Bien Trucha
Award-winning, chef-driven Mexican cuisine with locations in Geneva and Wheaton, IL. Seasonal menus, craft margaritas, and private dining.
Sources & updates
How this name was decided
the site's published name — stated on bientrucha.com, aca-prod.accela.com, instagram.com
Profile sources
- Facebookdeclared on bientrucha.com
- Instagramdeclared on bientrucha.com
- Last observed
- Oct 5, 2026, 7:00 AM UTCRecent
- Record last changed
- Oct 5, 2026, 7:00 AM UTC
- Observations
- 645
- Sources read
- 25 of 26
This collection is not finished: 1 source (declared_live) could not be read.
Legal Entities & Relationships
BIEN TRUCHA INCLicensed operator of 2 of its locations
SABORES CHINGONES 1 LLCLicensed operator of 1 of its locations
Relationship evidence
Identity revision 1, last changed
- a declared affiliated site is a relationship the publisher states, not common ownership
- a declared provider account (gift cards, hiring, ordering) is a service relationship, not an affiliation
- a register party at the business's premises is a candidate operator until the Place and legal resolvers bind it
- a licensed operator of the business's premises operates those locations; it is not thereby the brand's owner
- an employer a job board names on the openings posts them; it is not thereby the owner or the operator
- an app's store seller or developer publishes the app; neither is thereby the restaurant's owner
- a menu that names a producer names it; it is not a supply contract, a volume or an exclusivity
- a mail or DMARC service domain in DNS is a technical service relationship, not an affiliation
- a group the site says it is part of is a public affiliation; the equity chain and buying rights are separate questions
- an organization that posts the openings, sells the app or holds a program account shares services with the business; that is not affiliation or ownership
- Published nameBien Trucha
Published by the company · confirmed Oct 5, 2026, 6:57 AM UTC
- Observed via
- https://www.bientrucha.com → declared Organization name
- First observed
- Oct 5, 2026, 6:57 AM UTC
- Read from
- https://www.bientrucha.com
- Published descriptionAward-winning, chef-driven Mexican cuisine with locations in Geneva and Wheaton, IL. Seasonal menus, craft margaritas, and private dining.
Published by the company · confirmed Oct 5, 2026, 6:58 AM UTC
- Observed via
- https://www.bientrucha.com/
- First observed
- Oct 5, 2026, 6:58 AM UTC
- Read from
- https://www.bientrucha.com
- Declared languageen-US
Published by the company · confirmed Oct 5, 2026, 6:58 AM UTC
- Observed via
- https://www.bientrucha.com/
- First observed
- Oct 5, 2026, 6:58 AM UTC
- Read from
- https://www.bientrucha.com
- Canonical URLhttps://www.bientrucha.com/
Published by the company · confirmed Oct 5, 2026, 6:58 AM UTC
- Observed via
- https://www.bientrucha.com/
- First observed
- Oct 5, 2026, 6:58 AM UTC
- Read from
- https://www.bientrucha.com
- Bien Trucha
Bien Trucha
Published by the company · confirmed Oct 5, 2026, 6:57 AM UTC
- Observed via
- https://www.bientrucha.com
- First observed
- Oct 5, 2026, 6:57 AM UTC
- Read from
- https://www.bientrucha.com
Published by the company · confirmed Oct 5, 2026, 6:57 AM UTC
- Observed via
- https://www.bientrucha.com → declared Organization logo → declared asset on another registrable domain (getbento.com) — not the subject's own host
- First observed
- Oct 5, 2026, 6:57 AM UTC
- Read from
- https://www.bientrucha.com
Trademarks
BIEN TRUCHA REGISTERED AND RENEWED · Serial 86932988
- Registration
- 5063423
- Filed
- Mar 8, 2016
- Registered
- Oct 18, 2016
- Classes
- IC 043
- Attorney
- Adam J. Fromm
Goods & services
IC 043: Restaurant and bar services.
