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The Pit and the Peel

thepitandthepeel.com JSON

Richmond's premiere acai bowl and smoothie bar with food options that provide healthy calories inclusive of all diets!

Sources & updates
How this name was decided

the site's published name — stated on thepitandthepeel.com, inspections.myhealthdepartment.com, facebook.com

Profile sources
Last observed
Oct 21, 2026, 8:08 AM UTCCurrent
Record last changed
Oct 21, 2026, 8:08 AM UTC
Observations
5,705
Sources read
27 of 27

Legal Entities & Relationships

Pit & Peel IncLicensed operator of 1 of its locations
wabi-us-east2-e-primary-api.analysis.windows.net

Trademarks

  • THE PIT & PEEL REGISTERED · Serial 88677311
    Registration
    6064229
    Filed
    Nov 1, 2019
    Registered
    May 26, 2020
    Classes
    IC 043
    Attorney
    Edward T. White

    Goods & services

    IC 043: Bar services featuring fruit and vegetable juice, smoothies, and coffee; Bistro services; Coffee and juice bar services; Restaurant services; Take-out restaurant services.

    Owners as filed

    • Pit & Peel Inc. (ORIGINAL REGISTRANT)

    USPTO record names this owner; current ownership is not inferred from historical owner entries.

    View trademark record
    Published by a third-party source · confirmed Oct 21, 2026, 8:08 AM UTC
    Observed via
    https://tmsearch.uspto.gov/prod-v1-0-0/tmsearch → licence-proven operator Pit & Peel Inc on https://wabi-us-east2-e-primary-api.analysis.windows.net/public/reports/querydata?synchronous=true
    About
    Pit & Peel Inc, the licensed operator of its premises
    Read from
    https://tmsearch.uspto.gov
    Interpreted by rule
    trademarks-v2
    Evidence ID
    uspto:6f91e369f7fe0d562124f8cc
    All published fields
    Source URL
    https://tsdr.uspto.gov/#caseNumber=88677311&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch
    Live mark
    Yes
    Owners as filed
    • City
      Richmond
      Name
      Pit & Peel Inc.
      Role
      ORIGINAL REGISTRANT
      Region
      VIRGINIA 23220, UNITED STATES
      Entity Type
      CORPORATION
      As Published
      Pit & Peel Inc. (CORPORATION; VIRGINIA, USA)
      Citizenship
      VIRGINIA, USA
    Status
    REGISTERED
    Attorney
    Edward T. White
    Wordmark
    THE PIT & PEEL
    Filed Date
    2019-11-01
    Mark Types
    SERVICE MARK
    Us Classes
    100 101.
    Registered
    Yes
    Status Code
    700
    Serial Number
    88677311
    Ownership scope
    USPTO record names this owner; current ownership is not inferred from historical owner entries.
    First Use Any Date
    2015-08-15
    Goods And Services
    IC 043: Bar services featuring fruit and vegetable juice, smoothies, and coffee; Bistro services; Coffee and juice bar services; Restaurant services; Take-out restaurant services.
    Queried Legal Name
    Pit & Peel Inc
    Registration Date
    2020-05-26
    Registration Number
    6064229
    First Use Commerce Date
    2015-08-15
    International Classes
    IC 043
    Matching Owner Entries
    Pit & Peel Inc. (CORPORATION; VIRGINIA, USA)
  • THE PIT AND THE PEEL JUICE BAR · BISTRO REGISTERED · Serial 88677321
    Registration
    6068717
    Filed
    Nov 1, 2019
    Registered
    Jun 2, 2020
    Classes
    IC 043
    Attorney
    Christel E. Harlacher

    Goods & services

    IC 043: Bar services featuring fruit and vegetable juice, smoothies, and coffee; Bistro services; Coffee and juice bar services; Restaurant services; Take-out restaurant services.

    Owners as filed

    • Pit & Peel Inc. (ORIGINAL REGISTRANT)

    USPTO record names this owner; current ownership is not inferred from historical owner entries.

