The General Muir
The General Muir is a modern American restaurant inspired by classic New York Jewish deli, returning it to its hand-crafted roots. Traditional favorites are honored — pastrami is cured and smoked in house, bagels are hand rolled and kettle boiled — and joined by dishes going beyond tradition, focusing on fresh ingredients and simple preparations.
Sources & updates
- Published nameThe General Muir
Published by the company · confirmed Oct 2, 2026, 6:21 AM UTC
- Observed via
- https://www.thegeneralmuir.com/bread → declared og:site_name
- First observed
- Oct 2, 2026, 6:20 AM UTC
- Read from
- https://www.thegeneralmuir.com
- Published descriptionThe General Muir is a modern American restaurant inspired by classic New York Jewish deli, returning it to its hand-crafted roots. Traditional favorites are honored — pastrami is cured and smoked in house, bagels are hand rolled and kettle boiled — and joined by dishes going beyond tradition, focusing on fresh ingredients and simple preparations.
Published by the company · confirmed Oct 2, 2026, 6:20 AM UTC
- Observed via
- https://www.thegeneralmuir.com/
- First observed
- Oct 2, 2026, 6:20 AM UTC
- Read from
- https://www.thegeneralmuir.com
- Declared languageen-US
Published by the company · confirmed Oct 2, 2026, 6:20 AM UTC
- Observed via
- https://www.thegeneralmuir.com/
- First observed
- Oct 2, 2026, 6:20 AM UTC
- Read from
- https://www.thegeneralmuir.com
- Canonical URLhttps://www.thegeneralmuir.com
Published by the company · confirmed Oct 2, 2026, 6:20 AM UTC
- Observed via
- https://www.thegeneralmuir.com/
- First observed
- Oct 2, 2026, 6:20 AM UTC
- Read from
- https://www.thegeneralmuir.com
- Copyright line© Copyright The General Muir
Directly observed · confirmed Oct 2, 2026, 6:20 AM UTC
- Observed via
- https://www.thegeneralmuir.com/
- First observed
- Oct 2, 2026, 6:20 AM UTC
- Read from
- https://www.thegeneralmuir.com
- Logo
Directly observed · confirmed Oct 2, 2026, 6:20 AM UTC
- Observed via
- https://www.thegeneralmuir.com/ → image inside the header's link to the site root
- First observed
- Oct 2, 2026, 6:20 AM UTC
- Read from
- https://www.thegeneralmuir.com
- Site icon
Published by the company · confirmed Oct 2, 2026, 6:20 AM UTC
- Observed via
- https://www.thegeneralmuir.com/
- Read from
- https://www.thegeneralmuir.com
How this name was decided
the site's published name — stated on thegeneralmuir.com, dor.georgia.gov, instagram.com
Profile sources
- Facebookdeclared on thegeneralmuir.com
- Instagramdeclared on thegeneralmuir.com
- Last observed
- Oct 2, 2026, 6:21 AM UTCRecent
- Record last changed
- Oct 2, 2026, 6:21 AM UTC
- Observations
- 388
- Sources read
- 26 of 26
The General Muir Employees & Ownership
Andrew SmithCheflast seen
Stated by 1 source
- https://www.ryerestaurants.com/ · Person named with a role in an article about the business · Chef
Published by a third-party source · confirmed Oct 2, 2026, 6:21 AM UTC
- First observed
- Oct 2, 2026, 6:21 AM UTC
Kevin GrossmanBAKERY & MARKET MANAGER, TGM BREAD
- Published by a third-party source · confirmed Oct 2, 2026, 6:20 AM UTC
- Observed via
- https://www.ryerestaurants.com/
- As printed Carrie Hudson media inquiries Catering & Event Inquiries Rye Restaurants is a partnership between Todd Ginsberg, Jennifer and Ben Johnson, and Shelley Sweet. Todd Ginsberg is a 2014 and 2015 James Beard Foundation Semifinalist for Best Chef, Southeast and a graduate of the Culinary Institute of America at Hyde Park, New York. He started his career at The Dining Room at The Ritz-Carlton in Atlanta under Joel Antunes and Bruno Menard. He also led the kitchens at Asher in Roswell, Georgia as well as Madison's in Highlands, North Carolina. Later he spent time at Lucas Carton in Paris and at Alain Ducasse in New York. Upon his return to Atlanta, he worked for Concentrics Restaurants hospitality group, serving as chef at both TAP and Trois. Ginsberg