filed
- May 12, 2015
- Registered
- Feb 9, 2016
- Classes
- IC 043
Goods & services
IC 043: Bar services; Restaurant services; Take-out restaurant services.
View trademark recordOwners as filed
- Hook Burger, LLC (ORIGINAL REGISTRANT)
- HOOK BURGER RESTAURANT GROUP LLC (SUBSEQUENT OWNER AFTER REGISTRATION)
USPTO record names this owner; current ownership is not inferred from historical owner entries.
Published by a third-party source · confirmed Sep 30, 2026, 5:41 AM UTC
- Observed via
- https://tmsearch.uspto.gov/prod-v1-0-0/tmsearch → self-named as Hook Burger Restaurant Group LLC on https://hookburger.com/privacy-policy/ → self-named as Hook Burger Restaurant Group LLC on https://www.abc.ca.gov/wp-content/uploads/DailyExport-CSV.zip
- About
- Hook Burger Restaurant Group LLC, the legal entity the site names itself as
- Read from
- https://tmsearch.uspto.gov
- Interpreted by rule
- trademarks-v2
- Evidence ID
- uspto:54421a23e4fd602b81af7c0c
All published fields
- Live mark
- Yes
- Owners as filed
- City
- Santa Barbara
- Name
- Hook Burger, LLC
- Role
- ORIGINAL REGISTRANT
- Region
- CALIFORNIA 93105, UNITED STATES
- Entity Type
- LIMITED LIABILITY COMPANY
- As Published
- Hook Burger, LLC (LIMITED LIABILITY COMPANY; CALIFORNIA, USA)
- Citizenship
- CALIFORNIA, USA
- City
- RANCHO SANTA MARGARITA
- Name
- HOOK BURGER RESTAURANT GROUP LLC
- Role
- SUBSEQUENT OWNER AFTER REGISTRATION
- Region
- California 92688, UNITED STATES
- Entity Type
- LIMITED LIABILITY COMPANY
- As Published
- HOOK BURGER RESTAURANT GROUP LLC (LIMITED LIABILITY COMPANY; CALIFORNIA, USA)
- Citizenship
- CALIFORNIA, USA
- Status
- REGISTERED AND RENEWED
- Wordmark
- HOOK BURGER
- Filed Date
- 2015-05-12
- Mark Types
- SERVICE MARK
- Us Classes
- 100 101.
- Registered
- Yes
- Status Code
- 800
- Serial Number
- 86627050
- Ownership scope
- USPTO record names this owner; current ownership is not inferred from historical owner entries.
- First Use Any Date
- 2011-08-04
- Goods And Services
- IC 043: Bar services; Restaurant services; Take-out restaurant services.
- Queried Legal Name
- Hook Burger Restaurant Group LLC
- Registration Date
- 2016-02-09
- Registration Number
- 4897741
- First Use Commerce Date
- 2011-08-04
- International Classes
- IC 043
- Matching Owner Entries
- HOOK BURGER RESTAURANT GROUP LLC (LIMITED LIABILITY COMPANY; CALIFORNIA, USA)
HOOK BURGER REGISTERED AND RENEWED · Serial 86627070
- Registration
- 4897742
- Filed
- May 12, 2015
- Registered
- Feb 9, 2016
- Classes
- IC 043
Goods & services
IC 043: Bar services; Restaurant services; Take-out restaurant services.
View trademark recordOwners as filed
- Hook Burger, LLC. (ORIGINAL REGISTRANT)
- HOOK BURGER RESTAURANT GROUP LLC (SUBSEQUENT OWNER AFTER REGISTRATION)
USPTO record names this owner; current ownership is not inferred from historical owner entries.
