Luminosa
Luminosa: Hyperlocal Italian Cuisine at The Flat Iron Hotel, Asheville, NC
Sources & updates
- Published nameLuminosa
Published by the company · confirmed Oct 2, 2026, 1:24 AM UTC
- Observed via
- https://www.luminosaavl.com/ → declared Organization name
- First observed
- Oct 2, 2026, 1:24 AM UTC
- Read from
- https://www.luminosaavl.com
- Published descriptionLuminosa: Hyperlocal Italian Cuisine at The Flat Iron Hotel, Asheville, NC
Published by the company · confirmed Oct 2, 2026, 1:24 AM UTC
- Observed via
- https://www.luminosaavl.com/
- First observed
- Oct 2, 2026, 1:24 AM UTC
- Read from
- https://www.luminosaavl.com
- Declared languageen-US
Published by the company · confirmed Oct 2, 2026, 1:24 AM UTC
- Observed via
- https://www.luminosaavl.com/
- First observed
- Oct 2, 2026, 1:24 AM UTC
- Read from
- https://www.luminosaavl.com
- Canonical URLhttps://www.luminosaavl.com/
Published by the company · confirmed Oct 2, 2026, 1:24 AM UTC
- Observed via
- https://www.luminosaavl.com/
- First observed
- Oct 2, 2026, 1:24 AM UTC
- Read from
- https://www.luminosaavl.com
- Self-designated entityLuminosa
Directly observed · confirmed Oct 2, 2026, 1:24 AM UTC
- Observed via
- https://www.luminosaavl.com/privacy-and-cookie-policy/
- First observed
- Oct 2, 2026, 1:24 AM UTC
- Read from
- https://www.luminosaavl.com
- Luminosa
Luminosa
Published by the company · confirmed Oct 2, 2026, 1:24 AM UTC
- Observed via
- https://www.luminosaavl.com/
- First observed
- Oct 2, 2026, 1:24 AM UTC
- Read from
- https://www.luminosaavl.com
- Logo
Published by the company · confirmed Oct 2, 2026, 1:24 AM UTC
- Observed via
- https://www.luminosaavl.com/ → declared Organization logo → declared asset on another registrable domain (getbento.com) — not the subject's own host
- First observed
- Oct 2, 2026, 1:24 AM UTC
- Read from
- https://www.luminosaavl.com
How this name was decided
the site's published name — stated on luminosaavl.com, facebook.com
Profile sources
- Facebookdeclared on luminosaavl.com
- Instagramdeclared on luminosaavl.com
- Last observed
- Oct 2, 2026, 1:25 AM UTCRecent
- Record last changed
- Oct 2, 2026, 1:25 AM UTC
- Observations
- 457
- Sources read
- 26 of 26
Luminosa Employees & Ownership
Anne WhiteDirector of Pastrylast seen
Stated by 1 source
- https://www.theindigoroad.com/careers/why-indigo-road/ · Published person (named with a role or their own mailbox on the site) · Director of Pastry
Published by a third-party source · confirmed Oct 2, 2026, 1:25 AM UTC
- First observed
- Oct 2, 2026, 1:25 AM UTC
Fatini JiapO-Ku Operations , IRHGlast seen
Stated by 1 source
- https://www.theindigoroad.com/careers/why-indigo-road/ · Published person (named with a role or their own mailbox on the site) · O-Ku Operations , IRHG
Published by a third-party source · confirmed Oct 2, 2026, 1:25 AM UTC
- First observed
- Oct 2, 2026, 1:25 AM UTC
Graham HouseExecutive Chef
- As printed Graham House is the Executive Chef at Luminosa, an upscale eatery driven by Italian classics, hyperlocal ingredients, and dishes crafted in a wood-burning oven and grill. A proud native of Western North Carolina, Graham is a seasoned chef who brings a wealth of experience and a deep-rooted connection and appreciation for the local community to his role as the culinary leader at the highly anticipated Flat Iron Hotel.Since 2016, Graham has established himself as a beacon of culinary excellence in the Asheville food scene, renowned for his unwavering commitment to local purveyors, producers, and farmers and his dedication to sustainable and innovative practices, which has earned him a well-deserved reputation in Asheville as a champion for the vibrant agricultural heritage of the Appalachian region. Throughout his career, Graham has embraced opportunities that have pushed him outside of his comfort zone, including positions such as Culinary Director of Chop Shop Butchery and Culinary Managing Partner of Up & Up. Notably, he