{"domain":"mbidirectmail.com","observed_at":"2026-10-25T21:46:04.910147+00:00","materially_changed_at":"2026-10-25T21:46:04.910147+00:00","generation_id":"d7f7270d-484f-4d5a-ac5d-436edf691732","snapshot":"021da01be324a63eb9528b42721ab9edd458916afdd9358efc724c3f979f0a9f","collector":"global-intelligence","collector_build":"5c88f09b1b52","indexable":true,"indexable_reason":"","record_schema_version":2,"fact_count":203,"evidence_path_count":26,"lanes_observed":26,"lanes_total":27,"observation_count":1946,"coverage":{"apps":0,"mail":6,"feeds":0,"gleif":{"scope":"GLEIF LEI records whose own legal name IS a name this company is proven to use -- an SEC registrant, a licence-proven operator, or a name the site printed for itself. Not a claim that no LEI exists under another spelling.","reason":"1 of 1 names could not be read; 1 name search(es) ended at the 5-page bound; the exact records ranked first were kept, and records beyond it were not read; searched under self-named legal name Digital, Inc: the read did not finish","status":"partial","accepted":0,"complete":false,"rejected":0,"requests":5,"ambiguous":0,"rows_read":50,"pages_read":5,"invalid_rows":0,"eligible_names":1,"response_bytes":127183,"records_over_budget":0},"menus":0,"github":0,"hiring":3,"people":3,"contact":14,"content":43,"identity":9,"security":9,"locations":6,"menu_read":{"items":0,"reasons":["8 other page(s) of the site were read for what they print, and none prints a menu (a menu needs at least 10 dishes printed with a price); 114 more it links were left unread: the lane reads at most 8 such pages","2 menu page(s) read: no menu marker and fewer than 5 priced lines; they show 22 image(s), and no text is read from an image"],"pages_read":2,"priced_items":0,"pages_rendered":2,"pages_selected":2,"pages_tested_by_content":8},"sec_edgar":0,"litigation":{"scope":"CourtListener RECAP docket metadata with an exact party-name match, searched under each entity the record resolves: its registrant, printed name and operators, and the members, officers and related registrations its authorities file. Not a complete national or state litigation history; other parties are listed as parties to the case only, and they and the attorneys are not attributed to this company.","reason":"The CourtListener docket search was incomplete or unread; no claim of a complete litigation history is made.; searched under self-named legal name Digital, Inc: the read did not finish","status":"partial","accepted":0,"complete":false,"rejected":100,"requests":6,"ambiguous":0,"rows_read":100,"pages_read":5,"invalid_rows":0,"eligible_names":1,"response_bytes":119342,"records_over_budget":0},"technology":9,"trademarks":{"scope":"USPTO owner-search records naming the site's self-declared legal entity, its SEC registrant, a licence-proven operator, a member, officer or related registration its authorities file, or an owner USPTO names on one of those marks -- each mark under the owner it was searched for; not patents or a certified current ownership portfolio.","reason":"USPTO owner search was incomplete or unread; this is not a complete trademark portfolio.; searched under self-named legal name Digital, Inc: the read did not finish; Some complete records were omitted by the output byte budget; this section is partial.","status":"partial","accepted":0,"complete":false,"rejected":680,"requests":5,"ambiguous":0,"rows_read":1000,"pages_read":5,"invalid_rows":9,"eligible_names":1,"response_bytes":1741739,"records_over_budget":311},"hiring_roles":{"jobs":0,"open":0,"closed":0,"readings":0,"pay_differs":0,"corroborated":0,"other_employer":0,"pay_from_description":0},"federal_awards":{"scope":"USAspending loans, grants and direct payments since FY2008. Contracts and subawards excluded. Reported loan value, subsidy, award amount and outlays are distinct; no original principal, forgiveness or current debt is inferred.","reason":"Federal assistance search was incomplete or unread. Contracts and subawards are outside this section.; searched under self-named legal name Digital, Inc: the read did not finish","status":"partial","accepted":0,"complete":false,"rejected":1246,"requests":23,"ambiguous":0,"rows_read":2506,"pages_read":28,"invalid_rows":14,"eligible_names":1,"response_bytes":1317593,"records_over_budget":0},"infrastructure":29,"legal_entities":{"gaps":null,"scope":"Entity records of a licence-proven operator, reached by one of two paths each record names: the licence's own account key, or an entity register searched for the operator's exact legal name, keeping only the same registration; and the record of the legal name the site prints of itself, asked of the register of a state its premises sit in. Never a search for a brand or trading name. Related entities are registrations the register's own officer or FEI/EIN index lists under a key those records file, each with the role its record page files; never the subject's operator.","reason":"searched fl_sunbiz_business for the site's own legal name Digital, Inc: 3 registrations under that exact name held (H05350, N17000001488, P07000103106): the register files the name more than once, and they file no office or mailing address at the site's premises in FL (the detail bound of 2 left P07000103106 unread)","status":"partial","indexes":null,"records":0,"complete":false,"entities":0,"requests":3,"rows_read":9,"names_queried":1,"related_entities":0,"records_over_budget":0},"menu_nutrition":{"status":"complete","attempts":[{"url":"https://www.mbidirectmail.com/industries/healthcare-wellness/health-and-nutrition","bytes":290209,"reason":"no_widget_declared","outcome":"present","operation":"widget_discovery","observed_at":"2026-10-25T21:42:45.394415262Z","content_sha256":"0274159ffc7305527c3c39fd86eafa811c837fceb5e8e887054d72b1cc8e832d"}],"items_read":0,"pages_read":1,"widgets_read":0,"pages_selected":1,"widgets_discovered":0},"outbound_links":13,"people_sources":{"registers":"partial","sec_filings":0,"people_pages":"partial","personal_mailboxes":0},"channel_pricing":{"scope":"One representative location per record: the accepted location carrying the most channel menus. Channel menus come from each provider's own store object for that store; prices are as each channel lists them, in the channel's currency; comparisons are projected from the resolved catalog -- one row per dish, portion-aware identity, prices kept as scoped offers -- and a pair the policy refuses is counted and explained rather than dropped.","reason":"No ordering platform is linked from any accepted location, so no channel menu was read; this says the site declared no door, not that the restaurant is on no platform.","status":"not_read","presence":{"olo":"not_declared","resy":"not_declared","tock":"not_declared","chomp":"not_declared","slice":"not_declared","toast":"not_declared","clover":"not_declared","dylish":"not_declared","menufy":"not_declared","skytab":"not_declared","spoton":"not_declared","chownow":"not_declared","ezcater":"not_declared","grubhub":"searched_not_found","doordash":"not_declared","getsauce":"not_declared","menusifu":"not_declared","ubereats":"searched_not_found","kwickmenu":"not_declared","opentable":"not_declared","ordersave":"not_declared","restolabs":"not_declared","sevenrooms":"not_declared","spothopper":"searched_not_found","touchbistro":"not_declared","squareonline":"not_declared","doordash_storefront":"not_declared"},"footprint":{},"accepted_locations":1,"locations_with_channel_menus":0},"publisher_files":{"facts":0,"absent":15,"attempted":15},"provider_footprint":{"grubhub":{"searched_not_found":1},"ubereats":{"searched_not_found":1},"spothopper":{"searched_not_found":1}},"external_identities":11,"restaurant_locations":{"active":0,"coming_soon":0,"canonical_accepted":1,"material_conflicts":0,"permanently_closed":0,"temporarily_closed":0,"with_provider_detail":0,"unresolved_candidates":0,"with_store_identifier":0,"known_store_identities":0,"multi_source_locations":0,"other_operating_status":0,"provider_accounts_seen":0,"store_identities_absent":0,"first_party_observations":223,"operating_status_unstated":1,"store_identities_answered":0,"provider_accounts_enumerated":0,"store_identities_with_detail":0,"closed_permanence_unspecified":0,"store_identities_without_detail":0,"provider_accounts_not_enumerated":0,"provider_edges_validation_unconfirmed":3},"people_source_closure":[{"state":"partial","reason":"0 failed, 39 not reached, 0 deferred, 0 read in part","source":"site_people_pages"},{"found":0,"state":"partial","reason":"searched fl_sunbiz_business for the site's own legal name Digital, Inc: 3 registrations under that exact name held (H05350, N17000001488, P07000103106): the register files the name more than once, and they file no office or mailing address at the site's premises in FL (the detail bound of 2 left P07000103106 unread)","source":"business_registers"},{"state":"complete_no_match","reason":"the site links no SEC registrant","source":"sec_filings"},{"state":"complete_no_match","source":"site_mailboxes"},{"state":"unsupported","reason":"no collection searches the web","source":"press"}],"people_candidates_held":{"count":6,"by_reason":{"not_a_role":2,"title_is_address":3,"not_a_personal_name":1,"name_looks_like_phrase":3}},"organization_relationships":{"pages":81,"status":"partial","map_links":1,"statements":63,"identifiers":0,"below_support":47,"relationships":0,"pages_not_kept":55,"page_paragraphs_cut":2739,"cuts_under_relationship_headings":32,"links_without_relationship_words":6},"restaurant_location_providers":{},"restaurant_location_registries":{"fl_abt":{"records_observed":0,"premises_complete":1},"fl_dbpr_food":{"records_observed":0,"premises_complete":1},"fl_bocaraton_btr":{"records_observed":0,"premises_unsupported":1},"fl_miamibeach_btr":{"records_observed":0,"premises_unsupported":1},"fl_pasco_building":{"records_observed":0,"premises_unsupported":1},"fl_tampa_building":{"records_observed":0,"premises_unsupported":1},"fl_sunbiz_business":{"records_observed":0,"legal_entity_partial":1},"fl_orlando_building":{"records_observed":0,"premises_unsupported":1},"fl_bocaraton_building":{"records_observed":0,"premises_unsupported":1},"fl_capecoral_building":{"records_observed":0,"premises_unsupported":1},"fl_melbourne_building":{"records_observed":0,"premises_unsupported":1},"fl_clearwater_building":{"records_observed":0,"premises_unsupported":1},"fl_miamibeach_building":{"records_observed":0,"premises_unsupported":1},"fl_miamidade_occupancy":{"records_observed":0,"premises_unsupported":1},"fl_winterpark_building":{"records_observed":0,"premises_unsupported":1},"unconfigured_FL_building_permit":{"records_observed":0,"premises_unsupported":1},"unconfigured_FL_business_license":{"records_observed":0,"premises_unsupported":1},"unconfigured_FL_certificate_of_occupancy":{"records_observed":0,"premises_unsupported":1}},"restaurant_location_provider_reads":{"grubhub":{"validation_unconfirmed":1},"ubereats":{"validation_unconfirmed":1},"spothopper":{"validation_unconfirmed":1}}},"lanes_failed":["declared_live"],"rendered_tier":{"reason":"the served page ships no hydrated state and served readable text, so there is nothing a browser would assemble that the static parse missed","eligible":false},"lanes_never_run":null,"identity":{"title":"Identity","facts":[{"label":"Published name","value":"MBI Direct Mail + Digital","basis":"publisher_declared","via":["https://www.mbidirectmail.com/","declared Organization name"],"first_observed_at":"2026-10-25T21:41:44.974849+00:00","last_confirmed_at":"2026-10-25T21:43:45.454507+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Published description","value":"MBI Direct Mail + Digital helps businesses find, reach, and win new customers: direct mail, print, digital, and seminar marketing from one team since 1989.","basis":"publisher_declared","via":["https://www.mbidirectmail.com/"],"first_observed_at":"2026-10-25T21:43:45.454507+00:00","last_confirmed_at":"2026-10-25T21:43:45.454507+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Declared language","value":"en","basis":"publisher_declared","via":["https://www.mbidirectmail.com/"],"first_observed_at":"2026-10-25T21:43:45.454507+00:00","last_confirmed_at":"2026-10-25T21:43:45.454507+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Canonical URL","value":"https://www.mbidirectmail.com/","basis":"publisher_declared","via":["https://www.mbidirectmail.com/"],"first_observed_at":"2026-10-25T21:43:45.454507+00:00","last_confirmed_at":"2026-10-25T21:43:45.454507+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Copyright line","value":"© 2026 MBI Direct Mail + Digital, Inc","basis":"directly_observed","via":["https://www.mbidirectmail.com/"],"first_observed_at":"2026-10-25T21:43:45.454507+00:00","last_confirmed_at":"2026-10-25T21:43:45.454507+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Self-designated entity","value":"MBI Direct Mail + Digital, Inc.","basis":"directly_observed","via":["https://www.mbidirectmail.com/privacy-policy"],"first_observed_at":"2026-10-25T21:41:48.589536+00:00","last_confirmed_at":"2026-10-25T21:41:48.589536+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Legal name","value":"Digital, Inc","basis":"publisher_declared","via":["https://www.mbidirectmail.com/ (copyright line)","https://www.mbidirectmail.com/privacy-policy (footer or address block)"],"first_observed_at":"2026-10-25T21:41:44.974849+00:00","last_confirmed_at":"2026-10-25T21:45:01.300369+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"MBI Direct Mail + Digital","value":{"url":"https://www.mbidirectmail.com/","logo":"https://www.mbidirectmail.com/site/assets/mbi-logo-dark-600.png","name":"MBI Direct Mail + Digital","@type":"Organization","foundingDate":"1989"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/"],"first_observed_at":"2026-10-25T21:41:44.974849+00:00","last_confirmed_at":"2026-10-25T21:41:44.974849+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Logo","value":"https://www.mbidirectmail.com/site/assets/mbi-logo-dark-600.png","basis":"publisher_declared","via":["https://www.mbidirectmail.com/","declared Organization logo"],"first_observed_at":"2026-10-25T21:41:44.974849+00:00","last_confirmed_at":"2026-10-25T21:41:44.974849+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"}]},"infrastructure":{"title":"Infrastructure","facts":[{"label":"Hosts observed","value":"mbidirectmail.com, www.mbidirectmail.com, admin.mbidirectmail.com, jobs.mbidirectmail.com, link.mbidirectmail.com, pay.mbidirectmail.com, ftp.mbidirectmail.com, antispam0.mbidirectmail.com, antispam1.mbidirectmail.com, antispam2.mbidirectmail.com, mail.mbidirectmail.com","basis":"directly_observed","first_observed_at":"2026-10-25T21:41:44.974849+00:00","last_confirmed_at":"2026-10-25T21:45:01.300369+00:00","about_ref":"self"},{"label":"HTTP