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Case in point: Brad Richard, co-partner in Valley Design & Manufacturing – a manufacturer of furniture and fixtures for the restaurant and hotel industries. 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These included positions in two different SEO agencies and Everyday Health, a leading online health brand. He’s worked with both big and small businesses and lived in New York City, Toronto, and Salt Lake City. He currently does the marketing for Signs.com and has experience in a variety of areas under the digital marketing umbrella. Outside of work he loves spending time with his family, sports, books, wood fired-pizza, grilling and smoking meat, and the geopolitics of the Middle East.","fieldSources":{"url":{"url":"https://www.signs.com/blog/author/dustin/","basis":"publisher_declared","format":"Published person (schema.org)","observedAt":"2026-10-25T22:59:51.019315425Z","relationship":"publisher"},"image":{"url":"https://www.signs.com/blog/author/dustin/","basis":"publisher_declared","format":"Published person (schema.org)","observedAt":"2026-10-25T22:59:51.019315425Z","relationship":"publisher"},"description":{"url":"https://www.signs.com/blog/author/dustin/","basis":"publisher_declared","format":"Published person (schema.org)","observedAt":"2026-10-25T22:59:51.019315425Z","relationship":"publisher"}}},"basis":"publisher_declared","fact_type":"people.person","schema_version":1,"first_observed_at":"2026-10-25T22:59:51.019315+00:00","last_confirmed_at":"2026-10-25T22:59:51.019315+00:00"},{"label":"Eric Williams","value":{"@id":"urn:lumitra:person:0c09131f-57f5-4751-a139-624848ae8fde","name":"Eric Williams","@type":"Person","sources":[{"url":"https://www.signs.com/blog/author/editorial-team/page/15/","format":"Published person (named with a role in the page's text)","evidence":{"text":"Today’s interview is with Phillip Lapuz and Eric Williams, Founder and Creative Director respectively at Kronos Golf. 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Social media has become the new storefront window for small businesses — something businesses are increasingly investing in to either market their brand or sell their products or services. While businesses may invest more time and effort into social […]\nSignage 101\nChalkboard vs. Printed Menu Signs: A Practical Guide for Restaurant Owners\nMenu signs play a significant role in how cafés display their offerings, and their design can instantly shape how customers see your brand. Most cafés use printed menu signs for a clean, consistent, and professional look, but chalkboard","heading":"Featured articles","locator":"section.bde-section-24235-112.bde-section","section":"Signs Blog","source_url":"https://www.signs.com/blog/","representation":"visible"},"jobTitle":"Marketing Inspiration","modified":"2026-08-13T03:29:14+00:00","observedAt":"2026-10-25T23:01:11.179656913Z","relationship":"publisher"}],"jobTitle":"Marketing Inspiration","witnessIds":["urn:lumitra:person:signs.com:0efc44e1deac747d"],"fieldSources":{"image":{"url":"https://www.signs.com/blog/","basis":"publisher_declared","format":"Published person (name and role labels)","observedAt":"2026-10-25T23:01:11.179656913Z","relationship":"publisher"},"jobTitle":{"url":"https://www.signs.com/blog/","basis":"publisher_declared","format":"Published person (name and role labels)","observedAt":"2026-10-25T23:01:11.179656913Z","relationship":"publisher"}},"roles":[{"source":{"url":"https://www.signs.com/blog/","format":"Published person (name and role labels)","published":"","relationship":"publisher"},"observed_at":"2026-10-25T23:01:11.179656+00:00","capacity":"marketing inspiration","title":"Marketing Inspiration"}]},"basis":"publisher_declared","fact_type":"people.person","schema_version":1,"first_observed_at":"2026-10-25T23:01:11.179656+00:00","last_confirmed_at":"2026-10-25T23:01:11.179656+00:00"},{"label":"Greg Sharpless","value":{"@id":"urn:lumitra:person:587dd9c6-6cfe-4e79-a9e3-73dc6e37db7b","url":"https://qa.signs.com/blog","name":"Greg Sharpless","@type":"Person","image":"https://secure.gravatar.com/avatar/286b5bd40a0f9f31b10a655ff24f85bf7b8da02ed22f20860c78998540f0d29f?s=96&d=blank&r=g","sameAs":["https://qa.signs.com/blog"],"sources":[{"url":"https://www.signs.com/blog/author/greg/","format":"Published person (schema.org)","evidence":{"locator":"Person","source_url":"https://www.signs.com/blog/author/greg/","representation":"json_ld"},"observedAt":"2026-10-25T22:59:51.019568612Z","relationship":"publisher"}],"witnessIds":["urn:lumitra:person:signs.com:56c6de7034f0ac4a"],"description":"Signs.com’s content manager, Greg has worked with and covered the signage industry, digital printing, and the graphic arts for nearly 40 years. Although he’s also reported on other markets along the way – such as virtual currency, the supply chain, retail tech, and collision repair – he’s always been especially interested in the people, the companies, and the applications that make up the printing and signage industries. 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The company got its start as an app and platform for affordable fitness, and owners RJ Milford and Holly Crotty have now launched their first physical location to work with clients and create progressive, […]","heading":"Small Business Success Story: Peak Level Performance","locator":"p","section":"Editorial Team","source_url":"https://www.signs.com/blog/author/editorial-team/page/9/","representation":"visible"},"jobTitle":"owners","observedAt":"2026-10-25T22:59:38.304783059Z","relationship":"publisher"}],"jobTitle":"owners","witnessIds":["urn:lumitra:person:signs.com:e36bd836aa7dfb81"],"fieldSources":{"jobTitle":{"url":"https://www.signs.com/blog/author/editorial-team/page/9/","basis":"publisher_declared","format":"Published person (named with a role in the page's text)","observedAt":"2026-10-25T22:59:38.304783059Z","relationship":"publisher"}},"roles":[{"source":{"url":"https://www.signs.com/blog/author/editorial-team/page/9/","format":"Published person (named with a role in the page's text)","published":"","relationship":"publisher"},"observed_at":"2026-10-25T22:59:38.304783+00:00","capacity":"owner","title":"owners"}]},"basis":"publisher_declared","fact_type":"people.person","schema_version":1,"first_observed_at":"2026-10-25T22:59:38.304783+00:00","last_confirmed_at":"2026-10-25T22:59:38.304783+00:00"},{"label":"Introducing Small Business Success Stories","value":{"@id":"urn:lumitra:person:003019de-cb1e-4395-9483-2b08ab6d30ab","url":"https://www.signs.com/blog/introducing-small-business-success-stories/","name":"Introducing Small Business Success Stories","@type":"Person","email":"smbss@signs.com","image":"https://signs-blog.signs.com/blog/wp-content/uploads/2015/01/Small-Business-Succes-Generic-560x269.jpg","sources":[{"url":"https://www.signs.com/blog/introducing-small-business-success-stories/","format":"Published person (name and role labels)","evidence":{"text":"Blog | Marketing Inspiration | Introducing Small Business Success Stories\nBack to Blog Homepage\nIntroducing Small Business Success Stories\nJanuary 6, 2015\nSigns.com Editorial Team\nShare:\nAccording to the U.S. Small Business Administration small businesses in the United States account for nearly half (46%) of private nonfarm GDP! Likewise, Forbes notes that where a small business is defined as being smaller than 500 employees, there are 28 million small businesses that employ 120 million people or more than 50% of the nation’s workforce. Add to that the fact that a greater percentage of money spent at small businesses stay in the local economy ( .68 vs .43 for every dollar ) and often help those you know and associate with on a daily basis. 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Likewise, Forbes notes that where a small business is defined as being smaller than 500 employees, there are 28 million small businesses that employ 120 million people or more than 50% of the nation’s workforce. Add to that the fact that a greater percentage of money spent at small businesses stay in the local economy ( .68 vs .43 for every dollar ) and often help those you know and associate with on a daily basis. It is clear that small businesses play a vital role in the U.S. economy and the livelihood of many millions of people across the nation.\n\nNotwithstanding the importance and prevalence of small businesses, they face some serious and unique challenges. From fierce competition to tight budgets, many small businesses struggle to survive for the long run. There are even movements such as Small Business Saturday that have been started in an effort to help small businesses due to their overall economic importance.\n\nIn addition to the fact that we’re a small business ourselves and passionate small business advocates, we work with small businesses every day as they try to promote and brand their businesses through signage. Because of this, we are very excited to announce our “Small Business Success Story” series to try and give back. These interviews will feature real success stories with owners and operators from a wide variety of industries and walks of life. Not only will this help them share their story and grow their business but will help us compile a wealth of knowledge other business owners can draw on. We hope our efforts will indeed make an impact both for those featured and those who read the stories in their quest to continue to survive and follow their dream. We hope you enjoy our interviews and wish you all the best in your efforts as a small business owner.\n\nWe’re always on the lookout for small businesses to feature. If you think you have something meaningful to share with other SMBs and have a unique story please drop us a line at smbss@signs.com so we can discuss the opportunity.\n\nTable runners offer unique benefits when you’re participating in trade shows and exhibits, or even when setting up shop in temporary venues. When done right, they could be just the thing that attracts new leads to your booth and sparks engagement. They are also easy to transport and come with custom designs to help you […]\n\nPutting up signs around your retail store is important if you want to shape how customers experience your business the moment they arrive until they leave. A bold signage at the entrance can attract people, while displays, promotional signs, and clear directions make shopping easier and help certain products stand out. Picking the right signs makes […]\n\nYour store’s grand opening is your first opportunity to introduce your business to the community and attract customers. While online marketing helps spread the word, professionally printed signs are often what convince people to walk into your store. From eye-catching banners to window decals and directional signs, this complete checklist covers everything you need to order […]\n\nOrdering a custom sign is now easier than ever. Since many sign companies have moved online, you can basically monitor and handle everything from sign designs to delivery in just a few simple steps. Still, it helps to know what to expect when ordering online. To get the best signage for your brand, you’ll need lots […]","fieldSources":{"url":{"url":"https://www.signs.com/blog/introducing-small-business-success-stories/","basis":"publisher_declared","format":"Published person (name and role labels)","published":"2015-01-06T15:15:46+00:00","observedAt":"2026-10-25T23:00:19.100021433Z","relationship":"publisher"},"email":{"url":"https://www.signs.com/blog/introducing-small-business-success-stories/","basis":"publisher_declared","format":"Published person (name and role labels)","published":"2015-01-06T15:15:46+00:00","observedAt":"2026-10-25T23:00:19.100021433Z","relationship":"publisher"},"image":{"url":"https://www.signs.com/blog/introducing-small-business-success-stories/","basis":"publisher_declared","format":"Published person (name and role labels)","published":"2015-01-06T15:15:46+00:00","observedAt":"2026-10-25T23:00:19.100021433Z","relationship":"publisher"},"jobTitle":{"url":"https://www.signs.com/blog/introducing-small-business-success-stories/","basis":"publisher_declared","format":"Published person (name and role labels)","published":"2015-01-06T15:15:46+00:00","observedAt":"2026-10-25T23:00:19.100021433Z","relationship":"publisher"},"description":{"url":"https://www.signs.com/blog/introducing-small-business-success-stories/","basis":"publisher_declared","format":"Published person (name and role labels)","published":"2015-01-06T15:15:46+00:00","observedAt":"2026-10-25T23:00:19.100021433Z","relationship":"publisher"}},"contactRoutes":[{"value":"smbss@signs.com","channel":"email","purpose":"unknown","validity":"unknown","observed_at":"2026-10-25T23:00:19.100021+00:00","availability":"unknown","field_sources":{"value":{"via":["https://www.signs.com/blog/introducing-small-business-success-stories/"],"basis":"publisher_declared"}},"representation":"structured"}],"roles":[{"source":{"url":"https://www.signs.com/blog/introducing-small-business-success-stories/","format":"Published person (name and role labels)","published":"2015-01-06T15:15:46+00:00","relationship":"publisher"},"observed_at":"2026-10-25T23:00:19.100021+00:00","capacity":"marketing inspiration","title":"Marketing Inspiration"}]},"basis":"publisher_declared","fact_type":"people.person","schema_version":1,"first_observed_at":"2026-10-25T23:00:19.100021+00:00","last_confirmed_at":"2026-10-25T23:00:19.100021+00:00"},{"label":"Jim Blanda","value":{"@id":"urn:lumitra:person:239e0d3e-e0d1-4563-8bf5-0bac875a6965","asOf":"2012-11-13","name":"Jim Blanda","@type":"Person","sources":[{"url":"https://www.signs.com/blog/success-stories-vintage-oak/","format":"Published person (named with a role or their own mailbox on the site)","evidence":{"text":"Low-Pressure Sales Technique\nJim Blanda Quote\nAnother feature that customers enjoy at Vintage Oak is the low-pressure customer service. 