was invited to cook a Modern Appalachian-themed dinner at the esteemed James Beard House in NYC and was featured in The New York Times for his contribution to the rise and growth of Appalachian cuisine.At Luminosa, Graham is thrilled to be part of The Indigo Road Hospitality Group's venture into the Asheville dining scene. Infusing traditional Italian flavors with local Appalachian ingredients, Graham aims to incorporate an unmistakable Asheville flare into Luminosa's Italian driven cuisine. In his approach as executive chef, Graham prioritizes creating seamless systems that empower his team to excel in their roles. By removing barriers and allowing employees the freedom to be creative, he aims to cultivate an environment where his team’s passion can thrive.Outside of the kitchen, Graham finds solace in nature. He spends his free time exploring the woods, fly fishing, and foraging for unique ingredients. Additionally, he has a deep appreciation for live music and enjoys the vibrant music scene in Asheville.Published by the company · confirmed Oct 2, 2026, 1:24 AM UTC
- Observed via
- https://www.luminosaavl.com/team-member/graham-house/ → Published person (schema.org)
Stated by 3 sources
- https://www.luminosaavl.com/team-member/graham-house/ · Published person (schema.org) · Executive Chef
- https://www.luminosaavl.com/team-member/graham-house/ · Published person (name and role labels) · Executive Chef
- https://www.luminosaavl.com/about/ · Published person (name and role labels) · Executive Chef
Published by the company · confirmed Oct 2, 2026, 1:24 AM UTC
- First observed
- Oct 2, 2026, 1:24 AM UTC
Kimball BrienzaO-Ku Operations , O-Kulast seen
Stated by 1 source
- https://www.theindigoroad.com/careers/why-indigo-road/ · Published person (named with a role or their own mailbox on the site) · O-Ku Operations , O-Ku
Published by a third-party source · confirmed Oct 2, 2026, 1:25 AM UTC
- First observed
- Oct 2, 2026, 1:25 AM UTC
Marcos OliveiraDirector of Lodging Operationslast seen
Stated by 1 source
- https://www.theindigoroad.com/careers/why-indigo-road/ · Published person (named with a role or their own mailbox on the site) · Director of Lodging Operations
Published by a third-party source · confirmed Oct 2, 2026, 1:25 AM UTC
- First observed
- Oct 2, 2026, 1:25 AM UTC
Piero Premolichef
Stated by 1 source
- https://www.fsrmagazine.com/feature/graham-house-honors-his-appalachian-roots-at-luminosa/ · Published person (named with a role in the page's text) · chef · published 2025-10-07T12:51:17+00:00
Published by a third-party source · confirmed Oct 2, 2026, 1:24 AM UTC
- First observed
- Oct 2, 2026, 1:24 AM UTC
Sarah Charlesbeverage director
Stated by 1 source
- https://gardenandgun.com/one-perfect-bite-pork-and-beans-agnolotti-at-ashevilles-luminosa · Published person (named with a role in the page's text) · beverage director · published 2025-10-16T14:25:22+00:00
Published by a third-party source · confirmed Oct 2, 2026, 1:24 AM UTC
- First observed
- Oct 2, 2026, 1:24 AM UTC
Sarah Charles HerefordGeneral Manager
- As printed Sarah Charles Hereford is the General Manager at Luminosa, an upscale eatery driven by Italian classics, hyperlocal ingredients, and dishes crafted in a wood-burning oven and grill. Hailing from Huntsville, AL, Sarah graduated from the University of Alabama at Birmingham, before moving to New York City, where she fell in love with the beverage world. She found joy in engaging with guests, mastering drink recipes, delving into the nuances of spirits and techniques, and crafting delicious beverages.Her professional bartending career took her to several notable Brooklyn venues, including Weather Up, where she worked for over a decade and developed a deep passion for classic cocktails, and the Michelin-starred bistro Oxalis. She considers her time there as a truly formative experience, embracing unique challenges, including crafting a nonalcoholic beverage program and expanding her