    View trademark record
    Published by a third-party source · confirmed Oct 21, 2026, 8:08 AM UTC
    Observed via
    https://tmsearch.uspto.gov/prod-v1-0-0/tmsearch → licence-proven operator Pit & Peel Inc on https://wabi-us-east2-e-primary-api.analysis.windows.net/public/reports/querydata?synchronous=true
    About
    Pit & Peel Inc, the licensed operator of its premises
    Read from
    https://tmsearch.uspto.gov
    Interpreted by rule
    trademarks-v2
    Evidence ID
    uspto:e99e8dbcf1930b97788d0adf
    All published fields
    Source URL
    https://tsdr.uspto.gov/#caseNumber=88677321&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch
    Live mark
    Yes
    Owners as filed
    • City
      Richmond
      Name
      Pit & Peel Inc.
      Role
      ORIGINAL REGISTRANT
      Region
      VIRGINIA 23220, UNITED STATES
      Entity Type
      CORPORATION
      As Published
      Pit & Peel Inc. (CORPORATION; VIRGINIA, USA)
      Citizenship
      VIRGINIA, USA
    Status
    REGISTERED
    Attorney
    Christel E. Harlacher
    Wordmark
    THE PIT AND THE PEEL JUICE BAR · BISTRO
    Filed Date
    2019-11-01
    Mark Types
    SERVICE MARK
    Us Classes
    100 101.
    Registered
    Yes
    Status Code
    700
    Serial Number
    88677321
    Ownership scope
    USPTO record names this owner; current ownership is not inferred from historical owner entries.
    First Use Any Date
    2015-08-15
    Goods And Services
    IC 043: Bar services featuring fruit and vegetable juice, smoothies, and coffee; Bistro services; Coffee and juice bar services; Restaurant services; Take-out restaurant services.
    Queried Legal Name
    Pit & Peel Inc
    Registration Date
    2020-06-02
    Registration Number
    6068717
    First Use Commerce Date
    2015-08-15
    International Classes
    IC 043
    Matching Owner Entries
    Pit & Peel Inc. (CORPORATION; VIRGINIA, USA)
Relationship evidence

Identity revision 1, last changed

  • a declared affiliated site is a relationship the publisher states, not common ownership
  • a declared provider account (gift cards, hiring, ordering) is a service relationship, not an affiliation
  • a register party at the business's premises is a candidate operator until the Place and legal resolvers bind it
  • a licensed operator of the business's premises operates those locations; it is not thereby the brand's owner
  • an employer a job board names on the openings posts them; it is not thereby the owner or the operator
  • an app's store seller or developer publishes the app; neither is thereby the restaurant's owner
  • a menu that names a producer names it; it is not a supply contract, a volume or an exclusivity
  • a mail or DMARC service domain in DNS is a technical service relationship, not an affiliation
  • a group the site says it is part of is a public affiliation; the equity chain and buying rights are separate questions
  • an organization that posts the openings, sells the app or holds a program account shares services with the business; that is not affiliation or ownership
  • a supplier or charitable partner the site's own page names and links is the publisher's statement; it is not a contract, a volume, an exclusivity or a gift amount
  • Published nameThe Pit and the Peel
    Published by the company · confirmed Oct 21, 2026, 8:05 AM UTC
    Observed via
    https://thepitandthepeel.com → declared Organization name
    First observed
    Oct 21, 2026, 8:05 AM UTC
    Read from
    https://thepitandthepeel.com
  • Published descriptionRichmond's premiere acai bowl and smoothie bar with food options that provide healthy calories inclusive of all diets!
    Published by the company · confirmed Oct 21, 2026, 8:05 AM UTC
    Observed via
    https://thepitandthepeel.com/
    First observed
    Oct 21, 2026, 8:05 AM UTC
    Read from
    https://thepitandthepeel.com
  • Declared languageen-US
    Published by the company · confirmed Oct 21, 2026, 8:05 AM UTC
    Observed via
    https://thepitandthepeel.com/
    First observed
    Oct 21, 2026, 8:05 AM UTC
    Read from
    https://thepitandthepeel.com
  • Canonical URLhttps://thepitandthepeel.com/
    Published by the company · confirmed Oct 21, 2026, 8:05 AM UTC
    Observed via
    https://thepitandthepeel.com/
    First observed
    Oct 21, 2026, 8:05 AM UTC
    Read from
    https://thepitandthepeel.com
  • Copyright line© 2022 Copyrights /

