Gusto

Trademarks

• GUSTO NEW APPLICATION - ASSIGNED TO EXAMINER · Serial 50050639

  Filed

  Aug 14, 2026

  Classes

  IC 045, IC 009, IC 036, IC 041, IC 042

  Attorney

  Connie L. Ellerbach

  Goods & services

  IC 045: Regulatory compliance services, namely providing regulatory compliance information services in the fields of employment law, payroll tax regulations, human resources regulations, and small business regulatory requirements; regulatory monitoring services, namely, monitoring changes in federal, state, and local employment laws, payroll tax regulations, and human resources regulations and providing alerts and notifications thereof via online software platforms; online compliance guidance services for employers, namely, providing informational resources regarding federal, state, and local employment law compliance requirements, payroll tax filing obligations, and human resources regulatory requirements delivered via software. IC 009: Downloadable artificial intelligence software for human resource management, payroll administration, employee benefits administration, tax compliance, and small business management; downloadable machine learning software featuring predictive analytics, anomaly detection, and automated recommendations for human resource management, payroll administration, employee benefits administration, and tax compliance; downloadable artificial intelligence software featuring natural language processing and intelligent document processing for human resource management, payroll administration, and tax compliance; downloadable software incorporating artificial intelligence and machine learning for workforce analytics, compensation benchmarking, employee attrition prediction, and hiring recommendations; downloadable software incorporating artificial intelligence for automated regulatory compliance monitoring in the fields of employment law, payroll tax regulations, and human resources regulations. IC 036: Digital wallet services, namely, providing online electronic payment accounts enabling the storage, sending, and receipt of funds; electronic funds transfer services, namely, electronic payroll disbursement, employee expense reimbursement payments, and business-to-employee payments; international payment services, namely, international electronic funds transfer services for payroll disbursement and business-to-employee payments; earned wage access services, namely, enabling employees to access earned but unpaid wages prior to scheduled payroll dates; employee savings account administration services, namely, administration and management of employee emergency savings programs linked to employer payroll systems; financial wellness services for employers and employees, namely, providing online financial health assessments, budgeting tools, debt management tools, and personalized financial wellness planning via online platforms. IC 041: Online educational services, namely, providing online non-downloadable tutorials, webinars, and instructional materials in the fields of payroll administration, human resources management, tax compliance, and small business management; providing online training programs and certifications upon completion thereof in the fields of payroll administration, human resource management, employment law compliance, tax compliance, and small business management; educational services, namely, providing online learning management systems for employers and employees featuring training content in the fields of payroll administration, human resource management, tax compliance, and small business management; providing online educational content, namely, articles, guides, tutorials, and instructional videos in the fields of payroll administration, human resources management, tax compliance, employment law, and small business management. IC 042: Software as a service (SaaS) featuring artificial intelligence and machine learning for human resource management, payroll administration, employee benefits administration, tax compliance, and small business management; software as a service (SaaS) featuring artificial intelligence for predictive analytics, anomaly detection, and automated recommendations for human resource management, payroll administration, employee benefits administration, and tax compliance; software as a service (SaaS) featuring artificial intelligence and machine learning for natural language processing and intelligent document processing for human resource management, payroll administration, and tax compliance; software as a service (SaaS) featuring machine learning for workforce analytics, compensation benchmarking, employee attrition prediction, and hiring recommendations; providing artificial intelligence and machine learning platforms as a service for human resource management, payroll administration, employee benefits administration, and financial wellness applications; technical research and development services in the fields of artificial intelligence and machine learning for applications in human resource management, payroll administration, tax compliance, and employee financial services.

  Owners as filed

  • Gusto, Inc. (ORIGINAL APPLICANT)

  USPTO record names this owner; current ownership is not inferred from historical owner entries.

  View trademark record ↗

  Published by a third-party source · confirmed Nov 2, 2026, 11:27 AM UTC

  Observed via

  https://tmsearch.uspto.gov/prod-v1-0-0/tmsearch → self-named as Gusto, Inc. on https://gusto.com/privacyresources

  About

  Gusto, Inc., the legal entity the site names itself as

  Read from

  https://tmsearch.uspto.gov

  Interpreted by rule

  trademarks-v2

  Evidence ID

  uspto:91b3cdaa7b48e9a899170e36

  All published fields

  Source URL

  https://tsdr.uspto.gov/#caseNumber=50050639&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch

  Live mark

  Yes

  Owners as filed

  • City

    San Francisco

    Name

    Gusto, Inc.

    Role

    ORIGINAL APPLICANT

    Region

    California 94107, UNITED STATES

    Entity Type

    CORPORATION

    As Published

    Gusto, Inc. (CORPORATION; Delaware, USA)

    Citizenship

    Delaware, USA

  Status

  NEW APPLICATION - ASSIGNED TO EXAMINER

  Attorney

  Connie L. Ellerbach

  Wordmark

  GUSTO

  Filed Date

  2026-08-14

  Mark Types

  TRADEMARK, SERVICE MARK

  Us Classes

  100 101., 038 026 036 023 021., 101 100 102., 101 100 107., 101 100.

  Registered

  No

  Status Code

  638

  Serial Number

  50050639

  Ownership scope

  USPTO record names this owner; current ownership is not inferred from historical owner entries.

  Goods And Services

  IC 045: Regulatory compliance services, namely providing regulatory compliance information services in the fields of employment law, payroll tax regulations, human resources regulations, and small business regulatory requirements; regulatory monitoring services, namely, monitoring changes in federal, state, and local employment laws, payroll tax regulations, and human resources regulations and providing alerts and notifications thereof via online software platforms; online compliance guidance services for employers, namely, providing informational resources regarding federal, state, and local employment law compliance requirements, payroll tax filing obligations, and human resources regulatory requirements delivered via software., IC 009: Downloadable artificial intelligence software for human resource management, payroll administration, employee benefits administration, tax compliance, and small business management; downloadable machine learning software featuring predictive analytics, anomaly detection, and automated recommendations for human resource management, payroll administration, employee benefits administration, and tax compliance; downloadable artificial intelligence software featuring natural language processing and intelligent document processing for human resource management, payroll administration, and tax compliance; downloadable software incorporating artificial intelligence and machine learning for workforce analytics, compensation benchmarking, employee attrition prediction, and hiring recommendations; downloadable software incorporating artificial intelligence for automated regulatory compliance monitoring in the fields of employment law, payroll tax regulations, and human resources regulations., IC 036: Digital wallet services, namely, providing online electronic payment accounts enabling the storage, sending, and receipt of funds; electronic funds transfer services, namely, electronic payroll disbursement, employee expense reimbursement payments, and business-to-employee payments; international payment services, namely, international electronic funds transfer services for payroll disbursement and business-to-employee payments; earned wage access services, namely, enabling employees to access earned but unpaid wages prior to scheduled payroll dates; employee savings account administration services, namely, administration and management of employee emergency savings programs linked to employer payroll systems; financial wellness services for employers and employees, namely, providing online financial health assessments, budgeting tools, debt management tools, and personalized financial wellness planning via online platforms., IC 041: Online educational services, namely, providing online non-downloadable tutorials, webinars, and instructional materials in the fields of payroll administration, human resources management, tax compliance, and small business management; providing online training programs and certifications upon completion thereof in the fields of payroll administration, human resource management, employment law compliance, tax compliance, and small business management; educational services, namely, providing online learning management systems for employers and employees featuring training content in the fields of payroll administration, human resource management, tax compliance, and small business management; providing online educational content, namely, articles, guides, tutorials, and instructional videos in the fields of payroll administration, human resources management, tax compliance, employment law, and small business management., IC 042: Software as a service (SaaS) featuring artificial intelligence and machine learning for human resource management, payroll administration, employee benefits administration, tax compliance, and small business management; software as a service (SaaS) featuring artificial intelligence for predictive analytics, anomaly detection, and automated recommendations for human resource management, payroll administration, employee benefits administration, and tax compliance; software as a service (SaaS) featuring artificial intelligence and machine learning for natural language processing and intelligent document processing for human resource management, payroll administration, and tax compliance; software as a service (SaaS) featuring machine learning for workforce analytics, compensation benchmarking, employee attrition prediction, and hiring recommendations; providing artificial intelligence and machine learning platforms as a service for human resource management, payroll administration, employee benefits administration, and financial wellness applications; technical research and development services in the fields of artificial intelligence and machine learning for applications in human resource management, payroll administration, tax compliance, and employee financial services.

  Queried Legal Name

  Gusto, Inc.

  International Classes

  IC 045, IC 009, IC 036, IC 041, IC 042

  Matching Owner Entries

  Gusto, Inc. (CORPORATION; Delaware, USA)

• GUSTO REGISTERED AND RENEWED · Serial 86163303

  Registration

  4580005

  Filed

  Jan 12, 2014

  Registered

  Aug 5, 2014

  Classes

  IC 009

  Attorney

  Connie L. Ellerbach, Esq.