version","value":"HTTP/2.0","basis":"directly_observed","via":["https://www.mbidirectmail.com"],"first_observed_at":"2026-10-25T21:41:44.976411+00:00","last_confirmed_at":"2026-10-25T21:41:44.976411+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Homepage status","value":200,"basis":"directly_observed","via":["https://www.mbidirectmail.com"],"first_observed_at":"2026-10-25T21:41:44.976411+00:00","last_confirmed_at":"2026-10-25T21:41:44.976411+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"TLS version","value":"TLSv1.3","basis":"directly_observed","via":["TLS handshake with SNI mbidirectmail.com"],"first_observed_at":"2026-10-25T21:41:44.974658+00:00","last_confirmed_at":"2026-10-25T21:41:44.974658+00:00","about_ref":"self"},{"label":"ALPN","value":"h2","basis":"directly_observed","via":["TLS handshake with SNI mbidirectmail.com"],"first_observed_at":"2026-10-25T21:41:44.974658+00:00","last_confirmed_at":"2026-10-25T21:41:44.974658+00:00","about_ref":"self"},{"label":"Announcing network","value":"AS3549 LVLT-3549 - Level 3 Parent, LLC, US","basis":"directly_observed","via":["DNS A/AAAA","BGP prefix origin","RIR registry"],"first_observed_at":"2026-10-25T21:41:44.974849+00:00","last_confirmed_at":"2026-10-25T21:45:01.300369+00:00","about_ref":"self"},{"label":"Announcing network","value":"AS13335 CLOUDFLARENET - Cloudflare, Inc., US","basis":"directly_observed","via":["DNS A/AAAA","BGP prefix origin","RIR registry"],"first_observed_at":"2026-10-25T21:41:44.974849+00:00","last_confirmed_at":"2026-10-25T21:45:01.300369+00:00","about_ref":"self"},{"label":"Announcing network","value":"AS33363 BHN-33363 - Charter Communications, Inc, US","basis":"directly_observed","via":["DNS A/AAAA","BGP prefix origin","RIR registry"],"first_observed_at":"2026-10-25T21:41:44.974849+00:00","last_confirmed_at":"2026-10-25T21:45:01.300369+00:00","about_ref":"self"},{"label":"Announcing network","value":"AS63949 AKAMAI-LINODE-AP - Akamai Connected Cloud, SG","basis":"directly_observed","via":["DNS A/AAAA","BGP prefix origin","RIR registry"],"first_observed_at":"2026-10-25T21:41:44.974849+00:00","last_confirmed_at":"2026-10-25T21:45:01.300369+00:00","about_ref":"self"},{"label":"Announcing network","value":"AS398101 GO-DADDY-COM-LLC - GoDaddy.com, LLC, US","basis":"directly_observed","via":["DNS A/AAAA","BGP prefix origin","RIR registry"],"first_observed_at":"2026-10-25T21:41:44.974849+00:00","last_confirmed_at":"2026-10-25T21:45:01.300369+00:00","about_ref":"self"},{"label":"Registrar","value":"GoDaddy.com, LLC","basis":"directly_observed","via":["RDAP"],"first_observed_at":"2026-10-25T21:41:44.978782+00:00","last_confirmed_at":"2026-10-25T21:41:44.978782+00:00","about_ref":"self"},{"label":"Domain first registered","value":"2009-06-02","basis":"directly_observed","via":["RDAP"],"first_observed_at":"2026-10-25T21:41:44.978782+00:00","last_confirmed_at":"2026-10-25T21:41:44.978782+00:00","about_ref":"self"},{"label":"A at admin.mbidirectmail.com","value":"104.21.33.197  •  172.67.149.26","basis":"directly_observed","via":["DNS"],"first_observed_at":"2026-10-25T21:41:48.605441+00:00","last_confirmed_at":"2026-10-25T21:41:48.605441+00:00","about_ref":"self"},{"label":"A at antispam0.mbidirectmail.com","value":"50.58.47.41","basis":"directly_observed","via":["DNS"],"first_observed_at":"2026-10-25T21:41:48.605667+00:00","last_confirmed_at":"2026-10-25T21:41:48.605667+00:00","about_ref":"self"},{"label":"A at antispam1.mbidirectmail.com","value":"50.58.47.40","basis":"directly_observed","via":["DNS"],"first_observed_at":"2026-10-25T21:41:48.605758+00:00","last_confirmed_at":"2026-10-25T21:41:48.605758+00:00","about_ref":"self"},{"label":"A at antispam2.mbidirectmail.com","value":"50.58.47.39","basis":"directly_observed","via":["DNS"],"first_observed_at":"2026-10-25T21:41:48.605845+00:00","last_confirmed_at":"2026-10-25T21:41:48.605845+00:00","about_ref":"self"},{"label":"A at ftp.mbidirectmail.com","value":"24.73.199.235","basis":"directly_observed","via":["DNS"],"first_observed_at":"2026-10-25T21:41:48.605932+00:00","last_confirmed_at":"2026-10-25T21:41:48.605932+00:00","about_ref":"self"},{"label":"A at jobs.mbidirectmail.com","value":"104.21.33.197  •  172.67.149.26","basis":"directly_observed","via":["DNS"],"first_observed_at":"2026-10-25T21:41:48.606019+00:00","last_confirmed_at":"2026-10-25T21:41:48.606019+00:00","about_ref":"self"},{"label":"A at mail.mbidirectmail.com","value":"50.58.47.43","basis":"directly_observed","via":["DNS"],"first_observed_at":"2026-10-25T21:41:52.110180+00:00","last_confirmed_at":"2026-10-25T21:41:52.110180+00:00","about_ref":"self"},{"label":"A at mbidirectmail.com","value":"104.21.33.197  •  172.67.149.26","basis":"directly_observed","via":["DNS"],"first_observed_at":"2026-10-25T21:41:44.903641+00:00","last_confirmed_at":"2026-10-25T21:41:44.903641+00:00","about_ref":"self"},{"label":"A at pay.mbidirectmail.com","value":"50.63.9.11","basis":"directly_observed","via":["DNS"],"first_observed_at":"2026-10-25T21:41:48.599765+00:00","last_confirmed_at":"2026-10-25T21:41:48.599765+00:00","about_ref":"self"},{"label":"AAAA at admin.mbidirectmail.com","value":"2606:4700:3030::ac43:951a  •  2606:4700:3035::6815:21c5","basis":"directly_observed","via":["DNS"],"first_observed_at":"2026-10-25T21:41:48.605441+00:00","last_confirmed_at":"2026-10-25T21:41:48.605441+00:00","about_ref":"self"},{"label":"AAAA at jobs.mbidirectmail.com","value":"2606:4700:3030::ac43:951a  •  2606:4700:3035::6815:21c5","basis":"directly_observed","via":["DNS"],"first_observed_at":"2026-10-25T21:41:48.606019+00:00","last_confirmed_at":"2026-10-25T21:41:48.606019+00:00","about_ref":"self"},{"label":"AAAA at mbidirectmail.com","value":"2606:4700:3030::ac43:951a  •  2606:4700:3035::6815:21c5","basis":"directly_observed","via":["DNS"],"first_observed_at":"2026-10-25T21:41:44.903641+00:00","last_confirmed_at":"2026-10-25T21:41:44.903641+00:00","about_ref":"self"},{"label":"CNAME at _dmarc.mbidirectmail.com","value":"_dmarc.mbidirectmail_com._d.easydmarc.pro.","basis":"directly_observed","via":["DNS"],"first_observed_at":"2026-10-25T21:41:44.903641+00:00","last_confirmed_at":"2026-10-25T21:41:44.903641+00:00","about_ref":"self"},{"label":"CNAME at link.mbidirectmail.com","value":"track.smtp2go.net.","basis":"directly_observed","via":["DNS"],"first_observed_at":"2026-10-25T21:41:48.606136+00:00","last_confirmed_at":"2026-10-25T21:41:48.606136+00:00","about_ref":"self"},{"label":"HTTPS at mbidirectmail.com","value":"1 . alpn=h3,h2 ipv4hint=104.21.33.197,172.67.149.26 ech=AEX+DQBBwgAgACA9iQgLg7LMuSNhZADruK+kKbYP3n3SNah0rDWknqVEVQAEAAEAAQASY2xvdWRmbGFyZS1lY2guY29tAAA= ipv6hint=2606:4700:3030::ac43:951a,2606:4700:3035::6815:21c5","basis":"directly_observed","via":["DNS"],"first_observed_at":"2026-10-25T21:41:44.903641+00:00","last_confirmed_at":"2026-10-25T21:41:44.903641+00:00","about_ref":"self"},{"label":"NS at mbidirectmail.com","value":"brett.ns.cloudflare.com.  •  stella.ns.cloudflare.com.","basis":"directly_observed","via":["DNS"],"first_observed_at":"2026-10-25T21:41:44.903641+00:00","last_confirmed_at":"2026-10-25T21:41:44.903641+00:00","about_ref":"self"},{"label":"SOA at mbidirectmail.com","value":"brett.ns.cloudflare.com. dns.cloudflare.com. 2418083005 10000 2400 604800 1800","basis":"directly_observed","via":["DNS"],"first_observed_at":"2026-10-25T21:41:44.903641+00:00","last_confirmed_at":"2026-10-25T21:41:44.903641+00:00","about_ref":"self"}]},"technology":{"title":"Technology","facts":[{"label":"Cloudflare","value":{"name":"Cloudflare","@type":"SoftwareApplication"},"basis":"directly_observed","via":["https://www.mbidirectmail.com/","wappalyzer ruleset match","observed in static_fetch"],"first_observed_at":"2026-10-25T21:41:44.974849+00:00","last_confirmed_at":"2026-10-25T21:41:44.974849+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"HSTS","value":{"name":"HSTS","@type":"SoftwareApplication"},"basis":"directly_observed","via":["https://www.mbidirectmail.com/","wappalyzer ruleset match","observed in static_fetch"],"first_observed_at":"2026-10-25T21:41:44.974849+00:00","last_confirmed_at":"2026-10-25T21:41:44.974849+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"HTTP/3","value":{"name":"HTTP/3","@type":"SoftwareApplication"},"basis":"directly_observed","via":["https://www.mbidirectmail.com/","wappalyzer ruleset match","observed in static_fetch"],"first_observed_at":"2026-10-25T21:41:44.974849+00:00","last_confirmed_at":"2026-10-25T21:41:44.974849+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Vue.js","value":{"name":"Vue.js","@type":"SoftwareApplication"},"basis":"directly_observed","via":["https://www.mbidirectmail.com/","wappalyzer ruleset match","observed in static_fetch"],"first_observed_at":"2026-10-25T21:41:44.974849+00:00","last_confirmed_at":"2026-10-25T21:41:44.974849+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Permitted by its content policy","value":"challenges.cloudflare.com","basis":"publisher_declared","via":["https://www.mbidirectmail.com","declared as csp_source","observed in static_parse"],"first_observed_at":"2026-10-25T21:41:44.974849+00:00","last_confirmed_at":"2026-10-25T21:41:44.976411+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Loads script from","value":"code.jquery.com","basis":"publisher_declared","via":["https://pay.mbidirectmail.com","declared as script_src","observed in static_parse"],"first_observed_at":"2026-10-25T21:41:57.721829+00:00","last_confirmed_at":"2026-10-25T21:41:57.721829+00:00","about_ref":"self","source_surface_ref":"https://pay.mbidirectmail.com"},{"label":"Permitted by its content policy","value":"server.arcgisonline.com","basis":"publisher_declared","via":["https://www.mbidirectmail.com","declared as csp_source","observed in static_parse"],"first_observed_at":"2026-10-25T21:41:44.974849+00:00","last_confirmed_at":"2026-10-25T21:41:44.976411+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Referenced in inline script","value":"server.arcgisonline.com","basis":"publisher_declared","via":["https://www.mbidirectmail.com/contact","declared as inline_script","observed in people_parse, static_parse"],"first_observed_at":"2026-10-25T21:41:52.790253+00:00","last_confirmed_at":"2026-10-25T21:42:04.392549+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Referenced in inline script","value":"www.w3.org","basis":"publisher_declared","via":["https://www.mbidirectmail.com/about","declared as inline_script","observed in people_parse, rendered_dom, static_parse"],"first_observed_at":"2026-10-25T21:41:52.772170+00:00","last_confirmed_at":"2026-10-25T21:43:02.898246+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"}]},"mail":{"title":"Mail","facts":[{"label":"Authorised to send mail as this domain","value":"_spf.mbidirectmail_com._d.easydmarc.pro","basis":"publisher_declared","via":["mbidirectmail.com","declared as spf_include","observed in static_parse"],"first_observed_at":"2026-10-25T21:41:44.903641+00:00","last_confirmed_at":"2026-10-25T21:41:44.903641+00:00","about_ref":"self"},{"label":"Authorised to send mail as this domain","value":"spf.protection.outlook.com","basis":"publisher_declared","via":["mbidirectmail.com","declared as spf_include","observed in static_parse"],"first_observed_at":"2026-10-25T21:41:44.903641+00:00","last_confirmed_at":"2026-10-25T21:41:44.903641+00:00","about_ref":"self"},{"label":"Mail exchangers","value":["0 mbidirectmail-com.mail.protection.outlook.com."],"basis":"directly_observed","via":["DNS MX"],"last_confirmed_at":"2026-10-25T21:41:44.903641+00:00","about_ref":"self"},{"label":"SPF record","value":"v=spf1 include:spf.protection.outlook.com include:_spf.mbidirectmail_com._d.easydmarc.pro -all","basis":"directly_observed","via":["DNS TXT"],"last_confirmed_at":"2026-10-25T21:41:44.903641+00:00","about_ref":"self"},{"label":"MX at mbidirectmail.com","value":"0 mbidirectmail-com.mail.protection.outlook.com.","basis":"directly_observed","via":["DNS"],"first_observed_at":"2026-10-25T21:41:44.903641+00:00","last_confirmed_at":"2026-10-25T21:41:44.903641+00:00","about_ref":"self"},{"label":"TXT at mbidirectmail.com","value":"9589f250-1346-11f1-9926-7d9a3b36304c  •  brevo-code:1d789fe76412727875f83af790318baf  •  brevo-code:abafb99039063dcac9d0ef4e2c4fbc81  •  google-site-verification=nklpsf9gPs5SZ_JRFrZ9fOYpHZ-vqRWn9zTs3mvwHz0  •  google-site-verification=pmtjAMArop7XCkza1J2tQoZFsD3zRd1PRFw7XuXXxrw  •  v=spf1 include:spf.protection.outlook.com include:_spf.mbidirectmail_com._d.easydmarc.pro -all","basis":"directly_observed","via":["DNS"],"first_observed_at":"2026-10-25T21:41:44.903641+00:00","last_confirmed_at":"2026-10-25T21:41:44.903641+00:00","about_ref":"self"}]},"security":{"title":"Security","facts":[{"label":"Strict-Transport-Security","value":"max-age=86400","basis":"directly_observed","via":["HTTP response header from mbidirectmail.com"],"first_observed_at":"2026-10-25T21:44:56.463605+00:00","last_confirmed_at":"2026-10-25T21:44:56.463605+00:00","about_ref":"self"},{"label":"X-Content-Type-Options","value":"nosniff","basis":"directly_observed","via":["HTTP response header from mbidirectmail.com"],"first_observed_at":"2026-10-25T21:44:56.463605+00:00","last_confirmed_at":"2026-10-25T21:44:56.463605+00:00","about_ref":"self"},{"label":"Referrer-Policy","value":"strict-origin-when-cross-origin","basis":"directly_observed","via":["HTTP response header from mbidirectmail.com"],"first_observed_at":"2026-10-25T21:44:56.463605+00:00","last_confirmed_at":"2026-10-25T21:44:56.463605+00:00","about_ref":"self"},{"label":"Permissions-Policy","value":"camera=(), microphone=(), geolocation=(), browsing-topics=(), interest-cohort=(), camera=(), microphone=(), geolocation=(), payment=(), usb=()","basis":"directly_observed","via":["HTTP response header from mbidirectmail.com"],"first_observed_at":"2026-10-25T21:44:56.463605+00:00","last_confirmed_at":"2026-10-25T21:44:56.463605+00:00","about_ref":"self"},{"label":"X-Frame-Options","value":"DENY, SAMEORIGIN","basis":"directly_observed","via":["HTTP response header from mbidirectmail.com"],"first_observed_at":"2026-10-25T21:44:56.463605+00:00","last_confirmed_at":"2026-10-25T21:44:56.463605+00:00","about_ref":"self"},{"label":"Content-Security-Policy","value":"directives: default-src, script-src, style-src, img-src, font-src, connect-src, frame-ancestors, frame-src, base-uri, form-action, object-src, upgrade-insecure-requests","basis":"directly_observed","via":["HTTP response header from mbidirectmail.com"],"first_observed_at":"2026-10-25T21:44:56.463605+00:00","last_confirmed_at":"2026-10-25T21:44:56.463605+00:00","about_ref":"self"},{"label":"Certificate issuer","value":"Google Trust Services","basis":"directly_observed","via":["TLS handshake with SNI mbidirectmail.com"],"first_observed_at":"2026-10-25T21:41:44.974658+00:00","last_confirmed_at":"2026-10-25T21:41:44.974658+00:00","about_ref":"self"},{"label":"Certificate