Kelly Moberg is a creative at heart, growing up with a love for theater and performing that played a big role in where she is now. Once Kelly began her college career, she quickly found herself developing a passion for baking.
\nSearching for electives to round out her class schedule, Kelly signed up for a cake decorating class on a whim - it was love at first icing. Kelly channeled this newfound passion and quickly changed gears from Human Services, enrolling in the Bakery and Pastry Arts program at the Indiana University of Pennsylvania. An externship at the Biltmore Estate allowed Kelly to bolster her resume even more, gathering hands-on experience with chocolate molding and sugar work.
\nPost graduation, Kelly worked her way through managerial roles in local grocery store bakeries, where she was first introduced to Rich Products! Working alongside Rich’s techs in her roles, she appreciated the care and energy that was put into teaching her and her co-workers. Soon after, she earned a position at Rich’s as a bakery tech.
\nAs the Technical Counselor for In-Store Bakery and Deli at Rich’s, Kelly is constantly traveling to multiple grocery store locations throughout the Pittsburgh area each week. She provides hands-on assistance for the bakery division of these stores, playing an important role in the execution of training programs and implementation of innovative products. But the best part of her job? Seeing the smile on someone’s face as they master the coveted rose on a beautifully decorated cake after months of trying.
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\nA typical day at Rich’s is anything but typical for Kevin. Some days he’s training associates at in store bakeries, other days he is troubleshooting products or helping with photoshoots for weekly grocery advertisements – but most days, he is on the road, both in his personal and professional life. Traveling up and down the West Coast, nationally and sometimes internationally, to train store associates on Rich’s donuts, danishes, breads, rolls and more, Kevin likes to call himself a “traveling baker.” Wherever Rich’s needs him to go, Kevin is quick to answer the call with an eager spirit. He is incredibly proud of his time with Rich’s, and the prestige associated with his A-Team.
\nAside from the exciting spontaneity, his favorite part of his job is teaching. He enjoys the warm feeling he gets helping associates understand the baking process, and the fun he has while doing it!
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\nLuis went from working in the bakery on summer vacations when he was in school to working in the bakery full time as an adult. His career as a Bakery Technician began in July of 2002 when he was hired by Richs. Beyond baking, Luis decorates cakes, trains bakery associates and has also taken on sales responsibilities for Rich’s. He travels across the country, teaching the fundamentals of working with frozen dough and leading cake seminars from basic to advanced skills for Rich’s customers.
\nLuis finds great joy in being able to help better prepare associates in the bakery and give them confidence in their work. In 20 years of traveling throughout the country, as well as overseas, Luis has had the opportunity to train a number of individuals, witnessing their bright faces when learning a new skill or creating something brilliant with their own hands. He takes pride and reward in providing them with the Rich’s family experience.
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Inspired by the culinary expertise she saw on food-centric TV shows, Melanie followed her passion and earned an associate’s degree in Culinary Art Management and a pastry certification soon after. Her early experiences as a pastry chef and in grocery retail laid the groundwork for a career built on teaching, creativity and connection.
\nToday, as a Bakery Technical Counselor at Rich’s, Melanie plays a vital role in training teams for new product launches and store openings across the country. She designs and delivers hands-on sessions that blend Rich’s product portfolio with practical, real-world bakery skills. Her teaching philosophy centers on “working smarter, not harder,” a message that resonates with many new associates. By emphasizing ‘mise en place,’ the art of preparing and organizing before starting production, Melanie helps teams boost their productivity and confidence in fast-paced environments. Whether it’s transforming cinnamon roll dough into waffles or turning biscuit dough into empanadas, Melanie inspires bakers to maximize the versatility of Rich’s products.
\nAt work, Melanie values the relationships she builds along the way. Meeting new people, sharing ideas, and learning how different teams bring Rich’s products to life are what keep her inspired. For her, the best part of the job is being part of a company culture that feels like family.
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\nJoining the Rich’s team marked a major new chapter for Mellissa both professionally and personally. With her youngest child heading off to college, she saw the timing as the perfect opportunity to take on a new role. From training decorators in Chicago to supporting a major launch in Fort Smith, she’s made her mark by blending technical expertise with enthusiasm.
\nMellissa’s specialty is cake decorating, something she loves to teach because it combines precision with creativity. She also trains teams on a wide range of other bakery products, including breads, cookies and pastries, ensuring that associates develop well-rounded confidence in their work. For her, the best part of the job is the people—meeting new teams, sharing best practices, and helping others grow.
\nMellissa describes joining Rich’s as a “dream come true.” It’s been a chance to combine her love for travel, teaching and bakery artistry within a company that shares her values.
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