Signal Theory

Signal Theory is a brand development, marketing and design firm that drives marketing effectiveness through the lens of human behavior.

Sources & updates

How this name was decided

the site's published name — stated on signaltheory.com, instagram.com

Profile sources

Instagramdeclared on signaltheory.com
LinkedIndeclared on signaltheory.com

Last observed: Oct 25, 2026, 7:54 PM UTCRecent
Record last changed: Oct 25, 2026, 7:54 PM UTC
Observations: 2,026
Sources read: 27 of 27

Legal Entities & Relationships

2020States it has operated since

“Since 2020, Signal Theory has more fully committed to diversifying its staff . The firm revamped its hiring process and developed equity and inclusion measures for current employees, which has helped fuel a 70% increase in the percentage of BIPOC employees at the firm.” — signaltheory.com

Relationship evidence

Identity revision 1, last changed 2026-10-25

a declared affiliated site is a relationship the publisher states, not common ownership
a declared provider account (gift cards, hiring, ordering) is a service relationship, not an affiliation
a register party at the business's premises is a candidate operator until the Place and legal resolvers bind it
a licensed operator of the business's premises operates those locations; it is not thereby the brand's owner
an employer a job board names on the openings posts them; it is not thereby the owner or the operator
an app's store seller or developer publishes the app; neither is thereby the restaurant's owner
a menu that names a producer names it; it is not a supply contract, a volume or an exclusivity
a mail or DMARC service domain in DNS is a technical service relationship, not an affiliation
a group the site says it is part of is a public affiliation; the equity chain and buying rights are separate questions
an organization that posts the openings, sells the app or holds a program account shares services with the business; that is not affiliation or ownership
a supplier or charitable partner the site's own page names and links is the publisher's statement; it is not a contract, a volume, an exclusivity or a gift amount

Published nameSignal Theory
Published by the company · confirmed Oct 25, 2026, 7:53 PM UTC
Observed via
https://www.signaltheory.com/news/2024-resonance-diversity-scholarship-recipients → https://www.signaltheory.com/news/ad-age-best-place-to-work → https://www.signaltheory.com/news/qa-with-dacia-hindsman-2021-resonance-scholarship-winner → the title segment two or more distinct page titles share
First observed
Oct 25, 2026, 7:52 PM UTC
Read from
https://www.signaltheory.com
Published descriptionSignal Theory is a brand development, marketing and design firm that drives marketing effectiveness through the lens of human behavior.
Published by the company · confirmed Oct 25, 2026, 7:52 PM UTC
Observed via
https://www.signaltheory.com/
First observed
Oct 25, 2026, 7:52 PM UTC
Read from
https://www.signaltheory.com
Declared languageen-US
Published by the company · confirmed Oct 25, 2026, 7:52 PM UTC
Observed via
https://www.signaltheory.com/
First observed
Oct 25, 2026, 7:52 PM UTC
Read from
https://www.signaltheory.com
Canonical URLhttps://www.signaltheory.com/
Published by the company · confirmed Oct 25, 2026, 7:52 PM UTC
Observed via
https://www.signaltheory.com/
First observed
Oct 25, 2026, 7:52 PM UTC
Read from
https://www.signaltheory.com
Logo
Directly observed · confirmed Oct 25, 2026, 7:52 PM UTC
Observed via
https://www.signaltheory.com/ → image inside the header's link to the site root
First observed
Oct 25, 2026, 7:52 PM UTC
Read from
https://www.signaltheory.com
Site icon
Published by the company · confirmed Oct 25, 2026, 7:52 PM UTC
Observed via
https://www.signaltheory.com/
Read from
https://www.signaltheory.com

Signal Theory Employees & Ownership

The latest people collection is incomplete. Previously confirmed people remain available with their original dates.

Ali MahaffyCo-CEO

Roles

Co-CEOshttps://www.signaltheory.com/news/signal-theory-leadership

As printed LinkedIn
Published by the company · confirmed Oct 25, 2026, 7:52 PM UTC
Observed via
https://www.signaltheory.com/about → Published person (name and role labels)

Stated by 3 sources

https://www.signaltheory.com/about · Published person (name and role labels) · Co-CEO
https://www.signaltheory.com/team · Published person (name and role labels) · Co-CEO
https://www.signaltheory.com/news/signal-theory-leadership · Published person (named with a role in the page's text) · co-CEO

Published by the company · confirmed Oct 25, 2026, 7:52 PM UTC

First observed: Oct 25, 2026, 7:52 PM UTC

Ashley BallAccount Director

As printed LinkedIn
Published by the company · confirmed Oct 25, 2026, 7:52 PM UTC
Observed via
https://www.signaltheory.com/team → Published person (name and role labels)