View trademark recordOwners as filed
- Bien Trucha, Inc. (ORIGINAL REGISTRANT)
- BIEN TRUCHA IP, INC. (SUBSEQUENT OWNER AFTER REGISTRATION)
USPTO record names this owner; current ownership is not inferred from historical owner entries.
Published by a third-party source · confirmed Oct 5, 2026, 7:00 AM UTC
- Observed via
- https://tmsearch.uspto.gov/prod-v1-0-0/tmsearch
- About
- BIEN TRUCHA INC, a party this site's own evidence does not bind to the business
- Read from
- https://tmsearch.uspto.gov
- Interpreted by rule
- trademarks-v2
- Evidence ID
- uspto:3b2f629db880c7822ba6f9ee
All published fields
- Live mark
- Yes
- Owners as filed
- City
- Geneva
- Name
- Bien Trucha, Inc.
- Role
- ORIGINAL REGISTRANT
- Region
- ILLINOIS 60134, UNITED STATES
- Entity Type
- CORPORATION
- As Published
- Bien Trucha, Inc. (CORPORATION; ILLINOIS, USA)
- Citizenship
- ILLINOIS, USA
- City
- GENEVA
- Name
- BIEN TRUCHA IP, INC.
- Role
- SUBSEQUENT OWNER AFTER REGISTRATION
- Region
- ILLINOIS 60134, UNITED STATES
- Entity Type
- CORPORATION
- As Published
- BIEN TRUCHA IP, INC. (CORPORATION; ILLINOIS, USA)
- Citizenship
- ILLINOIS, USA
- Status
- REGISTERED AND RENEWED
- Attorney
- Adam J. Fromm
- Wordmark
- BIEN TRUCHA
- Filed Date
- 2016-03-08
- Mark Types
- SERVICE MARK
- Us Classes
- 100 101.
- Registered
- Yes
- Status Code
- 800
- Serial Number
- 86932988
- Ownership scope
- USPTO record names this owner; current ownership is not inferred from historical owner entries.
- First Use Any Date
- 2007-07-31
- Goods And Services
- IC 043: Restaurant and bar services.
- Queried Legal Name
- BIEN TRUCHA INC
- Registration Date
- 2016-10-18
- Registration Number
- 5063423
- First Use Commerce Date
- 2007-07-31
- International Classes
- IC 043
- Matching Owner Entries
- Bien Trucha, Inc. (CORPORATION; ILLINOIS, USA)
QUIUBO SECTION 8 & 15-ACCEPTED AND ACKNOWLEDGED · Serial 86932995
- Registration
- 5210481
- Filed
- Mar 8, 2016
- Registered
- May 23, 2017
- Classes
- IC 043
- Attorney
- Adam J. Fromm
Goods & services
IC 043: Restaurant and bar services.
View trademark recordOwners as filed
- Bien Trucha, Inc. (ORIGINAL REGISTRANT)
- BIEN TRUCHA IP, INC. (SUBSEQUENT OWNER AFTER REGISTRATION)
USPTO record names this owner; current ownership is not inferred from historical owner entries.
Published by a third-party source · confirmed Oct 5, 2026, 7:00 AM UTC
- Observed via
- https://tmsearch.uspto.gov/prod-v1-0-0/tmsearch
- About
- BIEN TRUCHA INC, a party this site's own evidence does not bind to the business
- Read from
- https://tmsearch.uspto.gov
- Interpreted by rule
- trademarks-v2
- Evidence ID
- uspto:a5d5f71d91d19401188fed94
All published fields
- Live mark
- Yes
- Owners as filed
- City
- Geneva
- Name
- Bien Trucha, Inc.
- Role
- ORIGINAL REGISTRANT
- Region
- ILLINOIS 60134, UNITED STATES
- Entity Type
- CORPORATION
- As Published
- Bien Trucha, Inc. (CORPORATION; ILLINOIS, USA)
- Citizenship
- ILLINOIS, USA
- City
- GENEVA
- Name
- BIEN TRUCHA IP, INC.
