Start for free

Hook + Line Seafood Restaurant in Santa Cruz

eathookandline.com JSON

Experience Hook + Line, a top-rated sustainable seafood restaurant in Santa Cruz, featuring chef-driven dishes and a relaxed dining atmosphere. Reservations available.

Sources & updates
How this name was decided

the site's published name — stated on eathookandline.com

Profile sources
Last observed
Oct 18, 2026, 2:47 PM UTCCurrent
Record last changed
Oct 18, 2026, 2:47 PM UTC
Observations
482
Sources read
27 of 27

Legal Entities & Relationships

HOOK AND LINE LLCLicensed operator of 1 of its locations
abc.ca.gov
Relationship evidence

Identity revision 1, last changed

  • a declared affiliated site is a relationship the publisher states, not common ownership
  • a declared provider account (gift cards, hiring, ordering) is a service relationship, not an affiliation
  • a register party at the business's premises is a candidate operator until the Place and legal resolvers bind it
  • a licensed operator of the business's premises operates those locations; it is not thereby the brand's owner
  • an employer a job board names on the openings posts them; it is not thereby the owner or the operator
  • an app's store seller or developer publishes the app; neither is thereby the restaurant's owner
  • a menu that names a producer names it; it is not a supply contract, a volume or an exclusivity
  • a mail or DMARC service domain in DNS is a technical service relationship, not an affiliation
  • a group the site says it is part of is a public affiliation; the equity chain and buying rights are separate questions
  • an organization that posts the openings, sells the app or holds a program account shares services with the business; that is not affiliation or ownership
  • Published nameHook + Line Seafood Restaurant in Santa Cruz
    Published by the company · confirmed Oct 18, 2026, 2:46 PM UTC
    Observed via
    https://www.eathookandline.com/ → declared og:site_name
    First observed
    Oct 18, 2026, 2:46 PM UTC
    Read from
    https://www.eathookandline.com
  • Published descriptionExperience Hook + Line, a top-rated sustainable seafood restaurant in Santa Cruz, featuring chef-driven dishes and a relaxed dining atmosphere. Reservations available.
    Published by the company · confirmed Oct 18, 2026, 2:46 PM UTC
    Observed via
    https://www.eathookandline.com/
    First observed
    Oct 18, 2026, 2:46 PM UTC
    Read from
    https://www.eathookandline.com
  • Declared languageen-US
    Published by the company · confirmed Oct 18, 2026, 2:46 PM UTC
    Observed via
    https://www.eathookandline.com/
    First observed
    Oct 18, 2026, 2:46 PM UTC
    Read from
    https://www.eathookandline.com
  • Canonical URLhttps://www.eathookandline.com
    Published by the company · confirmed Oct 18, 2026, 2:46 PM UTC
    Observed via
    https://www.eathookandline.com/
    First observed
    Oct 18, 2026, 2:46 PM UTC
    Read from
    https://www.eathookandline.com
  • LogoLogo
    Directly observed · confirmed Oct 18, 2026, 2:46 PM UTC
    Observed via
    https://www.eathookandline.com/ → image inside the header's link to the site root
    First observed
    Oct 18, 2026, 2:46 PM UTC
    Read from
    https://www.eathookandline.com
  • Site iconSite icon
    Published by the company · confirmed Oct 18, 2026, 2:46 PM UTC
    Observed via
    https://www.eathookandline.com/
    Read from
    https://www.eathookandline.com

Trademarks

  • SOIF WINE BAR & MERCHANTS REGISTERED AND RENEWED · Serial 77222510
    Registration
    3619992
    Filed
    Jul 5, 2007
    Registered
    May 12, 2009
    Classes
    IC 035, IC 043
    Attorney
    Kurt Koenig

    Goods & services

    IC 035: Retail store services and telephone ordering services featuring alcoholic beverages, namely, wines, aperitifs and beers; retail store services featuring alcoholic beverages, namely, wines, aperitifs and beers, and non-alcoholic beverages and food. IC 043: Providing a website featuring information about characteristics of wines, aperitifs and beer.

    Owners as filed

    • Surf City Wine Company (ORIGINAL REGISTRANT)
    • PEARL ALLEY WINE CO. LLC (SUBSEQUENT OWNER AFTER REGISTRATION)

    USPTO record names this owner; current ownership is not inferred from historical owner entries.

