Bella Luna Wood-Fired Pizza

Sources & updates

How this name was decided

the site's published name — stated on bellalunawoodfired.com, wabi-us-east2-e-primary-api.analysis.windows.net, facebook.com

Profile sources

Facebookdeclared on bellalunawoodfired.com

Last observed: Oct 10, 2026, 2:21 AM UTCRecent
Record last changed: Oct 10, 2026, 2:21 AM UTC
Observations: 671
Sources read: 27 of 27

Legal Entities & Relationships

Farm and Table CoLicensed operator of 1 of its locations

wabi-us-east2-e-primary-api.analysis.windows.net

Relationship evidence

Identity revision 1, last changed 2026-10-10

a declared affiliated site is a relationship the publisher states, not common ownership
a declared provider account (gift cards, hiring, ordering) is a service relationship, not an affiliation
a register party at the business's premises is a candidate operator until the Place and legal resolvers bind it
a licensed operator of the business's premises operates those locations; it is not thereby the brand's owner
an employer a job board names on the openings posts them; it is not thereby the owner or the operator
an app's store seller or developer publishes the app; neither is thereby the restaurant's owner
a menu that names a producer names it; it is not a supply contract, a volume or an exclusivity
a mail or DMARC service domain in DNS is a technical service relationship, not an affiliation
a group the site says it is part of is a public affiliation; the equity chain and buying rights are separate questions
an organization that posts the openings, sells the app or holds a program account shares services with the business; that is not affiliation or ownership

Published nameBella Luna Wood-Fired Pizza
Published by the company · confirmed Oct 10, 2026, 2:17 AM UTC
Observed via
http://www.bellalunawoodfired.com/ → declared Organization name
First observed
Oct 10, 2026, 2:17 AM UTC
Read from
http://www.bellalunawoodfired.com
Published descriptionBella Luna features hand-crafted, farm-fresh food in a warm and inviting environment. Located in the historic Livery Building in downtown Harrisonburg, Bella Luna offers wood-fired pizzas, hand-made pastas, fresh seasonal salads and sandwiches, and delectable desserts. The bar features a wide selection of local microbrews and hard ciders on tap, in addition to choice wines and artisan cocktails.
Published by the company · confirmed Oct 10, 2026, 2:17 AM UTC
Observed via
https://www.bellalunawoodfired.com/
First observed
Oct 10, 2026, 2:17 AM UTC
Read from
https://www.bellalunawoodfired.com
Declared languageen-US
Published by the company · confirmed Oct 10, 2026, 2:17 AM UTC
Observed via
https://www.bellalunawoodfired.com/
First observed
Oct 10, 2026, 2:17 AM UTC
Read from
https://www.bellalunawoodfired.com
Canonical URLhttp://www.bellalunawoodfired.com
Published by the company · confirmed Oct 10, 2026, 2:17 AM UTC
Observed via
https://www.bellalunawoodfired.com/
First observed
Oct 10, 2026, 2:17 AM UTC
Read from
https://www.bellalunawoodfired.com
Bella Luna Wood-Fired PizzaBella Luna Wood-Fired Pizza
Published by the company · confirmed Oct 10, 2026, 2:17 AM UTC
Observed via
http://www.bellalunawoodfired.com/
First observed
Oct 10, 2026, 2:17 AM UTC
Read from
http://www.bellalunawoodfired.com
Logo
Directly observed · confirmed Oct 10, 2026, 2:17 AM UTC
Observed via
https://www.bellalunawoodfired.com/ → image inside the header's link to the site root
First observed
Oct 10, 2026, 2:17 AM UTC
Read from
https://www.bellalunawoodfired.com
Site icon
Published by the company · confirmed Oct 10, 2026, 2:17 AM UTC
Observed via
https://www.bellalunawoodfired.com/
Read from
https://www.bellalunawoodfired.com

Bella Luna Wood-Fired Pizza Employees & Ownership

The latest people collection is incomplete. Previously confirmed people remain available with their original dates.