expires","value":"2026-11-22","basis":"directly_observed","via":["TLS handshake with SNI mbidirectmail.com"],"first_observed_at":"2026-10-25T21:41:44.974658+00:00","last_confirmed_at":"2026-10-25T21:41:44.974658+00:00","about_ref":"self"},{"label":"DNSSEC signed","value":false,"basis":"directly_observed","via":["RDAP"],"first_observed_at":"2026-10-25T21:41:44.978782+00:00","last_confirmed_at":"2026-10-25T21:41:44.978782+00:00","about_ref":"self"}]},"hiring":{"title":"Hiring","facts":[{"label":"Careers page published","value":"https://www.mbidirectmail.com/jobs","basis":"directly_observed","via":["https://www.mbidirectmail.com/jobs","fetched, but its contents could not be read"],"first_observed_at":"2026-10-25T21:42:58.366363+00:00","last_confirmed_at":"2026-10-25T21:42:58.366363+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Careers page published","value":"https://jobs.mbidirectmail.com/careers","basis":"directly_observed","via":["https://jobs.mbidirectmail.com/careers","read — no schema.org JobPosting declared on it, and no ATS board observed in this run"],"first_observed_at":"2026-10-25T21:44:56.162847+00:00","last_confirmed_at":"2026-10-25T21:44:56.162847+00:00","about_ref":"self","source_surface_ref":"https://jobs.mbidirectmail.com"},{"label":"Careers page published","value":"https://www.mbidirectmail.com/careers","basis":"directly_observed","via":["https://www.mbidirectmail.com/careers","read — no schema.org JobPosting declared on it, and no ATS board observed in this run"],"first_observed_at":"2026-10-25T21:44:48.821482+00:00","last_confirmed_at":"2026-10-25T21:44:48.821482+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Hiring status","value":"no open role: careers page read, no roles listed (2 pages); LinkedIn Jobs: https://www.linkedin.com/company/812348 (organization 812348) has no posting on LinkedIn Jobs; Indeed and ZipRecruiter not searched","basis":"derived","via":["https://jobs.mbidirectmail.com/careers","https://www.mbidirectmail.com/careers"],"about_ref":"self","source_surface_ref":"https://jobs.mbidirectmail.com"}]},"external_identities":{"title":"External identities","facts":[{"label":"Facebook page","value":"Gemini-Springs-Park-558915184154368","basis":"directly_observed","resolver_version":"acquire-v1","via":["publisher_link: https://www.facebook.com/Gemini-Springs-Park-558915184154368/","resolves to https://www.facebook.com/Gemini-Springs-Park-558915184154368"],"first_observed_at":"2026-10-25T21:41:44.974849+00:00","last_confirmed_at":"2026-10-25T21:45:01.300369+00:00","about_ref":"relationship:2968c6b5-1a9b-4403-b785-57ee465acaa4","source_surface_ref":"https://www.facebook.com"},{"label":"Instagram account","value":"mbi.directmail.digital","basis":"directly_observed","resolver_version":"acquire-v1","via":["jsonld_same_as: https://www.instagram.com/mbi.directmail.digital/","resolves to https://www.instagram.com/mbi.directmail.digital"],"first_observed_at":"2026-10-25T21:41:44.974849+00:00","last_confirmed_at":"2026-10-25T21:45:01.300369+00:00","about_ref":"relationship:e5f49652-bd39-4e64-95ac-68aac1627043","source_surface_ref":"https://www.instagram.com"},{"label":"LinkedIn company","value":"812348","basis":"directly_observed","resolver_version":"acquire-v1","via":["jsonld_same_as: https://www.linkedin.com/company/812348"],"first_observed_at":"2026-10-25T21:41:44.974849+00:00","last_confirmed_at":"2026-10-25T21:45:01.300369+00:00","about_ref":"relationship:cf05f835-cb6b-4f36-8536-b8a12ac90b0e","source_surface_ref":"https://www.linkedin.com"},{"label":"TikTok account","value":"@mbi_direct_mail","basis":"directly_observed","resolver_version":"acquire-v1","via":["jsonld_same_as: https://www.tiktok.com/@mbi_direct_mail"],"first_observed_at":"2026-10-25T21:41:44.974849+00:00","last_confirmed_at":"2026-10-25T21:45:01.300369+00:00","about_ref":"relationship:8a928fa8-6883-4668-b822-cc9701a8d725","source_surface_ref":"https://www.tiktok.com"},{"label":"X account","value":"mbidirectmail","basis":"directly_observed","resolver_version":"acquire-v1","via":["publisher_link: https://twitter.com/mbidirectmail","resolves to https://x.com/mbidirectmail"],"first_observed_at":"2026-10-25T21:41:44.974849+00:00","last_confirmed_at":"2026-10-25T21:45:01.300369+00:00","about_ref":"relationship:f11444c6-b068-44ec-86f0-2eab73b3aae6","source_surface_ref":"https://twitter.com"},{"label":"YouTube channel","value":"UCaGaUrQ79afvIbj9AeksbIg","basis":"directly_observed","resolver_version":"acquire-v1","via":["jsonld_same_as: https://www.youtube.com/channel/UCaGaUrQ79afvIbj9AeksbIg"],"first_observed_at":"2026-10-25T21:41:44.974849+00:00","last_confirmed_at":"2026-10-25T21:45:01.300369+00:00","about_ref":"relationship:a984cf8b-e4f7-45ef-91f0-01e100fed269","source_surface_ref":"https://www.youtube.com"},{"label":"Facebook page","value":"MBIDirectMail","basis":"directly_observed","resolver_version":"acquire-v1","via":["publisher_link: https://www.facebook.com/MBIDirectMail/videos/551581239969210/","resolves to https://www.facebook.com/MBIDirectMail"],"first_observed_at":"2026-10-25T21:41:44.974849+00:00","last_confirmed_at":"2026-10-25T21:45:01.300369+00:00","about_ref":"relationship:2d6ddecf-a02c-4f6c-afbf-91c36de01a59","source_surface_ref":"https://www.facebook.com"},{"label":"Facebook page","value":"MattButhFoundation","basis":"directly_observed","resolver_version":"acquire-v1","via":["publisher_link: https://www.facebook.com/MattButhFoundation"],"first_observed_at":"2026-10-25T21:41:44.974849+00:00","last_confirmed_at":"2026-10-25T21:45:01.300369+00:00","about_ref":"relationship:8ca2d456-1041-4e76-a92a-1678675e9db5","source_surface_ref":"https://www.facebook.com"},{"label":"Facebook page","value":"SJR2C","basis":"directly_observed","resolver_version":"acquire-v1","via":["publisher_link: https://www.facebook.com/SJR2C"],"first_observed_at":"2026-10-25T21:41:44.974849+00:00","last_confirmed_at":"2026-10-25T21:45:01.300369+00:00","about_ref":"relationship:8836a4d7-313c-4bd4-81a4-5745d04fca5e","source_surface_ref":"https://www.facebook.com"},{"label":"Facebook page","value":"Two-Tails-Ranch-308520465866405","basis":"directly_observed","resolver_version":"acquire-v1","via":["publisher_link: https://www.facebook.com/Two-Tails-Ranch-308520465866405/","resolves to https://www.facebook.com/Two-Tails-Ranch-308520465866405"],"first_observed_at":"2026-10-25T21:41:44.974849+00:00","last_confirmed_at":"2026-10-25T21:45:01.300369+00:00","about_ref":"relationship:e76553ec-c915-4132-b688-55b16a77501c","source_surface_ref":"https://www.facebook.com"},{"label":"Facebook page","value":"neighborhoodcenterwv","basis":"directly_observed","resolver_version":"acquire-v1","via":["publisher_link: https://www.facebook.com/neighborhoodcenterwv/&eid=ARBe_mbR_rxTb2t744IBg4JGbBo7oD6puHbO26qVpo35wcnnawkkmfFqZB10puhMD1RLsjEon3sogaWb&fref=mentions&__xts__%5B0%5D=68.ARDHineeFs1Ow2SpREyzKeJOfy5IvgVdHeEpNFvbNvgJls3UkmZ8od3zy9KWbwVCpAbi3YJD72A6PhUCjSCmsCTJm_3qXeINc-pj0oR3G3wYN1Sl3dO2Tez3yvGp-HQb8SaqPtPFL5CsF8pTQLLJjXsXMVWyGFRYq4IkqwP4lwLlAlYHc-jVGelFTM2KlmmKOSrWDZtnNT4zKWv6RL48ljb0dL3ISUmXHTgL5os1n4_1bEPxWDoLlN3_PqDf1J_I9noG8Hida2PUXYprvbN_0tQ3kClLQJsEwWZfRispDb5fKNiIvxcD9082j2OURtSoCaV6EBKExZa8_Sgu3Z0Rd4uUzJehuV78hQ0Dv_0aHpuR9lpO1NirqoSpMssIm0_S6sD_Q4DMliZz-RX_S93dihHMde8x0EQQmIGCmcNvIQ","resolves to https://www.facebook.com/neighborhoodcenterwv"],"first_observed_at":"2026-10-25T21:41:44.974849+00:00","last_confirmed_at":"2026-10-25T21:45:01.300369+00:00","about_ref":"relationship:6abe99c5-76f3-4293-9aa0-435b954a71be","source_surface_ref":"https://www.facebook.com"}]},"contact":{"title":"Contact","facts":[{"label":"Published form asks for","value":{"form":{"live":true,"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"input[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"input[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"AgencyAgency","selector":"input[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"input[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"input[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The personalized destination or itinerary mailing, the dated destination-package lead campaign, or the opt-in text follow-up that qualifies an ad or form lead by trip type and budget — and the destination package it runs on.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which destination package?Which campaign, and which destination package?","selector":"textarea[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","SMS","Printing"],"selector":"select[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"select[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","hidden":true,"disabled":true,"selector":"input[name=\"referralDetail\"]","hidden_by":"visibility:hidden or opacity:0","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"input[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","hidden":true,"selector":"input[name=\"extra\"]","hidden_by":"aria-hidden","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a travel campaign.","page_url":"https://www.mbidirectmail.com/industries/retail-local/travel"},"submission":{"url":"https://www.mbidirectmail.com/industries/retail-local/travel","method":"GET"},"interaction":{"openers":[{"text":"SKIP TO CONTENT","type":"a","targets":["#main"],"selector":"html > body > div:nth-of-type(1) > header > a:nth-of-type(1)"},{"text":"Not sure where to start?\nTalk with our team","type":"a","targets":["#start"],"selector":"#main > div > section > div > div:nth-of-type(2) > a"},{"text":"Get started","type":"a","hidden":true,"targets":["#start"],"selector":"#nav-fan > div:nth-of-type(3) > a:nth-of-type(4)"}],"controls":[{"text":"Send my message","type":"submit","selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button"}],"unobserved":["choice_transitions"],"observation":"read_only"},"submit_text":"Send my message","instructions":"Who we reply toAgency and phone are optional\nWhat you needOptional, in your own words\nThe personalized destination or itinerary mailing, the dated destination-package lead campaign, or the opt-in text follow-up that qualifies an ad or form lead by trip type and budget — and the destination package it runs on.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"form[name=\"industry-brief\"]","submit_selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/retail-local/travel","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, AgencyAgency, Work emailWork email, PhonePhone, Which campaign, and which destination package?Which campaign, and which destination package?, Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:46.464708+00:00","last_confirmed_at":"2026-10-25T21:42:46.464708+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/retail-local/travel","form headed \"Start a travel campaign.\"","submits to https://www.mbidirectmail.com/industries/retail-local/travel","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/retail-local/travel","form headed \"Start a travel campaign.\"","submits to https://www.mbidirectmail.com/industries/retail-local/travel","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"ClubClub","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The neighborhood membership-drive postcard, the Meta membership-offer campaign with its retargeting layer, or the consent-based promotional texts — and the printed pieces behind any of them.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which area?Which campaign, and which area?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","SMS","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a gym membership drive.","page_url":"https://www.mbidirectmail.com/industries/retail-local/fitness-and-gyms"},"submission":{"url":"https://www.mbidirectmail.com/industries/retail-local/fitness-and-gyms","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toClub and phone are optional\nWhat you needOptional, in your own words\nThe neighborhood membership-drive postcard, the Meta membership-offer campaign with its retargeting layer, or the consent-based promotional texts — and the printed pieces behind any of them.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/retail-local/fitness-and-gyms","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, ClubClub, Work emailWork email, PhonePhone, Which campaign, and which area?Which campaign, and which area?, Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:40.359281+00:00","last_confirmed_at":"2026-10-25T21:42:40.359281+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/retail-local/fitness-and-gyms","form headed \"Start a gym membership drive.\"","submits to https://www.mbidirectmail.com/industries/retail-local/fitness-and-gyms","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/retail-local/fitness-and-gyms","form headed \"Start a gym membership drive.\"","submits to https://www.mbidirectmail.com/industries/retail-local/fitness-and-gyms","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"BusinessBusiness","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The newly engaged-couple direct-mail offer campaign, the inquiry Meta lead campaign, or the bridal-show lead capture and referral follow-up campaign — and the offer the mailed piece should carry.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which offer?Which campaign, and which offer?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"route":"events_inquiry","resolved":"events_inquiry","candidates":["events_inquiry","contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its purpose is events_inquiry, not a general contact","asks_message":true},"occurrence":{"heading":"Start a wedding vendor campaign.","page_url":"https://www.mbidirectmail.com/industries/retail-local/wedding-and-party-services"},"submission":{"url":"https://www.mbidirectmail.com/industries/retail-local/wedding-and-party-services","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toBusiness and phone are optional\nWhat you needOptional, in your own words\nThe newly engaged-couple direct-mail offer campaign, the inquiry Meta lead campaign, or the bridal-show lead capture and referral follow-up campaign — and the offer the mailed piece should carry.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/retail-local/wedding-and-party-services","channel":"form","purpose":"events_inquiry","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, BusinessBusiness, Work emailWork email, PhonePhone, Which campaign, and which offer?Which campaign, and which offer?, Not sure yetDirect mailFacebook and InstagramPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:46.395830+00:00","last_confirmed_at":"2026-10-25T21:42:46.395830+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/retail-local/wedding-and-party-services","form headed \"Start a wedding vendor campaign.