ShooShoo
Sources & updates
How this name was decided
the site's published name — stated on shooshoonyc.com, shooshoonolita.com, data.ny.gov, instagram.com
Profile sources
- Instagramdeclared on shooshoonyc.com
- TikTokdeclared on shooshoonyc.com
- Last observed
- Oct 20, 2026, 8:32 PM UTCCurrent
- Record last changed
- Oct 20, 2026, 8:32 PM UTC
- Observations
- 623
- Sources read
- 27 of 27
Legal Entities & Relationships
ROOT NOLITA LLCLicensed operator of 1 of its locations
Shoo Shoo East LLCLicensed operator of 1 of its locations
Legal entities
SHOO SHOO EAST LLC Licensed operator of 1 of its locations · NY · NY DOS 7619836
- Type
- DOMESTIC LIMITED LIABILITY COMPANY
- Filed
- May 22, 2025
- Premises
- 1 licensed premises of this record
Parties as filed
- c/o albert bitton (DOS PROCESS)
The authority's own record of the operating entity, reached by searching its register for the licence-proven operator's exact legal name and keeping only the same registration; owners and titles are as filed, not a current cap table.
View registration recordPublished by a third-party source · confirmed Oct 20, 2026, 8:31 PM UTC
- Observed via
- https://data.ny.gov/resource/n9v6-gdp6.json?%24limit=100&%24offset=0&%24order=initial_dos_filing_date+DESC%2C%3Aid&%24where=UPPER%28current_entity_name%29+IN+%28%27SHOO+SHOO+EAST+LLC%27%2C%27SHOO+SHOO+EAST%2C+LLC%27%2C%27SHOO+SHOO+EAST+L.L.C.%27%2C%27SHOO+SHOO+EAST%2C+L.L.C.%27%2C%27SHOO+SHOO+EAST+LIMITED+LIABILITY+COMPANY%27%2C%27SHOO+SHOO+EAST%2C+LIMITED+LIABILITY+COMPANY%27%2C%27SHOO+SHOO+EAST+LIMITED+LIABILITY+CO%27%2C%27SHOO+SHOO+EAST%2C+LIMITED+LIABILITY+CO%27%29 → licence-proven operator Shoo Shoo East LLC on https://data.ny.gov/resource/9s3h-dpkz.json?%24limit=100&%24offset=0&%24order=expirationdate+DESC%2C%3Aid&%24where=%28UPPER%28dba%29%3D%27SHOO+SHOO+EAST%27+OR+%28%28UPPER%28actualaddressofpremises%29+LIKE+%271477+%25%27+OR+UPPER%28actualaddressofpremises%29+LIKE+%271477-%25%27+OR+UPPER%28actualaddressofpremises%29+LIKE+%27%25-1477+%25%27%29+AND+%28UPPER%28actualaddressofpremises%29+LIKE+%27%252%25%27+OR+UPPER%28actualaddressofpremises%29+LIKE+%27%25SECOND%25%27%29%29%29+AND+%28UPPER%28city%29%3D%27NEW+YORK%27+OR+UPPER%28zipcode%3A%3Atext%29+LIKE+%2710075%25%27%29
- About
- Shoo Shoo East LLC, the licensed operator of its premises
- Read from
- https://data.ny.gov
- Interpreted by rule
- legal-entities/1
- Evidence ID
- legal-entity:b0110d4b35f21bcb75807e39
All published fields
- Scope
- The authority's own record of the operating entity, reached by searching its register for the licence-proven operator's exact legal name and keeping only the same registration; owners and titles are as filed, not a current cap table.