    View trademark record
    Published by a third-party source · confirmed Oct 18, 2026, 2:47 PM UTC
    Observed via
    https://tmsearch.uspto.gov/prod-v1-0-0/tmsearch → filed member or officer SURF CITY WINE COMPANY on https://www.abc.ca.gov/wp-content/uploads/DailyExport-CSV.zip
    About
    SURF CITY WINE COMPANY, a party this site's own evidence does not bind to the business
    Read from
    https://tmsearch.uspto.gov
    Interpreted by rule
    trademarks-v2
    Evidence ID
    uspto:6e4a30b97fa0354066e80c09
    All published fields
    Source URL
    https://tsdr.uspto.gov/#caseNumber=77222510&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch
    Live mark
    Yes
    Owners as filed
    • City
      Santa Cruz
      Name
      Surf City Wine Company
      Role
      ORIGINAL REGISTRANT
      Region
      CALIFORNIA 95060, UNITED STATES
      Entity Type
      CORPORATION
      As Published
      Surf City Wine Company (CORPORATION; CALIFORNIA, USA)
      Citizenship
      CALIFORNIA, USA
    • City
      SOQUEL
      Name
      PEARL ALLEY WINE CO. LLC
      Role
      SUBSEQUENT OWNER AFTER REGISTRATION
      Region
      CALIFORNIA 95073, UNITED STATES
      Entity Type
      LIMITED LIABILITY COMPANY
      As Published
      PEARL ALLEY WINE CO. LLC (LIMITED LIABILITY COMPANY; CALIFORNIA, USA)
      Citizenship
      CALIFORNIA, USA
    Status
    REGISTERED AND RENEWED
    Attorney
    Kurt Koenig
    Wordmark
    SOIF WINE BAR & MERCHANTS
    Filed Date
    2007-07-05
    Mark Types
    SERVICE MARK
    Us Classes
    100 101 102., 100 101.
    Registered
    Yes
    Status Code
    800
    Serial Number
    77222510
    Ownership scope
    USPTO record names this owner; current ownership is not inferred from historical owner entries.
    First Use Any Date
    2009-02-25
    Goods And Services
    IC 035: Retail store services and telephone ordering services featuring alcoholic beverages, namely, wines, aperitifs and beers; retail store services featuring alcoholic beverages, namely, wines, aperitifs and beers, and non-alcoholic beverages and food., IC 043: Providing a website featuring information about characteristics of wines, aperitifs and beer.
    Queried Legal Name
    SURF CITY WINE COMPANY
    Registration Date
    2009-05-12
    Registration Number
    3619992
    First Use Commerce Date
    2009-02-25
    International Classes
    IC 035, IC 043
    Matching Owner Entries
    Surf City Wine Company (CORPORATION; CALIFORNIA, USA)
  • SOIF REGISTERED AND RENEWED · Serial 86817114
    Registration
    5002286
    Filed
    Nov 11, 2015
    Registered
    Jul 19, 2016
    Classes
    IC 035, IC 043
    Attorney
    Kurt Koenig

    Goods & services

    IC 035: Retail store services and telephone ordering services featuring alcoholic beverages, namely, wines, aperitifs [ and beers ] ; retail store services featuring alcoholic beverages, namely, wines, aperitifs [ and beers ] , and non-alcoholic beverages and food. IC 043: Providing a website featuring information about characteristics of wines, aperitifs [ and beer ].

    Owners as filed

    • Surf City Wine Company (ORIGINAL REGISTRANT)
    • PEARL ALLEY WINE CO. LLC (SUBSEQUENT OWNER AFTER REGISTRATION)

    USPTO record names this owner; current ownership is not inferred from historical owner entries.