\"","submits to https://www.mbidirectmail.com/industries/retail-local/wedding-and-party-services","purpose: events_inquiry (its page names it)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/retail-local/wedding-and-party-services","form headed \"Start a wedding vendor campaign.\"","submits to https://www.mbidirectmail.com/industries/retail-local/wedding-and-party-services","purpose: events_inquiry (its page names it)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"CompanyCompany","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The post-job radius postcard around completed repairs, the ZIP-code seasonal maintenance offer, or the Facebook and Instagram campaigns for maintenance plans, scheduled service, seasonal offers and customer-list retargeting; and the ZIP codes the company s","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which ZIP codes?Which campaign, and which ZIP codes?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start an appliance repair campaign.","page_url":"https://www.mbidirectmail.com/industries/home-services/appliance-and-equipment-repair"},"submission":{"url":"https://www.mbidirectmail.com/industries/home-services/appliance-and-equipment-repair","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toCompany and phone are optional\nWhat you needOptional, in your own words\nThe post-job radius postcard around completed repairs, the ZIP-code seasonal maintenance offer, or the Facebook and Instagram campaigns for maintenance plans, scheduled service, seasonal offers and customer-list retargeting; and the ZIP codes the company serves.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/home-services/appliance-and-equipment-repair","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, CompanyCompany, Work emailWork email, PhonePhone, Which campaign, and which ZIP codes?Which campaign, and which ZIP codes?, Not sure yetDirect mailFacebook and InstagramPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:25.182232+00:00","last_confirmed_at":"2026-10-25T21:42:25.182232+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/home-services/appliance-and-equipment-repair","form headed \"Start an appliance repair campaign.\"","submits to https://www.mbidirectmail.com/industries/home-services/appliance-and-equipment-repair","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/home-services/appliance-and-equipment-repair","form headed \"Start an appliance repair campaign.\"","submits to https://www.mbidirectmail.com/industries/home-services/appliance-and-equipment-repair","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"live":true,"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"input[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"input[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"SchoolSchool","selector":"input[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"input[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"input[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The student-recruitment mail, the Facebook and Instagram lead ads for a course guide, information session or campus visit, or the post-inquiry text sequence; the printed pieces; and the program and start date it runs against.","kind":"message","name":"projectDescription","type":"textarea","label":"Which program, and which start date?Which program, and which start date?","selector":"textarea[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramSMSInformation sessions and campus visitsPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","SMS","Information sessions and campus visits","Printing"],"selector":"select[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"select[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","hidden":true,"disabled":true,"selector":"input[name=\"referralDetail\"]","hidden_by":"visibility:hidden or opacity:0","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"input[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","hidden":true,"selector":"input[name=\"extra\"]","hidden_by":"aria-hidden","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a program-start campaign.","page_url":"https://www.mbidirectmail.com/industries/education/trade-schools"},"submission":{"url":"https://www.mbidirectmail.com/industries/education/trade-schools","method":"GET"},"interaction":{"openers":[{"text":"SKIP TO CONTENT","type":"a","targets":["#main"],"selector":"html > body > div:nth-of-type(1) > header > a:nth-of-type(1)"},{"text":"Not sure where to start?\nTalk with our team","type":"a","targets":["#start"],"selector":"#main > div > section > div > div:nth-of-type(2) > a"},{"text":"Get started","type":"a","hidden":true,"targets":["#start"],"selector":"#nav-fan > div:nth-of-type(3) > a:nth-of-type(4)"}],"controls":[{"text":"Send my message","type":"submit","selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button"}],"unobserved":["choice_transitions"],"observation":"read_only"},"submit_text":"Send my message","instructions":"Who we reply toSchool and phone are optional\nWhat you needOptional, in your own words\nThe student-recruitment mail, the Facebook and Instagram lead ads for a course guide, information session or campus visit, or the post-inquiry text sequence; the printed pieces; and the program and start date it runs against.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"form[name=\"industry-brief\"]","submit_selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/education/trade-schools","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, SchoolSchool, Work emailWork email, PhonePhone, Which program, and which start date?Which program, and which start date?, Not sure yetDirect mailFacebook and InstagramSMSInformation sessions and campus visitsPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:14.794471+00:00","last_confirmed_at":"2026-10-25T21:42:14.794471+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/education/trade-schools","form headed \"Start a program-start campaign.\"","submits to https://www.mbidirectmail.com/industries/education/trade-schools","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/education/trade-schools","form headed \"Start a program-start campaign.\"","submits to https://www.mbidirectmail.com/industries/education/trade-schools","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"live":true,"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"input[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"input[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"CompanyCompany","selector":"input[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"input[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"input[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The landscape-lighting lead campaign on Facebook and Instagram, the consultation form behind the ads, the text that runs alongside them, and the service area the crew covers.","kind":"message","name":"projectDescription","type":"textarea","label":"What is the campaign for, and where does it run?What is the campaign for, and where does it run?","selector":"textarea[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetFacebook and InstagramText messagingWhich channel?","options":["Facebook and Instagram","Text messaging"],"selector":"select[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"select[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","hidden":true,"disabled":true,"selector":"input[name=\"referralDetail\"]","hidden_by":"visibility:hidden or opacity:0","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"input[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","hidden":true,"selector":"input[name=\"extra\"]","hidden_by":"aria-hidden","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a landscaping campaign.","page_url":"https://www.mbidirectmail.com/industries/home-services/landscaping"},"submission":{"url":"https://www.mbidirectmail.com/industries/home-services/landscaping","method":"GET"},"interaction":{"openers":[{"text":"SKIP TO CONTENT","type":"a","targets":["#main"],"selector":"html > body > div:nth-of-type(1) > header > a:nth-of-type(1)"},{"text":"Not sure where to start?\nTalk with our team","type":"a","targets":["#start"],"selector":"#main > div > section > div > div:nth-of-type(2) > a"},{"text":"Get started","type":"a","hidden":true,"targets":["#start"],"selector":"#nav-fan > div:nth-of-type(3) > a:nth-of-type(4)"}],"controls":[{"text":"Send my message","type":"submit","selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button"}],"unobserved":["choice_transitions"],"observation":"read_only"},"submit_text":"Send my message","instructions":"Who we reply toCompany and phone are optional\nWhat you needOptional, in your own words\nThe landscape-lighting lead campaign on Facebook and Instagram, the consultation form behind the ads, the text that runs alongside them, and the service area the crew covers.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"form[name=\"industry-brief\"]","submit_selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/home-services/landscaping","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, CompanyCompany, Work emailWork email, PhonePhone, What is the campaign for, and where does it run?What is the campaign for, and where does it run?, Not sure yetFacebook and InstagramText messagingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:26.783399+00:00","last_confirmed_at":"2026-10-25T21:42:26.783399+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/home-services/landscaping","form headed \"Start a landscaping campaign.\"","submits to https://www.mbidirectmail.com/industries/home-services/landscaping","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/home-services/landscaping","form headed \"Start a landscaping campaign.\"","submits to https://www.mbidirectmail.com/industries/home-services/landscaping","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"Practice or brandPractice or brand","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The workshop or webinar with its discovery consultation, the Facebook consultation-lead campaign, or the personalized CRM postcards to prior purchasers; the printed pieces; and the practice or brand they run for.","kind":"message","name":"projectDescription","type":"textarea","label":"Which practice or brand, and which campaign?Which practice or brand, and which campaign?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramWorkshops and webinarsPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","Workshops and webinars","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a nutrition campaign.","page_url":"https://www.mbidirectmail.com/industries/healthcare-wellness/health-and-nutrition"},"submission":{"url":"https://www.mbidirectmail.com/industries/healthcare-wellness/health-and-nutrition","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toPractice or brand and phone are optional\nWhat you needOptional, in your own words\nThe workshop or webinar with its discovery consultation, the Facebook consultation-lead campaign, or the personalized CRM postcards to prior purchasers; the printed pieces; and the practice or brand they run for.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/healthcare-wellness/health-and-nutrition","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, Practice or brandPractice or brand, Work emailWork email, PhonePhone, Which practice or brand, and which campaign?Which practice or brand, and which campaign?, Not sure yetDirect mailFacebook and InstagramWorkshops and webinarsPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:19.421021+00:00","last_confirmed_at":"2026-10-25T21:42:19.421021+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/healthcare-wellness/health-and-nutrition","form headed \"Start a nutrition campaign.\"","submits to https://www.mbidirectmail.com/industries/healthcare-wellness/health-and-nutrition","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/healthcare-wellness/health-and-nutrition","form headed \"Start a nutrition campaign.\"","submits to https://www.mbidirectmail.com/industries/healthcare-wellness/health-and-nutrition","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"live":true,"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"input[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"input[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"ShopShop","selector":"input[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"input[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"input[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The rotation, oil-change or annual-inspection service reminder, or the seasonal-maintenance offer; the coupon, if there is one; and the streets or the area around the shop it should reach.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which area?Which campaign, and which area?","selector":"textarea[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailPrintingWhich channel?","options":["Direct mail","Printing"],"selector":"select[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"select[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","hidden":true,"disabled":true,"selector":"input[name=\"referralDetail\"]","hidden_by":"visibility:hidden or opacity:0","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"input[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","hidden":true,"selector":"input[name=\"extra\"]","hidden_by":"aria-hidden","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a tire shop campaign.","page_url":"https://www.mbidirectmail.com/industries/automotive/tire-shops"},"submission":{"url":"https://www.mbidirectmail.com/industries/automotive/tire-shops","method":"GET"},"interaction":{"openers":[{"text":"SKIP TO CONTENT","type":"a","targets":["#main"],"selector":"html > body > div:nth-of-type(1) > header > a:nth-of-type(1)"},{"text":"Not sure where to start?\nTalk with our team","type":"a","targets":["#start"],"selector":"#main > div > section > div > div:nth-of-type(2) > a"},{"text":"Get started","type":"a","hidden":true,"targets":["#start"],"selector":"#nav-fan > div:nth-of-type(3) > a:nth-of-type(4)"}],"controls":[{"text":"Send my message","type":"submit","selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button"}],"unobserved":["choice_transitions"],"observation":"read_only"},"submit_text":"Send my message","instructions":"Who we reply toShop and phone are optional\nWhat you needOptional, in your own words\nThe rotation, oil-change or annual-inspection service reminder, or the seasonal-maintenance offer; the coupon, if there is one; and the streets or the area around the shop it should reach.