- Role
- SUBSEQUENT OWNER AFTER REGISTRATION
- Region
- ILLINOIS 60134, UNITED STATES
- Entity Type
- CORPORATION
- As Published
- BIEN TRUCHA IP, INC. (CORPORATION; ILLINOIS, USA)
- Citizenship
- ILLINOIS, USA
- Status
- SECTION 8 & 15-ACCEPTED AND ACKNOWLEDGED
- Attorney
- Adam J. Fromm
- Wordmark
- QUIUBO
- Filed Date
- 2016-03-08
- Mark Types
- SERVICE MARK
- Us Classes
- 101 100.
- Registered
- Yes
- Status Code
- 702
- Serial Number
- 86932995
- Ownership scope
- USPTO record names this owner; current ownership is not inferred from historical owner entries.
- First Use Any Date
- 2017-03-09
- Goods And Services
- IC 043: Restaurant and bar services.
- Queried Legal Name
- BIEN TRUCHA INC
- Registration Date
- 2017-05-23
- Registration Number
- 5210481
- First Use Commerce Date
- 2017-03-09
- International Classes
- IC 043
- Matching Owner Entries
- Bien Trucha, Inc. (CORPORATION; ILLINOIS, USA)
NO MANCHES REGISTERED · Serial 87109047
- Registration
- 6034007
- Filed
- Jul 19, 2016
- Registered
- Apr 14, 2020
- Classes
- IC 030
- Attorney
- Adam J. Fromm
Goods & services
IC 030: Sauces.
View trademark recordOwners as filed
- Bien Trucha, Inc. (ORIGINAL REGISTRANT)
- BIEN TRUCHA IP, INC. (SUBSEQUENT OWNER AFTER REGISTRATION)
USPTO record names this owner; current ownership is not inferred from historical owner entries.
Published by a third-party source · confirmed Oct 5, 2026, 7:00 AM UTC
- Observed via
- https://tmsearch.uspto.gov/prod-v1-0-0/tmsearch
- About
- BIEN TRUCHA INC, a party this site's own evidence does not bind to the business
- Read from
- https://tmsearch.uspto.gov
- Interpreted by rule
- trademarks-v2
- Evidence ID
- uspto:fef93b249bfec76595cdc588
All published fields
- Live mark
- Yes
- Owners as filed
- City
- Geneva
- Name
- Bien Trucha, Inc.
- Role
- ORIGINAL REGISTRANT
- Region
- ILLINOIS 60134, UNITED STATES
- Entity Type
- CORPORATION
- As Published
- Bien Trucha, Inc. (CORPORATION; ILLINOIS, USA)
- Citizenship
- ILLINOIS, USA
- City
- GENEVA
- Name
- BIEN TRUCHA IP, INC.
- Role
- SUBSEQUENT OWNER AFTER REGISTRATION
- Region
- ILLINOIS 60134, UNITED STATES
- Entity Type
- CORPORATION
- As Published
- BIEN TRUCHA IP, INC. (CORPORATION; ILLINOIS, USA)
- Citizenship
- ILLINOIS, USA
- Status
- REGISTERED
- Attorney
- Adam J. Fromm
- Wordmark
- NO MANCHES
- Filed Date
- 2016-07-19
- Mark Types
- TRADEMARK
- Us Classes
- 046.
- Registered
- Yes
- Status Code
- 700
- Serial Number
- 87109047
- Ownership scope
- USPTO record names this owner; current ownership is not inferred from historical owner entries.
- First Use Any Date
- 2020-01-31
- Goods And Services
- IC 030: Sauces.