  Goods & services

  IC 009: [ Computer software for restaurants and hospitality establishments to process orders and accept payments; ] Computer software for analytics of restaurant and hospitality establishments [ transaction data and ] employee data [ ; Computer software for restaurants and hospitality establishments for handling point of sale transactions ].

  Owners as filed

  • DOVETAIL SYSTEMS, INC. (ORIGINAL REGISTRANT)
  • GUSTO, INC. (SUBSEQUENT OWNER AFTER REGISTRATION)

  USPTO record names this owner; current ownership is not inferred from historical owner entries.

  View trademark record ↗

  Published by a third-party source · confirmed Nov 2, 2026, 11:27 AM UTC

  Observed via

  https://tmsearch.uspto.gov/prod-v1-0-0/tmsearch → self-named as Gusto, Inc. on https://gusto.com/privacyresources

  About

  Gusto, Inc., the legal entity the site names itself as

  Read from

  https://tmsearch.uspto.gov

  Interpreted by rule

  trademarks-v2

  Evidence ID

  uspto:5f6cca020abe79eb6d9af8d0

  All published fields

  Source URL

  https://tsdr.uspto.gov/#caseNumber=86163303&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch

  Live mark

  Yes

  Owners as filed

  • City

    Arlington

    Name

    DOVETAIL SYSTEMS, INC.

    Role

    ORIGINAL REGISTRANT

    Region

    VIRGINIA 22209, UNITED STATES

    Entity Type

    CORPORATION

    As Published

    DOVETAIL SYSTEMS, INC. (CORPORATION; DELAWARE, USA)

    Citizenship

    DELAWARE, USA

  • City

    SAN FRANCISCO

    Name

    GUSTO, INC.

    Role

    SUBSEQUENT OWNER AFTER REGISTRATION

    Region

    California 94107, UNITED STATES

    Entity Type

    CORPORATION

    As Published

    GUSTO, INC. (CORPORATION; DELAWARE, USA)

    Citizenship

    DELAWARE, USA

  Status

  REGISTERED AND RENEWED

  Attorney

  Connie L. Ellerbach, Esq.

  Wordmark

  GUSTO

  Filed Date

  2014-01-12

  Mark Types

  TRADEMARK

  Us Classes

  021 023 026 036 038.

  Registered

  Yes

  Status Code

  800

  Serial Number

  86163303

  Ownership scope

  USPTO record names this owner; current ownership is not inferred from historical owner entries.

  First Use Any Date

  2013-12-31

  Goods And Services

  IC 009: [ Computer software for restaurants and hospitality establishments to process orders and accept payments; ] Computer software for analytics of restaurant and hospitality establishments [ transaction data and ] employee data [ ; Computer software for restaurants and hospitality establishments for handling point of sale transactions ].

  Queried Legal Name

  Gusto, Inc.

  Registration Date

  2014-08-05

  Registration Number

  4580005

  First Use Commerce Date

  2013-12-31

  International Classes

  IC 009

  Matching Owner Entries

  GUSTO, INC. (CORPORATION; DELAWARE, USA)

• PAYROLL ON AUTOPILOT REGISTERED AND RENEWED · Serial 86390525

  Registration

  4805375

  Filed

  Sep 10, 2014

  Registered

  Sep 1, 2015

  Classes

  IC 042

  Attorney

  Connie L. Ellerbach

  Goods & services

  IC 042: Software as a service (SAAS) services, namely, hosting software for use in payroll administration, payroll tax calculation, tax regulation compliance, employee benefits administration, payroll preparation and electronic processing of human resource, accounting and payroll data; software as a service (SAAS) services, namely, hosting software for use in payroll administration and management, financial and human resource management, employee information management, tax management, and for generating reports and document management regarding all of the foregoing.

  Owners as filed

  • ZenPayroll, Inc. (ORIGINAL REGISTRANT)
  • GUSTO, INC. (SUBSEQUENT OWNER AFTER REGISTRATION)

  USPTO record names this owner; current ownership is not inferred from historical owner entries.

  View trademark record ↗

  Published by a third-party source · confirmed Nov 2, 2026, 11:27 AM UTC

  Observed via

  https://tmsearch.uspto.gov/prod-v1-0-0/tmsearch → self-named as Gusto, Inc. on https://gusto.com/privacyresources

  About

  Gusto, Inc., the legal entity the site names itself as

  Read from

  https://tmsearch.uspto.gov

  Interpreted by rule

  trademarks-v2

  Evidence ID

  uspto:b853f5e0453602a388b0f83e

  All published fields

  Source URL

  https://tsdr.uspto.gov/#caseNumber=86390525&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch

  Live mark

  Yes

  Owners as filed

  • City

    San Francisco

    Name

    ZenPayroll, Inc.

    Role

    ORIGINAL REGISTRANT

    Region

    CALIFORNIA 94107, UNITED STATES

    Entity Type

    CORPORATION

    As Published

    ZenPayroll, Inc. (CORPORATION; DELAWARE, USA)

    Citizenship

    DELAWARE, USA

  • City

    SAN FRANCISCO

    Name

    GUSTO, INC.

    Role

    SUBSEQUENT OWNER AFTER REGISTRATION

    Region

    California 94107, UNITED STATES

    Entity Type

    CORPORATION

    As Published

    GUSTO, INC. (CORPORATION; DELAWARE, USA)

    Citizenship

    DELAWARE, USA

  Status

  REGISTERED AND RENEWED

  Attorney

  Connie L. Ellerbach

  Wordmark

  PAYROLL ON AUTOPILOT

  Filed Date

  2014-09-10

  Mark Types

  SERVICE MARK

  Us Classes

  100 101.

  Registered

  Yes

  Status Code

  800

  Serial Number

  86390525

  Ownership scope

  USPTO record names this owner; current ownership is not inferred from historical owner entries.

  First Use Any Date

  2013-03-31

  Goods And Services

  IC 042: Software as a service (SAAS) services, namely, hosting software for use in payroll administration, payroll tax calculation, tax regulation compliance, employee benefits administration, payroll preparation and electronic processing of human resource, accounting and payroll data; software as a service (SAAS) services, namely, hosting software for use in payroll administration and management, financial and human resource management, employee information management, tax management, and for generating reports and document management regarding all of the foregoing.

  Queried Legal Name

  Gusto, Inc.

  Registration Date

  2015-09-01

  Registration Number

  4805375

  First Use Commerce Date

  2013-03-31

  International Classes

  IC 042

  Matching Owner Entries

  GUSTO, INC. (CORPORATION; DELAWARE, USA)

• GUSTO SECTION 8 & 15-ACCEPTED AND ACKNOWLEDGED · Serial 86710271

  Registration

  5745773

  Filed

  Jul 30, 2015

  Registered

  May 7, 2019

  Classes

  IC 042

  Attorney

  Connie L. Ellerbach, Esq.

  Goods & services

  IC 042: Software as a service (SAAS) services, namely, hosting cloud-based software for use in payroll administration and management, payroll tax calculation, tax regulation compliance, payroll preparation and electronic processing of human resource, accounting and payroll data; Software as a service (SAAS) services, namely, hosting cloud-based software for employee benefits administration for human resource management, for employee information management, for tax management, and for generating reports and document management regarding all of the foregoing; Software as a service (SAAS) services, namely, hosting cloud-based software for workplace and document management that enables users to create, share, customize and execute documents, contracts and forms; Software as a service (SAAS) services, namely, hosting cloud-based software for workplace and document management that enables users to collect, organize and access business policies in the fields of human resource management and employee benefit plans, bonus plans and incentive plans.

  Owners as filed

  • ZenPayroll, Inc. (ORIGINAL REGISTRANT)
  • GUSTO, INC. (SUBSEQUENT OWNER AFTER REGISTRATION)

  USPTO record names this owner; current ownership is not inferred from historical owner entries.

  View trademark record ↗

  Published by a third-party source · confirmed Nov 2, 2026, 11:27 AM UTC

  Observed via

  https://tmsearch.uspto.gov/prod-v1-0-0/tmsearch → self-named as Gusto, Inc. on https://gusto.com/privacyresources

  About

  Gusto, Inc., the legal entity the site names itself as

  Read from

  https://tmsearch.uspto.gov

  Interpreted by rule

  trademarks-v2

  Evidence ID

  uspto:d40a5624068970bb7da6cd24

  All published fields

  Source URL

  https://tsdr.uspto.gov/#caseNumber=86710271&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch

  Live mark

  Yes

  Owners as filed

  • City

    San Francisco

    Name

    ZenPayroll, Inc.