understanding of drink theory. As a leader, Sarah brings polish, precision, and positivity to the Luminosa team and thrives on collaborating with her talented colleagues to showcase the vibrant hospitality scene of Asheville and deliver an exceptional experience to each guest that walks through the door.Outside of her professional endeavors, Sarah cherishes spending time with her husband, James, and their dog, Julep. When she’s not at Luminosa, you can find Sarah exploring Asheville, hiking, going on culinary adventures, and immersing herself in the city's rich culture.Published by the company · confirmed Oct 2, 2026, 1:24 AM UTC
- Observed via
- https://www.luminosaavl.com/team-member/sarah-charles-hereford/ → Published person (schema.org)
Stated by 3 sources
- https://www.luminosaavl.com/team-member/sarah-charles-hereford/ · Published person (schema.org) · General Manager
- https://www.luminosaavl.com/team-member/sarah-charles-hereford/ · Published person (name and role labels) · General Manager
- https://www.luminosaavl.com/about/ · Published person (name and role labels) · General Manager
Published by the company · confirmed Oct 2, 2026, 1:24 AM UTC
- First observed
- Oct 2, 2026, 1:24 AM UTC
Steve PalmerFounderlast seen
Roles
- Founder · foundinghttps://www.luminosaavl.com/team-member/steve-palmer-managing-director/
- As printed Best-selling author, podcast host, Welcome Conference and TEDx speaker, James Beard Award semifinalist, mental health advocate, and restaurateur Steve Palmer is a food & beverage industry leader with more than 40 years of experience.As Founder, Managing Partner, and Chief Vision Officer of the award-winning Indigo Road Hospitality Group (IRHG), Steve has played an integral role in growing the Charleston, SC-based hospitality company from one restaurant in 2009 to a portfolio of restaurants and independent hotels across the country. He maintains the philosophy that great service starts with well-cared-for employees and attributes the company’s success to its loyal and dedicated team. By promoting from within and continuously creating new opportunities for his staff, Steve has developed a people-first culture built on an unwavering, high level of care and hospitality.Nationally recognized by outlets like The New York Times, NPR, and Southern Living, Steve is a four-time semifinalist for the James Beard Foundation Awards’ Outstanding Restaurateur, with his most recent nomination in 2024 for his work with colleague Kimball Brienza at O-Ku.He became a best-selling author when he published Say Grace: How the Restaurant Business Saved My Life in 2019. He is also the host of a podcast called Say Grace: Food for Thought in Hospitality, on which he takes a deep dive into the stories of leaders in the hospitality industry and beyond.His proudest accomplishment to date is co-founding Ben’s Friends with close friend and fellow longtime industry veteran Mickey Bakst. Through this organization, they offer hope, fellowship, and a path forward to professionals who struggle with substance abuse and addiction. An avid proponent of supporting people and communities, Steve serves as an active member on several industry boards and annual fundraising events and speaks at influential events like Welcome Conference, TedX Charleston, and Charleston Wine + Food Festival, speaking on personal passions like building strong company cultures and addiction/recovery.Published by the company · confirmed Oct 2, 2026, 1:24 AM UTC
- Observed via
- https://www.luminosaavl.com/team-member/steve-palmer-managing-director/ → Published person (schema.org)
Stated by 3 sources
- https://www.luminosaavl.com/team-member/steve-palmer-managing-director/ · Published person (schema.org) · Founder
- https://www.luminosaavl.com/team-member/steve-palmer-managing-director/ · Published person (name and role labels) · Founder
- https://www.luminosaavl.com/about/ · Published person (name and role labels) · Founder