- Queried Legal Name
- BIEN TRUCHA INC
- Registration Date
- 2020-04-14
- Registration Number
- 6034007
- First Use Commerce Date
- 2020-01-31
- International Classes
- IC 030
- Matching Owner Entries
- Bien Trucha, Inc. (CORPORATION; ILLINOIS, USA)
Bien Trucha Employees & Ownership
Dolores & Ricardo Garcia-RubioPartners / Chief Culinary Officers
- As printed Chef Ricardo’s experience in restaurants dates back to 1972, when as a teenager, he started working at “Los Comerciales” in his native Mexico City. His passion for the restaurant business and abilities were rapidly noticed and a couple years later he was hired by a group of investors to help them start a similar concept in Guatemala. Months later he returned to Mexico City where he worked at various restaurants. In 1982 Ricardo took ownership of Tia Maria’s Restaurant in Geneva Illinois, revolutionizing Mexican cuisine in the area with his food. In 1996, while Ricardo was visiting friends in Mexico, he met Dolores or “Loli”, as we know her. Not much time went by before he asked Dolores to marry him and together, they returned to the US. Twenty years later they decided to sell Tia Maria’s and return to Mexico to open “El Sazon”, in Playa del Carmen. The concept soon proved to be a huge success among both tourists and locals, attracting top chefs from around the world as regular diners. Unfortunately, the constant turmoil of local politics forced them to close “El Sazon” after three years and come back to Illinois in 2006. Back in the US, Ricardo and Loli opened Bien Trucha, a tiny space consisting of merely four tables and three employees. Now with a more developed Mexican cuisine background, they turned this tiny place into an immense success story. Its popularity grows year after year across Chicagoland; among customers, industry people and media alike.Published by a third-party source · confirmed Oct 5, 2026, 6:58 AM UTC
- Observed via
- https://www.bientruchagroup.com/team-member/ricardo-dolores-garcia-rubio/ → Published person (schema.org)
Stated by 1 source
- https://www.bientruchagroup.com/team-member/ricardo-dolores-garcia-rubio/ · Published person (schema.org) · Partners / Chief Culinary Officers
Published by a third-party source · confirmed Oct 5, 2026, 6:58 AM UTC
- First observed
- Oct 5, 2026, 6:58 AM UTC
Ricardo Garcia-Rubioownerlast seen
Roles
- LLC MANAGER at Bien Trucha Group · BIEN TRUCHA LLC · share 0.00% · filed partyhttps://ilccportal.illinois.gov/s/sfsites/aura?r=1&aura.ApexAction.execute=1
- LLC MEMBER at Bien Trucha Wheaton · SABORES CHINGONES 1 LLC · share 0.00% · filed partyhttps://ilccportal.illinois.gov/s/sfsites/aura?r=1&aura.ApexAction.execute=1
Stated by 2 sources
- https://ilccportal.illinois.gov/s/sfsites/aura?r=1&aura.ApexAction.execute=1 · Filed party of unstated kind on the authority's record of the operating entity, in the role it files · LLC MEMBER
- https://abc7chicago.com/archive/8410530/ · Person named with a role in an article about the business · owner
Published by a third-party source · confirmed Oct 5, 2026, 7:00 AM UTC
- First observed
- Oct 5, 2026, 6:58 AM UTC
7 people not confirmed
The latest people collection is incomplete. Previously confirmed people remain available with their original dates.