Stated by 1 source

https://www.signaltheory.com/team · Published person (name and role labels) · Account Director

Published by the company · confirmed Oct 25, 2026, 7:52 PM UTC

First observed: Oct 25, 2026, 7:52 PM UTC

Beth WheelerCreative Services Director

As printed LinkedIn Strategy & Media [04]
Published by the company · confirmed Oct 25, 2026, 7:52 PM UTC
Observed via
https://www.signaltheory.com/team → Published person (name and role labels)

Stated by 1 source

https://www.signaltheory.com/team · Published person (name and role labels) · Creative Services Director

Published by the company · confirmed Oct 25, 2026, 7:52 PM UTC

First observed: Oct 25, 2026, 7:52 PM UTC

Brendan KennedyCreative Director

As printed LinkedIn
Published by the company · confirmed Oct 25, 2026, 7:52 PM UTC
Observed via
https://www.signaltheory.com/team → Published person (name and role labels)

Stated by 1 source

https://www.signaltheory.com/team · Published person (name and role labels) · Creative Director

Published by the company · confirmed Oct 25, 2026, 7:52 PM UTC

First observed: Oct 25, 2026, 7:52 PM UTC

Brent DavidsonGroup Creative Director

As printed LinkedIn
Published by the company · confirmed Oct 25, 2026, 7:52 PM UTC
Observed via
https://www.signaltheory.com/team → Published person (name and role labels)

Stated by 1 source

https://www.signaltheory.com/team · Published person (name and role labels) · Group Creative Director

Published by the company · confirmed Oct 25, 2026, 7:52 PM UTC

First observed: Oct 25, 2026, 7:52 PM UTC

Brian Yates

Stated by 4 sources

https://productions.signaltheory.com/author/brian-yates/ · Published person (schema.org)
https://productions.signaltheory.com/author/brian-yates/ · Published person (hCard)
https://productions.signaltheory.com/category/work/ · Published person (hCard)
https://productions.signaltheory.com/category/work/stills/ · Published person (hCard)

Published by the company · confirmed Oct 25, 2026, 7:52 PM UTC

First observed: Oct 25, 2026, 7:52 PM UTC

Caitlin WinterAccount Director

As printed LinkedIn
Published by the company · confirmed Oct 25, 2026, 7:52 PM UTC
Observed via
https://www.signaltheory.com/team → Published person (name and role labels)

Stated by 1 source

https://www.signaltheory.com/team · Published person (name and role labels) · Account Director

Published by the company · confirmed Oct 25, 2026, 7:52 PM UTC

First observed: Oct 25, 2026, 7:52 PM UTC

Chelsey DomkeFinance Director

As printed LinkedIn
Published by the company · confirmed Oct 25, 2026, 7:52 PM UTC
Observed via
https://www.signaltheory.com/team → Published person (name and role labels)

Stated by 1 source

https://www.signaltheory.com/team · Published person (name and role labels) · Finance Director

Published by the company · confirmed Oct 25, 2026, 7:52 PM UTC

First observed: Oct 25, 2026, 7:52 PM UTC

Claire PattAccount Director

As printed LinkedIn
Published by the company · confirmed Oct 25, 2026, 7:52 PM UTC
Observed via
https://www.signaltheory.com/team → Published person (name and role labels)

Stated by 1 source

https://www.signaltheory.com/team · Published person (name and role labels) · Account Director

Published by the company · confirmed Oct 25, 2026, 7:52 PM UTC

First observed: Oct 25, 2026, 7:52 PM UTC

Dacia Hindsman; Ali MahaffyCo-CEO.[/caption]

Stated by 1 source

https://www.signaltheory.com/news/qa-with-dacia-hindsman-2021-resonance-scholarship-winner · Published person (name and role labels) · Co-CEO.[/caption]

Published by the company · confirmed Oct 25, 2026, 7:53 PM UTC

First observed: Oct 25, 2026, 7:53 PM UTC

Elijah KleinsmithInnovation & Technology Director

Emailelijah.kleinsmith@signaltheory.comin the page's links or structured data
Published by the company · confirmed Oct 25, 2026, 7:52 PM UTC
Observed via
https://ooo.signaltheory.com/login
As printed LinkedIn
Published by the company · confirmed Oct 25, 2026, 7:52 PM UTC
Observed via
https://www.signaltheory.com/about → Published person (name and role labels)