    Role

    ORIGINAL REGISTRANT

    Region

    CALIFORNIA 94107, UNITED STATES

    Entity Type

    CORPORATION

    As Published

    ZenPayroll, Inc. (CORPORATION; DELAWARE, USA)

    Citizenship

    DELAWARE, USA

  • City

    SAN FRANCISCO

    Name

    GUSTO, INC.

    Role

    SUBSEQUENT OWNER AFTER REGISTRATION

    Region

    California 94107, UNITED STATES

    Entity Type

    CORPORATION

    As Published

    GUSTO, INC. (CORPORATION; DELAWARE, USA)

    Citizenship

    DELAWARE, USA

  Status

  SECTION 8 & 15-ACCEPTED AND ACKNOWLEDGED

  Attorney

  Connie L. Ellerbach, Esq.

  Wordmark

  GUSTO

  Filed Date

  2015-07-30

  Mark Types

  SERVICE MARK

  Us Classes

  100 101.

  Registered

  Yes

  Status Code

  702

  Serial Number

  86710271

  Ownership scope

  USPTO record names this owner; current ownership is not inferred from historical owner entries.

  First Use Any Date

  2015-09-17

  Goods And Services

  IC 042: Software as a service (SAAS) services, namely, hosting cloud-based software for use in payroll administration and management, payroll tax calculation, tax regulation compliance, payroll preparation and electronic processing of human resource, accounting and payroll data; Software as a service (SAAS) services, namely, hosting cloud-based software for employee benefits administration for human resource management, for employee information management, for tax management, and for generating reports and document management regarding all of the foregoing; Software as a service (SAAS) services, namely, hosting cloud-based software for workplace and document management that enables users to create, share, customize and execute documents, contracts and forms; Software as a service (SAAS) services, namely, hosting cloud-based software for workplace and document management that enables users to collect, organize and access business policies in the fields of human resource management and employee benefit plans, bonus plans and incentive plans.

  Queried Legal Name

  Gusto, Inc.

  Registration Date

  2019-05-07

  Registration Number

  5745773

  First Use Commerce Date

  2015-09-17

  International Classes

  IC 042

  Matching Owner Entries

  GUSTO, INC. (CORPORATION; DELAWARE, USA)

• GUSTO SECTION 8 & 15-ACCEPTED AND ACKNOWLEDGED · Serial 86982600

  Registration

  5781993

  Filed

  Jul 30, 2015

  Registered

  Jun 18, 2019

  Classes

  IC 035, IC 036

  Attorney

  Connie L. Ellerbach, Esq.

  Goods & services

  IC 035: Human resource management; human resource management, namely, employee tracking being the monitoring of the number of employees at any given time, maintaining a record of each employee's position within the company, their employment history, job description and performance, salary and bonuses earned, who their supervisors and managers have been, and regarding changes to the company organization chart, workplace management being the supervision, and management of vendors and document management being employee records management and vendor records management, and workplace/employer advisory services regarding human resource management; employee benefits administration, namely, parking, transportation and commuter benefits; employee information management, namely, providing online databases and employee directories featuring information in the field of employees, on-boarding, retention, tracking, performance evaluation, performance management, and employee off-boarding; employee information management, namely, collection, organization and provision of information and documents regarding business policies in the fields of human resource management, and non-financial and non-insurance employee benefit plans, bonus plans and incentive plans; payroll administration, tax management, namely, filing and coordinating tax documents; providing document management services, namely, assisting employers and employees in creating, completing, sharing, customizing and executing documents, contracts and forms, and assisting employers and employees in collecting, organizing and accessing business policies in the fields of human resource management and employee benefit plans, bonus plans and incentive plans. IC 036: Insurance services, namely, insurance brokerage; financial management services, namely, management of lending programs, providing for and managing loans to employers and employees for the purpose of issuing advance paychecks to employees; tax management services; employee benefits administration, namely, administration of employee benefit plans concerning insurance.

  Owners as filed

  • ZenPayroll, Inc. (ORIGINAL REGISTRANT)
  • GUSTO, INC. (SUBSEQUENT OWNER AFTER REGISTRATION)

  USPTO record names this owner; current ownership is not inferred from historical owner entries.

  View trademark record ↗

  Published by a third-party source · confirmed Nov 2, 2026, 11:27 AM UTC

  Observed via

  https://tmsearch.uspto.gov/prod-v1-0-0/tmsearch → self-named as Gusto, Inc. on https://gusto.com/privacyresources

  About

  Gusto, Inc., the legal entity the site names itself as

  Read from

  https://tmsearch.uspto.gov

  Interpreted by rule

  trademarks-v2

  Evidence ID

  uspto:ea6aa3517ae8cfaeb1e53286

  All published fields

  Source URL

  https://tsdr.uspto.gov/#caseNumber=86982600&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch

  Live mark

  Yes

  Owners as filed

  • City

    San Francisco

    Name

    ZenPayroll, Inc.

    Role

    ORIGINAL REGISTRANT

    Region

    CALIFORNIA 94107, UNITED STATES

    Entity Type

    CORPORATION

    As Published

    ZenPayroll, Inc. (CORPORATION; DELAWARE, USA)

    Citizenship

    DELAWARE, USA

  • City

    SAN FRANCISCO

    Name

    GUSTO, INC.

    Role

    SUBSEQUENT OWNER AFTER REGISTRATION

    Region

    California 94107, UNITED STATES

    Entity Type

    CORPORATION

    As Published

    GUSTO, INC. (CORPORATION; DELAWARE, USA)

    Citizenship

    DELAWARE, USA

  Status

  SECTION 8 & 15-ACCEPTED AND ACKNOWLEDGED

  Attorney

  Connie L. Ellerbach, Esq.

  Wordmark

  GUSTO

  Filed Date

  2015-07-30

  Mark Types

  SERVICE MARK

  Us Classes

  100 101 102., 100 101 102.

  Registered

  Yes

  Status Code

  702

  Serial Number

  86982600

  Ownership scope

  USPTO record names this owner; current ownership is not inferred from historical owner entries.

  First Use Any Date

  2015-09-17

  Goods And Services

  IC 035: Human resource management; human resource management, namely, employee tracking being the monitoring of the number of employees at any given time, maintaining a record of each employee's position within the company, their employment history, job description and performance, salary and bonuses earned, who their supervisors and managers have been, and regarding changes to the company organization chart, workplace management being the supervision, and management of vendors and document management being employee records management and vendor records management, and workplace/employer advisory services regarding human resource management; employee benefits administration, namely, parking, transportation and commuter benefits; employee information management, namely, providing online databases and employee directories featuring information in the field of employees, on-boarding, retention, tracking, performance evaluation, performance management, and employee off-boarding; employee information management, namely, collection, organization and provision of information and documents regarding business policies in the fields of human resource management, and non-financial and non-insurance employee benefit plans, bonus plans and incentive plans; payroll administration, tax management, namely, filing and coordinating tax documents; providing document management services, namely, assisting employers and employees in creating, completing, sharing, customizing and executing documents, contracts and forms, and assisting employers and employees in collecting, organizing and accessing business policies in the fields of human resource management and employee benefit plans, bonus plans and incentive plans., IC 036: Insurance services, namely, insurance brokerage; financial management services, namely, management of lending programs, providing for and managing loans to employers and employees for the purpose of issuing advance paychecks to employees; tax management services; employee benefits administration, namely, administration of employee benefit plans concerning insurance.

  Queried Legal Name

  Gusto, Inc.

  Registration Date

  2019-06-18

  Registration Number

  5781993

  First Use Commerce Date

  2015-09-17

  International Classes

  IC 035, IC 036

  Matching Owner Entries

  GUSTO, INC. (CORPORATION; DELAWARE, USA)

• GUSTO CASHOUT REGISTERED · Serial 88496647

  Registration

  6087000

  Filed

  Jul 1, 2019

  Registered

  Jun 23, 2020

  Classes

  IC 036, IC 042

  Attorney

  Connie L. Ellerbach, Esq.

  Goods & services

  IC 036: Credit and loan services; credit services for consumers based on future paychecks; administration and management of credit services for consumers based on future paychecks; providing a website featuring information in the field of credit services for consumers based on future paychecks or future wage access. IC 042: Software as a service (SAAS) services featuring cloud-based software for use in payroll administration and management; software as a service (SAAS) services featuring cloud-based software for use in lending program administration and management; software as a service (SAAS) services featuring cloud-based software for use in the administration and issuance of credit services for consumers based on future paychecks; software as a service (SAAS) services featuring cloud-based software for use in requesting and obtaining credit services for consumers based on future paychecks.

  Owners as filed

  • ZenPayroll, Inc. (ORIGINAL REGISTRANT)
  • GUSTO, INC. (SUBSEQUENT OWNER AFTER REGISTRATION)

  USPTO record names this owner; current ownership is not inferred from historical owner entries.