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"form[name=\"industry-brief\"]","submit_selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/automotive/tire-shops","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, ShopShop, Work emailWork email, PhonePhone, Which campaign, and which area?Which campaign, and which area?, Not sure yetDirect mailPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:11.627262+00:00","last_confirmed_at":"2026-10-25T21:42:11.627262+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/automotive/tire-shops","form headed \"Start a tire shop campaign.\"","submits to https://www.mbidirectmail.com/industries/automotive/tire-shops","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/automotive/tire-shops","form headed \"Start a tire shop campaign.\"","submits to https://www.mbidirectmail.com/industries/automotive/tire-shops","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"LenderLender","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The direct-mail lead campaign, the Facebook campaigns for purchase, refinance, reverse-mortgage or home-equity inquiries, or the consent-based texting that follows an inquiry — and which direct-mail piece should carry it, which is settled with you rather t","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which piece?Which campaign, and which piece?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","SMS","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a mortgage campaign.","page_url":"https://www.mbidirectmail.com/industries/professional-financial/mortgage"},"submission":{"url":"https://www.mbidirectmail.com/industries/professional-financial/mortgage","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toLender and phone are optional\nWhat you needOptional, in your own words\nThe direct-mail lead campaign, the Facebook campaigns for purchase, refinance, reverse-mortgage or home-equity inquiries, or the consent-based texting that follows an inquiry — and which direct-mail piece should carry it, which is settled with you rather than assumed.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/professional-financial/mortgage","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, LenderLender, Work emailWork email, PhonePhone, Which campaign, and which piece?Which campaign, and which piece?, Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:37.405823+00:00","last_confirmed_at":"2026-10-25T21:42:37.405823+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/professional-financial/mortgage","form headed \"Start a mortgage campaign.\"","submits to https://www.mbidirectmail.com/industries/professional-financial/mortgage","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/professional-financial/mortgage","form headed \"Start a mortgage campaign.\"","submits to https://www.mbidirectmail.com/industries/professional-financial/mortgage","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"BrokerageBrokerage","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The open-house and neighborhood postcard campaign, the Facebook and Instagram promotion before the date, or the opted-in listing alerts, invitations, reminders and follow-up — and the listing they all run around.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which listing?Which campaign, and which listing?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","SMS","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a listing campaign.","page_url":"https://www.mbidirectmail.com/industries/professional-financial/real-estate"},"submission":{"url":"https://www.mbidirectmail.com/industries/professional-financial/real-estate","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toBrokerage and phone are optional\nWhat you needOptional, in your own words\nThe open-house and neighborhood postcard campaign, the Facebook and Instagram promotion before the date, or the opted-in listing alerts, invitations, reminders and follow-up — and the listing they all run around.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/professional-financial/real-estate","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, BrokerageBrokerage, Work emailWork email, PhonePhone, Which campaign, and which listing?Which campaign, and which listing?, Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:28.064005+00:00","last_confirmed_at":"2026-10-25T21:42:28.064005+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/professional-financial/real-estate","form headed \"Start a listing campaign.\"","submits to https://www.mbidirectmail.com/industries/professional-financial/real-estate","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/professional-financial/real-estate","form headed \"Start a listing campaign.\"","submits to https://www.mbidirectmail.com/industries/professional-financial/real-estate","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"live":true,"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"input[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"input[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"BoutiqueBoutique","selector":"input[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"input[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"input[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The current-offer, sale and new-stock mail campaign, or the bridal appointment Meta lead campaign — and the printed pieces behind either of them.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and what is on now?Which campaign, and what is on now?","selector":"textarea[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","Printing"],"selector":"select[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"select[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","hidden":true,"disabled":true,"selector":"input[name=\"referralDetail\"]","hidden_by":"visibility:hidden or opacity:0","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"input[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","hidden":true,"selector":"input[name=\"extra\"]","hidden_by":"aria-hidden","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a formalwear campaign.","page_url":"https://www.mbidirectmail.com/industries/retail-local/formalwear"},"submission":{"url":"https://www.mbidirectmail.com/industries/retail-local/formalwear","method":"GET"},"interaction":{"openers":[{"text":"SKIP TO CONTENT","type":"a","targets":["#main"],"selector":"html > body > div:nth-of-type(1) > header > a:nth-of-type(1)"},{"text":"Not sure where to start?\nTalk with our team","type":"a","targets":["#start"],"selector":"#main > div > section > div > div:nth-of-type(2) > a"},{"text":"Get started","type":"a","hidden":true,"targets":["#start"],"selector":"#nav-fan > div:nth-of-type(3) > a:nth-of-type(4)"}],"controls":[{"text":"Send my message","type":"submit","selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button"}],"unobserved":["choice_transitions"],"observation":"read_only"},"submit_text":"Send my message","instructions":"Who we reply toBoutique and phone are optional\nWhat you needOptional, in your own words\nThe current-offer, sale and new-stock mail campaign, or the bridal appointment Meta lead campaign — and the printed pieces behind either of them.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"form[name=\"industry-brief\"]","submit_selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/retail-local/formalwear","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, BoutiqueBoutique, Work emailWork email, PhonePhone, Which campaign, and what is on now?Which campaign, and what is on now?, Not sure yetDirect mailFacebook and InstagramPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:41.699963+00:00","last_confirmed_at":"2026-10-25T21:42:41.699963+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/retail-local/formalwear","form headed \"Start a formalwear campaign.\"","submits to https://www.mbidirectmail.com/industries/retail-local/formalwear","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/retail-local/formalwear","form headed \"Start a formalwear campaign.\"","submits to https://www.mbidirectmail.com/industries/retail-local/formalwear","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"live":true,"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"input[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"input[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"DealershipDealership","selector":"input[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"input[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"input[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The seasonal boat-sale or limited-time offer campaign, the inventory walkaround and why-buy-here lead campaign, or the opted-in owner texts — and the printed pieces behind a dealer-hosted expo, if one is part of it.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which piece?Which campaign, and which piece?","selector":"textarea[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramSMSSeminars and eventsPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","SMS","Seminars and events","Printing"],"selector":"select[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"select[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","hidden":true,"disabled":true,"selector":"input[name=\"referralDetail\"]","hidden_by":"visibility:hidden or opacity:0","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"input[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","hidden":true,"selector":"input[name=\"extra\"]","hidden_by":"aria-hidden","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a boat dealer campaign.","page_url":"https://www.mbidirectmail.com/industries/retail-local/boating"},"submission":{"url":"https://www.mbidirectmail.com/industries/retail-local/boating","method":"GET"},"interaction":{"openers":[{"text":"SKIP TO CONTENT","type":"a","targets":["#main"],"selector":"html > body > div:nth-of-type(1) > header > a:nth-of-type(1)"},{"text":"Not sure where to start?\nTalk with our team","type":"a","targets":["#start"],"selector":"#main > div > section > div > div:nth-of-type(2) > a"},{"text":"Get started","type":"a","hidden":true,"targets":["#start"],"selector":"#nav-fan > div:nth-of-type(3) > a:nth-of-type(4)"}],"controls":[{"text":"Send my message","type":"submit","selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button"}],"unobserved":["choice_transitions"],"observation":"read_only"},"submit_text":"Send my message","instructions":"Who we reply toDealership and phone are optional\nWhat you needOptional, in your own words\nThe seasonal boat-sale or limited-time offer campaign, the inventory walkaround and why-buy-here lead campaign, or the opted-in owner texts — and the printed pieces behind a dealer-hosted expo, if one is part of it.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"form[name=\"industry-brief\"]","submit_selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/retail-local/boating","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, DealershipDealership, Work emailWork email, PhonePhone, Which campaign, and which piece?Which campaign, and which piece?, Not sure yetDirect mailFacebook and InstagramSMSSeminars and eventsPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:40.057124+00:00","last_confirmed_at":"2026-10-25T21:42:40.057124+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/retail-local/boating","form headed \"Start a boat dealer campaign.\"","submits to https://www.mbidirectmail.com/industries/retail-local/boating","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/retail-local/boating","form headed \"Start a boat dealer campaign.\"","submits to https://www.mbidirectmail.com/industries/retail-local/boating","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"Church or organizationChurch or organization","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"A weekend service, Easter or a special event; the streets around the building you want to reach; the postcard, the Facebook and Instagram campaign, or both.","kind":"message","name":"projectDescription","type":"textarea","label":"Which service or event is the invitation for?Which service or event is the invitation for?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a church invitation campaign.","page_url":"https://www.mbidirectmail.com/industries/nonprofit-public/churches-and-religious-organizations"},"submission":{"url":"https://www.mbidirectmail.com/industries/nonprofit-public/churches-and-religious-organizations","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toOrganization and phone are optional\nWhat you needOptional, in your own words\nA weekend service, Easter or a special event; the streets around the building you want to reach; the postcard, the Facebook and Instagram campaign, or both.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/nonprofit-public/churches-and-religious-organizations","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, Church or organizationChurch or organization, Work emailWork email, PhonePhone, Which service or event is the invitation for?Which service or event is the invitation for?, Not sure yetDirect mailFacebook and InstagramPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:32.909857+00:00","last_confirmed_at":"2026-10-25T21:42:32.909857+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/nonprofit-public/churches-and-religious-organizations","form headed \"Start a church invitation campaign.\"","submits to https://www.mbidirectmail.com/industries/nonprofit-public/churches-and-religious-organizations","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/nonprofit-public/churches-and-religious-organizations","form headed \"Start a church invitation campaign.\"","submits to https://www.mbidirectmail.com/industries/nonprofit-public/churches-and-religious-organizations","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"SalonSalon","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The neighborhood first-visit offer drop, the local Facebook and Instagram promotion, or the opt-in texts for rebooking, win-backs, birthdays and last-minute openings — and the one specific discount or complimentary add-on the piece has to carry.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which offer?Which campaign, and which offer?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","SMS","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a salon campaign.","page_url":"https://www.mbidirectmail.com/industries/retail-local/beauty-services-and-salons"},"submission":{"url":"https://www.mbidirectmail.com/industries/retail-local/beauty-services-and-salons","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toSalon and phone are optional\nWhat you needOptional, in your own words\nThe neighborhood first-visit offer drop, the local Facebook and Instagram promotion, or the opt-in texts for rebooking, win-backs, birthdays and last-minute openings — and the one specific discount or complimentary add-on the piece has to carry.