    About a party this site's own evidence does not bind to the business

    Directly observed · confirmed Oct 21, 2026, 8:05 AM UTC
    Observed via
    https://thepitandthepeel.com/
    First observed
    Oct 21, 2026, 8:05 AM UTC
    About
    a party this site's own evidence does not bind to the business
    Read from
    https://thepitandthepeel.com
  • The Pit and the Peel

    The Pit and the Peel

    https://thepitandthepeel.com/

    Published by the company · confirmed Oct 21, 2026, 8:05 AM UTC
    Observed via
    https://thepitandthepeel.com
    First observed
    Oct 21, 2026, 8:05 AM UTC
    Read from
    https://thepitandthepeel.com
  • LogoLogo
    Published by the company · confirmed Oct 21, 2026, 8:05 AM UTC
    Observed via
    https://thepitandthepeel.com → declared Organization logo
    First observed
    Oct 21, 2026, 8:05 AM UTC
    Read from
    https://thepitandthepeel.com

Job Postings

  • Hiring statusno open role: no careers page or job board found; LinkedIn Jobs not searched: the site links no LinkedIn company of its own to read postings by; Indeed and ZipRecruiter not searched
    Derived from observations

Contact Information

Phones

(804) 368-3880(804) 305-1325

Published by the company · confirmed Oct 21, 2026, 8:05 AM UTC
Observed via
https://thepitandthepeel.com/w-main-st-the-fan/
First observed
Oct 21, 2026, 8:05 AM UTC
Emails

info@thepitandthepeel.com

For any inquiries, Reach out to us at info@thepitandthepeel.com

Directly observed · confirmed Oct 21, 2026, 8:05 AM UTC
Observed via
https://thepitandthepeel.com → printed in page text, not marked up → role address by local-part convention (RFC 2142)
First observed
Oct 21, 2026, 8:05 AM UTC
Contact forms

https://thepitandthepeel.com/wp-comments-post.php

Directly observed · confirmed Oct 21, 2026, 8:05 AM UTC
Observed via
https://thepitandthepeel.com/product/carhartt-hat/ → form headed "Reviews" → submits to https://thepitandthepeel.com/wp-comments-post.php → purpose: comment (posts to WordPress's comment endpoint) → what a sender writes is published on the page (a comment is published where it is left: posts to WordPress's comment endpoint) → https://thepitandthepeel.com/product/carhartt-hat/?product_added_to_cart=376&quantity=1 → https://thepitandthepeel.com/product/carhartt-hat/?product_added_to_cart=393&quantity=1 → https://thepitandthepeel.com/product/carhartt-hat/?product_added_to_cart=394&quantity=1 → https://thepitandthepeel.com/product/carhartt-hat/?product_added_to_cart=395&quantity=1 → https://thepitandthepeel.com/product/carhartt-swea-t-shirt/ → https://thepitandthepeel.com/product/carhartt-swea-t-shirt/?product_added_to_cart=376&quantity=1 → https://thepitandthepeel.com/product/carhartt-swea-t-shirt/?product_added_to_cart=394&quantity=1 → https://thepitandthepeel.com/product/carhartt-t-shirt/ → https://thepitandthepeel.com/product/sasquatch-shirt/ → https://thepitandthepeel.com/product/smoothie-operator-t-shirt/
First observed
Oct 21, 2026, 8:05 AM UTC