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Prior to joining the Signs.com team, Nelson was the president and co-founder of SEO.com. For over 6 years he helped to grow the company from 2 to over 85 employees. Nelson managed many large accounts during his tenure at SEO.com, including Dell.com. In early 2011, Nelson was recruited to Lendio Inc., where he was VP of marketing and was responsible for the creation and management of a marketing team as well as the strategy, tactics and programs to create interest and demand for Lendio’s products and services. Prior to his work experience, Nelson graduated Cum Laude from Brigham Young University in marketing and advertising from the communications department. Nelson lives in Lehi, Utah with his wife and three children. He currently holds leadership positions in scouting and volunteers in his church and community.","fieldSources":{"url":{"url":"https://www.signs.com/blog/author/nelson/","basis":"publisher_declared","format":"Published person (schema.org)","observedAt":"2026-10-25T22:59:59.199720319Z","relationship":"publisher"},"image":{"url":"https://www.signs.com/blog/author/nelson/","basis":"publisher_declared","format":"Published person (schema.org)","observedAt":"2026-10-25T22:59:59.199720319Z","relationship":"publisher"},"jobTitle":{"url":"https://www.signs.com/blog/author/nelson/","basis":"publisher_declared","format":"Published person (named with a role or their own mailbox on the site)","published":"2011","observedAt":"2026-10-25T22:59:59.199720319Z","relationship":"publisher"},"description":{"url":"https://www.signs.com/blog/author/nelson/","basis":"publisher_declared","format":"Published person (schema.org)","observedAt":"2026-10-25T22:59:59.199720319Z","relationship":"publisher"}},"roles":[{"source":{"url":"https://www.signs.com/blog/author/nelson/","format":"Published person (named with a role or their own mailbox on the site)","published":"2011","relationship":"publisher"},"observed_at":"2026-10-25T22:59:59.199720+00:00","capacity":"chief","title":"chief"}]},"basis":"publisher_declared","fact_type":"people.person","schema_version":1,"first_observed_at":"2026-10-25T22:59:59.199720+00:00","last_confirmed_at":"2026-10-25T22:59:59.199720+00:00"},{"label":"RJ Milford","value":{"@id":"urn:lumitra:person:0a01e1f2-64d3-4f41-88a2-f575232b21e8","name":"RJ Milford","@type":"Person","sources":[{"url":"https://www.signs.com/blog/author/editorial-team/page/9/","format":"Published person (named with a role in the page's text)","evidence":{"text":"Peak Level Performance in Ponte Vedra Beach, Florida, is our focus for this episode of our Small Business Success Story series. The company got its start as an app and platform for affordable fitness, and owners RJ Milford and Holly Crotty have now launched their first physical location to work with clients and create progressive, […]","heading":"Small Business Success Story: Peak Level Performance","locator":"p","section":"Editorial Team","source_url":"https://www.signs.com/blog/author/editorial-team/page/9/","representation":"visible"},"jobTitle":"owners","observedAt":"2026-10-25T22:59:38.304783059Z","relationship":"publisher"}],"jobTitle":"owners","witnessIds":["urn:lumitra:person:signs.com:18eab848e71006f5"],"fieldSources":{"jobTitle":{"url":"https://www.signs.com/blog/author/editorial-team/page/9/","basis":"publisher_declared","format":"Published person (named with a role in the page's text)","observedAt":"2026-10-25T22:59:38.304783059Z","relationship":"publisher"}},"roles":[{"source":{"url":"https://www.signs.com/blog/author/editorial-team/page/9/","format":"Published person (named with a role in the page's text)","published":"","relationship":"publisher"},"observed_at":"2026-10-25T22:59:38.304783+00:00","capacity":"owner","title":"owners"}]},"basis":"publisher_declared","fact_type":"people.person","schema_version":1,"first_observed_at":"2026-10-25T22:59:38.304783+00:00","last_confirmed_at":"2026-10-25T22:59:38.304783+00:00"},{"label":"Robert Vizza","value":{"@id":"urn:lumitra:person:edef8a35-60c4-4f84-946d-f3a956f7159c","asOf":"2015-08-06","name":"Robert Vizza","@type":"Person","titles":[{"url":"https://www.signs.com/blog/small-business-success-story-velopro/","event":"founding","title":"founders","published":"2015-08-06T22:46:34+00:00","relationship":"publisher"}],"sources":[{"url":"https://www.signs.com/blog/small-business-success-story-velopro/","format":"Published person (named with a role in the page's text)","evidence":{"text":"Adnan Kadir and Robert Vizza, founders of VeloPro","heading":"Tell us about yourself.","locator":"p.wp-caption-text","section":"Questions & Answers","source_url":"https://www.signs.com/blog/small-business-success-story-velopro/","representation":"visible"},"jobTitle":"founders","modified":"2026-06-26T03:58:04+00:00","published":"2015-08-06T22:46:34+00:00","observedAt":"2026-10-25T23:00:25.37278219Z","relationship":"publisher"}],"jobTitle":"founders","roleStatus":"last_seen","witnessIds":["urn:lumitra:person:signs.com:415b8e7015924e5e"],"fieldSources":{"jobTitle":{"url":"https://www.signs.com/blog/small-business-success-story-velopro/","basis":"publisher_declared","format":"Published person (named with a role in the page's text)","published":"2015-08-06T22:46:34+00:00","observedAt":"2026-10-25T23:00:25.37278219Z","relationship":"publisher"}},"roles":[{"source":{"url":"https://www.signs.com/blog/small-business-success-story-velopro/","format":"Published person (named with a role in the page's text)","published":"2015-08-06T22:46:34+00:00","relationship":"publisher"},"observed_at":"2026-10-25T23:00:25.372782+00:00","capacity":"founder","title":"founders","relation":"founding","started":"2015-08-06","precision":"day"}]},"basis":"publisher_declared","fact_type":"people.person","schema_version":1,"first_observed_at":"2026-10-25T23:00:25.372782+00:00","last_confirmed_at":"2026-10-25T23:00:25.372782+00:00"},{"label":"Signs.com Now Offers Brushed Aluminum Signs","value":{"@id":"urn:lumitra:person:b78b3af4-7e30-464a-b7ba-b019a28cfc6e","url":"https://www.signs.com/blog/signs-com-now-offers-brushed-aluminum-signs/","name":"Signs.com Now Offers Brushed Aluminum Signs","@type":"Person","sources":[{"url":"https://www.signs.com/blog/signs-com-now-offers-brushed-aluminum-signs/","format":"Published person (name and role labels)","evidence":{"text":"Blog | Marketing Inspiration | Signs.com Now Offers Brushed Aluminum Signs\nBack to Blog Homepage\nSigns.com Now Offers Brushed Aluminum Signs\nFebruary 23, 2015\nSigns.com Editorial Team\nShare:\nWe are happy to announce that we now offer custom brushed aluminum signs . Like our standard aluminum signs the brushed signs are made of an E-panel material that consists of two thin aluminum sheets and a reinforced plastic core only our brushed aluminum signs are 3MM thick as opposed to our 2MM thick standard aluminum signs.\nThis material has proven to be very durable and light without losing it’s aesthetic appeal. Here’s what the E-panel material looks like:\nBelow is a quick summary of the main things you should make note of as you create your own custom brushed aluminum sign.\nMade from E-panel like","heading":"Signs.com Now Offers Brushed Aluminum Signs","locator":"main","source_url":"https://www.signs.com/blog/signs-com-now-offers-brushed-aluminum-signs/","representation":"visible"},"jobTitle":"Marketing Inspiration","modified":"2026-06-10T01:36:10+00:00","published":"2015-02-23T17:01:25+00:00","observedAt":"2026-10-25T23:00:19.100150274Z","relationship":"publisher"}],"jobTitle":"Marketing Inspiration","witnessIds":["urn:lumitra:person:signs.com:4a4fb22022011511","urn:lumitra:person:signs.com:ff9ebed985218073"],"description":"Share:\n\n<img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-13586\" src=\"https://www.signs.com/blog/wp-content/uploads/2015/02/Announcing-Brushed-Aluminum-Signage-Feature-Image-560x269.jpg\" alt=\"Announcing Brushed Aluminum Signage Feature Image\" width=\"560\" height=\"269\" srcset=\"https://www.signs.com/blog/wp-content/uploads/2015/02/Announcing-Brushed-Aluminum-Signage-Feature-Image-560x269.jpg 560w, https://www.signs.com/blog/wp-content/uploads/2015/02/Announcing-Brushed-Aluminum-Signage-Feature-Image-300x144.jpg 300w, https://www.signs.com/blog/wp-content/uploads/2015/02/Announcing-Brushed-Aluminum-Signage-Feature-Image.jpg 1680w\" sizes=\"(max-width: 560px) 100vw, 560px\" />\n\nWe are happy to announce that we now offer custom brushed aluminum signs . Like our standard aluminum signs the brushed signs are made of an E-panel material that consists of two thin aluminum sheets and a reinforced plastic core only our brushed aluminum signs are 3MM thick as opposed to our 2MM thick standard aluminum signs.\n\nThis material has proven to be very durable and light without losing it’s aesthetic appeal. Here’s what the E-panel material looks like:\n\n<img decoding=\"async\" class=\"aligncenter size-large wp-image-13578\" src=\"https://www.signs.com/blog/wp-content/uploads/2015/02/Brushed-Aluminum-E-panel-close-up-560x374.jpg\" alt=\"Brushed Aluminum E-panel close up\" width=\"560\" height=\"374\" srcset=\"https://www.signs.com/blog/wp-content/uploads/2015/02/Brushed-Aluminum-E-panel-close-up-560x374.jpg 560w, https://www.signs.com/blog/wp-content/uploads/2015/02/Brushed-Aluminum-E-panel-close-up-300x200.jpg 300w, https://www.signs.com/blog/wp-content/uploads/2015/02/Brushed-Aluminum-E-panel-close-up.jpg 1000w\" sizes=\"(max-width: 560px) 100vw, 560px\" />\n\nBelow is a quick summary of the main things you should make note of as you create your own custom brushed aluminum sign.\n\n<img decoding=\"async\" class=\"aligncenter size-large wp-image-13584\" src=\"https://www.signs.com/blog/wp-content/uploads/2015/02/brushed_aluminum_background_design_tool-560x432.png\" alt=\"brushed aluminum background design tool\" width=\"560\" height=\"432\" srcset=\"https://www.signs.com/blog/wp-content/uploads/2015/02/brushed_aluminum_background_design_tool-560x432.png 560w, https://www.signs.com/blog/wp-content/uploads/2015/02/brushed_aluminum_background_design_tool-300x231.png 300w, https://www.signs.com/blog/wp-content/uploads/2015/02/brushed_aluminum_background_design_tool.png 1084w\" sizes=\"(max-width: 560px) 100vw, 560px\" />\n\nYour brushed aluminum sign can be used in a variety of ways including as branded signage for exterior and interior use. These can be displayed outside your building or even in the lobby or reception area. These signs also work great for directional usage, directory signs and even restroom signage. They also look great in the home as home decor or pieces of art. We’ve included some examples of these beautiful signs below. You can also click over here for a more in-depth look at the difference between brushed aluminum and standard aluminum signs .\n\n<img decoding=\"async\" class=\"aligncenter size-large wp-image-13580\" src=\"https://www.signs.com/blog/wp-content/uploads/2015/02/brushed-aluminum-conference-room-sign-560x373.png\" alt=\"brushed aluminum conference room sign\" width=\"560\" height=\"373\" srcset=\"https://www.signs.com/blog/wp-content/uploads/2015/02/brushed-aluminum-conference-room-sign-560x373.png 560w, https://www.signs.com/blog/wp-content/uploads/2015/02/brushed-aluminum-conference-room-sign-300x199.png 300w, https://www.signs.com/blog/wp-content/uploads/2015/02/brushed-aluminum-conference-room-sign.png 585w\" sizes=\"(max-width: 560px) 100vw, 560px\" />\n\n<img decoding=\"async\" class=\"aligncenter size-large wp-image-13581\" src=\"https://www.signs.com/blog/wp-content/uploads/2015/02/brushed-aluminum-directory-sign-560x373.png\" alt=\"brushed aluminum directory sign\" width=\"560\" height=\"373\" srcset=\"https://www.signs.com/blog/wp-content/uploads/2015/02/brushed-aluminum-directory-sign-560x373.png 560w, https://www.signs.com/blog/wp-content/uploads/2015/02/brushed-aluminum-directory-sign-300x199.png 300w, https://www.signs.com/blog/wp-content/uploads/2015/02/brushed-aluminum-directory-sign.png 585w\" sizes=\"(max-width: 560px) 100vw, 560px\" />\n\n<img decoding=\"async\" class=\"aligncenter size-large wp-image-13582\" src=\"https://www.signs.com/blog/wp-content/uploads/2015/02/brushed-aluminum-restroom-sign-560x373.png\" alt=\"brushed aluminum restroom sign\" width=\"560\" height=\"373\" srcset=\"https://www.signs.com/blog/wp-content/uploads/2015/02/brushed-aluminum-restroom-sign-560x373.png 560w, https://www.signs.com/blog/wp-content/uploads/2015/02/brushed-aluminum-restroom-sign-300x199.png 300w, https://www.signs.com/blog/wp-content/uploads/2015/02/brushed-aluminum-restroom-sign.png 585w\" sizes=\"(max-width: 560px) 100vw, 560px\" />\n\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-13583\" src=\"https://www.signs.com/blog/wp-content/uploads/2015/02/brushed-aluminum-sign-for-home-e1424710153189.png\" alt=\"brushed aluminum sign for home\" width=\"259\" height=\"389\" />\n\n<img decoding=\"async\" class=\"aligncenter size-large wp-image-13592\" src=\"https://www.signs.com/blog/wp-content/uploads/2015/02/custom-brushed-aluminum-sign-560x239.jpg\" alt=\"custom brushed aluminum sign with standoffs\" width=\"560\" height=\"239\" srcset=\"https://www.signs.com/blog/wp-content/uploads/2015/02/custom-brushed-aluminum-sign-560x239.jpg 560w, https://www.signs.com/blog/wp-content/uploads/2015/02/custom-brushed-aluminum-sign-300x128.jpg 300w, https://www.signs.com/blog/wp-content/uploads/2015/02/custom-brushed-aluminum-sign.jpg 800w\" sizes=\"(max-width: 560px) 100vw, 560px\" />\n\nTable runners offer unique benefits when you’re participating in trade shows and exhibits, or even when setting up shop in temporary venues. When done right, they could be just the thing that attracts new leads to your booth and sparks engagement. They are also easy to transport and come with custom designs to help you […]\n\nPutting up signs around your retail store is important if you want to shape how customers experience your business the moment they arrive until they leave. A bold signage at the entrance can attract people, while displays, promotional signs, and clear directions make shopping easier and help certain products stand out. Picking the right signs makes […]\n\nYour store’s grand opening is your first opportunity to introduce your business to the community and attract customers. While online marketing helps spread the word, professionally printed signs are often what convince people to walk into your store. From eye-catching banners to window decals and directional signs, this complete checklist covers everything you need to order […]\n\nOrdering a custom sign is now easier than ever. Since many sign companies have moved online, you can basically monitor and handle everything from sign designs to delivery in just a few simple steps. Still, it helps to know what to expect when ordering online. To get the best signage for your brand, you’ll need lots […]","fieldSources":{"url":{"url":"https://www.signs.com/blog/signs-com-now-offers-brushed-aluminum-signs/","basis":"publisher_declared","format":"Published person (name and role labels)","published":"2015-02-23T17:01:25+00:00","observedAt":"2026-10-25T23:00:19.100150274Z","relationship":"publisher"},"jobTitle":{"url":"https://www.signs.com/blog/signs-com-now-offers-brushed-aluminum-signs/","basis":"publisher_declared","format":"Published person (name and role labels)","published":"2015-02-23T17:01:25+00:00","observedAt":"2026-10-25T23:00:19.100150274Z","relationship":"publisher"},"description":{"url":"https://www.signs.com/blog/signs-com-now-offers-brushed-aluminum-signs/","basis":"publisher_declared","format":"Published person (name and role labels)","published":"2015-02-23T17:01:25+00:00","observedAt":"2026-10-25T23:00:19.100150274Z","relationship":"publisher"}},"roles":[{"source":{"url":"https://www.signs.com/blog/signs-com-now-offers-brushed-aluminum-signs/","format":"Published person (name and role labels)","published":"2015-02-23T17:01:25+00:00","relationship":"publisher"},"observed_at":"2026-10-25T23:00:19.100150+00:00","capacity":"marketing inspiration","title":"Marketing Inspiration"}]},"basis":"publisher_declared","fact_type":"people.person","schema_version":1,"first_observed_at":"2026-10-25T23:00:19.100150+00:00","last_confirmed_at":"2026-10-25T23:00:19.100150+00:00"},{"label":"Small Business Success Story – GoodThree","value":{"@id":"urn:lumitra:person:f57402bd-eec7-4679-a9a6-9c4968c32b5b","url":"https://www.signs.com/blog/small-business-success-story-goodthree/","name":"Small Business Success Story – GoodThree","@type":"Person","image":"https://www.signs.com/blog/wp-content/uploads/2017/06/signs_goodthreefeature_sign.jpg","sources":[{"url":"https://www.signs.com/blog/small-business-success-story-goodthree/","format":"Published person (name and role labels)","evidence":{"text":"Blog | Marketing Inspiration | Small Business Success Story – GoodThree\nBack to Blog Homepage\nSmall Business Success Story – GoodThree\nJune 29, 2017\nSigns.com Editorial Team\nShare:\nToday’s release of our small business success series features Matt Hannigan, the principal and creative director of the Pennsylvania-based design company, GoodThree.