  View trademark record ↗

  Published by a third-party source · confirmed Nov 2, 2026, 11:27 AM UTC

  Observed via

  https://tmsearch.uspto.gov/prod-v1-0-0/tmsearch → self-named as Gusto, Inc. on https://gusto.com/privacyresources

  About

  Gusto, Inc., the legal entity the site names itself as

  Read from

  https://tmsearch.uspto.gov

  Interpreted by rule

  trademarks-v2

  Evidence ID

  uspto:8ea9423e764a949804b49487

  All published fields

  Source URL

  https://tsdr.uspto.gov/#caseNumber=88496647&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch

  Live mark

  Yes

  Owners as filed

  • City

    San Francisco

    Name

    ZenPayroll, Inc.

    Role

    ORIGINAL REGISTRANT

    Region

    CALIFORNIA 94107, UNITED STATES

    Entity Type

    CORPORATION

    As Published

    ZenPayroll, Inc. (CORPORATION; DELAWARE, USA)

    Citizenship

    DELAWARE, USA

  • City

    SAN FRANCISCO

    Name

    GUSTO, INC.

    Role

    SUBSEQUENT OWNER AFTER REGISTRATION

    Region

    CALIFORNIA 94107, UNITED STATES

    Entity Type

    CORPORATION

    As Published

    GUSTO, INC. (CORPORATION; DELAWARE, USA)

    Citizenship

    DELAWARE, USA

  Status

  REGISTERED

  Attorney

  Connie L. Ellerbach, Esq.

  Wordmark

  GUSTO CASHOUT

  Filed Date

  2019-07-01

  Mark Types

  SERVICE MARK

  Us Classes

  100 101 102., 100 101.

  Registered

  Yes

  Status Code

  700

  Serial Number

  88496647

  Ownership scope

  USPTO record names this owner; current ownership is not inferred from historical owner entries.

  First Use Any Date

  2019-08-01

  Goods And Services

  IC 036: Credit and loan services; credit services for consumers based on future paychecks; administration and management of credit services for consumers based on future paychecks; providing a website featuring information in the field of credit services for consumers based on future paychecks or future wage access., IC 042: Software as a service (SAAS) services featuring cloud-based software for use in payroll administration and management; software as a service (SAAS) services featuring cloud-based software for use in lending program administration and management; software as a service (SAAS) services featuring cloud-based software for use in the administration and issuance of credit services for consumers based on future paychecks; software as a service (SAAS) services featuring cloud-based software for use in requesting and obtaining credit services for consumers based on future paychecks.

  Queried Legal Name

  Gusto, Inc.

  Registration Date

  2020-06-23

  Registration Number

  6087000

  First Use Commerce Date

  2019-08-01

  International Classes

  IC 036, IC 042

  Matching Owner Entries

  GUSTO, INC. (CORPORATION; DELAWARE, USA)

• GUSTO EMBEDDED no longer live · ABANDONED-FAILURE TO RESPOND OR LATE RESPONSE · Serial 90763726

  Filed

  Jun 9, 2021

  Classes

  IC 009

  Attorney

  John Paul Oleksiuk

  Goods & services

  (ABANDONED) IC 009: Downloadable and recorded software, namely, software for use in payroll administration and management, payroll tax calculation, tax regulation compliance, payroll preparation and electronic processing of human resource, accounting and payroll data; downloadable and recorded software, namely, software for employee benefits administration for human resource management, for employee information management, for tax management, and for generating reports and document management regarding all of the foregoing; downloadable and recorded software, namely, software for workplace and document management that enables users to create, share, customize and execute documents, contracts and forms; downloadable and recorded software, namely, software for workplace and document management that enables users to collect, organize and access business policies in the fields of human resource management and employee benefit plans, bonus plans and incentive plans.

  Owners as filed

  • Gusto, Inc. (ORIGINAL APPLICANT)

  USPTO record names this owner; current ownership is not inferred from historical owner entries.

  View trademark record ↗

  Published by a third-party source · confirmed Nov 2, 2026, 11:27 AM UTC

  Observed via

  https://tmsearch.uspto.gov/prod-v1-0-0/tmsearch → self-named as Gusto, Inc. on https://gusto.com/privacyresources

  About

  Gusto, Inc., the legal entity the site names itself as

  Read from

  https://tmsearch.uspto.gov

  Interpreted by rule

  trademarks-v2

  Evidence ID

  uspto:a129bb21cda0161123349b51

  All published fields

  Source URL

  https://tsdr.uspto.gov/#caseNumber=90763726&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch

  Live mark

  No

  Owners as filed

  • City

    San Francisco

    Name

    Gusto, Inc.

    Role

    ORIGINAL APPLICANT

    Region

    CALIFORNIA 94107, UNITED STATES

    Entity Type

    CORPORATION

    As Published

    Gusto, Inc. (CORPORATION; DELAWARE, USA)

    Citizenship

    DELAWARE, USA

  Status

  ABANDONED-FAILURE TO RESPOND OR LATE RESPONSE

  Attorney

  John Paul Oleksiuk

  Wordmark

  GUSTO EMBEDDED

  Filed Date

  2021-06-09

  Mark Types

  TRADEMARK

  Us Classes

  026 038 036 021 023.

  Registered

  No

  Status Code

  602

  Abandon Date

  2023-04-07

  Serial Number

  90763726

  Ownership scope

  USPTO record names this owner; current ownership is not inferred from historical owner entries.

  Goods And Services

  (ABANDONED) IC 009: Downloadable and recorded software, namely, software for use in payroll administration and management, payroll tax calculation, tax regulation compliance, payroll preparation and electronic processing of human resource, accounting and payroll data; downloadable and recorded software, namely, software for employee benefits administration for human resource management, for employee information management, for tax management, and for generating reports and document management regarding all of the foregoing; downloadable and recorded software, namely, software for workplace and document management that enables users to create, share, customize and execute documents, contracts and forms; downloadable and recorded software, namely, software for workplace and document management that enables users to collect, organize and access business policies in the fields of human resource management and employee benefit plans, bonus plans and incentive plans.

  Queried Legal Name

  Gusto, Inc.

  International Classes

  IC 009

  Matching Owner Entries

  Gusto, Inc. (CORPORATION; DELAWARE, USA)

• GUSTO EMBEDDED no longer live · ABANDONED-FAILURE TO RESPOND OR LATE RESPONSE · Serial 90763728

  Filed

  Jun 9, 2021

  Classes

  IC 035

  Attorney

  John Paul Oleksiuk

  Goods & services

  (ABANDONED) IC 035: Human resource management; human resource management, namely, employee tracking being the monitoring of the number of employees at any given time, maintaining a record of each employee's position within the company, their employment history, job description and performance, salary and bonuses earned, who their supervisors and managers have been, and regarding changes to the company organization chart, workplace management being the supervision, and management of vendors and document management being employee records management and vendor records management, and workplace/employer advisory services regarding human resource management; employee benefits administration, namely, parking, transportation and commuter benefits; employee information management, namely, providing online databases and employee directories featuring information in the field of employees, on-boarding, retention, tracking, performance evaluation, performance management, and employee off-boarding; employee information management, namely, collection, organization and provision of information and documents regarding business policies in the fields of human resource management, and non-financial and non-insurance employee benefit plans, bonus plans and incentive plans; payroll administration, tax management, namely, filing and coordinating tax documents; providing document management services, namely, assisting employers and employees in creating, completing, sharing, customizing and executing documents, contracts and forms, and assisting employers and employees in collecting, organizing and accessing business policies in the fields of human resource management and employee benefit plans, bonus plans and incentive plans.

  Owners as filed

  • Gusto, Inc. (ORIGINAL APPLICANT)

  USPTO record names this owner; current ownership is not inferred from historical owner entries.

  View trademark record ↗

  Published by a third-party source · confirmed Nov 2, 2026, 11:27 AM UTC

  Observed via

  https://tmsearch.uspto.gov/prod-v1-0-0/tmsearch → self-named as Gusto, Inc. on https://gusto.com/privacyresources

  About

  Gusto, Inc., the legal entity the site names itself as

  Read from

  https://tmsearch.uspto.gov

  Interpreted by rule

  trademarks-v2

  Evidence ID

  uspto:76007923ec7da36f6281bd9d

  All published fields

  Source URL

  https://tsdr.uspto.gov/#caseNumber=90763728&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch

  Live mark

  No

  Owners as filed

  • City

    San Francisco

    Name

    Gusto, Inc.