https://thepitandthepeel.com/catering/

Directly observed · confirmed Oct 21, 2026, 8:05 AM UTC
Observed via
https://thepitandthepeel.com/catering/ → form headed "New Form" → submits to https://thepitandthepeel.com/catering/ → purpose: catering_inquiry (its page names it)
First observed
Oct 21, 2026, 8:05 AM UTC

https://thepitandthepeel.com/contact-us/

Directly observed · confirmed Oct 21, 2026, 8:05 AM UTC
Observed via
https://thepitandthepeel.com/contact-us/ → form headed "New Form" → submits to https://thepitandthepeel.com/contact-us/ → purpose: contact (a way to reply and a free-text field)
First observed
Oct 21, 2026, 8:05 AM UTC

https://thepitandthepeel.com/home/jointhepitcrew/

Directly observed · confirmed Oct 21, 2026, 8:05 AM UTC
Observed via
https://thepitandthepeel.com/home/jointhepitcrew/ → form headed "New Form" → submits to https://thepitandthepeel.com/home/jointhepitcrew/ → purpose: contact (a field to write or be reached through)
First observed
Oct 21, 2026, 8:05 AM UTC

https://thepitandthepeel.com/wp-comments-post.php

Directly observed · confirmed Oct 21, 2026, 8:07 AM UTC
Observed via
https://thepitandthepeel.com/product/carhartt-hat/ → form headed "Reviews" → submits to https://thepitandthepeel.com/wp-comments-post.php → purpose: comment (posts to WordPress's comment endpoint) → what a sender writes is published on the page (a comment is published where it is left: posts to WordPress's comment endpoint)
First observed
Oct 21, 2026, 8:07 AM UTC
Full contact-form data (JSON)

People evidence

The Pit and the Peel Employees & Ownership

The latest people collection is incomplete.

People extraction status: People pages could not all be read: 105 unresolved, 144 not reached, 40 deferred behind other pages, 62 failed, 2 read only in part

No confirmed people are currently attached to this site.

Locations

Where is The Pit and the Peel located?

3 known locations

Loading location map…
  • James Center1051 E Cary St, Unit: Suite 400, Richmond, VA, 23219, US
  • VCU1210 W. Main St, Richmond, VA, 23220, US
  • Westhampton5820 Patterson Ave, Unit: 104, Richmond, VA, 23226, US
Location evidence

The latest location collection is incomplete.

View location data

Restaurant details

What cuisine does The Pit and the Peel serve?

Cuisine: Bowls, Breakfast and Brunch, Healthy, Juice and Smoothies, Vegan Friendly and Vegetarian.

View evidenceLocation details

Menu & Online Ordering

Menu at James Center

What is on The Pit and the Peel's menu?

80 menu items, including Acai Blueberry Vitamin Water, Aqua Panna Water and Classic Avocado Toast.

What online ordering platform does The Pit and the Peel use?

Toast powers online ordering. Ordering options: Uber Eats.

What are The Pit and the Peel's online ordering prices?

Online ordering prices: Acai Blueberry Vitamin Water: USD 3.60 on Uber Eats; Aqua Panna Water: USD 3.60 on Uber Eats.

Menu & price evidenceSourcesEvidence
  • Channel prices at James Center, 1051 E Cary St

    James Center, 1051 E Cary St · the accepted location carrying the most storefront identities (2), with 1 of 27 platform menus read among 3 accepted locations

    Uber Eats: 89 items (68 priced)