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/retail-local/beauty-services-and-salons","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, SalonSalon, Work emailWork email, PhonePhone, Which campaign, and which offer?Which campaign, and which offer?, Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:39.881993+00:00","last_confirmed_at":"2026-10-25T21:42:39.881993+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/retail-local/beauty-services-and-salons","form headed \"Start a salon campaign.\"","submits to https://www.mbidirectmail.com/industries/retail-local/beauty-services-and-salons","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/retail-local/beauty-services-and-salons","form headed \"Start a salon campaign.\"","submits to https://www.mbidirectmail.com/industries/retail-local/beauty-services-and-salons","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"AgencyAgency","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The mailed invitation, the Facebook registration ad, the reminders to registrants and the handouts printed for the room; the educational event the campaign runs to; and the ZIP codes, city or radius around the agency.","kind":"message","name":"projectDescription","type":"textarea","label":"Which event, and which area?Which event, and which area?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebookSMSSeminars and eventsPrintingWhich channel?","options":["Direct mail","Facebook","SMS","Seminars and events","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a Medicare seminar campaign.","page_url":"https://www.mbidirectmail.com/industries/professional-financial/medicare"},"submission":{"url":"https://www.mbidirectmail.com/industries/professional-financial/medicare","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toAgency and phone are optional\nWhat you needOptional, in your own words\nThe mailed invitation, the Facebook registration ad, the reminders to registrants and the handouts printed for the room; the educational event the campaign runs to; and the ZIP codes, city or radius around the agency.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/professional-financial/medicare","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, AgencyAgency, Work emailWork email, PhonePhone, Which event, and which area?Which event, and which area?, Not sure yetDirect mailFacebookSMSSeminars and eventsPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:37.593814+00:00","last_confirmed_at":"2026-10-25T21:42:37.593814+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/professional-financial/medicare","form headed \"Start a Medicare seminar campaign.\"","submits to https://www.mbidirectmail.com/industries/professional-financial/medicare","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/professional-financial/medicare","form headed \"Start a Medicare seminar campaign.\"","submits to https://www.mbidirectmail.com/industries/professional-financial/medicare","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"DealershipDealership","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"Equity mining, lease pull-ahead, a conquest trade-in offer or the service-to-sales offer; the matched-list ads and opted-in SMS behind the mail; and the dealership whose records it runs on.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which store?Which campaign, and which store?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","SMS","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start an auto sales campaign.","page_url":"https://www.mbidirectmail.com/industries/automotive/automotive-sales"},"submission":{"url":"https://www.mbidirectmail.com/industries/automotive/automotive-sales","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toDealership and phone are optional\nWhat you needOptional, in your own words\nEquity mining, lease pull-ahead, a conquest trade-in offer or the service-to-sales offer; the matched-list ads and opted-in SMS behind the mail; and the dealership whose records it runs on.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/automotive/automotive-sales","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, DealershipDealership, Work emailWork email, PhonePhone, Which campaign, and which store?Which campaign, and which store?, Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:09.481554+00:00","last_confirmed_at":"2026-10-25T21:42:09.481554+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/automotive/automotive-sales","form headed \"Start an auto sales campaign.\"","submits to https://www.mbidirectmail.com/industries/automotive/automotive-sales","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/automotive/automotive-sales","form headed \"Start an auto sales campaign.\"","submits to https://www.mbidirectmail.com/industries/automotive/automotive-sales","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"PracticePractice","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The referral brochure for community groups and healthcare partners, the general flyer or guide by mail, the Facebook and Instagram awareness campaign, the consented scheduling texts or the printed material behind a community talk; and the partners, the are","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and who should it reach?Which campaign, and who should it reach?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramSMSSeminars and eventsPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","SMS","Seminars and events","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a therapy practice campaign.","page_url":"https://www.mbidirectmail.com/industries/healthcare-wellness/mental-health-and-wellness"},"submission":{"url":"https://www.mbidirectmail.com/industries/healthcare-wellness/mental-health-and-wellness","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toPractice and phone are optional\nWhat you needOptional, in your own words\nThe referral brochure for community groups and healthcare partners, the general flyer or guide by mail, the Facebook and Instagram awareness campaign, the consented scheduling texts or the printed material behind a community talk; and the partners, the area or the audience it should reach.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/healthcare-wellness/mental-health-and-wellness","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, PracticePractice, Work emailWork email, PhonePhone, Which campaign, and who should it reach?Which campaign, and who should it reach?, Not sure yetDirect mailFacebook and InstagramSMSSeminars and eventsPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:20.015407+00:00","last_confirmed_at":"2026-10-25T21:42:20.015407+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/healthcare-wellness/mental-health-and-wellness","form headed \"Start a therapy practice campaign.\"","submits to https://www.mbidirectmail.com/industries/healthcare-wellness/mental-health-and-wellness","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/healthcare-wellness/mental-health-and-wellness","form headed \"Start a therapy practice campaign.\"","submits to https://www.mbidirectmail.com/industries/healthcare-wellness/mental-health-and-wellness","purpose: contact (a way to reply and a free-text field)"]},{"label":"+18003594780","value":{"@type":"ContactPoint","value":"+18003594780","channel":"voice","purpose":"Message received","subject":{"kind":"organization"},"evidence":[{"text":"MBI Direct Mail + Digital, Inc.\n710 W New Hampshire Ave\nDeLand, FL 32720\n800-359-4780","heading":"Contact Us","locator":"address","section":"Privacy Policy","source_url":"https://www.mbidirectmail.com/privacy-policy","representation":"href"},{"text":"MBI Direct Mail + Digital, Inc.\n710 W New Hampshire Ave\nDeLand, FL 32720\n800-359-4780","heading":"Contact Us","locator":"address","section":"Privacy Policy","source_url":"https://www.mbidirectmail.com/privacy-policy","representation":"visible"},{"text":"If you experience difficulty accessing information, applying for employment or using functionality on the Site, please call 800-359-4780 or use our Contact Page . We will work with you to provide information or functionality through an accessible alternative where reasonably practicable and to address accessibility issues brought to our attention.","heading":"12. Accessibility","locator":"p","section":"Terms of Service","source_url":"https://www.mbidirectmail.com/terms-of-service","representation":"href"}],"validity":"unknown","telephone":"+18003594780","description":"Need us sooner? Call 800-359-4780 Send another message","availability":"unknown","representation":"structured"},"basis":"publisher_declared","first_observed_at":"2026-10-25T21:41:53.414815+00:00","last_confirmed_at":"2026-10-25T21:41:53.414815+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/"],"basis":"publisher_declared"}},"via":["https://www.mbidirectmail.com/"]},{"label":"Published form asks for","value":{"form":{"live":true,"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"input[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"input[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"CompanyCompany","selector":"input[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"input[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"input[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The targeted neighborhood and expansion mailing, the storm-season or seasonal roofing offer, or the Facebook and Instagram campaign built on before-and-after work and material-explainer content — and the neighborhoods the mail should reach.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which neighborhoods?Which campaign, and which neighborhoods?","selector":"textarea[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","Printing"],"selector":"select[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"select[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","hidden":true,"disabled":true,"selector":"input[name=\"referralDetail\"]","hidden_by":"visibility:hidden or opacity:0","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"input[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","hidden":true,"selector":"input[name=\"extra\"]","hidden_by":"aria-hidden","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a roofing campaign.","page_url":"https://www.mbidirectmail.com/industries/home-services/roofing"},"submission":{"url":"https://www.mbidirectmail.com/industries/home-services/roofing","method":"GET"},"interaction":{"openers":[{"text":"SKIP TO CONTENT","type":"a","targets":["#main"],"selector":"html > body > div:nth-of-type(1) > header > a:nth-of-type(1)"},{"text":"Not sure where to start?\nTalk with our team","type":"a","targets":["#start"],"selector":"#main > div > section > div > div:nth-of-type(2) > a"},{"text":"Get started","type":"a","hidden":true,"targets":["#start"],"selector":"#nav-fan > div:nth-of-type(3) > a:nth-of-type(4)"}],"controls":[{"text":"Send my message","type":"submit","selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button"}],"unobserved":["choice_transitions"],"observation":"read_only"},"submit_text":"Send my message","instructions":"Who we reply toCompany and phone are optional\nWhat you needOptional, in your own words\nThe targeted neighborhood and expansion mailing, the storm-season or seasonal roofing offer, or the Facebook and Instagram campaign built on before-and-after work and material-explainer content — and the neighborhoods the mail should reach.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"form[name=\"industry-brief\"]","submit_selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/home-services/roofing","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, CompanyCompany, Work emailWork email, PhonePhone, Which campaign, and which neighborhoods?Which campaign, and which neighborhoods?, Not sure yetDirect mailFacebook and InstagramPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:31.205387+00:00","last_confirmed_at":"2026-10-25T21:42:31.205387+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/home-services/roofing","form headed \"Start a roofing campaign.\"","submits to https://www.mbidirectmail.com/industries/home-services/roofing","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/home-services/roofing","form headed \"Start a roofing campaign.\"","submits to https://www.mbidirectmail.com/industries/home-services/roofing","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"OrganizationOrganization","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The caregiver-relief and care-needs assessment postcard to adult children, the guide-lead and retargeting campaign on Facebook and Instagram, the consented text sequence, the caregiver workshop or virtual Q&A, the referral-partner education flow and the pr","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which households?Which campaign, and which households?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramSMSCaregiver workshopsPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","SMS","Caregiver workshops","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a senior care campaign.","page_url":"https://www.mbidirectmail.com/industries/healthcare-wellness/senior-care"},"submission":{"url":"https://www.mbidirectmail.com/industries/healthcare-wellness/senior-care","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toOrganization and phone are optional\nWhat you needOptional, in your own words\nThe caregiver-relief and care-needs assessment postcard to adult children, the guide-lead and retargeting campaign on Facebook and Instagram, the consented text sequence, the caregiver workshop or virtual Q&A, the referral-partner education flow and the printed pieces; and the local service radius it should reach.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/healthcare-wellness/senior-care","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, OrganizationOrganization, Work emailWork email, PhonePhone, Which campaign, and which households?Which campaign, and which households?, Not sure yetDirect mailFacebook and InstagramSMSCaregiver workshopsPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:25.318438+00:00","last_confirmed_at":"2026-10-25T21:42:25.318438+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/healthcare-wellness/senior-care","form headed \"Start a senior care campaign.\"","submits to https://www.mbidirectmail.com/industries/healthcare-wellness/senior-care","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/healthcare-wellness/senior-care","form headed \"Start a senior care campaign.\"","submits to https://www.mbidirectmail.com/industries/healthcare-wellness/senior-care","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"CompanyCompany","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The postcard to HOA and condo associations, the matched Facebook and Instagram campaign behind it, or the mailed launch campaign for a local dumpster-rental service — and the associations, businesses or routes it should reach.