- Reached
- legal_name_search
- Premises
- 0d325cb0e28db0c5ae3deb461f69e3f6461a7ee5d5a995a8e461ccba9d76f350
- Legal Name
- SHOO SHOO EAST LLC
- Jurisdiction
- NY
- Registration
- Kind
- business_license
- Type
- DOMESTIC LIMITED LIABILITY COMPANY
- Number
- 7619836
- Parties
- Name
- c/o albert bitton
- Role
- DOS PROCESS
- Licensee
- SHOO SHOO EAST LLC
- Authority
- NY_DOS
- Source id
- ny_dos_business
- Issued date
- 2025-05-22
- Observed at
- 2026-10-20T20:31:34.315894898Z
- Jurisdiction
- NY
Relationship evidence
Identity revision 1, last changed
- a declared affiliated site is a relationship the publisher states, not common ownership
- a declared provider account (gift cards, hiring, ordering) is a service relationship, not an affiliation
- a register party at the business's premises is a candidate operator until the Place and legal resolvers bind it
- a licensed operator of the business's premises operates those locations; it is not thereby the brand's owner
- an employer a job board names on the openings posts them; it is not thereby the owner or the operator
- an app's store seller or developer publishes the app; neither is thereby the restaurant's owner
- a menu that names a producer names it; it is not a supply contract, a volume or an exclusivity
- a mail or DMARC service domain in DNS is a technical service relationship, not an affiliation
- a group the site says it is part of is a public affiliation; the equity chain and buying rights are separate questions
- an organization that posts the openings, sells the app or holds a program account shares services with the business; that is not affiliation or ownership
- a supplier or charitable partner the site's own page names and links is the publisher's statement; it is not a contract, a volume, an exclusivity or a gift amount
- Published nameShooShoo
Published by the company · confirmed Oct 20, 2026, 8:30 PM UTC
- Observed via
- https://www.shooshoonyc.com/about-shoo-shoo → declared og:site_name
- First observed
- Oct 20, 2026, 8:30 PM UTC
- Read from
- https://www.shooshoonyc.com
- Declared languageen-US
Published by the company · confirmed Oct 20, 2026, 8:30 PM UTC
- Observed via
- https://www.shooshoonyc.com/
- First observed
- Oct 20, 2026, 8:30 PM UTC
- Read from
- https://www.shooshoonyc.com
- Canonical URLhttps://www.shooshoonyc.com
Published by the company · confirmed Oct 20, 2026, 8:30 PM UTC
- Observed via
- https://www.shooshoonyc.com/
- First observed
- Oct 20, 2026, 8:30 PM UTC
- Read from
- https://www.shooshoonyc.com
Directly observed · confirmed Oct 20, 2026, 8:30 PM UTC
- Observed via
- https://www.shooshoonyc.com/ → image inside the header's link to the site root
- First observed
- Oct 20, 2026, 8:30 PM UTC
- Read from
- https://www.shooshoonyc.com
Published by the company · confirmed Oct 20, 2026, 8:30 PM UTC
- Observed via
- https://www.shooshoonyc.com/
- Read from
- https://www.shooshoonyc.com
Federal Awards
Award collection evidence
USAspending loans, grants and direct payments since FY2008. Contracts and subawards excluded. Reported loan value, subsidy, award amount and outlays are distinct; no original principal, forgiveness or current debt is inferred.