Published by the company · confirmed Oct 2, 2026, 1:24 AM UTC
- First observed
- Oct 2, 2026, 1:24 AM UTC
Vonda FreemanDirector of Beverage Programs
- As printed Vonda Freeman, a sommelier certified through the prestigious Court of Master Sommeliers, joined the Indigo Road as wine director in 2009. With over thirty years in hospitality and over twenty years in the wine industry, Freeman brings a wealth of knowledge to and has played an important role in the opening of the Indigo Road’s restaurants from 2009 through today. Her passion for wine, keen understanding of customers’ desires, and ability to capitalize on industry trends is evident in the amount of success each Indigo Road restaurants’ wine programs have enjoyed.Prior to joining the Indigo Road, Freeman spent eight years in the beverage distribution industry before enjoying a position at South African wine import company, Vinnovative Imports. Her background has been a tremendous advantage to the Indigo Road’s restaurants and hotels, and her influence is felt throughout the company’s operations, including menu planning and creation, event conception & coordination and staff wine education.In addition to being a Certified Sommelier, Freeman is a Sake Advisor with Sake School of America and is a Certified Specialist of Wine through the Society of Wine Educators. She has served as chair-person for over five years for the award-winning ‘Wine, Women and Shoes’ event, benefitting Florence Crittenton Program, and enjoys sharing her knowledge through industry events and speaking engagements, such as Texsom 2022 and the upcoming Charleston Wine + Food festival and FAB conference in Charleston, SC.Published by the company · confirmed Oct 2, 2026, 1:24 AM UTC
- Observed via
- https://www.luminosaavl.com/team-member/vonda-freeman/ → Published person (schema.org)
Stated by 3 sources
- https://www.luminosaavl.com/team-member/vonda-freeman/ · Published person (schema.org) · Director of Beverage Programs
- https://www.luminosaavl.com/team-member/vonda-freeman/ · Published person (name and role labels) · Director of Beverage Programs
- https://www.luminosaavl.com/about/ · Published person (name and role labels) · Director of Beverage Programs
Published by the company · confirmed Oct 2, 2026, 1:24 AM UTC
- First observed
- Oct 2, 2026, 1:24 AM UTC
1 person not confirmed
The latest people collection is incomplete. Previously confirmed people remain available with their original dates.
Ashleigh Shanti
Chef
linked_site_not_declared: a site the business links but does not declare as its own states the role, and the person's own block does not name the business
Source not recorded · confirmed Oct 2, 2026, 1:24 AM UTC- Observed via
- https://www.esquire.com/lifestyle/a70883561/the-esquire-guide-to-asheville/ → Person candidate named on an off-site page (no admission chain accepted it)
- Published
- 2019
Job Postings
- Openings found but not readnot read — unreachable, non-2xx or empty (1 of 1 pages)
Directly observed
- Observed via
- https://luminosaavl.com/careers → the openings exist; this run could not read them
- Read from
- https://luminosaavl.com
Contact Information
Phones
8432978385
Phone: 843-297-8385
Published by the company · confirmed Oct 2, 2026, 1:25 AM UTC
- Observed via
- https://www.luminosaavl.com/accessibility/
- First observed
- Oct 2, 2026, 1:25 AM UTC
(828) 407-7035
Phone: (828) 407-7035
Directly observed · confirmed Oct 2, 2026, 1:24 AM UTC
- Observed via
- https://www.luminosaavl.com/privacy-and-cookie-policy/ → printed in page text, not marked up
- First observed
- Oct 2, 2026, 1:24 AM UTC
External references
Emails
theflatironhotel@sprouthouseagency.com
Published by the company · confirmed Oct 2, 2026, 1:24 AM UTC
- Observed via
- https://www.luminosaavl.com/press/ → address on another registrable domain — referenced, not the subject's contact point → printed beside it: "For press inquiries, email our PR partners at theflatironhotel@sprouthouseagency.com ."