Published by a third-party source · confirmed Sep 30, 2026, 5:41 AM UTC
- Observed via
- https://tmsearch.uspto.gov/prod-v1-0-0/tmsearch → self-named as Hook Burger Restaurant Group LLC on https://hookburger.com/privacy-policy/ → self-named as Hook Burger Restaurant Group LLC on https://www.abc.ca.gov/wp-content/uploads/DailyExport-CSV.zip
- About
- Hook Burger Restaurant Group LLC, the legal entity the site names itself as
- Read from
- https://tmsearch.uspto.gov
- Interpreted by rule
- trademarks-v2
- Evidence ID
- uspto:2ba73e0e45ebd82504efdc44
All published fields
- Live mark
- Yes
- Owners as filed
- City
- Santa Barbara
- Name
- Hook Burger, LLC.
- Role
- ORIGINAL REGISTRANT
- Region
- CALIFORNIA 93105, UNITED STATES
- Entity Type
- LIMITED LIABILITY COMPANY
- As Published
- Hook Burger, LLC. (LIMITED LIABILITY COMPANY; CALIFORNIA, USA)
- Citizenship
- CALIFORNIA, USA
- City
- RANCHO SANTA MARGARITA
- Name
- HOOK BURGER RESTAURANT GROUP LLC
- Role
- SUBSEQUENT OWNER AFTER REGISTRATION
- Region
- California 92688, UNITED STATES
- Entity Type
- LIMITED LIABILITY COMPANY
- As Published
- HOOK BURGER RESTAURANT GROUP LLC (LIMITED LIABILITY COMPANY; CALIFORNIA, USA)
- Citizenship
- CALIFORNIA, USA
- Status
- REGISTERED AND RENEWED
- Wordmark
- HOOK BURGER
- Filed Date
- 2015-05-12
- Mark Types
- SERVICE MARK
- Us Classes
- 100 101.
- Registered
- Yes
- Status Code
- 800
- Serial Number
- 86627070
- Ownership scope
- USPTO record names this owner; current ownership is not inferred from historical owner entries.
- First Use Any Date
- 2011-08-04
- Goods And Services
- IC 043: Bar services; Restaurant services; Take-out restaurant services.
- Queried Legal Name
- Hook Burger Restaurant Group LLC
- Registration Date
- 2016-02-09
- Registration Number
- 4897742
- First Use Commerce Date
- 2011-08-04
- International Classes
- IC 043
- Matching Owner Entries
- HOOK BURGER RESTAURANT GROUP LLC (LIMITED LIABILITY COMPANY; CALIFORNIA, USA)
What legal entity is associated with Hook Burger's app?
Toast, Inc. is identified as the seller and developer of Toast - Local Restaurants's official iOS application.
Job Postings
- Careers page publishedhttps://hookburger.com/employment/
Directly observed · confirmed Sep 30, 2026, 5:39 AM UTC
- Observed via
- https://hookburger.com/employment/ → read — no schema.org JobPosting declared on it, and no ATS board observed in this run
- First observed
- Sep 30, 2026, 5:39 AM UTC
- Read from
- https://hookburger.com
Contact Information
donations@hookburger.com
- Observed via
- https://hookburger.com/fundraising/
- First observed
- Sep 30, 2026, 5:39 AM UTC
HBComments@hookburger.com
Right to Delete Your Personal Information . If we have collected or maintained Personal Information about you, you may request that we delete all or certain elements of your Personal Information by se
- Observed via
- https://hookburger.com/privacy-policy/
- First observed
- Sep 30, 2026, 5:39 AM UTC
- 888-315-9153 (Fax Us)
888-315-9153
Fax Us: 888-315-9153
- Observed via
- https://hookburger.com/contact/ → printed in page text, not marked up
- First observed
- Sep 30, 2026, 5:39 AM UTC
(888) 604-1875
If you would like to make a request or exercise any of these rights, please contact Hook Burger by emailing us at HBComments@hookburger.com , by calling us at (888) 604-1875, or by sending a physical
- Observed via
- https://hookburger.com/privacy-policy/ → printed in page text, not marked up
- First observed
- Sep 30, 2026, 5:39 AM UTC
Contact forms
https://hookburger.com/employment/
- Observed via
- https://hookburger.com/employment/ → form headed "Employment Application" → submits to https://hookburger.com/employment/ → purpose: hiring (its page names it)