searched under licence-proven operator Shoo Shoo East LLC: none; searched under licence-named candidate operator ROOT NOLITA LLC: 5 found
ROOT NOLITA LLC Recipient · NEW YORK, NY
- Address
- 371 BROOME ST · NEW YORK, NY, 10013 · USA
- Business types
- category business, small business
- Recipient ID
- 2abbd8d9-9ac4-9770-f783-31ecda6b15d8-R
- Recipient level
- R
Published by a third-party source · confirmed Oct 20, 2026, 8:31 PM UTC
- Observed via
- https://api.usaspending.gov/api/v2/recipient/2abbd8d9-9ac4-9770-f783-31ecda6b15d8-R/ → https://www.shooshoonyc.com/
- About
- a party this site's own evidence does not bind to the business
- Read from
- https://api.usaspending.gov
- Interpreted by rule
- federal-awards-v2
- Evidence ID
- usaspending-recipient:df577e05927381534737b6a9
All published fields
- Name
- ROOT NOLITA LLC
- Address
- City
- NEW YORK
- State
- NY
- Country
- USA
- Postal Code
- 10013
- Address Line1
- 371 BROOME ST
- Address Line2
- 371 BROOME ST
- Recipient ID
- 2abbd8d9-9ac4-9770-f783-31ecda6b15d8-R
- Business Types
- category_business, small_business
- Recipient Level
- R
ROOT NOLITA LLC Direct loan$500,000 loan value
- Agency
- Small Business Administration
- Award ID
- 2743777906
- Assistance listing
- 59.008
- Searched name
- ROOT NOLITA LLC
- Reported loan value (USD)
- $500,000
- Reported subsidy cost (USD)
- $61,450
TO PROVIDE LOANS TO RESTORE AS NEARLY AS POSSIBLE THE VICTIMS OF ECONOMIC INJURY TYPE DISASTERS TO PRE-DISASTER CONDITIONS
View federal awardPublished by a third-party source · confirmed Oct 20, 2026, 8:31 PM UTC
- Observed via
- https://api.usaspending.gov/api/v2/search/spending_by_award/ → https://api.usaspending.gov/api/v2/recipient/2abbd8d9-9ac4-9770-f783-31ecda6b15d8-R/ → https://www.shooshoonyc.com/
- About
- ROOT NOLITA LLC, a party this site's own evidence does not bind to the business
- Read from
- https://api.usaspending.gov
- Interpreted by rule
- federal-awards-v2
- Evidence ID
- usaspending:7252205b0da07be8ec1764f3
All published fields
- Group
- loans
- Award ID
- 2743777906
- Award Type
- DIRECT LOAN (E)
- Description
- TO PROVIDE LOANS TO RESTORE AS NEARLY AS POSSIBLE THE VICTIMS OF ECONOMIC INJURY TYPE DISASTERS TO PRE-DISASTER CONDITIONS
- Recipient ID
- 2abbd8d9-9ac4-9770-f783-31ecda6b15d8-R
- Recipient Name
- ROOT NOLITA LLC
- Awarding Agency
- Small Business Administration
- Generated award ID
- ASST_NON_2743777906_073
- Queried Legal Name
- ROOT NOLITA LLC
- Awarding Sub Agency
- Small Business Administration
- Reported loan value (USD)
- 500,000
- Reported subsidy cost (USD)
- 61,450
- Assistance listing
- 59.008
ROOT NOLITA LLC Guaranteed/insured loan$259,469 loan value
- Agency
- Small Business Administration
- Award ID
- 4919259006
- Assistance listing
- 59.073
- Searched name
- ROOT NOLITA LLC
- Reported loan value (USD)
- $259,469
- Reported subsidy cost (USD)
- $269,069.35
TO AID SMALL BUSINESSES IN MAINTAINING WORK FORCE DURING COVID-19 PANDEMIC.
View federal awardPublished by a third-party source · confirmed Oct 20, 2026, 8:31 PM UTC
- Observed via
- https://api.usaspending.gov/api/v2/search/spending_by_award/ → https://api.usaspending.gov/api/v2/recipient/2abbd8d9-9ac4-9770-f783-31ecda6b15d8-R/ → https://www.shooshoonyc.com/
- About
- ROOT NOLITA LLC, a party this site's own evidence does not bind to the business
- Read from
- https://api.usaspending.gov
- Interpreted by rule
- federal-awards-v2
- Evidence ID
- usaspending:bf62c95ea3a01b96b3789734
All published fields
- Group
- loans
- Award ID
- 4919259006
- Award Type
- GUARANTEED/INSURED LOAN (F)
- Description
- TO AID SMALL BUSINESSES IN MAINTAINING WORK FORCE DURING COVID-19 PANDEMIC.
