Squarespace

Jordyn Pate · know

A website usually starts before anyone picks a font or writes a headline. It starts with an idea: a business you want to run, a service you want to offer, a project you want people to find. You might already know who your target audience is or have a vision for your brand. What you don’t necessarily know is which pages to build, what to put on them, or how to make the whole thing look cohesive. That can keep a lot of businesses offline. According to NFIB's 2025 Small Business and Te… (truncated)

Matthew Singer · know

The images on your website shape a visitor's first impression before your copy, prices, or product get a chance to. Visitors form an opinion of a website's visual appeal in as little as 50 milliseconds, before they've read a single word. That snap judgment tends to stick. Researchers call this the picture-superiority effect: people consistently remember images better than words, so what a visitor sees in that first instant may stay with them long after they've forgotten what your he… (truncated)

Julie Osborn · know

For most of the internet's history, building a really good website required extensive expertise. The other option? Accept a website that looked like what it was: a template, filled in. AI changed what was possible almost overnight. Suddenly a business owner with no design background could generate a website, a product photo, a whole visual identity, in minutes instead of months. But speed alone doesn't get a business from zero to a polished, on-brand site that's also optimized to br… (truncated)

Squarespace · product-updates

The teams at Squarespace are always working behind the scenes to create the tools, designs, and features you need to bring your vision to life. This month, new AI tools help you start further ahead, create exactly what you imagine, and keep everything unmistakably yours. Blueprint AI Now more personal than ever Squarespace Blueprint AI now gives your website a bigger head start. Tell Squarespace what you're building and choose the brand personality, colors, and fonts that feel right… (truncated)

Jonah Pessin · know

Between social media, marketplaces, booking pages, and AI tools that can recommend a business by name, it's fair to wonder whether a website still does anything those channels don't already handle. A designer might already share work on social media. A consultant might already take bookings through a scheduling link. A writer might already reach readers through a newsletter platform. With so many ways to exist online, a website earns its place by doing something none of those channe… (truncated)

Darcy Hargadon · know

Consumers today are barraged with ads and promotions across channels and devices, from their TVs to their inboxes to their social media feeds. They skip past commercials, swipe away social posts, and delete unread marketing emails. But there’s one place where people overwhelmingly open and view all of their messages: their texts. According to Subtext’s 2026 SMS Marketing Benchmark Report, SMS open rates average 98%, with 95% of messages opened within three minutes. When used strateg… (truncated)

David Shannon · know

Whether you’re running a thriving business, showing the world your creations, getting your content out there, or just starting to build your website, Squarespace has a kit of intelligent digital tools ready for the work ahead.  Squarespace’s AI tools are tailored by 20 years of Squarespace design expertise to build a website and brand you love—without replacing the creative vision and human touch that makes you unique. Get support at every step, from brand name and domain tools that… (truncated)

Jordan Cameron · know

Mobile tools are no longer a nice-to-have—they’re the difference between running a business efficiently or falling behind on critical tasks. Collecting payments, managing operations, and monitoring performance from your phone ensures everything stays on track without delays. With the Squarespace app, you get a business command center right in your pocket. This guide covers everything you can do from the app, plus how to get started, so you never miss a beat. Scan the QR code to down… (truncated)

Ty Huggins · on-trend

Editor's note Websites in History takes a nostalgic look back at the early days of the internet, with all its creative subcultures, pixelated artwork, and really addicting games. In this series we explore what those earlier sites got right, what they got wrong, and what they can teach us about building for the web today. This edition comes from Tyler Huggins, Director of Global Content at Squarespace.   I don’t remember exactly when I stopped using StumbleUpon. It was likely sometim… (truncated)

Mika Kuyoro · know

I love looking at beautifully designed apartments online. The kinds with intricate chairs no one sits in, one perfectly placed book on a coffee table, and a kitchen counter so pristine you start to wonder if the person who lives there has ever made toast.  They’re beautiful, but every so often I look at one and think: where do I fit here? Where are the shoes by the door? Where does the mail end up? A space can look completely finished and still leave you unsure what it would feel li… (truncated)

Tom Smeaton · know

A good website helps visitors understand what you offer, makes it easy to take the next action, and provides a sense of trust and credibility for what you do. A flashy design and punchy content can set your website apart, but it also needs to be fast and secure, with clear navigation to boot.  In other words, a good website isn't defined by any one feature. This can be a lot to consider if you’ve never made a website before, but whether you’re building your first website or your twe… (truncated)

Maria Hart · know

For consumers, Black Friday marks the start of the holiday shopping season that ends in January with a final flurry of sales. But for sellers, the season begins much earlier. Critical ecommerce groundwork takes place starting in late summer, and that prep work can tap into a potential windfall. Last year, revenue for Cyber Week, the five-day stretch between Thanksgiving and Cyber Monday, generated $44.2 billion online overall, a 7.7% increase from 2024. And Cyber Monday became the b… (truncated)

Annie Zaleski · know

Automated emails send themselves once you've set them up, which makes them one of the most efficient tools in your email marketing strategy. Instead of writing and sending a message every time, you build the email once and let a customer's action, like signing up for your list or completing a purchase, trigger the send. For entrepreneurs and small business owners who are pressed for time, automated emails can help you deepen relationships with your customers online. Because the mess… (truncated)

Squarespace · product-updates

The teams at Squarespace are always working behind the scenes to create the tools, designs, and features you need to bring your vision to life. Check out our latest releases, from new tools to improve discoverability to ways to increase shopper conversion rates. New Email Automations Now available with Email Campaigns Reach the right customer with the right message every time. New Squarespace Email Campaigns automation tools let you target smarter, personalize at scale, and save tim… (truncated)

Annie Zaleski and Aylon Pesso · know

Email marketing is one of the most cost-effective ways for a small business to reach customers directly. This guide covers what it is, whether it's worth the investment, how to build your subscriber list, choose a platform, and keep your messages out of the spam folder and into the inbox.