was the chef at Bocado from its opening in 2009 until partnering with the Johnsons and Sweet to open The General Muir in January 2013 at Emory Point. The Johnsons, husband and wife, opened West Egg Café on Atlanta’s Westside in 2004. Both Jennifer and Ben are former attorneys who practiced law in Atlanta for nearly 7 and 11 years, respectively, before embarking on a second career in hospitality. Shelley Sweet found her passion for the restaurant industry after graduating college and working in graphic design, beginning her restaurant career at West Egg when it opened in 2004. She joined Concentrics Restaurants in 2006, serving as a manager at Two Urban Licks, Assistant General Manager at Murphy's, and ultimately as General Manager of TAP until 2010. She was the opening General Manager at Hugh Acheson's Empire State South and rejoined West Egg in 2011. She is a member of Les Dames d’Escoffier International Atlanta Chapter and recently served on the Georgia Restaurant Association Board of Directors. In 2014 the Georgia Restaurant Association honored Todd, Jennifer, Ben, and Shelley as Restaurateurs of the Year and, in 2018, StarChefs recognized them as Rising Star Restaurateurs. Rye is honored to have been included twice in the inaugural Atlanta MICHELIN Guide in 2023 and again in 2024 — Fred’s Meat & Bread (Bib Gourmand) and The General Muir (Recommended). The Rye Restaurants family consists of The General Muir , TGM Bread (which bakes bread for all Rye Restaurants, farmers markets, and many other restaurants in Atlanta), Fred's Meat & Bread and Yalla in Krog Street Market and Wood's Chapel BBQ in the historic Summerhill neighborhood of Atlanta. ( West Egg is a half-sibling, a collaboration between the Johnsons, Sweet, and Chef Andrew Smith.) For the most up-to-date news please follow the Instagram account for each Rye restaurant!Published by a third-party source · confirmed Oct 2, 2026, 6:20 AM UTC
- Observed via
- https://www.ryerestaurants.com/ → Published person (name and role labels)
Stated by 1 source
- https://www.ryerestaurants.com/ · Published person (name and role labels) · BAKERY & MARKET MANAGER, TGM BREAD
Published by a third-party source · confirmed Oct 2, 2026, 6:20 AM UTC
- First observed
- Oct 2, 2026, 6:20 AM UTC
Todd GinsbergChef
Stated by 2 sources
- https://www.thegeneralmuir.com/ · Published person (named with a role in the page's text) · Chef
- https://www.thegeneralmuir.com/emorypoint · Published person (named with a role in the page's text) · Chef
Published by the company · confirmed Oct 2, 2026, 6:20 AM UTC
- First observed
- Oct 2, 2026, 6:20 AM UTC
Urban LicksAssistant General Manager
Stated by 2 sources
- https://www.thegeneralmuir.com/ · Published person (named with a role in the page's text) · Assistant General Manager
- https://www.thegeneralmuir.com/emorypoint · Published person (named with a role in the page's text) · Assistant General Manager
Published by the company · confirmed Oct 2, 2026, 6:20 AM UTC
- First observed
- Oct 2, 2026, 6:20 AM UTC
2 people not confirmed
The latest people collection is incomplete. Previously confirmed people remain available with their original dates.
Jennifer Johnson
Partners
linked_site_not_declared: a site the business links but does not declare as its own states the role, and the person's own block does not name the business
Source not recorded · confirmed Oct 2, 2026, 6:20 AM UTC- Observed via
- https://www.westeggcafe.com/ → Person candidate named on an off-site page (no admission chain accepted it)
Ben Johnson
Partners
linked_site_not_declared: a site the business links but does not declare as its own states the role, and the person's own block does not name the business
Source not recorded · confirmed Oct 2, 2026, 6:20 AM UTC- Observed via
- https://www.westeggcafe.com/ → Person candidate named on an off-site page (no admission chain accepted it)
Job Postings
Nothing observed in this category.