\nMatt purchased a repositionable wall decal for display in the GoodThree office.\nAbout GoodThree\nThe GoodThree logo displayed using a repositionable wall decal on a smooth wall (note: wall decals are not suitable for display on brick walls).\nQuestions & Answers\nTell us about yourself.\nI am a designer and creative director based in Lancaster, PA. My passion for graphic design really took root through experimentation and independent studies while major","heading":"Small Business Success Story – GoodThree","locator":"main","source_url":"https://www.signs.com/blog/small-business-success-story-goodthree/","representation":"visible"},"jobTitle":"Marketing Inspiration","modified":"2026-06-26T04:43:18+00:00","published":"2017-06-29T17:03:15+00:00","observedAt":"2026-10-25T23:00:19.072369966Z","relationship":"publisher"}],"jobTitle":"Marketing Inspiration","witnessIds":["urn:lumitra:person:signs.com:e9099488d9888455","urn:lumitra:person:signs.com:73e7d36a809635eb"],"description":"Share:\n\nToday’s release of our small business success series features Matt Hannigan, the principal and creative director of the Pennsylvania-based design company, GoodThree.\n\nMatt purchased a repositionable wall decal for display in the GoodThree office.\n\nThe GoodThree logo displayed using a repositionable wall decal on a smooth wall (note: wall decals are not suitable for display on brick walls).\n\nTell us about yourself.\n\nI am a designer and creative director based in Lancaster, PA. My passion for graphic design really took root through experimentation and independent studies while majoring in graphic design at Messiah College. Exploration and my inability to settle has allowed me to develop my personal and professional character, allowing me to enjoy what I do on a daily basis. From my perspective, I’m in a small percentage of the most fortunate individuals who get to do what they love for a living.\n\n<img decoding=\"async\" class=\"aligncenter wp-image-16313\" src=\"https://www.signs.com/blog/wp-content/uploads/2017/06/signs_goodthreefeature_headshot.jpg\" alt=\"Matt from GoodThree\" width=\"600\" height=\"600\" />\n\nMatt, the Principal and Creative Director of GoodThree\n\nWhat is it about design that intrigued you and keeps intriguing you enough to do it day in and day out? Is it something you knew you always wanted to do, or was it in college where you got to really experiment with it?\n\nWhat has always intrigued me about any form of design is that you can find it in anything. It can be good design or bad design but it’s everywhere you look and that is a very powerful realization. Knowing something that started as a blank white rectangle in my sketchbook now potentially has hundreds of thousands eyes.\n\nEven when I was younger, I can remember exploring design at some level, whether it was creating a t-shirt design or examining an ad. I guess I’ve always known I wanted to be a designer. I only seriously started pursuing it as a career when I realized that I could actually make a lasting impact doing what I love.\n\nWhat does GoodThree do?\n\nGoodThree is a branding and design firm in Lancaster, PA. Our capabilities range to include anything in the areas of branding, print, digital, illustration and strategy. We cultivate a “design thinking forward” process, allowing us to create work that builds meaningful connections between us and our clients, as well as between our clients and their customers.\n\nWhen it comes to your clients, how do you know what will resonate with their customers (besides the obvious consultation)?\n\nFor us, we always like to meet our clients in person first. That way we get to learn their culture first-hand. Since they know their customers best, it’s crucial to be able to apply our process to their target demographic. From there, we dig deep into their goals for the project (or projects), the content they’ve provided, comparing it to their previous pieces and others in the industry and provide our concepts based on research, discovery and experimentation. Our results stem from what resonates best within our internal team and from our individual experiences as consumers of other companies.\n\nWhere did the idea for your company come from?\n\nWhen I started GoodThree with a good friend of mine, we both held our design values and work to a high standard that we always worked relentlessly to achieve, regardless of the project size. After dissecting our process and obsession for detail and concept, we were able to place any piece of successful graphic design into three layers.\n\nAlong with our meticulous practices, we both highly valued efficient use of materials and pursued using only environmentally-friendly materials. Therefore, we implemented green graphic design practices into our business model from the start, allowing us to do good with our design work beyond benefitting our clients.\n\nIt’s really neat that you had a friend with the same mindset start a business with you. What took place that made you push the button on starting GoodThree? Was it an idea that was always in the back of your mind or did an event occur that made you take the leap of faith?\n\nTo be honest, I had never really considered starting a design firm until we started shooting ideas back and forth. Up until then, I was pretty set on pursuing my career as a freelance designer. The seamless collaboration, similar design-thinking and constant energy between us prompted the switch. Taking the leap of faith was always the intention, it was just a matter of when.\n\nWhat sets you apart from your competition?\n\nOur process and design thinking. While GoodThree isn’t the only design firm that values a close relationship with our work and our clients, that trait of our business does tend to stand out with organizations we do work for.\n\nOne of the most valuable steps in our process is collaboration. We don’t always hit the nail on the head. In fact, it would be boring if we did. Going through the motions of visiting a client’s office, learning their culture and presenting vision boards enable a strong connection to happen between us and the work.\n\nWhat is one strategy for gaining customers that you have been successful with?\n\nNetwork and be genuine. Going to a mixer with an elevator pitch and the hope of collecting as many business cards as possible may work for a few industries but I’ve found it very rare that it works when laying the foundation for a sustainable small business. People want to feel like their time is valuable to you when you’re having a conversation and, if your goal is quantity over quality, it’s likely their impression of you won’t be good.\n\nYou mention networking. What kind of functions would you take advantage of attending? Without giving away any secrets, how would you approach potential clients?\n\nWhat’s really worked for us is taking chances. If we know about an event and can make it, chances are we’ll be there, simply because you never know who you’ll meet where. When we approach potential clients, we treat them as partners. The difference here shifts the tone drastically and it becomes a conversation, not a sales pitch. Like I said, when you’re out at a mixer or a conference be genuine and you’ll gain more positive exposure.\n\nIs there an area that you’ve struggled with in regards to customer acquisition that you believe is critical to future success? If so, how are you overcoming that?\n\nAcquiring new clients is always somewhat of a challenge small business owners mind, but frequently receiving projects from a repeat client is a clear sign that you’ve gained their trust and they see the value in working alongside a company that becomes an extension of their team. The struggle is some clients don’t realize that value and only keep you on for one or two projects, regardless of how much effort you put in.\n\nReally great points about repeat customers and also not knowing the value in how much effort was spent. So how has GoodThree been able to acquire new clients and keeping that momentum going or is it still a struggle?\n\nAs our client base grows, the struggle has diminished. It’s been really great to engage with clients at a level where they want to refer us to another business or send a new potential client our way. Making connections through a happy client, as you can imagine, is a lot easier than cold-calling.\n\nHow do you compete with the bigger competitors that are similar to yours but have a recognizable brand and large marketing budgets?\n\nOur business model, and process mentioned before, revolves around staying true to our values and running a principal-driven studio. This means our clients work directly with us, allowing us to develop a closer connection to their brand and allowing them to receive work of a higher creative caliber that will resonate more with their audience. Housing a smaller team means we get to keep our focus on the quality of our work, right where it belongs.\n\nWhat is one of the biggest challenges you have had with your business and how did you overcome it?\n\nWhen GoodThree began, both of us had two or three clients each that followed us as we transitioned from freelance designers to start-up design firm principals. While that got the ball rolling for us, working full-time jobs during the day and fulfilling incoming projects by night meant long hours, little free time and limited availability for new clients. Shifting into full-time, normal business hours was probably the biggest challenge so far. It’s been a hard one to overcome but was also the easiest. You just have to go with your gut, give it 110% and never look back.\n\nFrom a financial standpoint, would you say your funds reflected a great time to take that leap into full-time? A lot of entrepreneurs still have full-time jobs and are waiting for their businesses to take off before leaving their employers. Was this the case for you?\n\nOur shift happened a bit sooner than expected, so we dug in and really focused to keep our ship on course. Doing that played a huge role and we learned a lot. I’m a believer in the idea that everything happens for a reason.\n\nIf you could rewind time is there anything you’d do differently? If so, what?\n\nIf anything, I probably would have done a bit more research on the administration end. However, mistakes happen so that we have the opportunity to learn from them.\n\nCan you give us one specific example and how you overcame that?\n\nNothing too specific stands out. They’ve all been relatively small oversights like Statements of Work (SOWs) that were a little too vague and needed clarification or updating the contract date for a revised agreement. Thankfully, ours have been minor so far (knock on wood) and our clients have been very understanding.\n\nIf you had advice for other SMB owners, regardless of the industry, what would it be?\n\nYour strategy and your brand are two of your most valuable assets to form a solid foundation. Don’t shy away from seeking advice or contracting the right people to ensure you’re taking the right steps towards a prosperous future for your business. After that, an abundance of drive and hard work with a bit of patience will go a long way.\n\nHiring the right person to do the job and fit the company culture can be challenging. Since you’ve already done some hiring before, how do you go about making the right decision on hiring the right employee?\n\nAs with most interactions, the first impression is crucial. For us, the hiring decision goes beyond the way someone is dressed or how impressive their resume is. The two things that hit home are the face-to-face interaction throughout the interview and having a physical portfolio, possibly accompanied by a tablet or laptop for digital pieces. Even if the portfolio is digital-heavy, seeing pieces mounted in a portfolio case shows care and craft, both of which are essential to the work we put out. The face-to-face interaction allows us to see how they’ll fit in with our team and our office.\n\nHow do you “WOW” your customers?\n\nWhen we meet with a client for the first time, we like to show our passion for design from the get-go. That’s proven to be more inviting than off-putting time after time. We then strive to deliver on that passion through concept experimentation and variation, attention to detail and an effective end result. Our clients have always loved our enthusiasm and drive for great design.\n\nWhat do you think the future holds for your business?\n\nAt least for the foreseeable future, GoodThree will remain a small team, based in Lancaster, PA, with our focus on having a beneficial impact on both start-ups and well-established organizations of any size. As our team grows, we’re going to aim to house exceptional, passionate individuals of different capabilities but who all come with a strong eye for design.\n\nWithout sharing detailed financials can you speak to your growth to this point and why you think it will continue?\n\nThe past year has been really great to us. We moved into a new office in Lancaster, hired a new employee and started working with a lot of exceptional clients. We have a lot more to look forward to in the next two years as well, so, yes, we are seeing a pattern of continued growth.\n\nWhere can you be found online?