Heroic Italian
Gourmet Casual Italian Cuisine Specializing in Sandwiches, Pastas, Salads, Pizzas and wine-bar
Says it is owned and operated by David Bullitt
Sources & updates
How this name was decided
the site's published name — stated on heroicitalian.com, inspections.myhealthdepartment.com, instagram.com
Names weighed and not chosen
- Also declared in the site's markup: Berkeley — heroicitalian.com
Profile sources
- Instagramdeclared on heroicitalian.com
- Last observed
- Oct 19, 2026, 2:48 AM UTCCurrent
- Record last changed
- Oct 19, 2026, 2:48 AM UTC
- Observations
- 1,940
- Sources read
- 26 of 27
This collection is not finished: 1 source (declared_live) could not be read.
Legal Entities & Relationships
David BullittSays it is owned and operated by
- the site says so in its own words — “Heroic Italian launched in 1999 in Santa Monica California by Jefferey Merrihue but is currently owned and operated by David Bullitt with 2 Northern California locations:” — heroicitalian.com
BULLEAT LLCLicensed operator of 1 of its locations
Heroic Italian Sf LLCLicensed operator of 1 of its locations
data.sf.gov
Trademarks
HEROIC DELI & WINE BAR REGISTERED · Serial 88490714
- Registration
- 6608867
- Filed
- Jun 26, 2019
- Registered
- Jan 4, 2022
- Classes
- IC 043
- Attorney
- Roberta Economidis
Goods & services
IC 043: Fast casual restaurants featuring traditional Italian deli items; Restaurant and café services; Take-out restaurant services.
View trademark recordOwners as filed
- Gladiator Santa Monica, LLC (ORIGINAL REGISTRANT)
- HEROIC ITALIAN SF, LLC (SUBSEQUENT OWNER AFTER REGISTRATION)
USPTO record names this owner; current ownership is not inferred from historical owner entries.
Published by a third-party source · confirmed Oct 19, 2026, 2:48 AM UTC
- Observed via
- https://tmsearch.uspto.gov/prod-v1-0-0/tmsearch → licence-proven operator Heroic Italian Sf LLC on https://data.sf.gov/resource/g8m3-pdis.json?%24limit=100&%24offset=0&%24order=location_start_date+DESC%2C%3Aid&%24where=%28UPPER%28dba_name%29%3D%27SAN+FRANCISCO%27+OR+%28%28UPPER%28full_business_address%29+LIKE+%27572+%25%27+OR+UPPER%28full_business_address%29+LIKE+%27572-%25%27+OR+UPPER%28full_business_address%29+LIKE+%27%25-572+%25%27%29+AND+UPPER%28full_business_address%29+LIKE+%27%25CASTRO%25%27%29%29+AND+%28UPPER%28city%29%3D%27SAN+FRANCISCO%27+OR+UPPER%28business_zip%3A%3Atext%29+LIKE+%2794114%25%27+OR+%28%28city+IS+NULL+OR+city+%3D+%27%27%29+AND+%28business_zip+IS+NULL+OR+business_zip%3A%3Atext+%3D+%27%27%29%29%29
- About
- Heroic Italian Sf LLC, the licensed operator of its premises
- Read from
- https://tmsearch.uspto.gov
- Interpreted by rule
- trademarks-v2
- Evidence ID
- uspto:cdbcd0167effe54e16f2fceb
All published fields
- Live mark
- Yes
- Owners as filed
- City
- Santa Monica
- Name
- Gladiator Santa Monica, LLC
- Role
- ORIGINAL REGISTRANT
- Region
- CALIFORNIA 90401, UNITED STATES
- Entity Type
- LIMITED LIABILITY COMPANY
- As Published
- Gladiator Santa Monica, LLC (LIMITED LIABILITY COMPANY; DELAWARE, USA)
- Citizenship
- DELAWARE, USA
- City
- SAN FRANCISCO
- Name
- HEROIC ITALIAN SF, LLC
- Role
- SUBSEQUENT OWNER AFTER REGISTRATION
- Region
- CALIFORNIA 94114, UNITED STATES
- Entity Type
- LIMITED LIABILITY COMPANY
- As Published
- HEROIC ITALIAN SF, LLC (LIMITED LIABILITY COMPANY; CALIFORNIA, USA)
- Citizenship
- CALIFORNIA, USA
- Status
- REGISTERED
- Attorney
- Roberta Economidis
- Wordmark
- HEROIC DELI & WINE BAR
- Filed Date
- 2019-06-26
- Mark Types
- SERVICE MARK
- Us Classes
- 100 101.
- Registered
- Yes
- Status Code
- 700
- Serial Number
- 88490714
- Ownership scope
- USPTO record names this owner; current ownership is not inferred from historical owner entries.