- Recipient ID
- 2abbd8d9-9ac4-9770-f783-31ecda6b15d8-R
- Recipient Name
- ROOT NOLITA LLC
- Awarding Agency
- Small Business Administration
- Generated award ID
- ASST_NON_4919259006_073
- Queried Legal Name
- ROOT NOLITA LLC
- Awarding Sub Agency
- Small Business Administration
- Reported loan value (USD)
- 259,469
- Reported subsidy cost (USD)
- 269,069.35
- Assistance listing
- 59.073
ROOT NOLITA LLC Guaranteed/insured loan$197,448 loan value
- Agency
- Small Business Administration
- Award ID
- 6200987803
- Assistance listing
- 59.073
- Searched name
- ROOT NOLITA LLC
- Reported loan value (USD)
- $197,448
- Reported subsidy cost (USD)
- $200,844.11
TO AID SMALL BUSINESSES IN MAINTAINING WORK FORCE DURING COVID-19 PANDEMIC.
View federal awardPublished by a third-party source · confirmed Oct 20, 2026, 8:31 PM UTC
- Observed via
- https://api.usaspending.gov/api/v2/search/spending_by_award/ → https://api.usaspending.gov/api/v2/recipient/2abbd8d9-9ac4-9770-f783-31ecda6b15d8-R/ → https://www.shooshoonyc.com/
- About
- ROOT NOLITA LLC, a party this site's own evidence does not bind to the business
- Read from
- https://api.usaspending.gov
- Interpreted by rule
- federal-awards-v2
- Evidence ID
- usaspending:cf1bb47c4b5562b3b5aafc23
All published fields
- Group
- loans
- Award ID
- 6200987803
- Award Type
- GUARANTEED/INSURED LOAN (F)
- Description
- TO AID SMALL BUSINESSES IN MAINTAINING WORK FORCE DURING COVID-19 PANDEMIC.
- Recipient ID
- 2abbd8d9-9ac4-9770-f783-31ecda6b15d8-R
- Recipient Name
- ROOT NOLITA LLC
- Awarding Agency
- Small Business Administration
- Generated award ID
- ASST_NON_6200987803_073
- Queried Legal Name
- ROOT NOLITA LLC
- Awarding Sub Agency
- Small Business Administration
- Reported loan value (USD)
- 197,448
- Reported subsidy cost (USD)
- 200,844.11
- Assistance listing
- 59.073
ROOT NOLITA LLC Direct payment for specified use$326,226 award
- Agency
- Small Business Administration
- Award ID
- 8848209002
- Assistance listing
- 59.078
- Searched name
- ROOT NOLITA LLC
- Reported award amount (USD)
- $326,226
- Reported total outlays (USD)
- $326,226
RESTAURANT REVITALIZATION FUND
View federal awardPublished by a third-party source · confirmed Oct 20, 2026, 8:31 PM UTC
- Observed via
- https://api.usaspending.gov/api/v2/search/spending_by_award/ → https://api.usaspending.gov/api/v2/recipient/2abbd8d9-9ac4-9770-f783-31ecda6b15d8-R/ → https://www.shooshoonyc.com/
- About
- ROOT NOLITA LLC, a party this site's own evidence does not bind to the business
- Read from
- https://api.usaspending.gov
- Interpreted by rule
- federal-awards-v2
- Evidence ID
- usaspending:1ed376e57f0f9b12c40a6609
All published fields
- Group
- direct_payments
- Award ID
- 8848209002
- Award Type
- DIRECT PAYMENT FOR SPECIFIED USE, AS A SUBSIDY OR OTHER NON-REIMBURSABLE DIRECT FINANCIAL AID (C)
- Description
- RESTAURANT REVITALIZATION FUND
- Recipient ID
- 2abbd8d9-9ac4-9770-f783-31ecda6b15d8-R
- Recipient Name
- ROOT NOLITA LLC
- Awarding Agency
- Small Business Administration
- Generated award ID
- ASST_NON_8848209002_073
- Queried Legal Name
- ROOT NOLITA LLC
- Awarding Sub Agency
- Small Business Administration
- Reported award amount (USD)
- 326,226
- Assistance listing
- 59.078
- Reported total outlays (USD)
- 326,226
ROOT NOLITA LLC Guaranteed/insured loan$0 loan value
- Agency
- Small Business Administration
- Award ID
- 9369007300
- Assistance listing
- 59.073
- Searched name
- ROOT NOLITA LLC
- Reported loan value (USD)
- $0
- Reported subsidy cost (USD)
- $0
TO AID SMALL BUSINESSES IN MAINTAINING WORK FORCE DURING COVID-19 PANDEMIC.