\n\nWe can be found on the web at www.goodthree.com or followed through @goodthreedesign on social media:\n\nFacebook\n\nInstagram\n\nEditor’s Note: We’d like to thank Matt for spending time with us and providing us with detailed insights into how he created a design firm from the ground up. Matt took his talents as a designer and added business knowledge to develop GoodThree. The “design thinking forward” process of the company allows for a close-knit connection between GoodThree, the client, and the client’s customers. This unity drives constant collaboration with clients to create the best design product. Quality over quantity gives GoodThree – and any small business – the opportunity to foster a lifelong relationship with customers. The ability to adjust your business pitch and tone according to potential clients is another factor that has helped Matt bolster the clientele of his firm. Flexibility, while holding true to your brand and strategy, is an excellent way to build a reliable business foundation. Matt, thanks again for the knowledge you provided; we wish you and GoodThree the best of luck in creating exceptional designs and building a reputation for your clients.\n\nTable runners offer unique benefits when you’re participating in trade shows and exhibits, or even when setting up shop in temporary venues. When done right, they could be just the thing that attracts new leads to your booth and sparks engagement. They are also easy to transport and come with custom designs to help you […]\n\nPutting up signs around your retail store is important if you want to shape how customers experience your business the moment they arrive until they leave. A bold signage at the entrance can attract people, while displays, promotional signs, and clear directions make shopping easier and help certain products stand out. Picking the right signs makes […]\n\nYour store’s grand opening is your first opportunity to introduce your business to the community and attract customers. While online marketing helps spread the word, professionally printed signs are often what convince people to walk into your store. From eye-catching banners to window decals and directional signs, this complete checklist covers everything you need to order […]\n\nOrdering a custom sign is now easier than ever. Since many sign companies have moved online, you can basically monitor and handle everything from sign designs to delivery in just a few simple steps. Still, it helps to know what to expect when ordering online. To get the best signage for your brand, you’ll need lots […]","fieldSources":{"url":{"url":"https://www.signs.com/blog/small-business-success-story-goodthree/","basis":"publisher_declared","format":"Published person (name and role labels)","published":"2017-06-29T17:03:15+00:00","observedAt":"2026-10-25T23:00:19.072369966Z","relationship":"publisher"},"image":{"url":"https://www.signs.com/blog/small-business-success-story-goodthree/","basis":"publisher_declared","format":"Published person (name and role labels)","published":"2017-06-29T17:03:15+00:00","observedAt":"2026-10-25T23:00:19.072369966Z","relationship":"publisher"},"jobTitle":{"url":"https://www.signs.com/blog/small-business-success-story-goodthree/","basis":"publisher_declared","format":"Published person (name and role labels)","published":"2017-06-29T17:03:15+00:00","observedAt":"2026-10-25T23:00:19.072369966Z","relationship":"publisher"},"description":{"url":"https://www.signs.com/blog/small-business-success-story-goodthree/","basis":"publisher_declared","format":"Published person (name and role labels)","published":"2017-06-29T17:03:15+00:00","observedAt":"2026-10-25T23:00:19.072369966Z","relationship":"publisher"}},"roles":[{"source":{"url":"https://www.signs.com/blog/small-business-success-story-goodthree/","format":"Published person (name and role labels)","published":"2017-06-29T17:03:15+00:00","relationship":"publisher"},"observed_at":"2026-10-25T23:00:19.072369+00:00","capacity":"marketing inspiration","title":"Marketing Inspiration"}]},"basis":"publisher_declared","fact_type":"people.person","schema_version":1,"first_observed_at":"2026-10-25T23:00:19.072369+00:00","last_confirmed_at":"2026-10-25T23:00:19.072369+00:00"},{"label":"Small Business Success Story – SimpleTire","value":{"@id":"urn:lumitra:person:bef0e336-b3a1-433c-96c0-2cd4ab2d83e3","url":"https://www.signs.com/blog/small-business-success-story-simpletire/","name":"Small Business Success Story – SimpleTire","@type":"Person","sources":[{"url":"https://www.signs.com/blog/small-business-success-story-simpletire/","format":"Published person (name and role labels)","evidence":{"text":"Blog | Marketing Inspiration | Small Business Success Story – SimpleTire\nBack to Blog Homepage\nSmall Business Success Story – SimpleTire\nJune 16, 2017\nSigns.com Editorial Team\nShare:\nThis week we had the pleasure of talking to Josh Chalofsky, the co-founder and COO of SimpleTire, for our small business success story series .\nJosh purchased clear window decals to decorate the SimpleTire office space.\nAbout SimpleTire\nThe decals placed on the walls in the SimpleTire office.\nQuestions & Answers\nTell us about yourself.\nI’m the COO of SimpleTire. I work with the management team on the execution of the company’s operations and sales.\nI began my career working in the television and media field, and was involved in media operations at The Discovery Channel and ran television operations for the Nat","heading":"Small Business Success Story – SimpleTire","locator":"main","source_url":"https://www.signs.com/blog/small-business-success-story-simpletire/","representation":"visible"},"jobTitle":"Marketing Inspiration","modified":"2026-06-26T04:09:33+00:00","published":"2017-06-16T16:00:58+00:00","observedAt":"2026-10-25T23:00:25.372289594Z","relationship":"publisher"}],"jobTitle":"Marketing Inspiration","witnessIds":["urn:lumitra:person:signs.com:4c85f660a29419cb","urn:lumitra:person:signs.com:83769a8d3639ff24"],"description":"Share:\n\nThis week we had the pleasure of talking to Josh Chalofsky, the co-founder and COO of SimpleTire, for our small business success story series .\n\nJosh purchased clear window decals to decorate the SimpleTire office space.\n\n<img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-15931\" src=\"https://www.signs.com/blog/wp-content/uploads/2017/06/IMG_5186.jpg\" alt=\"SimpleTire decal\" width=\"595\" height=\"446\" />\n\n<img decoding=\"async\" class=\"aligncenter wp-image-15933\" src=\"https://www.signs.com/blog/wp-content/uploads/2017/06/IMG_5187.jpg\" alt=\"SimpleTire wall decal\" width=\"592\" height=\"444\" />\n\nThe decals placed on the walls in the SimpleTire office.\n\nTell us about yourself.\n\nI’m the COO of SimpleTire. I work with the management team on the execution of the company’s operations and sales.\n\nI began my career working in the television and media field, and was involved in media operations at The Discovery Channel and ran television operations for the National Football League.\n\nThe rest of the time, and best of time, I’m a husband and dad.\n\nWhat does SimpleTire do?\n\nSimpleTire.com is an online tire retailer. We get people new tires for every vehicle at the best price, and with free shipping on popular tires.\n\nWhere did the idea for your company come from?\n\nPeople had been buying tires the same way for a long time. All across the country, they’d been going to local stores and buying the same tires, but at different prices.\n\nI asked the question, “Why not create a company that enables people to buy any tires, anywhere in the country, and at the best possible price?”\n\nDid your experience in the media field play any factor in leading you to think about SimpleTire?\n\nYes, after running operations for Discovery Channel and the NFL, I quickly learned how to manage people, and apply my knowledge to create operational controls for our own company. It helped me understand logistics and expectations that we used for SimpleTire.\n\nWhat sets you apart from your competition.\n\nSimpleTire has the largest inventory and the best prices.\n\nWe have access to more than 50 million tires. Those tires come from factories and warehouses all across the country. More than 500 suppliers compete with each other on price and delivery so that SimpleTire customers get the best deal.\n\nWithout giving away any secrets, how were you able to build relationships with the factories and warehouses?\n\nIt was extremely difficult. It took a lot of cold calling and selling the idea. Many thought it was not going to work, while others wanted to give it a chance. However, now people are calling on us.\n\nWhat is one strategy for gaining customers that you have been successful with?\n\nSimpleTire has been successful by being highly targeted with advertising efforts. In general, we’ve reached people at the right moment in the shopping process. Each dollar spent has been tracked closely and attributed to a sale or not.\n\nIs there an area that you’ve struggled with in regards to customer acquisition that you believe is critical to future success? If so, how are you overcoming that?\n\nWe’ve been successful reaching customers online, but we understand to realize our goals, we need to go offline and reach customers through traditional marketing initiatives.\n\nWhat do you mean by traditional and how do you think this will expand your reach?\n\nDisplay advertising and PR are traditional marketing areas that we’ve underutilized. Advertising will help us become a better known brand and understand our value proposition. For PR, we have a compelling business story that I think resonates with the public.\n\nHow do you compete with the bigger competitors that are similar to yours but have a recognizable brand and large marketing budgets?\n\nEasy question, better prices and more tire inventory.\n\nWhat is one of the biggest challenges you have had with your businesses and how did you overcome it?\n\nIn the beginning, we seemed to be the black sheep of our industry due to the disruptive nature of our business. Everyone told us this idea wouldn’t work, and no one would participate with us. We used that negativity as a positive and kept on pushing through. Now, partners in our industry reach out to us to do business with.\n\nHow long did it take for SimpleTire to take off?\n\nIt took 3-4 years.\n\nIf you could rewind time is there anything you’d do differently? If so, what?\n\nI think if we were more transparent from the start we would have gained more acceptance early on. It would have made it easier for us to grow, but you can’t look back now.\n\nIf you had advice for other SMB owners, regardless of the industry, what would it be?\n\nHave direction and be willing to stick with it.\n\nCreate a product or service that people need and can’t do without.\n\nHave a passion for what you do, otherwise it will never be successful.\n\nHow do you “WOW” your customers?\n\nAs I’ve said, customers are always impressed by our prices! The second thing is our speed of delivery. We often get tires to people in just 24 hours.\n\nWhat do you think the future holds for your business?\n\nWe are experiencing crazy growth — even by internet standards! I can’t share any specific initiatives, but can say a large aspect of our mission is to make the tire buying process simpler with each project we undertake.\n\nWithout sharing detailed financials can you speak to your growth to this point and why you think it will continue?\n\nSince our inception, we have experienced year over year triple digit growth. We have grown faster than any other company I have been part of (and it seems people around us feel the same way). We will never stop developing our process and always look for better ways to serve customer needs. Because of this, we will continue to grow at the same rate.\n\nWhere can you be found online?\n\nwww.SimpleTire.com\n\nhttps://www.facebook.com/TiresOnline\n\nhttps://twitter.com/SimpleTire\n\nhttps://www.instagram.com/simple_tire/\n\nEditor’s Note: We would like to thank Josh for spending time doing this interview. SimpleTire is proof that industries are beginning to shift from brick-and-mortar locations to online retail. The premise of selling tires online seems farfetched, but the simplicity of the brand’s website allows for customers to quickly and seamlessly purchase tires. A simple online interface, competitive pricing, and a vast tire inventory has positioned SimpleTire as a strong player in their market. Commitment to customer satisfaction – using incredible pricing and fast delivery – has helped the company grow at a rapid pace. Targeting the customer at the right moment during the buying process has also helped SimpleTire become a widely used online service. Josh, we wish you and SimpleTire the best of luck; we know you will continue to succeed and help change how consumers research and purchase tires.\n\nTable runners offer unique benefits when you’re participating in trade shows and exhibits, or even when setting up shop in temporary venues. When done right, they could be just the thing that attracts new leads to your booth and sparks engagement. They are also easy to transport and come with custom designs to help you […]\n\nPutting up signs around your retail store is important if you want to shape how customers experience your business the moment they arrive until they leave. A bold signage at the entrance can attract people, while displays, promotional signs, and clear directions make shopping easier and help certain products stand out. Picking the right signs makes […]\n\nYour store’s grand opening is your first opportunity to introduce your business to the community and attract customers. While online marketing helps spread the word, professionally printed signs are often what convince people to walk into your store. From eye-catching banners to window decals and directional signs, this complete checklist covers everything you need to order […]\n\nOrdering a custom sign is now easier than ever. Since many sign companies have moved online, you can basically monitor and handle everything from sign designs to delivery in just a few simple steps. Still, it helps to know what to expect when ordering online. To get the best signage for your brand, you’ll need lots […]","fieldSources":{"url":{"url":"https://www.signs.com/blog/small-business-success-story-simpletire/","basis":"publisher_declared","format":"Published person (name and role labels)","published":"2017-06-16T16:00:58+00:00","observedAt":"2026-10-25T23:00:25.372289594Z","relationship":"publisher"},"jobTitle":{"url":"https://www.signs.com/blog/small-business-success-story-simpletire/","basis":"publisher_declared","format":"Published person (name and role labels)","published":"2017-06-16T16:00:58+00:00","observedAt":"2026-10-25T23:00:25.372289594Z","relationship":"publisher"},"description":{"url":"https://www.signs.com/blog/small-business-success-story-simpletire/","basis":"publisher_declared","format":"Published person (name and role labels)","published":"2017-06-16T16:00:58+00:00","observedAt":"2026-10-25T23:00:25.372289594Z","relationship":"publisher"}},"roles":[{"source":{"url":"https://www.signs.com/blog/small-business-success-story-simpletire/","format":"Published person (name and role labels)","published":"2017-06-16T16:00:58+00:00","relationship":"publisher"},"observed_at":"2026-10-25T23:00:25.372289+00:00","capacity":"marketing inspiration","title":"Marketing Inspiration"}]},"basis":"publisher_declared","fact_type":"people.person","schema_version":1,"first_observed_at":"2026-10-25T23:00:25.372289+00:00","last_confirmed_at":"2026-10-25T23:00:25.372289+00:00"},{"label":"Small Business Success Story – Surf-fur","value":{"@id":"urn:lumitra:person:2f8343a4-9c22-4ce4-b847-2ded969550dc","url":"https://www.signs.com/blog/small-business-success-story-surf-fur/","name":"Small Business Success Story – Surf-fur","@type":"Person","sources":[{"url":"https://www.signs.com/blog/small-business-success-story-surf-fur/","format":"Published person (name and role labels)","evidence":{"text":"Blog | Marketing Inspiration | Small Business Success Story – Surf-fur\nBack to Blog Homepage\nSmall Business Success Story – Surf-fur\nJuly 31, 2017\nSigns.com Editorial Team\nShare:\nToday’s segment of our small business success series highlights Cynthia Issel, the owner of Surf-fur.