- First Use Any Date
- 2018-12-15
- Goods And Services
- IC 043: Fast casual restaurants featuring traditional Italian deli items; Restaurant and café services; Take-out restaurant services.
- Queried Legal Name
- Heroic Italian Sf LLC
- Registration Date
- 2022-01-04
- Registration Number
- 6608867
- First Use Commerce Date
- 2018-12-15
- International Classes
- IC 043
- Matching Owner Entries
- HEROIC ITALIAN SF, LLC (LIMITED LIABILITY COMPANY; CALIFORNIA, USA)
Relationship evidence
Identity revision 1, last changed
- a declared affiliated site is a relationship the publisher states, not common ownership
- a declared provider account (gift cards, hiring, ordering) is a service relationship, not an affiliation
- a register party at the business's premises is a candidate operator until the Place and legal resolvers bind it
- a licensed operator of the business's premises operates those locations; it is not thereby the brand's owner
- an employer a job board names on the openings posts them; it is not thereby the owner or the operator
- an app's store seller or developer publishes the app; neither is thereby the restaurant's owner
- a menu that names a producer names it; it is not a supply contract, a volume or an exclusivity
- a mail or DMARC service domain in DNS is a technical service relationship, not an affiliation
- a group the site says it is part of is a public affiliation; the equity chain and buying rights are separate questions
- an organization that posts the openings, sells the app or holds a program account shares services with the business; that is not affiliation or ownership
- Published nameHeroic Italian
Published by the company · confirmed Oct 19, 2026, 2:46 AM UTC
- Observed via
- https://heroicitalian.com/menu → declared og:site_name
- First observed
- Oct 19, 2026, 2:46 AM UTC
- Read from
- https://heroicitalian.com
- Published descriptionGourmet Casual Italian Cuisine Specializing in Sandwiches, Pastas, Salads, Pizzas and wine-bar
Published by the company · confirmed Oct 19, 2026, 2:46 AM UTC
- Observed via
- https://heroicitalian.com/
- First observed
- Oct 19, 2026, 2:46 AM UTC
- Read from
- https://heroicitalian.com
- Declared languageen
Published by the company · confirmed Oct 19, 2026, 2:46 AM UTC
- Observed via
- https://heroicitalian.com/
- First observed
- Oct 19, 2026, 2:46 AM UTC
- Read from
- https://heroicitalian.com
- Canonical URLhttps://heroicitalian.com/
Published by the company · confirmed Oct 19, 2026, 2:46 AM UTC
- Observed via
- https://heroicitalian.com/
- First observed
- Oct 19, 2026, 2:46 AM UTC
- Read from
- https://heroicitalian.com
- Logo
Published by the company · confirmed Oct 19, 2026, 2:47 AM UTC
- Observed via
- https://heroicitalian.com/order/heroic_san_francisco → declared Organization logo → declared asset on another registrable domain (d28f3w0x9i80nq.cloudfront.net) — not the subject's own host
- First observed
- Oct 19, 2026, 2:47 AM UTC
- Read from
- https://heroicitalian.com
Heroic Italian Employees & Ownership
The latest people collection is incomplete. Previously confirmed people remain available with their original dates.
DAVID MERRIHUE BULLITTMEMBERper the register
Roles
- MEMBER at Heroic Italian Berkeley · BULLEAT LLC · filed partyhttps://www.abc.ca.gov/wp-content/uploads/DailyExport-CSV.zip
- STOCKHOLDER at Heroic Italian Berkeley · BULLEAT LLC · filed partyhttps://www.abc.ca.gov/wp-content/uploads/DailyExport-CSV.zip
Stated by 2 sources
- https://heroicitalian.com/about · The business's own page prints the name the authority files for the party
- https://www.abc.ca.gov/wp-content/uploads/DailyExport-CSV.zip · Filed party of unstated kind on the authority's record of the operating entity, in the role it files · STOCKHOLDER
Person issues · 1
- Title
the sources state different capacities for the same organisation and interval; jobTitle projects the one more independent sources, a newer authority or a stronger source states, and the others are kept as titles
Selected source: https://www.abc.ca.gov/wp-content/uploads/DailyExport-CSV.zip
- https://www.abc.ca.gov/wp-content/uploads/DailyExport-CSV.zip
- STOCKHOLDER
Published by the company · confirmed Oct 19, 2026, 2:48 AM UTC
- First observed
- Oct 19, 2026, 2:46 AM UTC
Job Postings