    View trademark record
    Published by a third-party source · confirmed Oct 18, 2026, 2:47 PM UTC
    Observed via
    https://tmsearch.uspto.gov/prod-v1-0-0/tmsearch → filed member or officer SURF CITY WINE COMPANY on https://www.abc.ca.gov/wp-content/uploads/DailyExport-CSV.zip
    About
    SURF CITY WINE COMPANY, a party this site's own evidence does not bind to the business
    Read from
    https://tmsearch.uspto.gov
    Interpreted by rule
    trademarks-v2
    Evidence ID
    uspto:a946eddca38052a2339074c6
    All published fields
    Source URL
    https://tsdr.uspto.gov/#caseNumber=86817114&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch
    Live mark
    Yes
    Owners as filed
    • City
      SANTA CRUZ
      Name
      Surf City Wine Company
      Role
      ORIGINAL REGISTRANT
      Region
      CALIFORNIA 95060, UNITED STATES
      Entity Type
      CORPORATION
      As Published
      Surf City Wine Company (CORPORATION; CALIFORNIA, USA)
      Citizenship
      CALIFORNIA, USA
    • City
      Soquel
      Name
      PEARL ALLEY WINE CO. LLC
      Role
      SUBSEQUENT OWNER AFTER REGISTRATION
      Region
      California 95073, UNITED STATES
      Entity Type
      LIMITED LIABILITY COMPANY
      As Published
      PEARL ALLEY WINE CO. LLC (LIMITED LIABILITY COMPANY; CALIFORNIA, USA)
      Citizenship
      CALIFORNIA, USA
    Status
    REGISTERED AND RENEWED
    Attorney
    Kurt Koenig
    Wordmark
    SOIF
    Filed Date
    2015-11-11
    Mark Types
    SERVICE MARK
    Us Classes
    100 101 102., 101 100.
    Registered
    Yes
    Status Code
    800
    Serial Number
    86817114
    Ownership scope
    USPTO record names this owner; current ownership is not inferred from historical owner entries.
    First Use Any Date
    2009-02-25
    Goods And Services
    IC 035: Retail store services and telephone ordering services featuring alcoholic beverages, namely, wines, aperitifs [ and beers ] ; retail store services featuring alcoholic beverages, namely, wines, aperitifs [ and beers ] , and non-alcoholic beverages and food., IC 043: Providing a website featuring information about characteristics of wines, aperitifs [ and beer ].
    Queried Legal Name
    SURF CITY WINE COMPANY
    Registration Date
    2016-07-19
    Registration Number
    5002286
    First Use Commerce Date
    2009-02-25
    International Classes
    IC 035, IC 043
    Matching Owner Entries
    Surf City Wine Company (CORPORATION; CALIFORNIA, USA)

Hook + Line Seafood Restaurant in Santa Cruz Employees & Ownership

SANTOS MAJANOINGREDIENT-DRIVEN RESTAURANT FROM CELEBRATED CHEF
Stated by 2 sources
Published by the company · confirmed Oct 18, 2026, 2:46 PM UTC
First observed
Oct 18, 2026, 2:46 PM UTC
5 people not confirmed

The latest people collection is incomplete. Previously confirmed people remain available with their original dates.

  • SANTOS E MAJANO MENDOZA

    MANAGING MEMBER · filed_party

    register_party_kind_unstated

    Source not recorded · confirmed Oct 18, 2026, 2:47 PM UTC
    Observed via
    https://www.abc.ca.gov/wp-content/uploads/DailyExport-CSV.zip → Filed party of unstated kind on the authority's record of the operating entity, in the role it files

  • PATRICE ANN BOYLE

    CHIEF EXECUTIVE OFFICER · filed_party

    register_party_kind_unstated

    Source not recorded · confirmed Oct 18, 2026, 2:47 PM UTC
    Observed via
    https://www.abc.ca.gov/wp-content/uploads/DailyExport-CSV.zip → Filed party of unstated kind on the authority's record of the operating entity, in the role it files

  • SURF CITY WINE COMPANY

    Licensee · filed_party

    register_party_kind_unstated

    Source not recorded · confirmed Oct 18, 2026, 2:47 PM UTC
    Observed via
    https://www.abc.ca.gov/wp-content/uploads/DailyExport-CSV.zip → Filed party of unstated kind on the authority's record of the operating entity, in the role it files

  • HOOK AND LINE LLC

    Licensee · filed_party

    register_party_kind_unstated

    Source not recorded · confirmed Oct 18, 2026, 2:47 PM UTC
    Observed via
    https://www.abc.ca.gov/wp-content/uploads/DailyExport-CSV.zip → Filed party of unstated kind on the authority's record of the operating entity, in the role it files

  • LEJLA BOROVAC

    MANAGING MEMBER · filed_party

    register_party_kind_unstated

    Source not recorded · confirmed Oct 18, 2026, 2:47 PM UTC
    Observed via
    https://www.abc.ca.gov/wp-content/uploads/DailyExport-CSV.zip → Filed party of unstated kind on the authority's record of the operating entity, in the role it files

Job Postings

  • Hiring statusno open role: no careers page or job board found; LinkedIn Jobs not searched: the site links no LinkedIn company of its own to read postings by; Indeed and ZipRecruiter not searched
    Derived from observations

Contact Information

Phones

(831) 777-4546

(831) 777-4546

Directly observed · confirmed Oct 18, 2026, 2:47 PM UTC
Observed via
https://www.eathookandline.com/ → printed in page text, not marked up
First observed
Oct 18, 2026, 2:47 PM UTC