\nCynthia purchased a custom fabric banner to help advertise the Surf-fur brand.\nAbout Surf-fur\nQuestions & Answers\nTell us about yourself.\nWe are a husband and wife team that are both obsessed with the ocean and all the many things you can do on, under and around the water. Zenon is an avid spearfisherman/freediver, surfer and boater. I’m an infatuated surfer who also enjoys free diving and likes boat rides. Together, we live in Southern California with our two water-minded children.\nWhat does Surf-fur do?\nSurf-fur","heading":"Small Business Success Story – Surf-fur","locator":"main","source_url":"https://www.signs.com/blog/small-business-success-story-surf-fur/","representation":"visible"},"jobTitle":"Marketing Inspiration","modified":"2026-06-26T04:06:30+00:00","published":"2017-07-31T17:35:10+00:00","observedAt":"2026-10-25T23:00:25.372663901Z","relationship":"publisher"}],"jobTitle":"Marketing Inspiration","witnessIds":["urn:lumitra:person:signs.com:538f1ec011d1490e","urn:lumitra:person:signs.com:4abbbd4b9f1080b6"],"description":"Share:\n\nToday’s segment of our small business success series highlights Cynthia Issel, the owner of Surf-fur.\n\nCynthia purchased a custom fabric banner to help advertise the Surf-fur brand.\n\nTell us about yourself.\n\nWe are a husband and wife team that are both obsessed with the ocean and all the many things you can do on, under and around the water. Zenon is an avid spearfisherman/freediver, surfer and boater. I’m an infatuated surfer who also enjoys free diving and likes boat rides. Together, we live in Southern California with our two water-minded children.\n\nWhat does Surf-fur do?\n\nSurf-fur is a creator and maker of quality waterproof clothing for waterman of every age. We’re obsessed with producing the perfect clothing to keep people warm and dry as they’re out pursuing their passion for various watersports.\n\nWhere did the idea for your company come from?\n\nGetting in the water is a matter of sanity for our family. So, designing something that allows the waterman to stay out longer and enjoy the water was the primary objective.\n\nWe (Zenon and Cynthia) met while surfing one day and started our company several years later, on the beach when we were cold! Our goal was to make the warmest and most versatile blanket-type thing to bring to the beach to keep warm and change under after a session. It couldn’t look like a blanket or Mumu. And since we are rather low maintenance, we needed something that could wash and dry easily; something that would replace the down comforter that we were currently using to keep the shivers at bay until we made it into the water. We got together with a few of our ocean-minded friends and came up with a design that began our journey from beach bums into entrepreneurs.\n\nWe perfected the initial design over a couple of years of rigorous testing and began selling our “Waterparka” in 2007. The Waterparka is an essential piece of gear for any type of water sports athlete with its long design, roomy fit for changing under and its specially designed breathable, wind-proof and waterproof fleece. It’s a solid piece of gear for the non-stop activities that happen near the water. Who wants to slow down the fun by getting cold?\n\nCan you tell me more about the process of how you came up with the design? How did you know where to go to get it manufactured, and what was the final push that got you to take a risk and go for it?\n\nI don’t really remember the details it was so long ago. I didn’t see it as a risk, just a following of the heart. We got our factory through word of mouth and asking other manufacturers who their factory reps were.\n\nWhat sets you apart from your competition?\n\nOur Waterparka is the only one of its kind on the market. We have the only one layer, breathable parka that has the special changing pockets hidden inside for changing discretely on the beach or the boat. You can even hang out totally nude under it for several minutes (or hours) and no one would even know. But, it wasn’t really made for that. It was made to change under, wear in between dives to rewarm your body, block the wind, protect your car seats so you can shower off at home or throw on for protection moving from one dive/surf spot to another. And it dries quickly so you can use it all day long. No other parka on the market can make that claim!\n\nWhat is one strategy for gaining customers that you have been successful with?\n\nMost of our sales are repeat customers buying their favorite dive/surf/swim buddies a Waterparka after they have deemed it a necessity. Or, they love the Waterparka so much that they break down and get the SurfCheck hoodie, the shorter everyday version of the Waterparka. However, word of mouth and organic growth through social media is the major percentage of sales for us.\n\nIs there an area that you’ve struggled with in regards to customer acquisition that you believe is critical to future success? If so, how are you overcoming that?\n\nWe don’t have a huge budget for paid advertising so this stops us from reaching a bigger audience. Slow organic growth is more our style anyway.\n\nWith the small budget that you do have, which advertising avenues do you use? Or are you just avoiding advertising all together?\n\nWe donate to various races and contests in exchange for free publicity. We use social media a lot. Mostly, it’s word of mouth.\n\nHow do you compete with the bigger competitors that are similar to yours but have a recognizable brand and large marketing budgets?\n\nNone of our competitors, if you want to call them that, have the same features our product has or our level of quality. If someone wants the most versatile, high quality parka designed for water sports, ours is the only one of its kind. I have seen people with those furry-inside swim parkas at some outrigger races and they just come into our booth with saggy shoulders wishing they knew about our product before they spent way too much on a long windbreaker with furry insides.\n\nWhat is one of the biggest challenges you have had with your business and how did you overcome it?\n\nDuring the busy season, inventory is our biggest problem. We run out of a different size every year so it’s hard to predict what to order. This past season was the first time we did not sell out of certain sizes before Christmas, so maybe we have the formula down. On our new style, the SurfCheck hoodie, we had an issue with our zipper heads bending and falling off. As it turned out, the factory put on an inferior zipper head that was not approved by us so they had to send all new heads and pay for four people to replace zipper heads on 1,500 hoodies. It was a mess, but now we have a solid zipper! Whenever we launch something new, it seems like we always have one big issue to resolve before we get to that perfect product. We had snap issues, toggle issues and zippers. It’s always a challenge to make sure the factory isn’t cutting corners and keeping the quality high.\n\nWhen dealing with the factory, do you have any pointers with building a great relationship with them so that issues like quality aren’t compromised?\n\nBe very clear and have examples and drawings of everything you require. Pay on time and make sure you let them know you are working to grow your business and appreciate your relationship. Especially dealing with Asian factories, they like to hear that they are doing a great job and the relationship will be a long and prosperous one. Send eCards on special Chinese holidays and acknowledge that you were happy with the products they sent.\n\nIf you could rewind time is there anything you’d do differently? If so, what?\n\nWe really like the way things have unfolded with our brand. We have taken our time and pushed it when it needed to be pushed and backed off when it was time to back off. We don’t have a lot of money to throw around and lose, so we took our time and made sure everything about our brand and who we are stayed authentic and real. We couldn’t quit going in the water for a business or for any amount of money, so moving slow and going with the flow has always been our style. We aren’t the Snuggie so we aren’t going to throw out a bunch of infomercials. We just get out there and try to connect with our market segments in authentic, organic ways. And our customers are the best! Scuba divers are top notch, awesome people and they are our main customer segment. However, we have been getting a lot of traction in the freediving and spearfishing community. The Waterparka was made for boats and fishing!\n\nYou mention taking your time to unfold your brand. How long would you say it took from the moment you started to the moment you started making a profit?\n\nThat is hard to say because we were always selling and always having to increase our orders every year, therefore we were constantly investing more money into our inventory. I think the last two years have been the most profitable for us and it really does feel like we are a money making business. The growth really takes a lot of time energy and budget.\n\nIf you had advice for other SMB owners, regardless of the industry, what would it be?\n\nBe patient, find your brand identity early and don’t be afraid to ask questions.\n\nHow do you “WOW” your customers?\n\nOur quality and attention to detail on all our products really shocks people. We aren’t the cheapest dive parka on the market, but we are the most hardcore and heavy duty. We also stand behind our product 100% and have a great warranty. We are a small company, but we really try to give customers the same great customer service as a large corporation. Sometimes a customer will call just when all the kids in the hood are over at our house and it’s noisy as hell, but we try to make ourselves available anytime.\n\nThat’s pretty awesome that you make yourself available to your customers in that way. Does that mean you and Zenon are taking care of shipments, customer service and marketing, or are there other employees?\n\nWe have a logistics company that does all of our shipping and placing the orders. In the beginning, we did everything, including warehousing and shipping, but it ended up being very time-consuming. There was no time left to build sales or work on anything else. We decided to go the route of the logistics company because everything is insured and staffed and we don’t have to worry about that end of things. We do answer all of the emails ourselves and do all of our social media. We also do any race that we attend and sell product and we do conventions ourselves.\n\nWhat do you think the future holds for your business?\n\nWe are really excited about the growth of our business in the past two years, especially. We added another awesome product to our lineup last season that was designed especially for the water woman and the response has been great. It’s another solid product we now offer. Our SurfCheck hoodies continue to do well and we have three colors available. We hear feedback from customers about gear they want so something is always on the drawing board.\n\nHow do you create the hype or introduction for a new product? Is it through email marketing, social media, another source or none at all?\n\nWe do some email marketing but mostly social media.\n\nWithout sharing detailed financials can you speak to your growth to this point and why you think it will continue?\n\nWe have had a steady 20% average growth every year for the past 7 years with this past year’s growth being double that! So, that gets us pretty excited. It has been a lot of work with a lot of sacrifice, but it really is starting to pay off.\n\nWhere can you be found online?\n\nWebsite: www.surf-fur.com\n\nInstagram: surffur\n\nFacebook: Surffur\n\nTwitter: surffur\n\nEditor’s Note: We’d like to thank Cynthia for taking the time to tell us about the growth of Surf-fur and insights into growing a business. The need for a low-maintenance yet effective blanket drove Cynthia and Zenon to create a company with a vision to change the industry. Changing the industry not only stemmed from the product, it also started with superior customer service. A lifetime warranty and available customer support allows Suf-fur to foster customer relations at a personal level. Organically growing the brand through word of mouth, social media, and marketing at competitions has left a strong impression on their target audience, giving the brand a means to branch out to various watersport markets. Small business success hinges on successful and cost-effective marketing through those channels mentioned. Cynthia, we wish you, Zenon, and the Surf-fur company the best of luck in changing the watersports clothing industry!