    Role

    ORIGINAL APPLICANT

    Region

    CALIFORNIA 94107, UNITED STATES

    Entity Type

    CORPORATION

    As Published

    Gusto, Inc. (CORPORATION; DELAWARE, USA)

    Citizenship

    DELAWARE, USA

  Status

  ABANDONED-FAILURE TO RESPOND OR LATE RESPONSE

  Attorney

  John Paul Oleksiuk

  Wordmark

  GUSTO EMBEDDED

  Filed Date

  2021-06-09

  Mark Types

  SERVICE MARK

  Us Classes

  102 100 101.

  Registered

  No

  Status Code

  602

  Abandon Date

  2023-04-07

  Serial Number

  90763728

  Ownership scope

  USPTO record names this owner; current ownership is not inferred from historical owner entries.

  Goods And Services

  (ABANDONED) IC 035: Human resource management; human resource management, namely, employee tracking being the monitoring of the number of employees at any given time, maintaining a record of each employee's position within the company, their employment history, job description and performance, salary and bonuses earned, who their supervisors and managers have been, and regarding changes to the company organization chart, workplace management being the supervision, and management of vendors and document management being employee records management and vendor records management, and workplace/employer advisory services regarding human resource management; employee benefits administration, namely, parking, transportation and commuter benefits; employee information management, namely, providing online databases and employee directories featuring information in the field of employees, on-boarding, retention, tracking, performance evaluation, performance management, and employee off-boarding; employee information management, namely, collection, organization and provision of information and documents regarding business policies in the fields of human resource management, and non-financial and non-insurance employee benefit plans, bonus plans and incentive plans; payroll administration, tax management, namely, filing and coordinating tax documents; providing document management services, namely, assisting employers and employees in creating, completing, sharing, customizing and executing documents, contracts and forms, and assisting employers and employees in collecting, organizing and accessing business policies in the fields of human resource management and employee benefit plans, bonus plans and incentive plans.

  Queried Legal Name

  Gusto, Inc.

  International Classes

  IC 035

  Matching Owner Entries

  Gusto, Inc. (CORPORATION; DELAWARE, USA)

• GUSTO EMBEDDED no longer live · ABANDONED-FAILURE TO RESPOND OR LATE RESPONSE · Serial 90763731

  Filed

  Jun 9, 2021

  Classes

  IC 036

  Attorney

  John Paul Oleksiuk

  Goods & services

  (ABANDONED) IC 036: Insurance services, namely, insurance brokerage; financial management services, namely, management of lending programs, providing for and managing loans to employers and employees for the purpose of issuing advance paychecks to employees; tax management services, namely payroll tax debiting services; employee benefits administration, namely, administration of employee benefit plans concerning insurance.

  Owners as filed

  • Gusto, Inc. (ORIGINAL APPLICANT)

  USPTO record names this owner; current ownership is not inferred from historical owner entries.

  View trademark record ↗

  Published by a third-party source · confirmed Nov 2, 2026, 11:27 AM UTC

  Observed via

  https://tmsearch.uspto.gov/prod-v1-0-0/tmsearch → self-named as Gusto, Inc. on https://gusto.com/privacyresources

  About

  Gusto, Inc., the legal entity the site names itself as

  Read from

  https://tmsearch.uspto.gov

  Interpreted by rule

  trademarks-v2

  Evidence ID

  uspto:b79f1ef5e9cb28a14fc988e0

  All published fields

  Source URL

  https://tsdr.uspto.gov/#caseNumber=90763731&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch

  Live mark

  No

  Owners as filed

  • City

    San Francisco

    Name

    Gusto, Inc.

    Role

    ORIGINAL APPLICANT

    Region

    CALIFORNIA 94107, UNITED STATES

    Entity Type

    CORPORATION

    As Published

    Gusto, Inc. (CORPORATION; DELAWARE, USA)

    Citizenship

    DELAWARE, USA

  Status

  ABANDONED-FAILURE TO RESPOND OR LATE RESPONSE

  Attorney

  John Paul Oleksiuk

  Wordmark

  GUSTO EMBEDDED

  Filed Date

  2021-06-09

  Mark Types

  SERVICE MARK

  Us Classes

  102 100 101.

  Registered

  No

  Status Code

  602

  Abandon Date

  2023-04-07

  Serial Number

  90763731

  Ownership scope

  USPTO record names this owner; current ownership is not inferred from historical owner entries.

  Goods And Services

  (ABANDONED) IC 036: Insurance services, namely, insurance brokerage; financial management services, namely, management of lending programs, providing for and managing loans to employers and employees for the purpose of issuing advance paychecks to employees; tax management services, namely payroll tax debiting services; employee benefits administration, namely, administration of employee benefit plans concerning insurance.

  Queried Legal Name

  Gusto, Inc.

  International Classes

  IC 036

  Matching Owner Entries

  Gusto, Inc. (CORPORATION; DELAWARE, USA)

• GUSTO EMBEDDED no longer live · ABANDONED-FAILURE TO RESPOND OR LATE RESPONSE · Serial 90763733

  Filed

  Jun 9, 2021

  Classes

  IC 042

  Attorney

  John Paul Oleksiuk

  Goods & services

  (ABANDONED) IC 042: Software as a service (SAAS) services, namely, hosting cloud-based software for use in payroll administration and management, payroll tax calculation, tax regulation compliance, payroll preparation and electronic processing of human resource, accounting and payroll data; software as a service (SAAS) services, namely, hosting cloud-based software for employee benefits administration for human resource management, for employee information management, for tax management, and for generating reports and document management regarding all of the foregoing; software as a service (SAAS) services, namely, hosting cloud-based software for workplace and document management that enables users to create, share, customize and execute documents, contracts and forms; software as a service (SAAS) services, namely, hosting cloud-based software for workplace and document management that enables users to collect, organize and access business policies in the fields of human resource management.

  Owners as filed

  • Gusto, Inc. (ORIGINAL APPLICANT)

  USPTO record names this owner; current ownership is not inferred from historical owner entries.

  View trademark record ↗

  Published by a third-party source · confirmed Nov 2, 2026, 11:27 AM UTC

  Observed via

  https://tmsearch.uspto.gov/prod-v1-0-0/tmsearch → self-named as Gusto, Inc. on https://gusto.com/privacyresources

  About

  Gusto, Inc., the legal entity the site names itself as

  Read from

  https://tmsearch.uspto.gov

  Interpreted by rule

  trademarks-v2

  Evidence ID

  uspto:88be6c60f261fc4459589c2e

  All published fields

  Source URL

  https://tsdr.uspto.gov/#caseNumber=90763733&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch

  Live mark

  No

  Owners as filed

  • City

    San Francisco

    Name

    Gusto, Inc.

    Role

    ORIGINAL APPLICANT

    Region

    CALIFORNIA 94107, UNITED STATES

    Entity Type

    CORPORATION

    As Published

    Gusto, Inc. (CORPORATION; DELAWARE, USA)

    Citizenship

    DELAWARE, USA

  Status

  ABANDONED-FAILURE TO RESPOND OR LATE RESPONSE

  Attorney

  John Paul Oleksiuk

  Wordmark

  GUSTO EMBEDDED

  Filed Date

  2021-06-09

  Mark Types

  SERVICE MARK

  Us Classes

  100 101.

  Registered

  No

  Status Code

  602

  Abandon Date

  2023-04-07

  Serial Number

  90763733

  Ownership scope

  USPTO record names this owner; current ownership is not inferred from historical owner entries.

  Goods And Services

  (ABANDONED) IC 042: Software as a service (SAAS) services, namely, hosting cloud-based software for use in payroll administration and management, payroll tax calculation, tax regulation compliance, payroll preparation and electronic processing of human resource, accounting and payroll data; software as a service (SAAS) services, namely, hosting cloud-based software for employee benefits administration for human resource management, for employee information management, for tax management, and for generating reports and document management regarding all of the foregoing; software as a service (SAAS) services, namely, hosting cloud-based software for workplace and document management that enables users to create, share, customize and execute documents, contracts and forms; software as a service (SAAS) services, namely, hosting cloud-based software for workplace and document management that enables users to collect, organize and access business policies in the fields of human resource management.

  Queried Legal Name

  Gusto, Inc.

  International Classes

  IC 042

  Matching Owner Entries

  Gusto, Inc. (CORPORATION; DELAWARE, USA)

• GUSTO REGISTERED · Serial 97009868

  Registration

  6768027

  Filed

  Sep 2, 2021

  Registered

  Jun 21, 2022

  Classes

  IC 009

  Attorney

  Connie L. Ellerbach, Esq.

  Goods & services

  IC 009: Downloadable and recorded software, namely, software for use in payroll administration and management, payroll tax calculation, tax regulation compliance, payroll preparation and electronic processing of human resource, accounting and payroll data; Downloadable and recorded software, namely, software for employee benefits administration for human resource management, for employee information management, for tax management, and for generating reports and document management regarding all of the foregoing; Downloadable and recorded software, namely, software for workplace and document management that enables users to create, share, customize and execute documents, contracts and forms; Downloadable and recorded software, namely, software for workplace and document management that enables users to collect, organize and access business policies in the fields of human resource management and employee benefit plans, bonus plans and incentive plans.