Stated by 3 sources

https://www.signaltheory.com/about · Published person (name and role labels) · Innovation & Technology Director
https://www.signaltheory.com/team · Published person (name and role labels) · Innovation & Technology Director
https://ooo.signaltheory.com/login · Mailbox on the site that spells the person's name

Published by the company · confirmed Oct 25, 2026, 7:52 PM UTC

First observed: Oct 25, 2026, 7:52 PM UTC

Evan FastVP, Account Management

As printed LinkedIn
Published by the company · confirmed Oct 25, 2026, 7:52 PM UTC
Observed via
https://www.signaltheory.com/about → Published person (name and role labels)

Stated by 2 sources

https://www.signaltheory.com/about · Published person (name and role labels) · VP, Account Management
https://www.signaltheory.com/team · Published person (name and role labels) · VP, Account Management

Published by the company · confirmed Oct 25, 2026, 7:52 PM UTC

First observed: Oct 25, 2026, 7:52 PM UTC

Job Postings

7 job listings.

Account Supervisor Wichita, KS, US · ID 9201476556024_1
Employment
Full Time
Posted
Oct 14, 2026
Recruiting platform
adp_workforcenow
Directly observed · confirmed Oct 25, 2026, 7:53 PM UTC
Observed via
https://workforcenow.adp.com/mascsr/default/careercenter/public/events/staffing/v1/job-requisitions?cid=07d8dfc7-2b3a-43e9-bf96-a10bbdafc7ef&ccId=19000101_000001&lang=en_US&locale=en_US&$top=20
First observed
Oct 14, 2026, 11:04 PM UTC
Read from
https://workforcenow.adp.com
All published fields
Title
Account Supervisor
Posted
2026-10-14
Identifier
9201476556024_1
Employment Type
Full Time
Recruiting platform
adp_workforcenow
Published location
Wichita, KS, US
Data Insights & Analytics Director
Recruiting platform
publisher_listed
Directly observed · confirmed Oct 25, 2026, 7:53 PM UTC
Observed via
https://www.signaltheory.com/careers
Read from
https://www.signaltheory.com
All published fields
Title
Data Insights & Analytics Director
Recruiting platform
publisher_listed
Data Insights & Analytics Director Kansas City, MO, US · Wichita, KS, US · ID 9201467952258_1
Employment
Full Time
Posted
Sep 22, 2026
Recruiting platform
adp_workforcenow
Directly observed · confirmed Oct 25, 2026, 7:53 PM UTC
Observed via
https://workforcenow.adp.com/mascsr/default/careercenter/public/events/staffing/v1/job-requisitions?cid=07d8dfc7-2b3a-43e9-bf96-a10bbdafc7ef&ccId=19000101_000001&lang=en_US&locale=en_US&$top=20
First observed
Sep 22, 2026, 12:51 AM UTC
Read from
https://workforcenow.adp.com
All published fields
Title
Data Insights & Analytics Director
Posted
2026-09-22
Identifier
9201467952258_1
Employment Type
Full Time
Recruiting platform
adp_workforcenow
Published location
Kansas City, MO, US · Wichita, KS, US
Influencer Relations Manager Wichita, KS, US · ID 9201458590318_1
Posted
Aug 25, 2026
Recruiting platform
adp_workforcenow
Directly observed · confirmed Oct 25, 2026, 7:53 PM UTC
Observed via
https://workforcenow.adp.com/mascsr/default/careercenter/public/events/staffing/v1/job-requisitions?cid=07d8dfc7-2b3a-43e9-bf96-a10bbdafc7ef&ccId=19000101_000001&lang=en_US&locale=en_US&$top=20
First observed
Aug 25, 2026, 10:50 PM UTC
Read from
https://workforcenow.adp.com
All published fields
Title
Influencer Relations Manager
Posted
2026-08-25
Identifier
9201458590318_1
Recruiting platform
adp_workforcenow
Published location
Wichita, KS, US
Kansas City | Wichita
Recruiting platform
publisher_listed
Directly observed · confirmed Oct 25, 2026, 7:53 PM UTC
Observed via
https://www.signaltheory.com/careers
Read from
https://www.signaltheory.com
All published fields
Title
Kansas City | Wichita
Recruiting platform
publisher_listed
Office Experience Manager Wichita , Wichita, KS, US · ID 9201459086683_1
Employment
Part Time
Posted
Aug 27, 2026
Recruiting platform
adp_workforcenow
Directly observed · confirmed Oct 25, 2026, 7:53 PM UTC
Observed via
https://workforcenow.adp.com/mascsr/default/careercenter/public/events/staffing/v1/job-requisitions?cid=07d8dfc7-2b3a-43e9-bf96-a10bbdafc7ef&ccId=19000101_000001&lang=en_US&locale=en_US&$top=20
First observed
Aug 27, 2026, 12:31 AM UTC
Read from
https://workforcenow.adp.com
All published fields
Title
Office Experience Manager
Posted
2026-08-27
Identifier
9201459086683_1
Employment Type
Part Time
Recruiting platform
adp_workforcenow
Published location
Wichita , Wichita, KS, US