View federal awardPublished by a third-party source · confirmed Oct 20, 2026, 8:31 PM UTC
- Observed via
- https://api.usaspending.gov/api/v2/search/spending_by_award/ → https://api.usaspending.gov/api/v2/recipient/2abbd8d9-9ac4-9770-f783-31ecda6b15d8-R/ → https://www.shooshoonyc.com/
- About
- ROOT NOLITA LLC, a party this site's own evidence does not bind to the business
- Read from
- https://api.usaspending.gov
- Interpreted by rule
- federal-awards-v2
- Evidence ID
- usaspending:387dbffdf4ab3320e1756a3e
All published fields
- Group
- loans
- Award ID
- 9369007300
- Award Type
- GUARANTEED/INSURED LOAN (F)
- Description
- TO AID SMALL BUSINESSES IN MAINTAINING WORK FORCE DURING COVID-19 PANDEMIC.
- Recipient ID
- 2abbd8d9-9ac4-9770-f783-31ecda6b15d8-R
- Recipient Name
- ROOT NOLITA LLC
- Awarding Agency
- Small Business Administration
- Generated award ID
- ASST_NON_9369007300_073
- Queried Legal Name
- ROOT NOLITA LLC
- Awarding Sub Agency
- Small Business Administration
- Reported loan value (USD)
- 0
- Reported subsidy cost (USD)
- 0
- Assistance listing
- 59.073
Trademarks
SHOO SHOO NOLITA SECTION 8 & 15-ACCEPTED AND ACKNOWLEDGED · Serial 87950303
- Registration
- 5753134
- Filed
- Jun 6, 2018
- Registered
- May 14, 2019
- Classes
- IC 043
- Attorney
- Oliver R. Chernin
Goods & services
IC 043: Café services; Catering services; Providing banquet and social function facilities for special occasions; Restaurant and bar services.
View trademark recordOwners as filed
- Root Nolita LLC (ORIGINAL REGISTRANT)
USPTO record names this owner; current ownership is not inferred from historical owner entries.
Published by a third-party source · confirmed Oct 20, 2026, 8:31 PM UTC
- Observed via
- https://tmsearch.uspto.gov/prod-v1-0-0/tmsearch
- About
- ROOT NOLITA LLC, a party this site's own evidence does not bind to the business
- Read from
- https://tmsearch.uspto.gov
- Interpreted by rule
- trademarks-v2
- Evidence ID
- uspto:6a2173ff5a36515ed29a04ca
All published fields
- Live mark
- Yes
- Owners as filed
- City
- New York
- Name
- Root Nolita LLC
- Role
- ORIGINAL REGISTRANT
- Region
- New York 10013, UNITED STATES
- Entity Type
- LIMITED LIABILITY COMPANY
- As Published
- Root Nolita LLC (LIMITED LIABILITY COMPANY; NEW YORK, USA)
- Citizenship
- NEW YORK, USA
- Status
- SECTION 8 & 15-ACCEPTED AND ACKNOWLEDGED
- Attorney
- Oliver R. Chernin
- Wordmark
- SHOO SHOO NOLITA
- Filed Date
- 2018-06-06
- Mark Types
- SERVICE MARK
- Us Classes
- 100 101.
- Registered
- Yes
- Status Code
- 702
- Serial Number
- 87950303
- Ownership scope
- USPTO record names this owner; current ownership is not inferred from historical owner entries.
- First Use Any Date
- 2019-02-14
- Goods And Services
- IC 043: Café services; Catering services; Providing banquet and social function facilities for special occasions; Restaurant and bar services.