  Owners as filed

  • Gusto, Inc. (ORIGINAL REGISTRANT)

  USPTO record names this owner; current ownership is not inferred from historical owner entries.

  View trademark record ↗

  Published by a third-party source · confirmed Nov 2, 2026, 11:27 AM UTC

  Observed via

  https://tmsearch.uspto.gov/prod-v1-0-0/tmsearch → self-named as Gusto, Inc. on https://gusto.com/privacyresources

  About

  Gusto, Inc., the legal entity the site names itself as

  Read from

  https://tmsearch.uspto.gov

  Interpreted by rule

  trademarks-v2

  Evidence ID

  uspto:e4c24edb96abfe9b4cebce94

  All published fields

  Source URL

  https://tsdr.uspto.gov/#caseNumber=97009868&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch

  Live mark

  Yes

  Owners as filed

  • City

    San Francisco

    Name

    Gusto, Inc.

    Role

    ORIGINAL REGISTRANT

    Region

    CALIFORNIA 94107, UNITED STATES

    Entity Type

    CORPORATION

    As Published

    Gusto, Inc. (CORPORATION; DELAWARE, USA)

    Citizenship

    DELAWARE, USA

  Status

  REGISTERED

  Attorney

  Connie L. Ellerbach, Esq.

  Wordmark

  GUSTO

  Filed Date

  2021-09-02

  Mark Types

  TRADEMARK

  Us Classes

  038 026 023 036 021.

  Registered

  Yes

  Status Code

  700

  Serial Number

  97009868

  Ownership scope

  USPTO record names this owner; current ownership is not inferred from historical owner entries.

  First Use Any Date

  2019-10-14

  Goods And Services

  IC 009: Downloadable and recorded software, namely, software for use in payroll administration and management, payroll tax calculation, tax regulation compliance, payroll preparation and electronic processing of human resource, accounting and payroll data; Downloadable and recorded software, namely, software for employee benefits administration for human resource management, for employee information management, for tax management, and for generating reports and document management regarding all of the foregoing; Downloadable and recorded software, namely, software for workplace and document management that enables users to create, share, customize and execute documents, contracts and forms; Downloadable and recorded software, namely, software for workplace and document management that enables users to collect, organize and access business policies in the fields of human resource management and employee benefit plans, bonus plans and incentive plans.

  Queried Legal Name

  Gusto, Inc.

  Registration Date

  2022-06-21

  Registration Number

  6768027

  First Use Commerce Date

  2019-10-14

  International Classes

  IC 009

  Matching Owner Entries

  Gusto, Inc. (CORPORATION; DELAWARE, USA)

• GUSTO EMBEDDED no longer live · ABANDONED-FAILURE TO RESPOND OR LATE RESPONSE · Serial 97633281

  Filed

  Oct 14, 2022

  Classes

  IC 009

  Attorney

  John Paul Oleksiuk

  Goods & services

  (ABANDONED) IC 009: Downloadable software, namely, software for use in payroll administration and management, payroll tax calculation, tax regulation compliance, payroll preparation and electronic processing of human resource, accounting and payroll data; downloadable software, namely, software for employee benefits administration for human resource management, for employee information management, for tax management, and for generating reports and document management regarding all of the foregoing; downloadable software, namely, software for workplace and document management that enables users to create, share, customize and execute documents, contracts and forms; downloadable software, namely, software for workplace and document management that enables users to collect, organize and access business policies in the fields of human resource management and employee benefit plans, bonus plans and incentive plans.

  Owners as filed

  • Gusto, Inc. (OWNER AT PUBLICATION)

  USPTO record names this owner; current ownership is not inferred from historical owner entries.

  View trademark record ↗

  Published by a third-party source · confirmed Nov 2, 2026, 11:27 AM UTC

  Observed via

  https://tmsearch.uspto.gov/prod-v1-0-0/tmsearch → self-named as Gusto, Inc. on https://gusto.com/privacyresources

  About

  Gusto, Inc., the legal entity the site names itself as

  Read from

  https://tmsearch.uspto.gov

  Interpreted by rule

  trademarks-v2

  Evidence ID

  uspto:09cf9d029e421d8b93f40c1f

  All published fields

  Source URL

  https://tsdr.uspto.gov/#caseNumber=97633281&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch

  Live mark

  No

  Owners as filed

  • City

    San Francisco

    Name

    Gusto, Inc.

    Role

    OWNER AT PUBLICATION

    Region

    California 94107, UNITED STATES

    Entity Type

    CORPORATION

    As Published

    Gusto, Inc. (CORPORATION; DELAWARE, USA)

    Citizenship

    DELAWARE, USA

  Status

  ABANDONED-FAILURE TO RESPOND OR LATE RESPONSE

  Attorney

  John Paul Oleksiuk

  Wordmark

  GUSTO EMBEDDED

  Filed Date

  2022-10-14

  Mark Types

  TRADEMARK

  Us Classes

  026 038 023 036 021.

  Registered

  No

  Status Code

  602

  Abandon Date

  2024-06-28

  Serial Number

  97633281

  Ownership scope

  USPTO record names this owner; current ownership is not inferred from historical owner entries.

  First Use Any Date

  2021-06-30

  Goods And Services

  (ABANDONED) IC 009: Downloadable software, namely, software for use in payroll administration and management, payroll tax calculation, tax regulation compliance, payroll preparation and electronic processing of human resource, accounting and payroll data; downloadable software, namely, software for employee benefits administration for human resource management, for employee information management, for tax management, and for generating reports and document management regarding all of the foregoing; downloadable software, namely, software for workplace and document management that enables users to create, share, customize and execute documents, contracts and forms; downloadable software, namely, software for workplace and document management that enables users to collect, organize and access business policies in the fields of human resource management and employee benefit plans, bonus plans and incentive plans.

  Queried Legal Name

  Gusto, Inc.

  First Use Commerce Date

  2021-06-30

  International Classes

  IC 009

  Matching Owner Entries

  Gusto, Inc. (CORPORATION; DELAWARE, USA)

• GUSTO EMBEDDED REGISTERED · Serial 97633282

  Registration

  7382246

  Filed

  Oct 14, 2022

  Registered

  May 7, 2024

  Classes

  IC 035

  Attorney

  Connie L. Ellerbach, Esq.

  Goods & services

  IC 035: Human resource management; human resource management, namely, employee tracking being the monitoring of the number of employees at any given time, maintaining a record of each employee's position within the company, their employment history, job description and performance, salary and bonuses earned, who their supervisors and managers have been, and regarding changes to the company organization chart, workplace management being the supervision, and management of vendors and document management being employee records management and vendor records management, and workplace and employer advisory services regarding human resource management; employee benefits administration, namely, parking, transportation and commuter benefits; employee information management, namely, providing online non-downloadable databases and employee directories featuring information in the field of employees, on-boarding, retention, tracking, performance evaluation, performance management, and employee off-boarding; employee information management, namely, collection, organization and provision of information and documents regarding business policies in the fields of human resource management, and non-financial and non-insurance employee benefit plans, bonus plans and incentive plans; payroll administration, tax management, namely, filing and coordinating tax documents; providing business records document management services, namely, assisting employers and employees in creating, completing, sharing, customizing and executing documents, contracts and forms, and assisting employers and employees in collecting, organizing and accessing business policies in the fields of human resource management and employee benefit plans, bonus plans and incentive plans.

  Owners as filed

  • Gusto, Inc. (ORIGINAL REGISTRANT)

  USPTO record names this owner; current ownership is not inferred from historical owner entries.

  View trademark record ↗

  Published by a third-party source · confirmed Nov 2, 2026, 11:27 AM UTC

  Observed via

  https://tmsearch.uspto.gov/prod-v1-0-0/tmsearch → self-named as Gusto, Inc. on https://gusto.com/privacyresources

  About

  Gusto, Inc., the legal entity the site names itself as

  Read from

  https://tmsearch.uspto.gov

  Interpreted by rule

  trademarks-v2

  Evidence ID

  uspto:e70821afa869b87b4847313e

  All published fields

  Source URL

  https://tsdr.uspto.gov/#caseNumber=97633282&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch

  Live mark

  Yes

  Owners as filed

  • City

    San Francisco

    Name

    Gusto, Inc.

    Role

    ORIGINAL REGISTRANT

    Region

    CALIFORNIA 94107, UNITED STATES

    Entity Type

    CORPORATION

    As Published

    Gusto, Inc. (CORPORATION; DELAWARE, USA)

    Citizenship

    DELAWARE, USA

  Status

  REGISTERED

  Attorney

  Connie L. Ellerbach, Esq.