Colin Auckermancheflast seen

Stated by 1 source

https://www.breezejmu.org/life/bella-luna-provides-authentic-wood-fired-pizza-experience/article_ea841f3e-a737-11e4-8af0-7fac136130f7.html · Person named with a role in an article about the business · chef

Published by a third-party source · confirmed Oct 10, 2026, 2:17 AM UTC

First observed: Oct 10, 2026, 2:17 AM UTC

Wade LuhnProprietor

Roles

ownerhttps://www.breezejmu.org/life/bella-luna-provides-authentic-wood-fired-pizza-experience/article_ea841f3e-a737-11e4-8af0-7fac136130f7.html

Stated by 3 sources

http://www.bellalunawoodfired.com/who-we-are · Published person (named with a role in the page's text) · Proprietor
https://www.bellalunawoodfired.com/who-we-are · Published person (named with a role in the page's text) · Proprietor
https://www.breezejmu.org/life/bella-luna-provides-authentic-wood-fired-pizza-experience/article_ea841f3e-a737-11e4-8af0-7fac136130f7.html · Published person (named with a role in the page's text) · owner

Person issues · 1

Title
the sources state different capacities for the same organisation and interval; jobTitle projects the one more independent sources, a newer authority or a stronger source states, and the others are kept as titles
Selected source: http://www.bellalunawoodfired.com/who-we-are
https://www.breezejmu.org/life/bella-luna-provides-authentic-wood-fired-pizza-experience/article_ea841f3e-a737-11e4-8af0-7fac136130f7.html
owner

Published by the company · confirmed Oct 10, 2026, 2:18 AM UTC

First observed: Oct 10, 2026, 2:17 AM UTC

Job Postings

Nothing observed in this category.

Contact Information

Phones

540-433-1366

Click the link below for a digital gift card or call 540-433-1366 during our new business hours for a physical copy to pick up or have mailed to your door!

Directly observed · confirmed Oct 10, 2026, 2:17 AM UTC

Observed via: https://www.bellalunawoodfired.com/ → printed in page text, not marked up
First observed: Oct 10, 2026, 2:17 AM UTC

540.217.5657

p: 540.217.5657

Directly observed · confirmed Oct 10, 2026, 2:17 AM UTC

Observed via: https://www.bellalunawoodfired.com/bella-gelato → printed in page text, not marked up
First observed: Oct 10, 2026, 2:17 AM UTC

Emails

bellabanquets@gmail.com

Published by the company · confirmed Oct 10, 2026, 2:17 AM UTC

Observed via: https://www.bellalunawoodfired.com/
First observed: Oct 10, 2026, 2:17 AM UTC

bellabanquets2013@gmail.com

Published by the company · confirmed Oct 10, 2026, 2:17 AM UTC

Observed via: https://www.bellalunawoodfired.com/
First observed: Oct 10, 2026, 2:17 AM UTC

Contact forms

https://www.bellalunawoodfired.com/catering-small-room

Directly observed · confirmed Oct 10, 2026, 2:17 AM UTC

Observed via: https://www.bellalunawoodfired.com/catering-small-room → form headed "CONTACT" → purpose: catering_inquiry (its page names it) → http://www.bellalunawoodfired.com/catering-small-room
First observed: Oct 10, 2026, 2:17 AM UTC

https://www.bellalunawoodfired.com/on-site

Directly observed · confirmed Oct 10, 2026, 2:17 AM UTC

Observed via: https://www.bellalunawoodfired.com/on-site → form headed "CONTACT" → purpose: contact (a way to reply and a free-text field) → http://www.bellalunawoodfired.com/on-site
First observed: Oct 10, 2026, 2:17 AM UTC

Full contact-form data (JSON)

1 known location

Loading location map…

Harrisonburg80 W. Water Street, VA, 22801, US

Location evidence

The latest location collection is incomplete.