VA QUE VA LLC
OWNER · filed_party
register_party_kind_unstated
Source not recorded · confirmed Oct 5, 2026, 7:00 AM UTC- Observed via
- https://ilccportal.illinois.gov/s/sfsites/aura?r=1&aura.ApexAction.execute=1 → Filed party of unstated kind on the authority's record of the operating entity, in the role it files
RODRIGO CANO
LLC MANAGER · filed_party
register_party_kind_unstated
Source not recorded · confirmed Oct 5, 2026, 7:00 AM UTC- Observed via
- https://ilccportal.illinois.gov/s/sfsites/aura?r=1&aura.ApexAction.execute=1 → Filed party of unstated kind on the authority's record of the operating entity, in the role it files
BIEN TRUCHA GROUP LLC
OWNER · filed_party
register_party_kind_unstated
Source not recorded · confirmed Oct 5, 2026, 7:00 AM UTC- Observed via
- https://ilccportal.illinois.gov/s/sfsites/aura?r=1&aura.ApexAction.execute=1 → Filed party of unstated kind on the authority's record of the operating entity, in the role it files
JULIO CANO
LLC MANAGER · filed_party
register_party_kind_unstated
Source not recorded · confirmed Oct 5, 2026, 7:00 AM UTC- Observed via
- https://ilccportal.illinois.gov/s/sfsites/aura?r=1&aura.ApexAction.execute=1 → Filed party of unstated kind on the authority's record of the operating entity, in the role it files
JOSE GONZALEZ-MENDEZ
LLC MANAGER · filed_party
register_party_kind_unstated
Source not recorded · confirmed Oct 5, 2026, 7:00 AM UTC- Observed via
- https://ilccportal.illinois.gov/s/sfsites/aura?r=1&aura.ApexAction.execute=1 → Filed party of unstated kind on the authority's record of the operating entity, in the role it files
MARIA GARCIA-RUBIO
LLC MANAGER · filed_party
register_party_kind_unstated
Source not recorded · confirmed Oct 5, 2026, 7:00 AM UTC- Observed via
- https://ilccportal.illinois.gov/s/sfsites/aura?r=1&aura.ApexAction.execute=1 → Filed party of unstated kind on the authority's record of the operating entity, in the role it files
GUSTAVO DUENAS
LLC MANAGER · filed_party
register_party_kind_unstated
Source not recorded · confirmed Oct 5, 2026, 7:00 AM UTC- Observed via
- https://ilccportal.illinois.gov/s/sfsites/aura?r=1&aura.ApexAction.execute=1 → Filed party of unstated kind on the authority's record of the operating entity, in the role it files
Job Postings
- Openings found but not readnot read — unreachable, non-2xx or empty (2 of 2 pages)
Directly observed
- Observed via
- https://www.bientrucha.com/jobs/ → the openings exist; this run could not read them
- Read from
- https://www.bientrucha.com
Contact Information
External references
- INFO@BIENTRUCHAGROUP.COM
- ; idonthaveanythingbettertodo@bientruchagroup.com
- ; taco@bientruchagroup.com
- ; bt@bientruchagroup.com
INFO@BIENTRUCHAGROUP.COM
- Observed via
- https://www.bientrucha.com/accessibility/ → role address by local-part convention (RFC 2142) → address on another registrable domain — referenced, not the subject's contact point → printed beside it: "IF AT ANY TIME YOU HAVE SPECIFIC QUESTIONS OR CONCERNS ABOUT THE ACCESSIBILITY OF ANY WEB PAGE ON OUR WEBSITE, PLEASE SEND US AN EMAIL TO INFO@BIENTRUCHAGROUP.COM . IF YOU DO ENCOUNTER AN ACCESSIBILIT"
- First observed
- Oct 5, 2026, 6:58 AM UTC
idonthaveanythingbettertodo@bientruchagroup.com
- Observed via
- https://www.bientrucha.com/FAQ/ → address on another registrable domain — referenced, not the subject's contact point → printed beside it: "idonthaveanythingbettertodo@bientruchagroup.com"
- First observed
- Oct 5, 2026, 6:58 AM UTC
taco@bientruchagroup.com
- Observed via
- https://www.bientrucha.com/location/bien-trucha-wheaton/ → address on another registrable domain — referenced, not the subject's contact point → printed beside it: "taco@bientruchagroup.com"
- First observed
- Oct 5, 2026, 6:58 AM UTC
bt@bientruchagroup.com
- Observed via