  Wordmark

  GUSTO EMBEDDED

  Filed Date

  2022-10-14

  Mark Types

  SERVICE MARK

  Us Classes

  100 101 102.

  Registered

  Yes

  Status Code

  700

  Serial Number

  97633282

  Ownership scope

  USPTO record names this owner; current ownership is not inferred from historical owner entries.

  First Use Any Date

  2021-06-30

  Goods And Services

  IC 035: Human resource management; human resource management, namely, employee tracking being the monitoring of the number of employees at any given time, maintaining a record of each employee's position within the company, their employment history, job description and performance, salary and bonuses earned, who their supervisors and managers have been, and regarding changes to the company organization chart, workplace management being the supervision, and management of vendors and document management being employee records management and vendor records management, and workplace and employer advisory services regarding human resource management; employee benefits administration, namely, parking, transportation and commuter benefits; employee information management, namely, providing online non-downloadable databases and employee directories featuring information in the field of employees, on-boarding, retention, tracking, performance evaluation, performance management, and employee off-boarding; employee information management, namely, collection, organization and provision of information and documents regarding business policies in the fields of human resource management, and non-financial and non-insurance employee benefit plans, bonus plans and incentive plans; payroll administration, tax management, namely, filing and coordinating tax documents; providing business records document management services, namely, assisting employers and employees in creating, completing, sharing, customizing and executing documents, contracts and forms, and assisting employers and employees in collecting, organizing and accessing business policies in the fields of human resource management and employee benefit plans, bonus plans and incentive plans.

  Queried Legal Name

  Gusto, Inc.

  Registration Date

  2024-05-07

  Registration Number

  7382246

  First Use Commerce Date

  2021-06-30

  International Classes

  IC 035

  Matching Owner Entries

  Gusto, Inc. (CORPORATION; DELAWARE, USA)

• GUSTO EMBEDDED no longer live · ABANDONED-FAILURE TO RESPOND OR LATE RESPONSE · Serial 97633283

  Filed

  Oct 14, 2022

  Classes

  IC 036

  Attorney

  John Paul Oleksiuk

  Goods & services

  (ABANDONED) IC 036: Insurance services, namely, insurance brokerage; financial management services, namely, management of lending programs, providing for and managing loans to employers and employees for the purpose of issuing advance paychecks to employees; tax management services, namely, payroll tax debiting services; employee benefits administration, namely, administration of employee benefit plans concerning insurance.

  Owners as filed

  • Gusto, Inc. (OWNER AT PUBLICATION)

  USPTO record names this owner; current ownership is not inferred from historical owner entries.

  View trademark record ↗

  Published by a third-party source · confirmed Nov 2, 2026, 11:27 AM UTC

  Observed via

  https://tmsearch.uspto.gov/prod-v1-0-0/tmsearch → self-named as Gusto, Inc. on https://gusto.com/privacyresources

  About

  Gusto, Inc., the legal entity the site names itself as

  Read from

  https://tmsearch.uspto.gov

  Interpreted by rule

  trademarks-v2

  Evidence ID

  uspto:a13e06ead1eca12129f2605a

  All published fields

  Source URL

  https://tsdr.uspto.gov/#caseNumber=97633283&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch

  Live mark

  No

  Owners as filed

  • City

    San Francisco

    Name

    Gusto, Inc.

    Role

    OWNER AT PUBLICATION

    Region

    California 94107, UNITED STATES

    Entity Type

    CORPORATION

    As Published

    Gusto, Inc. (CORPORATION; DELAWARE, USA)

    Citizenship

    DELAWARE, USA

  Status

  ABANDONED-FAILURE TO RESPOND OR LATE RESPONSE

  Attorney

  John Paul Oleksiuk

  Wordmark

  GUSTO EMBEDDED

  Filed Date

  2022-10-14

  Mark Types

  SERVICE MARK

  Us Classes

  100 101 102.

  Registered

  No

  Status Code

  602

  Abandon Date

  2025-08-13

  Serial Number

  97633283

  Ownership scope

  USPTO record names this owner; current ownership is not inferred from historical owner entries.

  First Use Any Date

  2022-06-03

  Goods And Services

  (ABANDONED) IC 036: Insurance services, namely, insurance brokerage; financial management services, namely, management of lending programs, providing for and managing loans to employers and employees for the purpose of issuing advance paychecks to employees; tax management services, namely, payroll tax debiting services; employee benefits administration, namely, administration of employee benefit plans concerning insurance.

  Queried Legal Name

  Gusto, Inc.

  First Use Commerce Date

  2022-06-03

  International Classes

  IC 036

  Matching Owner Entries

  Gusto, Inc. (CORPORATION; DELAWARE, USA)

• GUSTO EMBEDDED REGISTERED · Serial 97633285

  Registration

  7819636

  Filed

  Oct 14, 2022

  Registered

  Jun 3, 2025

  Classes

  IC 042

  Attorney

  Connie L. Ellerbach, Esq.

  Goods & services

  IC 042: Software as a service (SAAS) services, namely, hosting cloud-based software for use in payroll administration and management, payroll tax calculation, tax regulation compliance, payroll preparation and electronic processing of human resource, accounting and payroll data; software as a service (SAAS) services, namely, hosting cloud-based software for employee benefits administration for human resource management, for employee information management, for tax management, and for generating reports and document management regarding all of the foregoing; software as a service (SAAS) services, namely, hosting cloud-based software for workplace and document management that enables users to create, share, customize and execute documents, contracts and forms; software as a service (SAAS) services, namely, hosting cloud-based software for workplace and document management that enables users to collect, organize and access business policies in the fields of human resource management.

  Owners as filed

  • Gusto, Inc. (ORIGINAL REGISTRANT)

  USPTO record names this owner; current ownership is not inferred from historical owner entries.

  View trademark record ↗

  Published by a third-party source · confirmed Nov 2, 2026, 11:27 AM UTC

  Observed via

  https://tmsearch.uspto.gov/prod-v1-0-0/tmsearch → self-named as Gusto, Inc. on https://gusto.com/privacyresources

  About

  Gusto, Inc., the legal entity the site names itself as

  Read from

  https://tmsearch.uspto.gov

  Interpreted by rule

  trademarks-v2

  Evidence ID

  uspto:4b6e79f1aeb5d0618ba23c51

  All published fields

  Source URL

  https://tsdr.uspto.gov/#caseNumber=97633285&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch

  Live mark

  Yes

  Owners as filed

  • City

    San Francisco

    Name

    Gusto, Inc.

    Role

    ORIGINAL REGISTRANT

    Region

    California 94107, UNITED STATES

    Entity Type

    CORPORATION

    As Published

    Gusto, Inc. (CORPORATION; DELAWARE, USA)

    Citizenship

    DELAWARE, USA

  Status

  REGISTERED

  Attorney

  Connie L. Ellerbach, Esq.

  Wordmark

  GUSTO EMBEDDED

  Filed Date

  2022-10-14

  Mark Types

  SERVICE MARK

  Us Classes

  100 101.

  Registered

  Yes

  Status Code

  700

  Serial Number

  97633285

  Ownership scope

  USPTO record names this owner; current ownership is not inferred from historical owner entries.

  First Use Any Date

  2022-06-03

  Goods And Services

  IC 042: Software as a service (SAAS) services, namely, hosting cloud-based software for use in payroll administration and management, payroll tax calculation, tax regulation compliance, payroll preparation and electronic processing of human resource, accounting and payroll data; software as a service (SAAS) services, namely, hosting cloud-based software for employee benefits administration for human resource management, for employee information management, for tax management, and for generating reports and document management regarding all of the foregoing; software as a service (SAAS) services, namely, hosting cloud-based software for workplace and document management that enables users to create, share, customize and execute documents, contracts and forms; software as a service (SAAS) services, namely, hosting cloud-based software for workplace and document management that enables users to collect, organize and access business policies in the fields of human resource management.

  Queried Legal Name

  Gusto, Inc.

  Registration Date

  2025-06-03

  Registration Number

  7819636

  First Use Commerce Date

  2022-06-03

  International Classes

  IC 042

  Matching Owner Entries

  Gusto, Inc. (CORPORATION; DELAWARE, USA)

• GUSTO EMBEDDED REGISTERED · Serial 98414748

  Registration

  7676300

  Filed

  Feb 21, 2024

  Registered

  Feb 4, 2025

  Classes

  IC 042

  Attorney

  Connie L. Ellerbach, Esq.