    • Toastlinked · 3/3 locations
    • Grubhubsearched, not found · 0/3 locations
    • Uber Eatsmenu read · 1/3 locations
    • DoorDashnot declared · 0/3 locations
    • ChowNownot declared · 0/3 locations
    • Olonot declared · 0/3 locations
    • SkyTabnot declared · 0/3 locations
    • Clovernot declared · 0/3 locations
    • Slicenot declared · 0/3 locations
    • KwickMenunot declared · 0/3 locations
    • Restolabs (onlineordering.io)not declared · 0/3 locations
    • CHOMPnot declared · 0/3 locations
    • OrderSave (Owner.com)not declared · 0/3 locations
    • SpotOnnot declared · 0/3 locations
    • TouchBistronot declared · 0/3 locations
    • Square Onlinenot declared · 0/3 locations
    • MenuSifunot declared · 0/3 locations
    • Menufynot declared · 0/3 locations
    • Dylishnot declared · 0/3 locations
    • getsaucenot declared · 0/3 locations
    • DoorDash Storefront (order.online)not declared · 0/3 locations
    • SpotHoppersearched, not found · 0/3 locations
    • ezCaternot declared · 0/3 locations
    • OpenTablenot declared · 0/3 locations

    One representative location per record: the accepted location carrying the most channel menus. Channel menus come from each provider's own store object for that store; prices are as each channel lists them, in the channel's currency; comparisons are projected from the resolved catalog -- one row per dish, portion-aware identity, prices kept as scoped offers -- and a pair the policy refuses is counted and explained rather than dropped.

    Derived from observations · confirmed Oct 21, 2026, 8:07 AM UTC
    Observed via
    channel menus read for this location: ubereats
    Interpreted by rule
    channel-pricing/1
    Evidence ID
    channel-pricing:325a3c8daefdad3ba1082bfb

Resolved for James Center. 80 dishes across 1 surface; the first 12 are shown here.

No baseline is claimed — no publisher menu was read for this location, so no baseline is claimed; the prices below are shown per surface and not compared.

Featured items

Strawberry Avocado SaladSpinach, Arugula, Baby Greens, Strawberry, Avocado, Feta, Everything Seasoning and Lemon VinaigretteUber Eats$13.10
Featured items · Salads

Avocado Toast

House Avocado ToastSourdough Toast with Pesto, Arugula, Avocado, Roasted Red Pepper, Feta and Balsamic GlazeUber Eats$12.60
Avocado Toast
Classic Avocado ToastSourdough Toast, Avocado, Microgreens, Radish, Feta, Balsamic Glaze and Everything SeasoningUber Eats$12.60
Avocado Toast
Hip Pea Avocado ToastSourdough Toast, Chickpeas, Roasted Red Peppers, Green Onion, Tikka Masala, Arugula, FetaUber Eats$12.60
Avocado Toast

Breakfast Items

Fantastic BagelToasted Everything Bagel with Turkey Sausage, Free-Range Egg, Provolone, Spinach and Fig JamUber Eats$12.00
Breakfast Items
Bacon, Egg and Cheese BagelChoice of Plain, Asiago or Everything Bagel with Hardwood Smoked Bacon, Free Range Egg and Choice of Cheddar or ProvoloneUber Eats$10.80
Breakfast Items
Sausage, Egg and Cheese BagelChoice of Plain, Asiago or Everything bagel with Swaggerty's Local Sausage Patty, Free Range Egg and Choice of Cheddar or ProvoloneUber Eats$10.80
Breakfast Items
not merged with "Turkey Sausage, Egg and Cheese Bagel": name_shortened
not merged with "Turkey Sausage, Egg and Cheese Bagel": native_id_differs_within_one_menu
not merged with "Turkey Sausage, Egg and Cheese Bagel": two_rows_one_menu
Turkey Sausage, Egg and Cheese BagelUber Eats$10.80
Breakfast Items
not merged with "Sausage, Egg and Cheese Bagel": name_shortened
not merged with "Sausage, Egg and Cheese Bagel": native_id_differs_within_one_menu
not merged with "Sausage, Egg and Cheese Bagel": two_rows_one_menu

Grab & Go Drinks

Aqua Panna WaterUber Eats$3.60
Grab & Go Drinks
Acai Blueberry Vitamin WaterUber Eats$3.60
Grab & Go Drinks

Hot Drinks

AmericanoUber Eats$3.50
Hot Drinks
not merged with "Iced Americano": name_plain_against_modified
not merged with "Iced Americano": native_id_differs_within_one_menu
not merged with "Iced Americano": two_rows_one_menu

Cold Drinks

Iced Americanono price observed on any surface
Uber Eats not listed on this surface
Cold Drinks
not merged with "Americano": name_plain_against_modified
not merged with "Americano": native_id_differs_within_one_menu
not merged with "Americano": two_rows_one_menu

Website & Digital Technology

What powers The Pit and the Peel's website?