- First observed
- Sep 30, 2026, 5:39 AM UTC
https://hookburger.com/restaurant_menu/sandwiches/
- Observed via
- https://hookburger.com/restaurant_menu/sandwiches/ → form headed "Sirloin Steak" → submits to https://hookburger.com/restaurant_menu/sandwiches/ → purpose: newsletter (a lone email input)
- First observed
- Sep 30, 2026, 5:39 AM UTC
https://hookburger.com/restaurant_menu/beverages/
- Observed via
- https://hookburger.com/restaurant_menu/beverages/ → form headed "Orange Cream Soda Float" → submits to https://hookburger.com/restaurant_menu/beverages/ → purpose: newsletter (a lone email input)
- First observed
- Sep 30, 2026, 5:39 AM UTC
https://hookburger.com/
- Observed via
- https://hookburger.com/ → form headed "We're Hooked on Instagram" → submits to https://hookburger.com/ → purpose: newsletter (a lone email input) → https://hookburger.com/contact/ → https://hookburger.com/employment/ → http://hookburger.com → http://hookburger.com/ → http://hookburger.com/about-us/ → http://hookburger.com/causes/ → http://hookburger.com/contact/ → http://hookburger.com/download-toast-app/ → http://hookburger.com/fundraising/ → http://hookburger.com/gift-cards/ → http://hookburger.com/locations/ → http://hookburger.com/nutrition-fact/burger/ → http://hookburger.com/nutrition-fact/kids/ → http://hookburger.com/nutrition-fact/salads/ → http://hookburger.com/nutrition-fact/sandwiches/ → http://hookburger.com/nutrition-fact/sides/ → http://hookburger.com/order-online/ → http://hookburger.com/restaurant_menu/beer-wine/ → http://hookburger.com/restaurant_menu/beverages/ → http://hookburger.com/restaurant_menu/burgers/ → http://hookburger.com/restaurant_menu/hand-crafted-shakes/ → http://hookburger.com/restaurant_menu/kids/ → http://hookburger.com/restaurant_menu/salads/ → http://hookburger.com/restaurant_menu/sandwiches/ → http://hookburger.com/restaurant_menu/sides/ → http://hookburger.com/social/ → https://hookburger.com → https://hookburger.com/about-us/ → https://hookburger.com/careers → https://hookburger.com/cause/acres-of-love/ → https://hookburger.com/cause/free-wheelchair-mission/ → https://hookburger.com/cause/help-refugees/ → https://hookburger.com/cause/wounded-warrior-project/ → https://hookburger.com/causes/ → https://hookburger.com/download-toast-app/ → https://hookburger.com/fundraising/ → https://hookburger.com/gift-cards/ → https://hookburger.com/location/burbank/ → https://hookburger.com/location/oxnard/ → https://hookburger.com/location/pasadena/ → https://hookburger.com/location/valencia/ → https://hookburger.com/locations → https://hookburger.com/locations/ → https://hookburger.com/menu-item/asian-kale-salad/ → https://hookburger.com/menu-item/baby-rays-bbq-chicken/ → https://hookburger.com/menu-item/bistro-club/ → https://hookburger.com/menu-item/bottled-beers/ → https://hookburger.com/menu-item/california-burger/ → https://hookburger.com/menu-item/caprese-chicken/ → https://hookburger.com/menu-item/caramel-latte-shake/ → https://hookburger.com/menu-item/chicken-caesar/ → https://hookburger.com/menu-item/chicken-strips/ → https://hookburger.com/menu-item/chicken-tenders/ → https://hookburger.com/menu-item/chocolate-shake/ → https://hookburger.com/menu-item/cole-slaw/ → https://hookburger.com/menu-item/draft-beers/ → https://hookburger.com/menu-item/french-fries/ → https://hookburger.com/menu-item/grilled-cheese/ → https://hookburger.com/menu-item/grilled-chicken-breast/ → https://hookburger.com/menu-item/hanks-gourmet-sodas/ → https://hookburger.com/menu-item/hickory-burger/ → https://hookburger.com/menu-item/hook-burger/ → https://hookburger.com/menu-item/maui-burger/ → https://hookburger.com/menu-item/mushroom-burger/ → https://hookburger.com/menu-item/onion-rings/ → https://hookburger.com/menu-item/orange-cream-soda-float/ → https://hookburger.com/menu-item/oreo-cookie-shake/ → https://hookburger.com/menu-item/pastrami-sandwich/ → https://hookburger.com/menu-item/petite-burger/ → https://hookburger.com/menu-item/red-wine/ → https://hookburger.com/menu-item/root-beer-float/ → https://hookburger.com/menu-item/side-salad-garden-or-caesar/ → https://hookburger.com/menu-item/sirloin-steak/ → https://hookburger.com/menu-item/sparkling-water/ → https://hookburger.com/menu-item/spicy-crispy-chicken/ → https://hookburger.com/menu-item/strawberry-shake/ → https://hookburger.com/nutrition-fact/burger/ → https://hookburger.com/nutrition-fact/kids/ → https://hookburger.com/nutrition-fact/salads/ → https://hookburger.com/nutrition-fact/sandwiches/ → https://hookburger.com/nutrition-fact/sides/ → https://hookburger.com/order-online/ → https://hookburger.com/privacy-policy/ → https://hookburger.com/restaurant_menu/beer-wine/ → https://hookburger.com/restaurant_menu/beverages/ → https://hookburger.com/restaurant_menu/burgers/ → https://hookburger.com/restaurant_menu/chicken-strips/ → https://hookburger.com/restaurant_menu/hand-crafted-shakes/ → https://hookburger.com/restaurant_menu/kids/ → https://hookburger.com/restaurant_menu/salads/ → https://hookburger.com/restaurant_menu/sandwiches/ → https://hookburger.com/restaurant_menu/sides/ → https://hookburger.com/side-blurb/download-app/ → https://hookburger.com/side-blurb/order-online/ → https://hookburger.com/side-blurb/quality-service-community/ → https://hookburger.com/slide/1/ → https://hookburger.com/slide/2/ → https://hookburger.com/slide/3/ → https://hookburger.com/social/ → https://hookburger.com/terms-of-use/
- First observed
- Sep 30, 2026, 5:39 AM UTC
https://hookburger.com/restaurant_menu/beer-wine/
- Observed via
- https://hookburger.com/restaurant_menu/beer-wine/ → form headed "Wine" → submits to https://hookburger.com/restaurant_menu/beer-wine/ → purpose: newsletter (a lone email input)
- First observed
- Sep 30, 2026, 5:39 AM UTC
https://hookburger.com/menu-item/bottled-beers/
- Observed via
- https://hookburger.com/menu-item/bottled-beers/ → form headed "Meta" → submits to https://hookburger.com/menu-item/bottled-beers/ → purpose: newsletter (a lone email input) → https://hookburger.com/menu-item/draft-beers/
- First observed
- Sep 30, 2026, 5:39 AM UTC
https://hookburger.com/restaurant_menu/kids/
- Observed via
- https://hookburger.com/restaurant_menu/kids/ → form headed "Grilled Chicken" → submits to https://hookburger.com/restaurant_menu/kids/ → purpose: newsletter (a lone email input)
- First observed
- Sep 30, 2026, 5:39 AM UTC
https://hookburger.com/contact/
- Observed via
- https://hookburger.com/contact/ → form headed "Contact" → submits to https://hookburger.com/contact/ → purpose: contact (a way to reply and a free-text field) → http://hookburger.com/contact/
- First observed
- Sep 30, 2026, 5:39 AM UTC
https://hookburger.com/restaurant_menu/burgers/
- Observed via
- https://hookburger.com/restaurant_menu/burgers/ → form headed "Avocado" → submits to https://hookburger.com/restaurant_menu/burgers/ → purpose: newsletter (a lone email input)
- First observed
- Sep 30, 2026, 5:39 AM UTC
https://hookburger.com/restaurant_menu/sides/
- Observed via
- https://hookburger.com/restaurant_menu/sides/ → form headed "The Trio" → submits to https://hookburger.com/restaurant_menu/sides/ → purpose: newsletter (a lone email input)
- First observed
- Sep 30, 2026, 5:39 AM UTC
People evidence
People evidence
Hook Burger Employees & Ownership
The latest people collection is incomplete.