External references

Emails

events@hookandlinesc.com

Directly observed · confirmed Oct 18, 2026, 2:46 PM UTC
Observed via
https://www.eathookandline.com/general-3 → printed in page text, not marked up → role address by local-part convention → address on another registrable domain — referenced, not the subject's contact point → printed beside it: "For parties of 12 or more please reach out to our events team: events@hookandlinesc.com"
First observed
Oct 18, 2026, 2:46 PM UTC

mailto:events@hookandlinesc.com

Published by the company · confirmed Oct 18, 2026, 2:46 PM UTC
Observed via
https://www.eathookandline.com/general-3 → address on another registrable domain — referenced, not the subject's contact point
First observed
Oct 18, 2026, 2:46 PM UTC
Contact forms

https://www.eathookandline.com/

Directly observed · confirmed Oct 18, 2026, 2:46 PM UTC
Observed via
https://www.eathookandline.com/ → form headed "HOOK + LINE NEWSLETTER" → submits to https://www.eathookandline.com/ → purpose: newsletter (a lone email input) → https://www.eathookandline.com/private-events → https://www.eathookandline.com/about → https://www.eathookandline.com/cart → https://www.eathookandline.com/gallery → https://www.eathookandline.com/general-3 → https://www.eathookandline.com/home → https://www.eathookandline.com/menu → https://www.eathookandline.com/menu2 → https://www.eathookandline.com/reservations
First observed
Oct 18, 2026, 2:46 PM UTC
Full contact-form data (JSON)

Locations

Where is Hook + Line Seafood Restaurant in Santa Cruz located?

1 known location

Loading location map…
  • SANTA CRUZ105 WALNUT AVE, CA, 95060, US
Location evidence

The latest location collection is incomplete.

View location data

Menu & Online Ordering

Menu at Hook + Line Seafood Restaurant in Santa Cruz

What is on Hook + Line Seafood Restaurant in Santa Cruz's menu?

120 menu items, including 2022 DOMAINE DE VILLAINE RULLY BLANC 1er CRU “Rabourcé”, 2021 KIKELET LATE HARVEST and 2022 KEVIN BOUILLET.

Menu & price evidenceSources
  • Channel presence at Hook + Line Seafood Restaurant in Santa Cruz, 105 WALNUT AVE

    Hook + Line Seafood Restaurant in Santa Cruz, 105 WALNUT AVE · the accepted location carrying the most storefront identities (0), with 0 of 27 platform menus read

    the site's own menu: 130 items (66 priced)

    • Toastdeclared_unbound · 0/1 locations
    • Grubhubsearched, not found · 0/1 locations
    • Uber Eatssearched, not found · 0/1 locations
    • DoorDashnot declared · 0/1 locations
    • ChowNownot declared · 0/1 locations
    • Olonot declared · 0/1 locations
    • SkyTabnot declared · 0/1 locations
    • Clovernot declared · 0/1 locations
    • Slicenot declared · 0/1 locations
    • KwickMenunot declared · 0/1 locations
    • Restolabs (onlineordering.io)not declared · 0/1 locations
    • CHOMPnot declared · 0/1 locations
    • OrderSave (Owner.com)not declared · 0/1 locations
    • SpotOnnot declared · 0/1 locations
    • TouchBistronot declared · 0/1 locations
    • Square Onlinenot declared · 0/1 locations
    • MenuSifunot declared · 0/1 locations
    • Menufynot declared · 0/1 locations
    • Dylishnot declared · 0/1 locations
    • getsaucenot declared · 0/1 locations
    • DoorDash Storefront (order.online)not declared · 0/1 locations
    • SpotHoppersearched, not found · 0/1 locations
    • ezCaternot declared · 0/1 locations
    • OpenTabledeclared_unbound · 0/1 locations

    One representative location per record: the accepted location carrying the most channel menus. Channel menus come from each provider's own store object for that store; prices are as each channel lists them, in the channel's currency; comparisons are projected from the resolved catalog -- one row per dish, portion-aware identity, prices kept as scoped offers -- and a pair the policy refuses is counted and explained rather than dropped.

    Derived from observations
    Observed via
    no channel menu was read for this location
    Interpreted by rule
    channel-pricing/1
    Evidence ID
    channel-pricing:74e14fbebfca4a9743b9ef42

Resolved for Hook + Line Seafood Restaurant in Santa Cruz. 120 dishes across 3 surfaces; the first 12 are shown here.

Toast — could not be read — the rendered ordering page carried no item cards

Compared against Website menu — the site's own menu, resolved to this location.