Appears to use WordPress and WooCommerce with PHP and MySQL.

Who manages The Pit and the Peel's domain and DNS?

thepitandthepeel.com was first registered on January 25, 2015. Its registrar is GoDaddy.com, LLC, and GoDaddy manages its DNS.

What web infrastructure does The Pit and the Peel use?

Observed network edge: Cloudflare. Protocols: TLS 1.3, HTTP/2 and HTTP/3.

How is The Pit and the Peel's website secured?

HTTPS certificate: Google Trust Services, expires December 1, 2026. The nosniff security header is enabled.

Does The Pit and the Peel use DNSSEC?

DNSSEC was not enabled when observed.

View technology, DNS, network and security evidence

Email & Mail Infrastructure

Who handles The Pit and the Peel's incoming email?

Incoming email is routed through Microsoft 365 / Exchange Online Protection.

Which services can send email for The Pit and the Peel's domain?

SPF authorizes spf.protection.outlook.com.

Does The Pit and the Peel publish SPF and DMARC?

SPF is configured with a hard fail (-all).

View mail records and evidence

More website details

Apps, Loyalty & Guest Technology

View apps, provider accounts and technical evidence

App store details: Nothing observed in this category.

Publisher files

Nothing observed in this category.

Feeds

  • RSS feed https://thepitandthepeel.com/feed/ · 1 items in feed · Latest Nov 17, 2022
    Oldest post
    Nov 17, 2022
    Newest post
    Nov 17, 2022
    Open feed
    Published by the company · confirmed Nov 17, 2022, 2:29 PM UTC
    Observed via
    https://thepitandthepeel.com/feed/
    First observed
    Nov 17, 2022, 2:29 PM UTC
    Read from
    https://thepitandthepeel.com
    All published fields
    Feed URL
    https://thepitandthepeel.com/feed/
    Items in feed
    1
    Format
    rss
    Newest post
    2022-11-17T14:29:09Z
    Oldest post
    2022-11-17T14:29:09Z
  • RSS feed https://thepitandthepeel.com/comments/feed/ · 0 items in feed
    Open feed
    Published by the company
    Observed via
    https://thepitandthepeel.com/comments/feed/
    Read from
    https://thepitandthepeel.com
    All published fields
    Feed URL
    https://thepitandthepeel.com/comments/feed/
    Items in feed
    0
    Format
    rss
  • Location Information Nov 17, 2022

    admin · Uncategorized

    Norfolk We have opened our newest location in Norfolk. Please check out our locations and menus page for more information and menu items. Follow us on Instagram at @pitandpeelnorfolk for […] The post Location Information first appeared on The Pit and the Peel.

    Read published post
    Published by the company · confirmed Nov 17, 2022, 2:29 PM UTC
    Observed via
    https://thepitandthepeel.com/feed/
    First observed
    Nov 17, 2022, 2:29 PM UTC
    Read from
    https://thepitandthepeel.com
    All published fields
    Source URL
    https://thepitandthepeel.com/location-information/?utm_source=rss&utm_medium=rss&utm_campaign=location-information
    Title
    Location Information
    Author
    admin
    Summary
    Norfolk We have opened our newest location in Norfolk. Please check out our locations and menus page for more information and menu items. Follow us on Instagram at @pitandpeelnorfolk for […] The post Location Information first appeared on The Pit and the Peel.
    Categories
    Uncategorized
    Published
    2022-11-17T14:29:09Z

GitHub

Nothing observed in this category.

Additional site intelligence

Useful site-graph evidence is available on demand instead of being pre-rendered into every company profile.