Contact Information
Emails
catering@thegeneralmuir.com
Published by the company · confirmed Oct 2, 2026, 6:20 AM UTC
- Observed via
- https://www.thegeneralmuir.com/bread
- First observed
- Oct 2, 2026, 6:20 AM UTC
TGMBread@gmail.com
EMAIL: TGMBread@gmail.com
Published by the company · confirmed Oct 2, 2026, 6:20 AM UTC
- Observed via
- https://www.thegeneralmuir.com/bread
- First observed
- Oct 2, 2026, 6:20 AM UTC
Phones
+14049419751
PHONE : 4049419751
Published by the company · confirmed Oct 2, 2026, 6:20 AM UTC
- Observed via
- https://www.thegeneralmuir.com/bread
- First observed
- Oct 2, 2026, 6:20 AM UTC
+16789279131
Tel: 678.927.9131
Published by the company · confirmed Oct 2, 2026, 6:20 AM UTC
- Observed via
- https://www.thegeneralmuir.com/
- First observed
- Oct 2, 2026, 6:20 AM UTC
External references
Emails
brandy@ryerestaurants.com
Published by the company · confirmed Oct 2, 2026, 6:20 AM UTC
- Observed via
- https://www.thegeneralmuir.com/ → address on another registrable domain — referenced, not the subject's contact point
- First observed
- Oct 2, 2026, 6:20 AM UTC
Whose it is not resolved
Emails
- jen@thegeneralmuir.com
Route issues · 1
- Whose it is
a person's own mailbox by its given name; no person in scope is known by that name
jen@thegeneralmuir.com
Published by the company · confirmed Oct 2, 2026, 6:20 AM UTC
- Observed via
- https://www.thegeneralmuir.com/
- First observed
- Oct 2, 2026, 6:20 AM UTC
Contact forms
https://www.thegeneralmuir.com/
Directly observed · confirmed Oct 2, 2026, 6:21 AM UTC
- Observed via
- https://www.thegeneralmuir.com/ → form headed "Contact Us" → submits to https://www.thegeneralmuir.com/ → purpose: contact (a way to reply and a free-text field) → https://www.thegeneralmuir.com/emorypoint
- First observed
- Oct 2, 2026, 6:21 AM UTC
https://www.thegeneralmuir.com/
Directly observed · confirmed Oct 2, 2026, 6:20 AM UTC
- Observed via
- https://www.thegeneralmuir.com/ → form headed "Events" → purpose: events_inquiry (its heading names it) → https://www.thegeneralmuir.com/emorypoint
- First observed
- Oct 2, 2026, 6:20 AM UTC
https://www.thegeneralmuir.com/bread
Directly observed · confirmed Oct 2, 2026, 6:21 AM UTC
- Observed via
- https://www.thegeneralmuir.com/bread → form headed "ON THE MENU:" → submits to https://www.thegeneralmuir.com/bread → purpose: contact (a way to reply and a free-text field)
- First observed
- Oct 2, 2026, 6:21 AM UTC
Locations
Where is The General Muir located?
1 known location
ATLANTA1540 AVENUE PLACE, Unit: b-230, GA, 30329, US
Restaurant details
What cuisine does The General Muir serve?
Cuisine: American, Deli, Contemporary American.
View evidence
Location detailsApps, Loyalty & Guest Technology
What software does The General Muir use for private-event inquiries?
Uses Tripleseat for private-event inquiry forms.
View apps, provider accounts and technical evidence
App store details: Nothing observed in this category.
Website & Digital Technology
What powers The General Muir's website?
Appears to use Squarespace.
Who manages The General Muir's domain and DNS?
thegeneralmuir.com was first registered on December 13, 2011. Its registrar is Tucows Domains Inc..
What web infrastructure does The General Muir use?
Protocols: TLS 1.3 and HTTP/2.
How is The General Muir's website secured?
HTTPS certificate: Let's Encrypt, expires December 8, 2026. The nosniff security header is enabled.
Does The General Muir use DNSSEC?
DNSSEC was not enabled when observed.
View technology, DNS, network and security evidence
Email & Mail Infrastructure
Which services can send email for The General Muir's domain?
SPF authorizes _spf.google.com, spf.protection.outlook.com.
Does The General Muir publish SPF and DMARC?
SPF is configured with a hard fail (-all). DMARC requests neither quarantine nor rejection (p=none).
View mail records and evidence
More website details
More website details
Publisher files
Nothing observed in this category.
Feeds
Nothing observed in this category.
GitHub
Nothing observed in this category.
Additional site intelligence
Useful site-graph evidence is available on demand instead of being pre-rendered into every company profile.