\n\nTable runners offer unique benefits when you’re participating in trade shows and exhibits, or even when setting up shop in temporary venues. When done right, they could be just the thing that attracts new leads to your booth and sparks engagement. They are also easy to transport and come with custom designs to help you […]\n\nPutting up signs around your retail store is important if you want to shape how customers experience your business the moment they arrive until they leave. A bold signage at the entrance can attract people, while displays, promotional signs, and clear directions make shopping easier and help certain products stand out. Picking the right signs makes […]\n\nYour store’s grand opening is your first opportunity to introduce your business to the community and attract customers. While online marketing helps spread the word, professionally printed signs are often what convince people to walk into your store. From eye-catching banners to window decals and directional signs, this complete checklist covers everything you need to order […]\n\nOrdering a custom sign is now easier than ever. Since many sign companies have moved online, you can basically monitor and handle everything from sign designs to delivery in just a few simple steps. Still, it helps to know what to expect when ordering online. To get the best signage for your brand, you’ll need lots […]","fieldSources":{"url":{"url":"https://www.signs.com/blog/small-business-success-story-surf-fur/","basis":"publisher_declared","format":"Published person (name and role labels)","published":"2017-07-31T17:35:10+00:00","observedAt":"2026-10-25T23:00:25.372663901Z","relationship":"publisher"},"jobTitle":{"url":"https://www.signs.com/blog/small-business-success-story-surf-fur/","basis":"publisher_declared","format":"Published person (name and role labels)","published":"2017-07-31T17:35:10+00:00","observedAt":"2026-10-25T23:00:25.372663901Z","relationship":"publisher"},"description":{"url":"https://www.signs.com/blog/small-business-success-story-surf-fur/","basis":"publisher_declared","format":"Published person (name and role labels)","published":"2017-07-31T17:35:10+00:00","observedAt":"2026-10-25T23:00:25.372663901Z","relationship":"publisher"}},"roles":[{"source":{"url":"https://www.signs.com/blog/small-business-success-story-surf-fur/","format":"Published person (name and role labels)","published":"2017-07-31T17:35:10+00:00","relationship":"publisher"},"observed_at":"2026-10-25T23:00:25.372663+00:00","capacity":"marketing inspiration","title":"Marketing Inspiration"}]},"basis":"publisher_declared","fact_type":"people.person","schema_version":1,"first_observed_at":"2026-10-25T23:00:25.372663+00:00","last_confirmed_at":"2026-10-25T23:00:25.372663+00:00"},{"label":"Small Business Success Story – VeloPro","value":{"@id":"urn:lumitra:person:55a938c8-1eb0-46f1-a880-c29f7a20ac01","url":"https://www.signs.com/blog/small-business-success-story-velopro/","name":"Small Business Success Story – VeloPro","@type":"Person","sources":[{"url":"https://www.signs.com/blog/small-business-success-story-velopro/","format":"Published person (name and role labels)","evidence":{"text":"Blog | Marketing Inspiration | Small Business Success Story – VeloPro\nBack to Blog Homepage\nSmall Business Success Story – VeloPro\nAugust 6, 2015\nSigns.com Editorial Team\nShare:\nFeatured today in our Small Business Success Story segment is VeloPro. VeloPro is an adaptive, intuitive bike training app curated by Adnan Kadir. The app provides online training services tailored to each riders unique personality and goals. Adnan saw a need for something he was passionate about and put his ideas to work with the help of his business partner, Robert.\nAbout VeloPro\nAdnan purchased a banner from Signs.com for use at various events and trade shows.\nVelo Pro Vinyl Banner\nQuestions & Answers\nTell us about yourself.\nI’m a professional cycling coach. I have worked in the industry for nearly 30 years and","heading":"Small Business Success Story – VeloPro","locator":"main","source_url":"https://www.signs.com/blog/small-business-success-story-velopro/","representation":"visible"},"jobTitle":"Marketing Inspiration","modified":"2026-06-26T03:58:04+00:00","published":"2015-08-06T22:46:34+00:00","observedAt":"2026-10-25T23:00:25.37278219Z","relationship":"publisher"}],"jobTitle":"Marketing Inspiration","witnessIds":["urn:lumitra:person:signs.com:2eb73ad5ebe73e48","urn:lumitra:person:signs.com:080a9016c2861124"],"description":"Share:\n\nFeatured today in our Small Business Success Story segment is VeloPro. VeloPro is an adaptive, intuitive bike training app curated by Adnan Kadir. The app provides online training services tailored to each riders unique personality and goals. Adnan saw a need for something he was passionate about and put his ideas to work with the help of his business partner, Robert.\n\nAdnan purchased a banner from Signs.com for use at various events and trade shows.\n\nVelo Pro Vinyl Banner\n\nI’m a professional cycling coach. I have worked in the industry for nearly 30 years and hold several state championship titles. I also race for Aeolus Endurance Sport/Cable Hudson.\n\nAdnan Kadir and Robert Vizza, founders of VeloPro\n\nVeloPro is load-based endurance training software. We provide cyclists and coaches with science-driven, data-centered adaptive training plans based on individual goals, history and schedule. We’ve leveraged human performance science, as well as the ability to quantify what riders actually do (power meters) to build dynamic programs that adjust as needed to what riders can or cannot do. In addition, since we know what each rider is capable of, what their goals are, and where they are located, we can connect riders with each other according to those parameters. Unlike other competition-based systems that effectively separate people, ours truly brings people together.\n\nIt’s a real one-night-at-dinner-idea-on-a-napkin story. My friend Robert asked me what it is that I would want to improve in the current selection of cycling training software, and I told him. He called me a couple of days later and said “I think we can do that.” So, we got to work!\n\nAs a coach, I was frustrated by the static nature of online training software. It’s easy enough to buy a training plan, but what happens when you get sick or injured, or you miss a workout for another reason? You’re now stuck with a plan that doesn’t help you. VeloPro solves this problem.\n\nThe VeloPro app allows bike training customization for any athlete.\n\nWe’re bringing science-based training planning to people who would not hire a coach or don’t wish to do so. Whereas racers often have coaches, and casual riders do not need or want them, avid enthusiasts are right in the middle – perhaps not wanting (or willing to pay for) a full-time coach, yet wanting training guidance and connection with riders of similar ability and goals. VeloPro solves this problem by giving avid enthusiast riders web-based, dynamic training guidance. There are plenty of static training plans available, but VeloPro is dynamic and adaptive – it changes based on the rider’s ability and daily data upload. So, if a rider gets sick or injured for a time, their plan automatically changes to keep them on target for their event.\n\nWe’ve been successful with actually handing out postcards to people at cycling events. When you can engage people in a targeted audience, it seems to reap rewards. The downside is that it requires time, which as we all know is a precious commodity.\n\nYes, we’ve struggled to get support within the cycling industry. I think it’s easier to sell hard goods – bikes, saddles, handlebars, etc – than it is to sell something virtual. People need to understand what it does and, when they do, they love it. Still, the hard part is getting support from the people most likely to understand our product in the first place.\n\nWe don’t really have direct competition yet – no one does what we do. We do have peripheral competition, though, and they have bigger brands and budgets. We try to be nimble and scrappy – street fighters, if you will. We get on the ground, hand out postcards, show up at events with our big Signs.com banner, and engage people.\n\nOur biggest challenge has been getting the attention we need in order to grow. We have enough subscribers now that we can lower our prices a bit and try to engage the ones who think about it, but perhaps hesitate. We’ve had to be innovative. We offer certain bike shops incentives to introduce VeloPro to customers they think could benefit from it. The customers get a discount, the bike shop makes a few bucks, and we gain a subscriber. Everyone wins!\n\nFor the VeloPro team, biking is in their blood.\n\nStart with a bigger marketing budget. There is an old joke in the bike business – how do you make $10 million in the bike biz? Answer: Start with $20 million. We didn’t start with anything near that, but we are slowly moving on up.\n\nMy advice would be to believe in your product and what you do. If you’re not sure about it, don’t do it. If your confidence waivers when times are tough and things are looking grim, you’ll only make things harder.\n\nBy being quick to respond to their concerns. Software always has bugs as well as user experience challenges. We’re easy to reach and quick to help, and people really like that.\n\nGreat success and, hopefully for our employees, a wonderful and fulfilling place to work.\n\nWe’re a small company, but that has its advantages. Being in the software business means we can work from just about anywhere and that our hard costs are minimal. With that in mind, we can put nearly everything from our subscribers into the continued growth and development of VeloPro. We’ve only been around for 10 months and our grown has been steady. As more people find out what we do, we hope to change “steady” to “exponential.”\n\nwww.velopro.bike\n\nFacebook: https://www.facebook.com/VeloPro.bike\n\nTwitter: https://twitter.com/veloprobike\n\nInstagram: https://instagram.com/veloprobike Editor’s Note: We appreciate the time Adnan took to answer our questions about VeloPro. His dedication and passion about his business is immediately evident. Marketing, as Adnan says, is not something for small businesses to overlook. At times, it can be quite an expense, but as Adnan shows us, it is important for small businesses to invest in marketing plans to further grow their business. Adnan also reminds us that doing something without passion really means you shouldn’t be doing it at all. Thanks for sharing your story, Adnan!\n\nTable runners offer unique benefits when you’re participating in trade shows and exhibits, or even when setting up shop in temporary venues. When done right, they could be just the thing that attracts new leads to your booth and sparks engagement. They are also easy to transport and come with custom designs to help you […]\n\nPutting up signs around your retail store is important if you want to shape how customers experience your business the moment they arrive until they leave. A bold signage at the entrance can attract people, while displays, promotional signs, and clear directions make shopping easier and help certain products stand out. Picking the right signs makes […]\n\nYour store’s grand opening is your first opportunity to introduce your business to the community and attract customers. While online marketing helps spread the word, professionally printed signs are often what convince people to walk into your store. From eye-catching banners to window decals and directional signs, this complete checklist covers everything you need to order […]\n\nOrdering a custom sign is now easier than ever. Since many sign companies have moved online, you can basically monitor and handle everything from sign designs to delivery in just a few simple steps. Still, it helps to know what to expect when ordering online. To get the best signage for your brand, you’ll need lots […]","fieldSources":{"url":{"url":"https://www.signs.com/blog/small-business-success-story-velopro/","basis":"publisher_declared","format":"Published person (name and role labels)","published":"2015-08-06T22:46:34+00:00","observedAt":"2026-10-25T23:00:25.37278219Z","relationship":"publisher"},"jobTitle":{"url":"https://www.signs.com/blog/small-business-success-story-velopro/","basis":"publisher_declared","format":"Published person (name and role labels)","published":"2015-08-06T22:46:34+00:00","observedAt":"2026-10-25T23:00:25.37278219Z","relationship":"publisher"},"description":{"url":"https://www.signs.com/blog/small-business-success-story-velopro/","basis":"publisher_declared","format":"Published person (name and role labels)","published":"2015-08-06T22:46:34+00:00","observedAt":"2026-10-25T23:00:25.37278219Z","relationship":"publisher"}},"roles":[{"source":{"url":"https://www.signs.com/blog/small-business-success-story-velopro/","format":"Published person (name and role labels)","published":"2015-08-06T22:46:34+00:00","relationship":"publisher"},"observed_at":"2026-10-25T23:00:25.372782+00:00","capacity":"marketing inspiration","title":"Marketing Inspiration"}]},"basis":"publisher_declared","fact_type":"people.person","schema_version":1,"first_observed_at":"2026-10-25T23:00:25.372782+00:00","last_confirmed_at":"2026-10-25T23:00:25.372782+00:00"},{"label":"Small Business Success Story – WordTeasers","value":{"@id":"urn:lumitra:person:6e6ce96c-a69d-4476-9f30-ac15fa5e3e9c","url":"https://www.signs.com/blog/small-business-success-story-wordteasers/","name":"Small Business Success Story – WordTeasers","@type":"Person","sources":[{"url":"https://www.signs.com/blog/small-business-success-story-wordteasers/","format":"Published person (name and role labels)","evidence":{"text":"Blog | Marketing Inspiration | Small Business Success Story – WordTeasers\nBack to Blog Homepage\nSmall Business Success Story – WordTeasers\nMay 31, 2017\nSigns.com Editorial Team\nShare:\nIn this week’s edition of our small business success story series , we chatted with Susan Flora, who is the president of WordTeasers.\nSusan purchased a fabric banner to use as a backdrop for her trade show booth.\nAbout WordTeasers\nThe WordTeasers trade show booth, with fabric display, custom table cover , and product display.\nQuestions & Answers\nTell us about yourself.\nPrior to starting WordTeasers, I was an advertising salesperson for a large educational publisher. I understood how to design and sell innovative educational learning programs for major companies like Apple Computer. Having a strong understandi","heading":"Small Business Success Story – WordTeasers","locator":"main","source_url":"https://www.signs.com/blog/small-business-success-story-wordteasers/","representation":"visible"},"jobTitle":"Marketing Inspiration","modified":"2026-06-26T03:55:22+00:00","published":"2017-05-31T19:52:04+00:00","observedAt":"2026-10-25T23:00:25.368020241Z","relationship":"publisher"}],"jobTitle":"Marketing Inspiration","witnessIds":["urn:lumitra:person:signs.com:589a1cd996733d74","urn:lumitra:person:signs.com:7e16110db0138b5b"],"description":"Share:\n\nIn this week’s edition of our small business success story series , we chatted with Susan Flora, who is the president of WordTeasers.\n\nSusan purchased a fabric banner to use as a backdrop for her trade show booth.\n\nThe WordTeasers trade show booth, with fabric display, custom table cover , and product display.\n\nTell us about yourself.\n\nPrior to starting WordTeasers, I was an advertising salesperson for a large educational publisher. I understood how to design and sell innovative educational learning programs for major companies like Apple Computer. Having a strong understanding of content development and a sales background has been instrumental to the success of WordTeasers.