People extraction status: People pages could not all be read: 100 unresolved, 58 not reached, 12 deferred behind other pages, 1 failed, 0 read only in part
No confirmed people are currently attached to this site.
Locations
Where is Hook Burger located?
4 known locations
Oxnard1811 Rose Avenue, CA, 93030, US
Burbank1731 N. Victory Place, CA, 91504, US
Pasadena3453 East Foothill Boulevard, CA, 91107, US
Valencia24369 Magic Mountain Parkway, CA, 91355, US
Restaurant details
What cuisine does Hook Burger serve?
Cuisine: $$, Burgers, Chicken, Salads, Sandwich and American.
Apps, Loyalty & Guest Technology
Toast - Local Restaurants
Does Hook Burger have a mobile app?
Official apps on iOS. Store updates: iOS: September 28, 2026.
View apps, provider accounts and technical evidence
Website & Digital Technology
What powers Hook Burger's website?
Appears to use WordPress with PHP and MySQL.
Who manages Hook Burger's domain and DNS?
hookburger.com was first registered on March 13, 2010. Its registrar is NameCheap, Inc..
What web infrastructure does Hook Burger use?
Protocols: TLS 1.3 and HTTP/1.1.
How is Hook Burger's website secured?
HTTPS certificate: Amazon, expires November 17, 2026. The nosniff security header is enabled.
Does Hook Burger use DNSSEC?
DNSSEC was not enabled when observed.
View technology, DNS, network and security evidence
Email & Mail Infrastructure
Who handles Hook Burger's incoming email?
Incoming email is routed through Microsoft 365 / Exchange Online Protection.
Which services can send email for Hook Burger's domain?
SPF authorizes spf.protection.outlook.com, sendgrid.net.
Does Hook Burger publish SPF and DMARC?
SPF is configured with a hard fail (-all). DMARC requests quarantine for messages that fail DMARC.
View mail records and evidence
More website details
More website details
Publisher files
- Web app manifesthttps://hookburger.com/wp-content/uploads/fbrfg/site.webmanifest
Published by the company · confirmed Sep 30, 2026, 5:39 AM UTC
- Observed via
- https://hookburger.com → https://hookburger.com/wp-content/uploads/fbrfg/site.webmanifest
- First observed
- Sep 30, 2026, 5:39 AM UTC
- Read from
- https://hookburger.com
- App display modestandalone
Published by the company · confirmed Sep 30, 2026, 5:39 AM UTC
- Observed via
- https://hookburger.com → https://hookburger.com/wp-content/uploads/fbrfg/site.webmanifest
- First observed
- Sep 30, 2026, 5:39 AM UTC
- Read from
- https://hookburger.com
- App theme colour#ffffff
Published by the company · confirmed Sep 30, 2026, 5:39 AM UTC
- Observed via
- https://hookburger.com → https://hookburger.com/wp-content/uploads/fbrfg/site.webmanifest
- First observed
- Sep 30, 2026, 5:39 AM UTC
- Read from
- https://hookburger.com
- App icons declared2
Published by the company · confirmed Sep 30, 2026, 5:39 AM UTC
- Observed via
- https://hookburger.com → https://hookburger.com/wp-content/uploads/fbrfg/site.webmanifest
- First observed
- Sep 30, 2026, 5:39 AM UTC
- Read from
- https://hookburger.com
Feeds
Nothing observed in this category.
GitHub
Nothing observed in this category.
Additional site intelligence
Useful site-graph evidence is available on demand instead of being pre-rendered into every company profile.