  Goods & services

  IC 042: Application service provider featuring application programming interface (API) software for use in payroll administration and management, payroll tax calculation, tax regulation compliance, payroll preparation and electronic processing of human resource, accounting and payroll data; Application service provider featuring application programming interface (API) software for employee benefits administration for human resource management, for employee information management, for tax management, and for generating reports and document management regarding all of the foregoing; Application service provider featuring application programming interface (API) software for workplace and document management that enables users to create, share, customize and execute documents, contracts and forms; Application service provider featuring application programming interface (API) software for workplace and document management that enables users to collect, organize and access business policies in the fields of human resource management and employee benefit plans, bonus plans and incentive plans.

  Owners as filed

  • Gusto, Inc. (ORIGINAL REGISTRANT)

  USPTO record names this owner; current ownership is not inferred from historical owner entries.

  View trademark record ↗

  Published by a third-party source · confirmed Nov 2, 2026, 11:27 AM UTC

  Observed via

  https://tmsearch.uspto.gov/prod-v1-0-0/tmsearch → self-named as Gusto, Inc. on https://gusto.com/privacyresources

  About

  Gusto, Inc., the legal entity the site names itself as

  Read from

  https://tmsearch.uspto.gov

  Interpreted by rule

  trademarks-v2

  Evidence ID

  uspto:898379e0d5f51d9b5c3ec21a

  All published fields

  Source URL

  https://tsdr.uspto.gov/#caseNumber=98414748&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch

  Live mark

  Yes

  Owners as filed

  • City

    San Francisco

    Name

    Gusto, Inc.

    Role

    ORIGINAL REGISTRANT

    Region

    California 94107, UNITED STATES

    Entity Type

    CORPORATION

    As Published

    Gusto, Inc. (CORPORATION; DELAWARE, USA)

    Citizenship

    DELAWARE, USA

  Status

  REGISTERED

  Attorney

  Connie L. Ellerbach, Esq.

  Wordmark

  GUSTO EMBEDDED

  Filed Date

  2024-02-21

  Mark Types

  SERVICE MARK

  Us Classes

  100 101.

  Registered

  Yes

  Status Code

  700

  Serial Number

  98414748

  Ownership scope

  USPTO record names this owner; current ownership is not inferred from historical owner entries.

  First Use Any Date

  2021-06-30

  Goods And Services

  IC 042: Application service provider featuring application programming interface (API) software for use in payroll administration and management, payroll tax calculation, tax regulation compliance, payroll preparation and electronic processing of human resource, accounting and payroll data; Application service provider featuring application programming interface (API) software for employee benefits administration for human resource management, for employee information management, for tax management, and for generating reports and document management regarding all of the foregoing; Application service provider featuring application programming interface (API) software for workplace and document management that enables users to create, share, customize and execute documents, contracts and forms; Application service provider featuring application programming interface (API) software for workplace and document management that enables users to collect, organize and access business policies in the fields of human resource management and employee benefit plans, bonus plans and incentive plans.

  Queried Legal Name

  Gusto, Inc.

  Registration Date

  2025-02-04

  Registration Number

  7676300

  First Use Commerce Date

  2021-06-30

  International Classes

  IC 042

  Matching Owner Entries

  Gusto, Inc. (CORPORATION; DELAWARE, USA)

• GUS NEW APPLICATION - ASSIGNED TO EXAMINER · Serial 99886074

  Filed

  Jun 15, 2026

  Classes

  IC 035, IC 045, IC 009, IC 036, IC 042

  Attorney

  Connie L. Ellerbach

  Goods & services

  IC 035: Business administration and management services in the fields of payroll, human resources, employee benefits, workforce administration, compliance, and business operations; providing business information, data analysis, and reporting to assist with business decision making through software platforms; providing automated business task execution services performed at the request and authorization of users; business advisory services in the nature of operational efficiency, compliance strategy, and workforce management. IC 045: Regulatory monitoring and compliance support services in the fields of employment, payroll, taxation, employee benefits, financial administration, and workforce management; providing regulatory updates, summaries of legal and regulatory requirements, and compliance alerts using artificial intelligence enabled software agents; monitoring regulatory developments and providing compliance related updates and tools to assist businesses in understanding and meeting legal and regulatory obligations. IC 009: Downloadable computer software featuring artificial intelligence and machine learning, namely, AI powered software agents for business management, payroll administration, human resources administration, employee benefits administration, tax reporting, compliance monitoring, workforce management, and business data analysis; downloadable computer software for business analytics, reporting, decision support, and workflow automation relating to payroll, human resources, employee benefits, tax compliance, and workforce management. IC 036: Financial technology services featuring access to and administration of financial products and services, namely, insurance administration services; payment processing and transaction services; earned wage access and cash out services; wallet services; and cash account services; providing financial information, account administration services, transaction processing services, and financial management services provided using online software platforms. IC 042: Software as a service (SaaS) and platform as a service (PaaS) featuring artificial intelligence and machine learning software, namely, AI powered software agents for payroll administration, human resources administration, employee benefits administration, tax reporting, compliance monitoring, workforce management, business analytics, and reporting; providing online, non downloadable software for business analytics, reporting, decision support, and workflow automation relating to payroll, human resources, employee benefits, tax compliance, and workforce management; computer software development, customization, maintenance, integration, and technical support services.

  Owners as filed

  • Gusto, Inc. (ORIGINAL APPLICANT)

  USPTO record names this owner; current ownership is not inferred from historical owner entries.

  View trademark record ↗

  Published by a third-party source · confirmed Nov 2, 2026, 11:27 AM UTC

  Observed via

  https://tmsearch.uspto.gov/prod-v1-0-0/tmsearch → self-named as Gusto, Inc. on https://gusto.com/privacyresources

  About

  Gusto, Inc., the legal entity the site names itself as

  Read from

  https://tmsearch.uspto.gov

  Interpreted by rule

  trademarks-v2

  Evidence ID

  uspto:42be4c7bf1c4c3b423766772

  All published fields

  Source URL

  https://tsdr.uspto.gov/#caseNumber=99886074&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch

  Live mark

  Yes

  Owners as filed

  • City

    San Francisco

    Name

    Gusto, Inc.

    Role

    ORIGINAL APPLICANT

    Region

    California 94107, UNITED STATES

    Entity Type

    CORPORATION

    As Published

    Gusto, Inc. (CORPORATION; Delaware, USA)

    Citizenship

    Delaware, USA

  Status

  NEW APPLICATION - ASSIGNED TO EXAMINER

  Attorney

  Connie L. Ellerbach

  Wordmark

  GUS

  Filed Date

  2026-06-15

  Mark Types

  TRADEMARK, SERVICE MARK

  Us Classes

  101 102 100., 101 100., 038 023 021 026 036., 101 100 102., 101 100.

  Registered

  No

  Status Code

  638

  Serial Number

  99886074

  Ownership scope

  USPTO record names this owner; current ownership is not inferred from historical owner entries.

  Goods And Services

  IC 035: Business administration and management services in the fields of payroll, human resources, employee benefits, workforce administration, compliance, and business operations; providing business information, data analysis, and reporting to assist with business decision making through software platforms; providing automated business task execution services performed at the request and authorization of users; business advisory services in the nature of operational efficiency, compliance strategy, and workforce management., IC 045: Regulatory monitoring and compliance support services in the fields of employment, payroll, taxation, employee benefits, financial administration, and workforce management; providing regulatory updates, summaries of legal and regulatory requirements, and compliance alerts using artificial intelligence enabled software agents; monitoring regulatory developments and providing compliance related updates and tools to assist businesses in understanding and meeting legal and regulatory obligations., IC 009: Downloadable computer software featuring artificial intelligence and machine learning, namely, AI powered software agents for business management, payroll administration, human resources administration, employee benefits administration, tax reporting, compliance monitoring, workforce management, and business data analysis; downloadable computer software for business analytics, reporting, decision support, and workflow automation relating to payroll, human resources, employee benefits, tax compliance, and workforce management., IC 036: Financial technology services featuring access to and administration of financial products and services, namely, insurance administration services; payment processing and transaction services; earned wage access and cash out services; wallet services; and cash account services; providing financial information, account administration services, transaction processing services, and financial management services provided using online software platforms., IC 042: Software as a service (SaaS) and platform as a service (PaaS) featuring artificial intelligence and machine learning software, namely, AI powered software agents for payroll administration, human resources administration, employee benefits administration, tax reporting, compliance monitoring, workforce management, business analytics, and reporting; providing online, non downloadable software for business analytics, reporting, decision support, and workflow automation relating to payroll, human resources, employee benefits, tax compliance, and workforce management; computer software development, customization, maintenance, integration, and technical support services.

  Queried Legal Name

  Gusto, Inc.

  International Classes

  IC 035, IC 045, IC 009, IC 036, IC 042

  Matching Owner Entries

  Gusto, Inc. (CORPORATION; Delaware, USA)