\n\nBut for years I had thought about starting my own business. I just needed a push to make the leap. That push came from an unlikely source, breast cancer.\n\nAs a survivor, I realized that I was up to any challenge and starting a business was worth all the risks. It was just a matter of coming up with a product that I believed in that would help kids of all ages learn something new while having fun. That product is WordTeasers!\n\nWhat does WordTeasers do?\n\nWordTeasers are fun conversation starters that get kids and adults talking, laughing and learning. The idea is simple! Pull a card from any WordTeasers deck, read the question out loud and let each person in your group answer it. If someone in the group doesn’t know the word or phrase used in the question, it’s OK to turn the card over and seek more information. But you still need to answer the question!\n\nThis quote from a customer sums up the WordTeasers mission, “What I love most about WordTeasers, is that it invites families to play together. Play is the brain’s favorite way of learning.”\n\nWhere did the idea for your company come from?\n\nSome of the best products, like WordTeasers, are inspired by real-life experiences. The original WordTeasers deck (WordTeasers: SAT Vocabulary) was created for my son when he was studying for SATs. He was great at memorizing word definitions for his tests, but using those same words in context was a whole different story. So, I created a series of fun, engaging questions that incorporated his study words. As we began to work through the questions at the dinner table, we discovered that we all talked more, laughed more and learned more. WordTeasers was born!\n\nWho comes up with the questions for the teasers? And how are those questions formulated?\n\nThe concepts for each WordTeasers deck are mine. The first deck was born out of a need to help my son. The subsequent vocabulary decks were a natural age progression.\n\nMany of the other decks were developed because I like quirky information and facts. I’ve always wondered why we say odd phrases such as it’s “raining cats and dogs.” Where did that idiom come from? Funny sayings and old wives’ tales helped to satisfy some of my curiosity!\n\nThe writing is a collaborative effort. I have writers who work on the questions after I’ve decided on a theme. Once the questions are completed we try to talk, laugh and learn something as we play with them at meetings or in phone conversations. You’d be amazed how many times we toss out questions, because there just isn’t a fun way to answer it!\n\nWhat is your unique selling proposition?\n\nTwo key words: education and connection!\n\nResearch shows that for young children, dinnertime conversation boosts their vocabulary by 1,000 significant words. Eating and talking, regardless of the meal or the type of family, is a more powerful predictor of high achievement scores than time spent at school, doing homework, playing sports or creating art. It turns out that sitting down for a nightly meal is great for the brain and WordTeasers helps inspire the conversations! It helps the family learn and connect in a really fun way.\n\nWhat is one strategy for gaining customers that you have been successful with?\n\nTrade shows, trade shows and more trade shows! WordTeasers is unique because it appeals to a broad audience. Consequently, we sell to a wide variety of outlets from gift stores to toy stores to bookstores to education stores, which means that we participate in a huge number of trade shows to reach our target markets.\n\nIs there an area that you’ve struggled with in regards to customer acquisition that you believe is critical to future success? If so, how are you overcoming that?\n\nAs with most small businesses, WordTeasers runs very lean. We are sometimes stretched too thin to handle all of the trade shows and sales leads effectively. A few years ago, we started to work with a large rep group that has showrooms all over the country. This move has significantly expanded our reach and our trade show budget.\n\nHow do you compete with the bigger competitors that are similar to yours but have a recognizable brand and large marketing budgets?\n\nIn the beginning, I wanted to create slick advertisements, flyers and catalogs like the “big boys” do. But I’ve discovered that my customers respond more to a “homegrown” and folksy approach. My husband, who is a career marketing executive, used to make fun of our direct mail advertisements. However, that really changed when he saw the awesome sales results! One of the wonderful things about the gift and toy industry is that people are always looking for something new that has a unique personality. They really appreciate the homespun WordTeasers persona and react very positively toward our growing brand.\n\nWe have also significantly upgraded our overall trade show appearance over the years. We started out with one little vinyl sign, but have blossomed to a full-blown booth with wonderfully bright and colorful signage.\n\nWhat is one of the biggest challenges you have had with your business and how did you overcome it? One of the biggest obstacles I’ve faced was understanding supply, demand and lead time. When our first really big order came in, it far exceeded the inventory we had in the warehouse. At the time, I thought, “Oh no problem, I’ll just order more.” Little did I know that depending when you put in an order, the length of time it takes to get finished product into the warehouse varies tremendously, and not by days. If you order at the wrong time of year, you can literally add months to the printing process, not to mention huge cost implications. When I discovered that this big order was potentially only going to net me a fraction of what I had hoped, I almost threw in the towel! But perseverance and hard negotiating won out, and I found a printer who saved the day!\n\nIf you could rewind time is there anything you’d do differently? If so, what? Well, there is a yin/yang part of me that wishes I had known how long it would take the company to take off, and part of me is glad that I didn’t know…because I might not have done it. Even with the speed bumps I’ve hit, it’s been a great experience. I am amazed every day by the things I learned and the people I’ve met. There is nothing like seeing your own idea come to fruition and then sold in stores across the country.\n\nYou mentioned the length of time it took your business to take off. How long would you say that length of time was? I started the company 8 years ago. At that time, I thought that WordTeasers would be an overnight sensation! To some degree we were. We had instant success at trade shows and sold a lot of product, but we only had one title! We quickly learned that stores want more than one brand product to sell, and retailers also want to see if you have “legs.” Longevity and persistence in the toy business is a good thing that proves you have staying power!\n\nIf you had advice for other SMB owners, regardless of the industry, what would it be? Do your homework. Is there anything similar to your product on the market? If so, why is yours better? Where do you think you could sell it? What’s the right price that will both maximize sales and make a nice profit? Go to trade shows and talk to people. There is no substitute for face-to-face learning. The toy industry in particular, is a very friendly industry and people are willing to share their “secrets” of success. Talk to associations like ASTRA and find out if they have suggestions to point you in the right direction. Get your ducks in a row, make sure you have taken steps legally to protect yourself and your products, take a deep breath and go for it!\n\nYou mention pricing your product so that you could still make a profit. Did you know right off the bat the perfect price? Or did you have to play with pricing for a while? Interesting question. No, I didn’t know right off the bat if we had the perfect price. Part of the decision was based on the cost of manufacturing the games, and part of it was a gut feeling. I have played around with pricing at local venues like festivals to see if a price change will affect sales, but my bottom line is the product drives the price. If customers feel they are getting their money’s worth, then they will buy it.\n\nHow do you “WOW” your customers? Getting on the Today Show was one of our biggest wow moments recently. It was the result of having a great product, being persistent and never taking no for an answer!\n\nBeing on the Today Show is HUGE for a business owner. Congrats! So how do you wow your customers when they make a purchase from you or when you’re meeting them at trade shows? When a customer takes home a pack of WordTeasers how do you hope the product wows them? I remember one event when a mother and her obviously bored and disinterested teenage son came up to my booth. She asked me what WordTeasers were and I went through my spiel. Her son was busy texting and not paying attention. She picked up a card from WordTeasers: SAT Vocabulary and read it to him. They started to talk. Then he read her a card and they laughed together over her answer. After a few more exchanges, where they were clearly talking, laughing and learning, she looked up at me and said, “Wow! That hasn’t happened in awhile.” WordTeasers helped them make a connection…and that’s our “wow” factor!\n\nWhat do you find is your most effective marketing strategy? There is no substitute for visibility! You’ve got to be “out there” to be seen. WordTeasers goes to as many trade shows and events that we can afford.\n\nDo you find you have more sales at trade shows, through social media, PPC ads, or a different avenue? Most of our sales come from trade shows and repeat customers.\n\nWhat do you think the future holds for your business? The future is bright for WordTeasers. We are hitting “critical mass,” people are recognizing who we are, and instead of asking what we do, they now ask what’s new!\n\nWithout sharing detailed financials can you speak to your growth to this point and why you think it will continue?\n\nSince we started, we have grown more than 20% year over year. But this year, we will probably double our revenue!\n\nWhere can you be found online?\n\nWebsite\n\nFacebook\n\nPinterest\n\nAmazon\n\nYou can also find us at retailers and in catalog websites from across the country.\n\nEditor’s Note: We’d like to thank Susan for taking the time to do this interview and for the great example of perseverance and networking that the WordTeasers brand is. Susan hit the ground running with her idea by attending trade show after trade show. Doing so provided immense brand awareness with consumers and stores in attendance. The simple, yet catchy idea caught fire, which led to more demand for the product than actual supply. Susan’s explanation of the product and subsequent demonstration of it at trade shows teaches a crucial principle of hands-on customer service. This creates a lasting connection between the business and the customer, which in this case led to return customers for the company. Researching the toy industry gave Susan the ability to tailor her product and create unique selling points that lead to the success of WordTeasers; research should be implemented in a small business development plan. We send our best wishes to Susan and WordTeasers and look forward to seeing this creative, fun card game take the country by storm.\n\nTable runners offer unique benefits when you’re participating in trade shows and exhibits, or even when setting up shop in temporary venues. When done right, they could be just the thing that attracts new leads to your booth and sparks engagement. They are also easy to transport and come with custom designs to help you […]\n\nPutting up signs around your retail store is important if you want to shape how customers experience your business the moment they arrive until they leave. A bold signage at the entrance can attract people, while displays, promotional signs, and clear directions make shopping easier and help certain products stand out. Picking the right signs makes […]\n\nYour store’s grand opening is your first opportunity to introduce your business to the community and attract customers. While online marketing helps spread the word, professionally printed signs are often what convince people to walk into your store. From eye-catching banners to window decals and directional signs, this complete checklist covers everything you need to order […]\n\nOrdering a custom sign is now easier than ever. Since many sign companies have moved online, you can basically monitor and handle everything from sign designs to delivery in just a few simple steps. Still, it helps to know what to expect when ordering online. 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section \"Fundraising Ideas for Churches\" says \"fundraising\" (+2)","support":5,"evidence":[{"kind":"charity","heading":"Fundraising Ideas for Churches","source_url":"https://www.signs.com/blog/fundraising-ideas-for-churches/"},{"kind":"charity","heading":"Your trusted, custom signage provider.","section":"Fundraising Ideas for Churches","source_url":"https://www.signs.com/blog/fundraising-ideas-for-churches/"}],"organization":{"url":"https://twitter.com/intent/tweet?text=Fundraising%20Ideas%20for%20Churches&url=https%3A%2F%2Fwww.signs.com%2Fblog%2Ffundraising-ideas-for-churches%2F","domain":"twitter.com"},"state_reason":"a heading, section or card title it is printed under states it"},"basis":"publisher_declared","via":["https://www.signs.com/blog/fundraising-ideas-for-churches/"],"last_confirmed_at":"2026-10-25T23:00:11.502303+00:00","about_ref":"self","source_surface_ref":"https://www.signs.com"},{"label":"Organization relationship","value":{"kind":"charity","@type":"OrganizationRelationship","state":"supported","reason":"heading \"Fundraising Resources and Idea Lists\" says \"fundraising\" (+3); 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Regardless of the denomination or creed most churches are in the business of saving souls and bettering people. Despite the huge difference in the underlying goal there is a commonality between churches and businesses that […]","heading":"Fundraising Ideas for Churches","section":"Editorial Team","source_url":"https://www.signs.com/blog/author/editorial-team/page/14/"}],"state_reason":"the heading or section above it states it; its own paragraphs do not"},"basis":"publisher_declared","via":["https://www.signs.com/blog/author/editorial-team/page/14/"],"last_confirmed_at":"2026-10-25T22:59:38.304708+00:00","about_ref":"self","source_surface_ref":"https://www.signs.com"},{"label":"Organization statement","value":{"kind":"charity","@type":"OrganizationStatement","state":"candidate","reason":"heading \"Fundraising Ideas for Churches\" says \"fundraising\" (+3)","support":3,"evidence":[{"kind":"charity","text":"January 25, 2016\nSigns.com Editorial Team\nShare:","heading":"Fundraising Ideas for Churches","source_url":"https://www.signs.com/blog/fundraising-ideas-for-churches/"}],"state_reason":"the heading or section above it states it; its own paragraphs do not"},"basis":"publisher_declared","via":["https://www.signs.com/blog/fundraising-ideas-for-churches/"],"last_confirmed_at":"2026-10-25T23:00:11.502303+00:00","about_ref":"self","source_surface_ref":"https://www.signs.com"},{"label":"Organization statement","value":{"kind":"charity","@type":"OrganizationStatement","state":"supported","reason":"section \"Fundraising Ideas for Churches\" says \"fundraising\" (+2); paragraph \"It’s fairly obvious that while businesses chase profits and growth, churches hav\" says \"non-profits\" (+1); paragraph \"While religious organizations receive a tremendous amount of charitable donation\" says \"charitable\" (+1)","support":4,"evidence":[{"kind":"charity","text":"It’s fairly obvious that while businesses chase profits and growth, churches have a totally different aim. Regardless of the denomination or creed most churches are in the business of saving souls and bettering people. Despite the huge difference in the underlying goal there is a commonality between churches and businesses that many overlook, and even non-profits, they all need cash and capital to achieve their goals!