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which properties?Which campaign, and which properties?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a waste management campaign.","page_url":"https://www.mbidirectmail.com/industries/home-services/waste-management"},"submission":{"url":"https://www.mbidirectmail.com/industries/home-services/waste-management","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toCompany and phone are optional\nWhat you needOptional, in your own words\nThe postcard to HOA and condo associations, the matched Facebook and Instagram campaign behind it, or the mailed launch campaign for a local dumpster-rental service — and the associations, businesses or routes it should reach.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/home-services/waste-management","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, CompanyCompany, Work emailWork email, PhonePhone, Which campaign, and which properties?Which campaign, and which properties?, Not sure yetDirect mailFacebook and InstagramPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:41:50.014267+00:00","last_confirmed_at":"2026-10-25T21:41:50.014267+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/home-services/waste-management","form headed \"Start a waste management campaign.\"","submits to https://www.mbidirectmail.com/industries/home-services/waste-management","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/home-services/waste-management","form headed \"Start a waste management campaign.\"","submits to https://www.mbidirectmail.com/industries/home-services/waste-management","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"Company or utilityCompany or utility","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The new-homeowner postcard and the QR-code test postcard, the free-water-test campaign on Facebook and Instagram, or a service-line or project-notification mailing; and the streets or the service area it should reach.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which area?Which campaign, and which area?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a water-quality campaign.","page_url":"https://www.mbidirectmail.com/industries/home-services/water-services"},"submission":{"url":"https://www.mbidirectmail.com/industries/home-services/water-services","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toOrganization and phone are optional\nWhat you needOptional, in your own words\nThe new-homeowner postcard and the QR-code test postcard, the free-water-test campaign on Facebook and Instagram, or a service-line or project-notification mailing; and the streets or the service area it should reach.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/home-services/water-services","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, Company or utilityCompany or utility, Work emailWork email, PhonePhone, Which campaign, and which area?Which campaign, and which area?, Not sure yetDirect mailFacebook and InstagramPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:32.524521+00:00","last_confirmed_at":"2026-10-25T21:42:32.524521+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/home-services/water-services","form headed \"Start a water-quality campaign.\"","submits to https://www.mbidirectmail.com/industries/home-services/water-services","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/home-services/water-services","form headed \"Start a water-quality campaign.\"","submits to https://www.mbidirectmail.com/industries/home-services/water-services","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"CleanerCleaner","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The local Facebook and Instagram campaign promoting wash-and-fold or pickup-and-delivery convenience, or the Meta retargeting campaign for website visitors and social engagers — and the area it runs in.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which service?Which campaign, and which service?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetFacebook and InstagramWhich channel?","options":["Facebook and Instagram"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a dry cleaner campaign.","page_url":"https://www.mbidirectmail.com/industries/retail-local/dry-cleaning-and-laundry"},"submission":{"url":"https://www.mbidirectmail.com/industries/retail-local/dry-cleaning-and-laundry","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toCleaner and phone are optional\nWhat you needOptional, in your own words\nThe local Facebook and Instagram campaign promoting wash-and-fold or pickup-and-delivery convenience, or the Meta retargeting campaign for website visitors and social engagers — and the area it runs in.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/retail-local/dry-cleaning-and-laundry","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, CleanerCleaner, Work emailWork email, PhonePhone, Which campaign, and which service?Which campaign, and which service?, Not sure yetFacebook and InstagramWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:40.261906+00:00","last_confirmed_at":"2026-10-25T21:42:40.261906+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/retail-local/dry-cleaning-and-laundry","form headed \"Start a dry cleaner campaign.\"","submits to https://www.mbidirectmail.com/industries/retail-local/dry-cleaning-and-laundry","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/retail-local/dry-cleaning-and-laundry","form headed \"Start a dry cleaner campaign.\"","submits to https://www.mbidirectmail.com/industries/retail-local/dry-cleaning-and-laundry","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"live":true,"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"input[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"input[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"InstitutionInstitution","selector":"input[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"input[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"input[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The prospective-student mailing and campus-visit invitation, the Facebook and Instagram lead ads for a course guide, information session or campus event, or the SMS keyword opt-in; the printed pieces that carry the keyword; and the programs, campuses and s","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which programs?Which campaign, and which programs?","selector":"textarea[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramSMSRecruitment eventsPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","SMS","Recruitment events","Printing"],"selector":"select[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"select[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","hidden":true,"disabled":true,"selector":"input[name=\"referralDetail\"]","hidden_by":"visibility:hidden or opacity:0","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"input[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","hidden":true,"selector":"input[name=\"extra\"]","hidden_by":"aria-hidden","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a recruitment cycle.","page_url":"https://www.mbidirectmail.com/industries/education/colleges"},"submission":{"url":"https://www.mbidirectmail.com/industries/education/colleges","method":"GET"},"interaction":{"openers":[{"text":"SKIP TO CONTENT","type":"a","targets":["#main"],"selector":"html > body > div:nth-of-type(1) > header > a:nth-of-type(1)"},{"text":"Not sure where to start?\nTalk with our team","type":"a","targets":["#start"],"selector":"#main > div > section > div > div:nth-of-type(2) > a"},{"text":"Get started","type":"a","hidden":true,"targets":["#start"],"selector":"#nav-fan > div:nth-of-type(3) > a:nth-of-type(4)"}],"controls":[{"text":"Send my message","type":"submit","selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button"}],"unobserved":["choice_transitions"],"observation":"read_only"},"submit_text":"Send my message","instructions":"Who we reply toInstitution and phone are optional\nWhat you needOptional, in your own words\nThe prospective-student mailing and campus-visit invitation, the Facebook and Instagram lead ads for a course guide, information session or campus event, or the SMS keyword opt-in; the printed pieces that carry the keyword; and the programs, campuses and start dates it runs against.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"form[name=\"industry-brief\"]","submit_selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/education/colleges","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, InstitutionInstitution, Work emailWork email, PhonePhone, Which campaign, and which programs?Which campaign, and which programs?, Not sure yetDirect mailFacebook and InstagramSMSRecruitment eventsPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:11.598668+00:00","last_confirmed_at":"2026-10-25T21:42:11.598668+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/education/colleges","form headed \"Start a recruitment cycle.\"","submits to https://www.mbidirectmail.com/industries/education/colleges","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/education/colleges","form headed \"Start a recruitment cycle.\"","submits to https://www.mbidirectmail.com/industries/education/colleges","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"CompanyCompany","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The direct-mail offer campaign — a postcard, a direct-mail letter, a self-mailer or a flyer — the Facebook campaign coordinated with that mailing, or both.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and what does the offer say?Which campaign, and what does the offer say?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebookPrintingWhich channel?","options":["Direct mail","Facebook","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a carpet cleaning campaign.","page_url":"https://www.mbidirectmail.com/industries/home-services/carpet-cleaning"},"submission":{"url":"https://www.mbidirectmail.com/industries/home-services/carpet-cleaning","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toCompany and phone are optional\nWhat you needOptional, in your own words\nThe direct-mail offer campaign — a postcard, a direct-mail letter, a self-mailer or a flyer — the Facebook campaign coordinated with that mailing, or both.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/home-services/carpet-cleaning","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, CompanyCompany, Work emailWork email, PhonePhone, Which campaign, and what does the offer say?Which campaign, and what does the offer say?, Not sure yetDirect mailFacebookPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:41:53.903792+00:00","last_confirmed_at":"2026-10-25T21:41:53.903792+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/home-services/carpet-cleaning","form headed \"Start a carpet cleaning campaign.\"","submits to https://www.mbidirectmail.com/industries/home-services/carpet-cleaning","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/home-services/carpet-cleaning","form headed \"Start a carpet cleaning campaign.\"","submits to https://www.mbidirectmail.com/industries/home-services/carpet-cleaning","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"PracticePractice","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The new-client mail campaign for households at a move or a pet adoption and for local households, the local Facebook and Instagram awareness or service campaign with the remarketing behind it, or the preventive-care recall texts to clients who have opted i","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which households?Which campaign, and which households?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","SMS","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a veterinary campaign.","page_url":"https://www.mbidirectmail.com/industries/retail-local/pet-services"},"submission":{"url":"https://www.mbidirectmail.com/industries/retail-local/pet-services","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toPractice and phone are optional\nWhat you needOptional, in your own words\nThe new-client mail campaign for households at a move or a pet adoption and for local households, the local Facebook and Instagram awareness or service campaign with the remarketing behind it, or the preventive-care recall texts to clients who have opted in.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/retail-local/pet-services","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, PracticePractice, Work emailWork email, PhonePhone, Which campaign, and which households?Which campaign, and which households?, Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:41:53.414815+00:00","last_confirmed_at":"2026-10-25T21:41:53.414815+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/retail-local/pet-services","form headed \"Start a veterinary campaign.\"","submits to https://www.mbidirectmail.com/industries/retail-local/pet-services","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/retail-local/pet-services","form headed \"Start a veterinary campaign.\"","submits to https://www.mbidirectmail.com/industries/retail-local/pet-services","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"PracticePractice","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The new-patient postcard, the reviewed Facebook and Instagram inquiry campaign or the consented reminder texts; a new location, provider or service line to introduce; the printed pieces the front desk keeps on hand; and the site, or the sites in the group,","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which sites?Which campaign, and which sites?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","SMS","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a medical practice campaign.","page_url":"https://www.mbidirectmail.com/industries/healthcare-wellness/medical-services"},"submission":{"url":"https://www.mbidirectmail.com/industries/healthcare-wellness/medical-services","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toPractice and phone are optional\nWhat you needOptional, in your own words\nThe new-patient postcard, the reviewed Facebook and Instagram inquiry campaign or the consented reminder texts; a new location, provider or service line to introduce; the printed pieces the front desk keeps on hand; and the site, or the sites in the group, it runs for.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/healthcare-wellness/medical-services","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, PracticePractice, Work emailWork email, PhonePhone, Which campaign, and which sites?Which campaign, and which sites?, Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:20.124966+00:00","last_confirmed_at":"2026-10-25T21:42:20.124966+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/healthcare-wellness/medical-services","form headed \"Start a medical practice campaign.