View location data

Cuisine: Dessert, Ice Cream, Italian, Pizza and Salads.

View evidence

Location details

Menu & Online Ordering

Menu at Bella Luna Wood-Fired Pizza

104 menu items, including Our Neopolitan-inspired pizzas are made with 100% organic, unbleached wheat flour. Gluten-free crust is available upon request. Pies are 10", thin crust., Basic City The 6th Lord IPA and all sandwiches served on wood-fired focaccia, accompanied by mixed greens with house vinaigrette.

Order online through Grubhub and Toast.

Median markup versus Website menu. At Bella Luna Wood-Fired Pizza, 80 W. Water Street.
Menu source	Median difference	Matched items
Grubhub	23.5%	21

Menu & price evidence

Grubhub: the restaurant has one location and this is its menu read from this location's own store object 0 items excluded from matching.

Sources

Channel prices at Bella Luna Wood-Fired Pizza, 80 W. Water Street
Bella Luna Wood-Fired Pizza, 80 W. Water Street · the accepted location carrying the most storefront identities (6), with 2 of 15 platform menus read
- Grubhub vs the site's own menu+23.5%
  median over 21 matched items (+16.1% to +30.0%); 78 the site's own menu items unmatched
- Toast vs the site's own menu—
  no item name matched exactly on both channels; 99 the site's own menu items unmatched
the site's own menu: 117 items (67 priced) · Grubhub: 30 items (30 priced) · Toast: 5 items (5 priced)
- Toastmenu read · 1/1 locations
- Grubhubmenu read · 1/1 locations
- Uber Eatssearch incomplete · 0/1 locations
- DoorDashnot declared · 0/1 locations
- ChowNownot declared · 0/1 locations
- Olonot declared · 0/1 locations
- SkyTabnot declared · 0/1 locations
- Clovernot declared · 0/1 locations
- DoorDash Storefront (order.online)not declared · 0/1 locations
- SpotHopperlinked · 1/1 locations
- ezCaternot declared · 0/1 locations
- OpenTablenot declared · 0/1 locations
- Resynot declared · 0/1 locations
- Tocknot declared · 0/1 locations
- SevenRoomsnot declared · 0/1 locations
One representative location per record: the accepted location carrying the most channel menus. Channel menus come from each provider's own store object for that store; prices are as each channel lists them, in the channel's currency; comparisons are projected from the resolved catalog -- one row per dish, portion-aware identity, prices kept as scoped offers -- and a pair the policy refuses is counted and explained rather than dropped.
Derived from observations · confirmed Oct 10, 2026, 2:18 AM UTC
Observed via
channel menus read for this location: grubhub, toast
Interpreted by rule
channel-pricing/1
Evidence ID
channel-pricing:0663fea5d95cbf57efb8f289

Resolved for Bella Luna Wood-Fired Pizza. 104 dishes across 3 surfaces; the first 12 are shown here.

Compared against Website menu — the site's own menu, resolved to this location.

LUNCH: Hot Sandwiches

all sandwiches served on wood-fired focaccia, accompanied by mixed greens with house vinaigrette

Website menu not listed on this surfaceGrubhub not listed on this surfaceToast not listed on this surface

LUNCH: Hot Sandwiches

LUNCH: PIZZA

Our Neopolitan-inspired pizzas are made with 100% organic, unbleached wheat flour. Gluten-free crust is available upon request. Pies are 10", thin crust.

Website menu not listed on this surfaceGrubhub not listed on this surfaceToast not listed on this surface

LUNCH: PIZZA · DINNER: PIZZA

Pizzas

Prosciutto & Arugulaprosciutto, tomato puree, mozzarella, arugula, parmesan$15.00

Grubhub $18.85sold outToast not listed on this surface

Pizzas · LUNCH: PIZZA · DINNER: PIZZA

DESSERT: AFTER DINNER DRINKS

Acinum ProseccoItaly, extra dry$12.00