- Hiring statusno open role: no careers page or job board found; LinkedIn Jobs not searched: the site links no LinkedIn company of its own to read postings by; Indeed and ZipRecruiter not searched
Derived from observations
Contact Information
Emails
eat@heroicitalian.com
Contact us as eat@heroicitalian.com
Directly observed · confirmed Oct 19, 2026, 2:46 AM UTC
- Observed via
- https://heroicitalian.com/about → printed in page text, not marked up
- First observed
- Oct 19, 2026, 2:46 AM UTC
Phones
1-855-398-9428
or text JOIN to 1-855-398-9428
Directly observed · confirmed Oct 19, 2026, 2:46 AM UTC
- Observed via
- https://heroicitalian.com/ → printed in page text, not marked up
- First observed
- Oct 19, 2026, 2:46 AM UTC
Contact forms
https://www.toasttab.com/invoice/lead?rx=09256658-aaaf-46d9-b55d-dd5091fd6157&ot=c48422f9-b770-4679-8b1a-c2433837b9d4&form=1&isSitesView=true
Directly observed · confirmed Oct 19, 2026, 2:47 AM UTC
- Observed via
- https://heroicitalian.com/catering-berkeley → form headed "Events Inquiry @ Heroic Italian Berkeley" → submits to https://www.toasttab.com/invoice/lead?rx=09256658-aaaf-46d9-b55d-dd5091fd6157&ot=c48422f9-b770-4679-8b1a-c2433837b9d4&form=1&isSitesView=true → purpose: events_inquiry (its page names it)
- First observed
- Oct 19, 2026, 2:47 AM UTC
https://heroicitalian.com/order/heroic_san_francisco/item-cheese-board-for-2-v_43394b37-027d-43d1-946e-b383d1457875
Directly observed · confirmed Oct 19, 2026, 2:47 AM UTC
- Observed via
- https://heroicitalian.com/order/heroic_san_francisco/item-cheese-board-for-2-v_43394b37-027d-43d1-946e-b383d1457875 → form headed "Customize your item" → submits to https://heroicitalian.com/order/heroic_san_francisco/item-cheese-board-for-2-v_43394b37-027d-43d1-946e-b383d1457875 → purpose: contact (a field to write or be reached through) → https://heroicitalian.com/order/heroic_san_francisco/item-antipasto-board-for-2_331054f8-65c5-4054-9ab2-07b964110378
- First observed
- Oct 19, 2026, 2:47 AM UTC
https://heroicitalian.com/contact-us
Directly observed · confirmed Oct 19, 2026, 2:46 AM UTC
- Observed via
- https://heroicitalian.com/contact-us → form headed "Contact Us" → submits to https://heroicitalian.com/contact-us → purpose: contact (a way to reply and a free-text field)
- First observed
- Oct 19, 2026, 2:46 AM UTC
https://heroicitalian.com/order/heroic_italian_berkeley/item-antipasto-board-for-2_a4734602-93c1-4d6b-82a2-2f7b36c231d9
Directly observed · confirmed Oct 19, 2026, 2:47 AM UTC
- Observed via
- https://heroicitalian.com/order/heroic_italian_berkeley/item-antipasto-board-for-2_a4734602-93c1-4d6b-82a2-2f7b36c231d9 → form headed "Customize your item" → submits to https://heroicitalian.com/order/heroic_italian_berkeley/item-antipasto-board-for-2_a4734602-93c1-4d6b-82a2-2f7b36c231d9 → purpose: contact (a field to write or be reached through)
- First observed
- Oct 19, 2026, 2:47 AM UTC
Locations
Where is Heroic Italian located?
2 known locations
Heroic Italian Berkeley2020 Kittredge Street, Unit: c, Berkeley, CA, 94704, US
San Francisco572 Castro Street, San Francisco, CA, 94114, US
Website & Digital Technology
Who manages Heroic Italian's domain and DNS?
heroicitalian.com was first registered on December 6, 2019. Its registrar is GoDaddy.com, LLC, and GoDaddy manages its DNS.
What web infrastructure does Heroic Italian use?
Observed network edge: Cloudflare. Protocols: TLS 1.3 and HTTP/2.
How is Heroic Italian's website secured?
HTTPS certificate: Google Trust Services, expires January 2, 2027. The nosniff security header is enabled.
Does Heroic Italian use DNSSEC?
DNSSEC was not enabled when observed.
What marketing and analytics tools does Heroic Italian's website use?
Google Analytics 4 (GA4; website analytics).
View technology, DNS, network and security evidence
More website details
More website details
View mail records and evidence
Apps, Loyalty & Guest Technology
View apps, provider accounts and technical evidence
App store details: Nothing observed in this category.
Publisher files
Nothing observed in this category.
Feeds
Nothing observed in this category.
GitHub
Nothing observed in this category.
Additional site intelligence
Useful site-graph evidence is available on demand instead of being pre-rendered into every company profile.