\nChurches need capital for a wide variety of purposes including: buildings and vehicles, on-going maintenance, pamphlets, teaching materials, canonical books, salaries of paid clergy, and even in some cases a marketing or advertising budget to help spread the word and grow their congregation .\nWhile religious organizations receive a tremendous amount of charitable donations (105.53 billion in 2013!), as of 2013 this amount has seen a decline for five years in a row . Further, while 105.53 billion may seem like an astronomical figure there are by some accounts at least 327,000 religious organizations in the United States . All of this simply means that excepting the megachurches many small churches struggle to raise the funds needed to effectively run their organization","heading":"Businesses, Churches and Capital","section":"Fundraising Ideas for Churches","source_url":"https://www.signs.com/blog/fundraising-ideas-for-churches/"}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.signs.com/blog/fundraising-ideas-for-churches/"],"last_confirmed_at":"2026-10-25T23:00:11.502303+00:00","about_ref":"self","source_surface_ref":"https://www.signs.com"},{"label":"Organization statement","value":{"kind":"charity","@type":"OrganizationStatement","state":"supported","reason":"heading \"Church Fundraiser Ideas\" says \"fundraiser\" (+3); section \"Fundraising Ideas for Churches\" says \"fundraising\" (+2); paragraph \"Fundraisers are fantastic events beyond the cash or capital aspect because they\" says \"fundraiser\" (+1); paragraph \"Oftentimes the biggest challenge with church fundraisers is choosing a fun, crea\" says \"fundraiser\" (+1); paragraph \"While our main intent is to provide churches with ideas there is no doubt that m\" says \"non-profit\" (+1)","support":8,"evidence":[{"kind":"charity","text":"Fundraisers are fantastic events beyond the cash or capital aspect because they bring people with various talents together, create relationships and worthwhile memories, and do a lot of good for your church, your community and whomever else you might be helping. But planning and organizing a fundraiser can seem like an overwhelming task. As they say the devil is in the details and there are plenty of details to be considered when planning out fundraising events!\nOftentimes the biggest challenge with church fundraisers is choosing a fun, creative, meaningful activity that motivates your congregation and community to get involved. To help make your fundraiser successful and a less stressful process, below is a list of 78 church fundraising ideas, along with a brief explanation and pros and cons of each idea so you can choose the ideas you think will work the best for your church or organization.\nWhile our main intent is to provide churches with ideas there is no doubt that many if not all of these would work in a variety of settings. Whether it be a school, club, sports team, high school or non-profit, these fundraisers would probably work. So whatever your situation might be, if you","heading":"Church Fundraiser Ideas","section":"Fundraising Ideas for Churches","source_url":"https://www.signs.com/blog/fundraising-ideas-for-churches/"}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.signs.com/blog/fundraising-ideas-for-churches/"],"last_confirmed_at":"2026-10-25T23:00:11.502303+00:00","about_ref":"self","source_surface_ref":"https://www.signs.com"},{"label":"Organization statement","value":{"kind":"charity","@type":"OrganizationStatement","state":"supported","reason":"heading \"List of Fundraising Ideas For Churches\" says \"fundraising\" (+3); section \"Fundraising Ideas for Churches\" says \"fundraising\" (+2); paragraph \"You won’t be the first church to ever hold a car wash fundraising event, but a c\" says \"fundraising\" (+1); paragraph \"Carnivals are fun — and not just for younger children. It’s a great family activ\" says \"donate\" (+1); paragraph \"A benefit concert is a great, uplifting fundraiser, and you can do it any time d\" says \"fundraiser\" (+1); paragraph \"Turn a traditional fashion show on its head by having participants bring old, ra\" says \"charity\" (+1)","support":9,"evidence":[{"kind":"charity","text":"Adult Spelling Bee\nKids spelling bees are endearing, but adult spelling bees are funny and profitable. Have congregation members form small teams (doing this with just individuals will work as well) where each team tries to spell the words. Divide the teams up in groups for preliminary rounds and then have the winners advance on to the next round until you’re down the championship round and a winning team emerges, so it’s a tournament-style spelling bee. Make sure you have a prize to give the winning team. Charge a fee for each team to participate and/or have the teams get sponsorships for the amount of words they correctly spell.\nBake Sale\nThis is a staple for churches and schools, but it remains so because it always gets people involved and brings in the money. Have church members bake delicious goods, i.e. cakes, cookies, muffins, pies, etc., and then sell them at an event. To make your bake sale a little different, ask the baker to attach their recipe (if they’re willing!) to their baked goods so buyers get the tasty sweet treat and the recipe so they can make it on their own.\nBingo Night\nBingo is a game people of all ages can play, and it’s a very sociable game. Just have card","heading":"List of Fundraising Ideas For Churches","section":"Fundraising Ideas for Churches","source_url":"https://www.signs.com/blog/fundraising-ideas-for-churches/"}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.signs.com/blog/fundraising-ideas-for-churches/"],"last_confirmed_at":"2026-10-25T23:00:11.502303+00:00","about_ref":"self","source_surface_ref":"https://www.signs.com"},{"label":"Organization statement","value":{"kind":"charity","@type":"OrganizationStatement","state":"supported","reason":"heading \"Fundraising Resources and Idea Lists\" says \"fundraising\" (+3); section \"Fundraising Ideas for Churches\" says \"fundraising\" (+2); paragraph \"Still need more fundraising ideas and additional list of fundraisers for your ch\" says \"fundraising\" (+1); paragraph \"Deciding on a fundraising activity is the first step. Once you choose the best o\" says \"fundraising\" (+1)","support":7,"evidence":[{"kind":"charity","text":"Still need more fundraising ideas and additional list of fundraisers for your church (sports team, club, non-profit, etc)? If so, check out these great resources below that have plenty more unique fundraising ideas to help you raise the money you need.\nDeciding on a fundraising activity is the first step. Once you choose the best option for your church or religious organization, make sure you also plan all the details, keep things organized, enlist plenty of volunteers, effectively communicate and promote the details of your fundraising event to your congregation and community, and express your gratitude once the event is over. We hope these ideas keep your fundraising efforts successful, fun and entertaining!\nBack to Blog Homepage","heading":"Fundraising Resources and Idea Lists","section":"Fundraising Ideas for Churches","source_url":"https://www.signs.com/blog/fundraising-ideas-for-churches/"}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.signs.com/blog/fundraising-ideas-for-churches/"],"last_confirmed_at":"2026-10-25T23:00:11.502303+00:00","about_ref":"self","source_surface_ref":"https://www.signs.com"},{"label":"Organization statement","value":{"kind":"charity","@type":"OrganizationStatement","state":"candidate","reason":"section \"Fundraising Ideas for Churches\" says \"fundraising\" (+2)","support":2,"evidence":[{"kind":"charity","text":"About\nAccessibility Statement\nCA Transparency Act\nCustomer Reviews\nEditorial Team\nLegal Matters\nOur Advantage\nPolicies\nBlog\nDesign Services\nFAQ\nPrice Calculator\nSample Pack\nSitemap\nTemplates\nContact Us\nReturn Policy","heading":"Your trusted, custom signage provider.","section":"Fundraising Ideas for Churches","source_url":"https://www.signs.com/blog/fundraising-ideas-for-churches/"}],"state_reason":"the heading or section above it states it; its own paragraphs do not"},"basis":"publisher_declared","via":["https://www.signs.com/blog/fundraising-ideas-for-churches/"],"last_confirmed_at":"2026-10-25T23:00:11.502303+00:00","about_ref":"self","source_surface_ref":"https://www.signs.com"},{"label":"Organization statement","value":{"kind":"charity","@type":"OrganizationStatement","state":"candidate","reason":"paragraph \"Businesses, schools, nonprofits, and event organizers often use outdoor banners\" says \"nonprofits\" (+1); paragraph \"Anyone who needs to get their message out needs a banner. Banners provide a grea\" says \"non-profits\" (+1)","support":2,"evidence":[{"kind":"charity","text":"February 20, 2026\nSigns.com Editorial Team\nShare:\nOutdoor banners are large-format signs typically installed in outdoor locations such as roadsides and fences. They are designed to capture attention, stay visible from a distance, and withstand weather conditions such as sun, rain, and wind.\nBusinesses, schools, nonprofits, and event organizers often use outdoor banners to promote products, services, events, and share announcements. They’re also a popular choice because they’re affordable, customizable, portable, and easy to install. When you choose the right material, size, and display method, outdoor banners can be both effective and long-lasting.\nIn this article, we explain what outdoor banners are made of, including their lifespan, sizes, and display methods. We also share why vinyl banners are the most common choice and provide design tips and care recommendations.\nAnyone who needs to get their message out needs a banner. Banners provide a great way for business owners (and others!) to broaden their reach and communicate important messaging, such as a sale, a new product or event, or a promotion. Like other kinds of outdoor signs , banners offer an affordable and effective way","heading":"A Quick Guide to Outdoor Banners","source_url":"https://www.signs.com/blog/guide-to-outdoor-banners-signage-101/"}],"state_reason":"only its paragraphs state it; no heading or section above them does"},"basis":"publisher_declared","via":["https://www.signs.com/blog/guide-to-outdoor-banners-signage-101/"],"last_confirmed_at":"2026-10-25T23:00:11.502366+00:00","about_ref":"self","source_surface_ref":"https://www.signs.com"},{"label":"Organization statement","value":{"kind":"charity","@type":"OrganizationStatement","state":"candidate","reason":"paragraph \"I asked Steven why it’s important to buy local. He said, “Buying local means you\" says \"non-profit\" (+1); paragraph \"Steven also maintains that people should expect more from their small, local sho\" says \"give back\" (+1); paragraph \"The list of charities that Liberty Heights Foods contributes to every year is le\" says \"charities\" (+1)","support":3,"evidence":[{"kind":"charity","text":"I asked Steven why it’s important to buy local. He said, “Buying local means you’re supporting producers. And you’re also supporting your community. Locally owned businesses are far more generous in the local non-profit community; supporting the arts, supporting museums and supporting culture, than companies that come here and may sell their goods in a retail establishment, but in comparison give very little back to the local community.”\nSteven also maintains that people should expect more from their small, local shops than they do from the big box store retailers. In addition to getting better food and better customer service, Steven said, “you should expect more from them and they should deliver more. You might be paying a little bit more for something—I don’t have the buying power of a Whole Foods or a Trader Joe’s. I’m one store. But what I do is give back to this community.”\nThe list of charities that Liberty Heights Foods contributes to every year is lengthy and includes everything from local youth sports to shelters for the homeless. Steven told me that the shop donates tens of thousands of dollars and food every year because he believes in supporting the community that supp","heading":"Why Buy Local?","section":"Success Stories: Liberty Heights Fresh","source_url":"https://www.signs.com/blog/success-stories-liberty-heights-fresh/"}],"alternatives":[{"kind":"supplier","reason":"paragraph \"I asked Steven why it’s important to buy local. He said, “Buying local means you\" says \"producers\" (+1)","support":1}],"state_reason":"only its paragraphs state it; no heading or section above them does"},"basis":"publisher_declared","via":["https://www.signs.com/blog/success-stories-liberty-heights-fresh/"],"last_confirmed_at":"2026-10-25T23:00:31.785216+00:00","about_ref":"self","source_surface_ref":"https://www.signs.com"}]},"menus":{"title":"Menus","facts":[{"label":"Business Signs & Templates","value":{"url":"https://www.signs.com/templates/business/food-beverage/","name":"Business Signs & Templates","@type":"Menu","hasMenuSection":[{"name":"Store Ratings","@type":"MenuSection","description":"S","hasMenuItem":[{"name":"SARAN","@type":"MenuItem","offers":{"@type":"Offer","price":"5.0"},"description":"Overall Satisfaction Rating Verified Purchase My go-to online printing. 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