- Queried Legal Name
- ROOT NOLITA LLC
- Registration Date
- 2019-05-14
- Registration Number
- 5753134
- First Use Commerce Date
- 2019-02-14
- International Classes
- IC 043
- Matching Owner Entries
- Root Nolita LLC (LIMITED LIABILITY COMPANY; NEW YORK, USA)
ShooShoo Employees & Ownership
People extraction status: People pages could not all be read: 4 unresolved, 0 not reached, 4 deferred behind other pages, 1 failed, 0 read only in part
No confirmed people are currently attached to this site.
1 person not confirmed
The latest people collection is incomplete.
c/o albert bitton
DOS PROCESS · filed_party
register_party_kind_unstated
Source not recorded · confirmed Oct 20, 2026, 8:31 PM UTC- Observed via
- https://data.ny.gov/resource/n9v6-gdp6.json?%24limit=100&%24offset=0&%24order=initial_dos_filing_date+DESC%2C%3Aid&%24where=UPPER%28current_entity_name%29+IN+%28%27SHOO+SHOO+EAST+LLC%27%2C%27SHOO+SHOO+EAST%2C+LLC%27%2C%27SHOO+SHOO+EAST+L.L.C.%27%2C%27SHOO+SHOO+EAST%2C+L.L.C.%27%2C%27SHOO+SHOO+EAST+LIMITED+LIABILITY+COMPANY%27%2C%27SHOO+SHOO+EAST%2C+LIMITED+LIABILITY+COMPANY%27%2C%27SHOO+SHOO+EAST+LIMITED+LIABILITY+CO%27%2C%27SHOO+SHOO+EAST%2C+LIMITED+LIABILITY+CO%27%29 → Filed party of unstated kind on the authority's record of the operating entity, in the role it files
Job Postings
- Hiring statusno open role: no careers page or job board found; LinkedIn Jobs not searched: the site links no LinkedIn company of its own to read postings by; Indeed and ZipRecruiter not searched
Derived from observations
Contact Information
shooshooeast@gmail.com
shooshooeast@gmail.com
- Observed via
- https://www.shooshoonyc.com/
- First observed
- Oct 20, 2026, 8:31 PM UTC
shooshoonolita@gmail.com
shooshoonolita@gmail.com
- Observed via
- https://www.shooshoonyc.com/
- First observed
- Oct 20, 2026, 8:31 PM UTC
Contact forms
https://www.shooshoonyc.com/private-events
- Observed via
- https://www.shooshoonyc.com/private-events → form headed "For your group dinners, birthday bashes, and everything in between." → submits to https://www.shooshoonyc.com/private-events → purpose: private_dining_inquiry (its page names it)
- First observed
- Oct 20, 2026, 8:31 PM UTC
Locations
Where is ShooShoo located?
2 known locations
Nolita371 Broome St., New York, NY, 10013, US
Upper East Side1477 2nd Ave., New York, NY, 10075, US
Restaurant details
What cuisine does ShooShoo serve?
Cuisine: Brunch, Dessert, Mediterranean, Pitas, Salads and Sandwiches.
View evidence
Location detailsWebsite & Digital Technology
Who manages ShooShoo's domain and DNS?
shooshoonolita.com was first registered on May 1, 2018. Its registrar is GoDaddy.com, LLC.
What web infrastructure does ShooShoo use?
Protocols: TLS 1.3.
How is ShooShoo's website secured?
HTTPS certificate: Let's Encrypt, expires December 6, 2026. The nosniff security header is enabled.
Does ShooShoo use DNSSEC?
DNSSEC was not enabled when observed.
View technology, DNS, network and security evidence
More website details
More website details
View mail records and evidence
Apps, Loyalty & Guest Technology
View apps, provider accounts and technical evidence
App store details: Nothing observed in this category.
Publisher files
Nothing observed in this category.
Feeds
Nothing observed in this category.
GitHub
Nothing observed in this category.
Additional site intelligence
Useful site-graph evidence is available on demand instead of being pre-rendered into every company profile.