Hiring evidence

Recruiting platformadp_workforcenow
Directly observed · confirmed Oct 25, 2026, 7:53 PM UTC
Observed via
publisher careers link → resolved board identity → https://workforcenow.adp.com/mascsr/default/careercenter/public/events/staffing/v1/job-requisitions?cid=07d8dfc7-2b3a-43e9-bf96-a10bbdafc7ef&ccId=19000101_000001&lang=en_US&locale=en_US&$top=20
Read from
https://workforcenow.adp.com
Board07d8dfc7-2b3a-43e9-bf96-a10bbdafc7ef
Directly observed · confirmed Oct 25, 2026, 7:53 PM UTC
Observed via
publisher careers link → resolved board identity → https://workforcenow.adp.com/mascsr/default/careercenter/public/events/staffing/v1/job-requisitions?cid=07d8dfc7-2b3a-43e9-bf96-a10bbdafc7ef&ccId=19000101_000001&lang=en_US&locale=en_US&$top=20
Read from
https://workforcenow.adp.com
Open roles5
Directly observed · confirmed Oct 25, 2026, 7:53 PM UTC
Observed via
publisher careers link → resolved board identity → https://workforcenow.adp.com/mascsr/default/careercenter/public/events/staffing/v1/job-requisitions?cid=07d8dfc7-2b3a-43e9-bf96-a10bbdafc7ef&ccId=19000101_000001&lang=en_US&locale=en_US&$top=20
Read from
https://workforcenow.adp.com
Recruiting platformpublisher_listed
Directly observed · confirmed Oct 25, 2026, 7:53 PM UTC
Observed via
publisher careers link → resolved board identity → https://www.signaltheory.com/careers
Read from
https://www.signaltheory.com
Board
Directly observed · confirmed Oct 25, 2026, 7:53 PM UTC
Observed via
publisher careers link → resolved board identity → https://www.signaltheory.com/careers
Read from
https://www.signaltheory.com
Open roles2
Directly observed · confirmed Oct 25, 2026, 7:53 PM UTC
Observed via
publisher careers link → resolved board identity → https://www.signaltheory.com/careers
Read from
https://www.signaltheory.com

Contact Information

Emails

press@signaltheory.com

Published by the company · confirmed Oct 25, 2026, 7:52 PM UTC

Observed via: https://www.signaltheory.com/ → role address by local-part convention
First observed: Oct 25, 2026, 7:52 PM UTC

webmaster@signaltheory.com

We may collect and store personally identifiable information about persons who visit the Site and voluntarily submit information such as name, address, telephone number or email address. Signal Theory

Directly observed · confirmed Oct 25, 2026, 7:52 PM UTC

Observed via: https://www.signaltheory.com/terms → printed in page text, not marked up → role address by local-part convention (RFC 2142)
First observed: Oct 25, 2026, 7:52 PM UTC

careers@signaltheory.com

Published by the company · confirmed Oct 25, 2026, 7:52 PM UTC

Observed via: https://www.signaltheory.com/ → role address by local-part convention
First observed: Oct 25, 2026, 7:52 PM UTC

jobs@signaltheory.com

Signal Theory welcomes the submission of resumés for qualified candidates interested in career opportunities at Signal Theory. Please submit resumés to the Site, addressed to the attention of jobs@sig

Directly observed · confirmed Oct 25, 2026, 7:52 PM UTC

Observed via: https://www.signaltheory.com/terms → printed in page text, not marked up → role address by local-part convention
First observed: Oct 25, 2026, 7:52 PM UTC

connection@signaltheory.com

Published by the company · confirmed Oct 25, 2026, 7:52 PM UTC

Observed via: https://www.signaltheory.com/cjm-framework
First observed: Oct 25, 2026, 7:52 PM UTC

Phones

316 263 0124 (Let’s make something together)
; 816 474 1333 (Let’s make something together)
; 13162586610
; 18168725834
; 18162834775

316 263 0124

Published by the company · confirmed Oct 25, 2026, 7:52 PM UTC

Observed via: https://www.signaltheory.com/contact
First observed: Oct 25, 2026, 7:52 PM UTC