WINE: WHITES

2023 LUCIEN CROCHET SANCERRE BLANCSauvignon Blanc - Loire Valley, France$84.00
Website menu not listed on this surfaceToast not read on this surface
WINE: WHITES
2023 DOMAINE ANTOINE JOBARD MERSAULT BLANCChardonnay- Burgundy, France$384.00
Website menu not listed on this surfaceToast not read on this surface
WINE: WHITES
2022 DOMAINE DE VILLAINE RULLY BLANC 1er CRU “Rabourcé”Chardonnay- Burgundy, France$238.00
Website menu not listed on this surfaceToast not read on this surface
WINE: WHITES

WINE: ROSÉ/SKIN CONTACT

2023 RYME CELLARS LAS BRISAS VINEYARD “his”Vermentino - Carneros, CA$18.00
Website menu not listed on this surfaceToast not read on this surface
WINE: ROSÉ/SKIN CONTACT
surface publisher:0:https-www-eathookandline-com-menu-block-78a650f486144dcde30e listed $18 and $72 for the same item with nothing to tell them apart
2023 RYME CELLARS LAS BRISAS VINEYARD “his”$72.00
Website menu not listed on this surfaceToast not read on this surface
2023 BODEGA CLANDESTINA"SENSE PAPERS"Xarello - Penedes, Spain$54.00
Website menu not listed on this surfaceToast not read on this surface
WINE: ROSÉ/SKIN CONTACT

WINE: REDS

2022 KATHRYN KENNEDY “Small LotCabernet Sauvignon- Santa Cruz Mountains, CA$22.00
Website menu not listed on this surfaceToast not read on this surface
WINE: REDS
not merged with "SMALL": descriptions_name_different_things
not merged with "SMALL": descriptor_opposed
not merged with "SMALL": name_plain_against_modified
not merged with "SMALL": section_opposed
not merged with "SMALL": two_rows_one_menu
surface publisher:0:https-www-eathookandline-com-menu-block-78a650f486144dcde30e listed $22 and $88 for the same item with nothing to tell them apart
2022 KATHRYN KENNEDY “Small Lot$88.00
Website menu not listed on this surfaceToast not read on this surface
2022 VASKAPU KASTELY "EASY LITER" SILLERMerlot/Kékfrankos - Pécs, Hungary (1L)$63.00
Website menu not listed on this surfaceToast not read on this surface
WINE: REDS
2022 KEVIN BOUILLETPinot Noir - Jura, France$78.00
Website menu not listed on this surfaceToast not read on this surface
WINE: REDS
2022 DOMAINE ROBERT CHEVILLONNUITS-SAINT-GEORGES VIELLES VIGNESno price observed on any surface
Website menu not listed on this surfaceWebsite menu not listed on this surfaceToast not read on this surface
WINE: REDS
2022 GHOSTNOTE WINES "WHEELER VINEYARD"Sagrantino - San Benito, CA$69.00
Website menu not listed on this surfaceToast not read on this surface
WINE: REDS
Show 3 more dishes

HAPPY HOUR: WINE

2023 BODEGAS PINUAGA TINTOGarnacha/Tempranillo - Castilla, Spain$12.00
Website menu not listed on this surfaceToast not read on this surface
HAPPY HOUR: WINE
surface publisher:0:https-www-eathookandline-com-menu-block-78a650f486144dcde30e listed $12 and $48 for the same item with nothing to tell them apart
2023 BODEGAS PINUAGA TINTO$48.00
Website menu not listed on this surfaceToast not read on this surface

DESSERT: DESSERT WINE & DRINKS

2021 KIKELET LATE HARVESTHarslevelu/Furmint/Yellow Muscatno price observed on any surface
Website menu not listed on this surfaceWebsite menu not listed on this surfaceToast not read on this surface
DESSERT: DESSERT WINE & DRINKS

Website & Digital Technology

What powers Hook + Line Seafood Restaurant in Santa Cruz's website?

Appears to use Squarespace.

Who manages Hook + Line Seafood Restaurant in Santa Cruz's domain and DNS?

eathookandline.com was first registered on April 30, 2021. Its registrar is GoDaddy.com, LLC.

What web infrastructure does Hook + Line Seafood Restaurant in Santa Cruz use?

Protocols: TLS 1.3 and HTTP/2.

How is Hook + Line Seafood Restaurant in Santa Cruz's website secured?

HTTPS certificate: Let's Encrypt, expires November 28, 2026. The nosniff security header is enabled.

Does Hook + Line Seafood Restaurant in Santa Cruz use DNSSEC?

DNSSEC was not enabled when observed.

View technology, DNS, network and security evidence

More website details

View mail records and evidence

Mail records: Nothing observed in this category.

Apps, Loyalty & Guest Technology

View apps, provider accounts and technical evidence

App store details: Nothing observed in this category.

Publisher files

Nothing observed in this category.

Feeds

Nothing observed in this category.

GitHub

Nothing observed in this category.

Additional site intelligence

Useful site-graph evidence is available on demand instead of being pre-rendered into every company profile.