- First observed
- Oct 2, 2026, 1:24 AM UTC
luminosa@theindigoroad.com
Published by the company · confirmed Oct 2, 2026, 1:24 AM UTC
- Observed via
- https://www.luminosaavl.com/privacy-and-cookie-policy/ → address on another registrable domain — referenced, not the subject's contact point → printed beside it: "Email: luminosa@theindigoroad.com"
- First observed
- Oct 2, 2026, 1:24 AM UTC
Contact forms
https://www.luminosaavl.com/events-and-private-dining/
Directly observed · confirmed Oct 2, 2026, 1:25 AM UTC
- Observed via
- https://www.luminosaavl.com/events-and-private-dining/ → form headed "Your Contact Information" → submits to https://www.luminosaavl.com/events-and-private-dining/ → purpose: private_dining_inquiry (its page names it)
- First observed
- Oct 2, 2026, 1:25 AM UTC
https://www.luminosaavl.com/events-and-private-dining/
Directly observed · confirmed Oct 2, 2026, 1:24 AM UTC
- Observed via
- https://www.luminosaavl.com/events-and-private-dining/ → form headed "Reservations" → purpose: reservation (its page names it)
- First observed
- Oct 2, 2026, 1:24 AM UTC
https://www.luminosaavl.com/
Directly observed · confirmed Oct 2, 2026, 1:24 AM UTC
- Observed via
- https://www.luminosaavl.com/ → form headed "Email Signup" → submits to https://www.luminosaavl.com/ → purpose: contact (a field to write or be reached through) → https://www.luminosaavl.com/contact-us/ → https://www.luminosaavl.com/events-and-private-dining/ → https://www.luminosaavl.com/about/ → https://www.luminosaavl.com/accessibility/ → https://www.luminosaavl.com/gallery/luminosa-gallery/ → https://www.luminosaavl.com/location/luminosa/ → https://www.luminosaavl.com/menus/ → https://www.luminosaavl.com/press/ → https://www.luminosaavl.com/press/?p=1 → https://www.luminosaavl.com/press/?p=2 → https://www.luminosaavl.com/press/?p=3 → https://www.luminosaavl.com/press/?p=4 → https://www.luminosaavl.com/privacy-and-cookie-policy/ → https://www.luminosaavl.com/team-member/graham-house/ → https://www.luminosaavl.com/team-member/sarah-charles-hereford/ → https://www.luminosaavl.com/team-member/steve-palmer-managing-director/ → https://www.luminosaavl.com/team-member/vonda-freeman/
- First observed
- Oct 2, 2026, 1:24 AM UTC
https://www.luminosaavl.com/contact-us/
Directly observed · confirmed Oct 2, 2026, 1:24 AM UTC
- Observed via
- https://www.luminosaavl.com/contact-us/ → form headed "Inquiry Received" → submits to https://www.luminosaavl.com/contact-us/ → purpose: contact (a way to reply and a free-text field)
- First observed
- Oct 2, 2026, 1:24 AM UTC
Locations
Where is Luminosa located?
4 known locations
Asheville20 Battery Park Avenue, Unit: 1, NC, 28801, US
Asheville45 Wall St, NC, 28801, US
Asheville68 Rankin Ave, NC, 28801, US
Red Ribbon Society20 Battery Park Avenue, Unit: b, asheville, NC, 28801, US
Restaurant details
What cuisine does Luminosa serve?
Cuisine: Italian Food.
View evidence
Location detailsApps, Loyalty & Guest Technology
What software does Luminosa use for private-event inquiries?
Uses Tripleseat for private-event inquiry forms.
View apps, provider accounts and technical evidence
App store details: Nothing observed in this category.
Menus evidence
Menus evidence
Channel pricing evidence
Channel pricing evidence
Website & Digital Technology
What powers Luminosa's website?
Appears to use React.
Who manages Luminosa's domain and DNS?
luminosaavl.com was first registered on May 19, 2023. Its registrar is GoDaddy.com, LLC, and GoDaddy manages its DNS.
What web infrastructure does Luminosa use?
Protocols: TLS 1.3 and HTTP/2.
How is Luminosa's website secured?
HTTPS certificate: Let's Encrypt, expires November 2, 2026.
Does Luminosa use DNSSEC?
DNSSEC was not enabled when observed.
What marketing and analytics tools does Luminosa's website use?
Google Tag Manager (tag management).
View technology, DNS, network and security evidence
More website details
More website details
View mail records and evidence
Publisher files
Nothing observed in this category.
Feeds
Nothing observed in this category.
GitHub
Nothing observed in this category.
Additional site intelligence
Useful site-graph evidence is available on demand instead of being pre-rendered into every company profile.