816 474 1333

Published by the company · confirmed Oct 25, 2026, 7:52 PM UTC

Observed via: https://www.signaltheory.com/contact
First observed: Oct 25, 2026, 7:52 PM UTC

13162586610

+1 (316) 258-6610

Published by the company · confirmed Oct 25, 2026, 7:52 PM UTC

Observed via: https://www.signaltheory.com/
First observed: Oct 25, 2026, 7:52 PM UTC

18168725834

+1 (816) 872-5834

Published by the company · confirmed Oct 25, 2026, 7:52 PM UTC

Observed via: https://www.signaltheory.com/
First observed: Oct 25, 2026, 7:52 PM UTC

18162834775

+1 (816) 283-4775

Published by the company · confirmed Oct 25, 2026, 7:52 PM UTC

Observed via: https://www.signaltheory.com/
First observed: Oct 25, 2026, 7:52 PM UTC

Technical destinations

Emails

apps@signaltheory.com

apps@signaltheory.com

v=DMARC1; p=none; rua=mailto:apps@signaltheory.com; ruf=mailto:apps@signaltheory.com

Directly observed · confirmed Oct 25, 2026, 7:52 PM UTC

Observed via: DNS TXT at _dmarc.signaltheory.com → DMARC report address
First observed: Oct 25, 2026, 7:52 PM UTC

Contact forms

https://holiday.signaltheory.com/generator

Directly observed · confirmed Oct 25, 2026, 7:52 PM UTC

Observed via: https://holiday.signaltheory.com/generator → form headed "Upload your photo here" → submits to https://holiday.signaltheory.com/generator → purpose: hiring (a file input or a resume field)
First observed: Oct 25, 2026, 7:52 PM UTC

https://productions.signaltheory.com/

Directly observed · confirmed Oct 25, 2026, 7:52 PM UTC

Observed via: https://productions.signaltheory.com/ → form headed "Let’s make something together." → submits to https://productions.signaltheory.com/ → purpose: contact (a way to reply and a free-text field) → https://productions.signaltheory.com
First observed: Oct 25, 2026, 7:52 PM UTC

https://www.signaltheory.com/cjm-framework

Directly observed · confirmed Oct 25, 2026, 7:52 PM UTC

Observed via: https://www.signaltheory.com/cjm-framework → form headed "Get the C/J/M Framework report." → submits to https://www.signaltheory.com/cjm-framework → purpose: contact (a field to write or be reached through)
First observed: Oct 25, 2026, 7:52 PM UTC

Full contact-form data (JSON)

Locations evidence

Locations

View evidence

Location data

The latest location collection is incomplete.

No confirmed restaurant locations are currently attached to this site.

Menus evidence

Menu & Online Ordering

Menu & price evidence

Nothing observed in this category.

Channel pricing evidence

Channel pricing

View evidence

Nothing observed in this category.

Website & Digital Technology

Appears to use React.

signaltheory.com was first registered on May 24, 2000. Its registrar is Squarespace Domains II LLC.

Protocols: TLS 1.3, HTTP/2 and HTTP/3.

HTTPS certificate: Let's Encrypt, expires December 22, 2026. The nosniff security header is enabled.

DNSSEC was not enabled when observed.

Google Analytics 4 (GA4; website analytics).

View technology, DNS, network and security evidence

Email & Mail Infrastructure

SPF authorizes _spf.google.com.

SPF is configured. DMARC requests neither quarantine nor rejection (p=none).

View mail records and evidence

More website details

Apps, Loyalty & Guest Technology

View apps, provider accounts and technical evidence

App store details: Nothing observed in this category.

Publisher files

Nothing observed in this category.

Feeds

Nothing observed in this category.

GitHub

Nothing observed in this category.

Additional site intelligence

Useful site-graph evidence is available on demand instead of being pre-rendered into every company profile.

Signal Theory

Legal Entities & Relationships

Signal Theory Employees & Ownership

Job Postings

Contact Information

Locations evidence

Locations

Menus evidence

Menu & Online Ordering

Channel pricing evidence

Channel pricing

Website & Digital Technology

What powers Signal Theory's website?

Who manages Signal Theory's domain and DNS?

What web infrastructure does Signal Theory use?

How is Signal Theory's website secured?

Does Signal Theory use DNSSEC?

What marketing and analytics tools does Signal Theory's website use?

Email & Mail Infrastructure

Which services can send email for Signal Theory's domain?

Does Signal Theory publish SPF and DMARC?

More website details

Apps, Loyalty & Guest Technology

Publisher files

Feeds

GitHub

Additional site intelligence