- https://www.bientrucha.com/location/bien-trucha-geneva/ → address on another registrable domain — referenced, not the subject's contact point → printed beside it: "bt@bientruchagroup.com"
- First observed
- Oct 5, 2026, 6:58 AM UTC
Contact forms
https://www.bientrucha.com/private-events/
- Observed via
- https://www.bientrucha.com/private-events/ → form headed "Contact Us About Your Private Event" → submits to https://www.bientrucha.com/private-events/ → purpose: private_dining_inquiry (its page names it)
- First observed
- Oct 5, 2026, 6:58 AM UTC
https://www.bientrucha.com/jobs
- Observed via
- https://www.bientrucha.com/jobs → form headed "Inquiry Received" → submits to https://www.bientrucha.com/jobs → purpose: hiring (a file input or a resume field) → https://www.bientrucha.com/jobs/
- First observed
- Oct 5, 2026, 7:00 AM UTC
https://www.bientrucha.com/
- Observed via
- https://www.bientrucha.com/ → form headed "Email Signup" → submits to https://www.bientrucha.com/ → purpose: contact (a field to write or be reached through) → https://www.bientrucha.com → https://www.bientrucha.com/FAQ/ → https://www.bientrucha.com/about-us/ → https://www.bientrucha.com/accessibility/ → https://www.bientrucha.com/catering-inquiry-form/ → https://www.bientrucha.com/contact/ → https://www.bientrucha.com/event/5-sentidos-virtual-mezcal-tasting/ → https://www.bientrucha.com/gift-cards/ → https://www.bientrucha.com/jobs → https://www.bientrucha.com/jobs/ → https://www.bientrucha.com/location/bien-trucha-geneva/ → https://www.bientrucha.com/location/bien-trucha-wheaton/ → https://www.bientrucha.com/menu/catering/ → https://www.bientrucha.com/menu/drinks-copy/ → https://www.bientrucha.com/menu/drinks/ → https://www.bientrucha.com/menu/food-copy/ → https://www.bientrucha.com/menu/food/ → https://www.bientrucha.com/menus-geneva/ → https://www.bientrucha.com/menus-wheaton/ → https://www.bientrucha.com/outdoor-pods/ → https://www.bientrucha.com/press/ → https://www.bientrucha.com/press/?p=1 → https://www.bientrucha.com/press/?p=2 → https://www.bientrucha.com/private-events/ → https://www.bientrucha.com/reservations/
- First observed
- Oct 5, 2026, 6:58 AM UTC
https://www.bientrucha.com/accessibility/
- Observed via
- https://www.bientrucha.com/accessibility/ → form headed "Inquiry Received" → submits to https://www.bientrucha.com/accessibility/ → purpose: contact (a way to reply and a free-text field) → https://www.bientrucha.com/contact/
- First observed
- Oct 5, 2026, 6:58 AM UTC
https://www.bientrucha.com/catering-inquiry-form/
- Observed via
- https://www.bientrucha.com/catering-inquiry-form/ → form headed "Inquiry Received" → submits to https://www.bientrucha.com/catering-inquiry-form/ → purpose: catering_inquiry (its page names it)
- First observed
- Oct 5, 2026, 6:58 AM UTC
Locations
Where is Bien Trucha located?
3 known locations
Bien Trucha Geneva410 W State St, Geneva, IL, 60134, US
Bien Trucha Group416 W State St, Geneva, IL, 60134, US
Bien Trucha Wheaton133 W Front St, Wheaton, IL, 60187, US
Website & Digital Technology
Who manages Bien Trucha's domain and DNS?
bientrucha.com was first registered on October 30, 2008. Its registrar is GoDaddy.com, LLC, and GoDaddy manages its DNS.
What web infrastructure does Bien Trucha use?
Protocols: HTTP/2.
Does Bien Trucha use DNSSEC?
DNSSEC was not enabled when observed.
View technology, DNS, network and security evidence
More website details
More website details
View mail records and evidence
Apps, Loyalty & Guest Technology
View apps, provider accounts and technical evidence
App store details: Nothing observed in this category.
Publisher files
Nothing observed in this category.
Feeds
Nothing observed in this category.
GitHub
Nothing observed in this category.
Additional site intelligence
Useful site-graph evidence is available on demand instead of being pre-rendered into every company profile.