\"","submits to https://www.mbidirectmail.com/industries/healthcare-wellness/medical-services","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/healthcare-wellness/medical-services","form headed \"Start a medical practice campaign.\"","submits to https://www.mbidirectmail.com/industries/healthcare-wellness/medical-services","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"ProgramProgram","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The enrollment postcard for the households around the site, the flyers and posters for the schools and community partners, or both as one job; and the site it runs from.","kind":"message","name":"projectDescription","type":"textarea","label":"Which site, and which partners?Which site, and which partners?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailPrintingWhich channel?","options":["Direct mail","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start an after-school campaign.","page_url":"https://www.mbidirectmail.com/industries/education/enrichment-programs"},"submission":{"url":"https://www.mbidirectmail.com/industries/education/enrichment-programs","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toProgram and phone are optional\nWhat you needOptional, in your own words\nThe enrollment postcard for the households around the site, the flyers and posters for the schools and community partners, or both as one job; and the site it runs from.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/education/enrichment-programs","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, ProgramProgram, Work emailWork email, PhonePhone, Which site, and which partners?Which site, and which partners?, Not sure yetDirect mailPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:12.686396+00:00","last_confirmed_at":"2026-10-25T21:42:12.686396+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/education/enrichment-programs","form headed \"Start an after-school campaign.\"","submits to https://www.mbidirectmail.com/industries/education/enrichment-programs","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/education/enrichment-programs","form headed \"Start an after-school campaign.\"","submits to https://www.mbidirectmail.com/industries/education/enrichment-programs","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"ShopShop","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The ongoing local-awareness mailing or the seasonal hail, deer and winter postcard; the geo-targeted Facebook and Instagram campaign beside them; and the area around the shop it should reach.","kind":"message","name":"projectDescription","type":"textarea","label":"Which mailing, and which area?Which mailing, and which area?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a collision center campaign.","page_url":"https://www.mbidirectmail.com/industries/automotive/collision-centers"},"submission":{"url":"https://www.mbidirectmail.com/industries/automotive/collision-centers","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toShop and phone are optional\nWhat you needOptional, in your own words\nThe ongoing local-awareness mailing or the seasonal hail, deer and winter postcard; the geo-targeted Facebook and Instagram campaign beside them; and the area around the shop it should reach.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/automotive/collision-centers","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, ShopShop, Work emailWork email, PhonePhone, Which mailing, and which area?Which mailing, and which area?, Not sure yetDirect mailFacebook and InstagramPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:09.390938+00:00","last_confirmed_at":"2026-10-25T21:42:09.390938+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/automotive/collision-centers","form headed \"Start a collision center campaign.\"","submits to https://www.mbidirectmail.com/industries/automotive/collision-centers","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/automotive/collision-centers","form headed \"Start a collision center campaign.\"","submits to https://www.mbidirectmail.com/industries/automotive/collision-centers","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"live":true,"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"input[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"input[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"StoreStore","selector":"input[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"input[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"input[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The birthday and anniversary client campaign, the engagement-ring local campaign on Facebook and Instagram, or the sale event that runs as direct mail and paid social — and the birthday and anniversary texting coordinated with the mail behind any of them.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which piece?Which campaign, and which piece?","selector":"textarea[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","SMS","Printing"],"selector":"select[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"select[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","hidden":true,"disabled":true,"selector":"input[name=\"referralDetail\"]","hidden_by":"visibility:hidden or opacity:0","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"input[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","hidden":true,"selector":"input[name=\"extra\"]","hidden_by":"aria-hidden","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a jewelry campaign.","page_url":"https://www.mbidirectmail.com/industries/retail-local/jewelry"},"submission":{"url":"https://www.mbidirectmail.com/industries/retail-local/jewelry","method":"GET"},"interaction":{"openers":[{"text":"SKIP TO CONTENT","type":"a","targets":["#main"],"selector":"html > body > div:nth-of-type(1) > header > a:nth-of-type(1)"},{"text":"Not sure where to start?\nTalk with our team","type":"a","targets":["#start"],"selector":"#main > div > section > div > div:nth-of-type(2) > a"},{"text":"Get started","type":"a","hidden":true,"targets":["#start"],"selector":"#nav-fan > div:nth-of-type(3) > a:nth-of-type(4)"}],"controls":[{"text":"Send my message","type":"submit","selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button"}],"unobserved":["choice_transitions"],"observation":"read_only"},"submit_text":"Send my message","instructions":"Who we reply toStore and phone are optional\nWhat you needOptional, in your own words\nThe birthday and anniversary client campaign, the engagement-ring local campaign on Facebook and Instagram, or the sale event that runs as direct mail and paid social — and the birthday and anniversary texting coordinated with the mail behind any of them.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"form[name=\"industry-brief\"]","submit_selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/retail-local/jewelry","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, StoreStore, Work emailWork email, PhonePhone, Which campaign, and which piece?Which campaign, and which piece?, Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:44.102958+00:00","last_confirmed_at":"2026-10-25T21:42:44.102958+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/retail-local/jewelry","form headed \"Start a jewelry campaign.\"","submits to https://www.mbidirectmail.com/industries/retail-local/jewelry","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/retail-local/jewelry","form headed \"Start a jewelry campaign.\"","submits to https://www.mbidirectmail.com/industries/retail-local/jewelry","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"AgencyAgency","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"Home, auto or business cover; the targeted mailing, the Meta lead ads, the consented messaging and the review pieces to print; and the ZIP codes, city or radius around the agency.","kind":"message","name":"projectDescription","type":"textarea","label":"Which lines, and which area?Which lines, and which area?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebookSMSPrintingWhich channel?","options":["Direct mail","Facebook","SMS","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start an insurance agency campaign.","page_url":"https://www.mbidirectmail.com/industries/professional-financial/insurance"},"submission":{"url":"https://www.mbidirectmail.com/industries/professional-financial/insurance","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toAgency and phone are optional\nWhat you needIn your own words\nHome, auto or business cover; the targeted mailing, the Meta lead ads, the consented messaging and the review pieces to print; and the ZIP codes, city or radius around the agency.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/professional-financial/insurance","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, AgencyAgency, Work emailWork email, PhonePhone, Which lines, and which area?Which lines, and which area?, Not sure yetDirect mailFacebookSMSPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:38.039099+00:00","last_confirmed_at":"2026-10-25T21:42:38.039099+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/professional-financial/insurance","form headed \"Start an insurance agency campaign.\"","submits to https://www.mbidirectmail.com/industries/professional-financial/insurance","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/professional-financial/insurance","form headed \"Start an insurance agency campaign.\"","submits to https://www.mbidirectmail.com/industries/professional-financial/insurance","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"live":true,"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"input[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"input[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"SchoolSchool","selector":"input[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"input[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"input[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The direct-mail admissions and open-house campaign, the Facebook and Instagram local-parent campaign, or the consented inquiry follow-up and open-house reminder texts; the printed viewbooks, guides and kits; and the entry grades, open-house dates and appli","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which entry grades?Which campaign, and which entry grades?","selector":"textarea[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramSMSRecruitment eventsPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","SMS","Recruitment events","Printing"],"selector":"select[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"select[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","hidden":true,"disabled":true,"selector":"input[name=\"referralDetail\"]","hidden_by":"visibility:hidden or opacity:0","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"input[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","hidden":true,"selector":"input[name=\"extra\"]","hidden_by":"aria-hidden","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start an admissions year.","page_url":"https://www.mbidirectmail.com/industries/education/private-schools"},"submission":{"url":"https://www.mbidirectmail.com/industries/education/private-schools","method":"GET"},"interaction":{"openers":[{"text":"SKIP TO CONTENT","type":"a","targets":["#main"],"selector":"html > body > div:nth-of-type(1) > header > a:nth-of-type(1)"},{"text":"Not sure where to start?\nTalk with our team","type":"a","targets":["#start"],"selector":"#main > div > section > div > div:nth-of-type(2) > a"},{"text":"Get started","type":"a","hidden":true,"targets":["#start"],"selector":"#nav-fan > div:nth-of-type(3) > a:nth-of-type(4)"}],"controls":[{"text":"Send my message","type":"submit","selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button"}],"unobserved":["choice_transitions"],"observation":"read_only"},"submit_text":"Send my message","instructions":"Who we reply toSchool and phone are optional\nWhat you needOptional, in your own words\nThe direct-mail admissions and open-house campaign, the Facebook and Instagram local-parent campaign, or the consented inquiry follow-up and open-house reminder texts; the printed viewbooks, guides and kits; and the entry grades, open-house dates and application deadlines it runs against.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"form[name=\"industry-brief\"]","submit_selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/education/private-schools","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, SchoolSchool, Work emailWork email, PhonePhone, Which campaign, and which entry grades?Which campaign, and which entry grades?, Not sure yetDirect mailFacebook and InstagramSMSRecruitment eventsPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:14.982234+00:00","last_confirmed_at":"2026-10-25T21:42:14.982234+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/education/private-schools","form headed \"Start an admissions year.\"","submits to https://www.mbidirectmail.com/industries/education/private-schools","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/education/private-schools","form headed \"Start an admissions year.\"","submits to https://www.mbidirectmail.com/industries/education/private-schools","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"live":true,"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"input[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"input[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"SchoolSchool","selector":"input[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"input[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"input[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The discounted-trial-lesson postcard campaign, the Facebook and Instagram video or trial-offer enrollment campaign, or the consented trial-lead follow-up texts — and whether the card should carry the discounted trial lesson or the benefits of enrolling.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which offer?Which campaign, and which offer?","selector":"textarea[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","SMS","Printing"],"selector":"select[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"select[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","hidden":true,"disabled":true,"selector":"input[name=\"referralDetail\"]","hidden_by":"visibility:hidden or opacity:0","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"input[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","hidden":true,"selector":"input[name=\"extra\"]","hidden_by":"aria-hidden","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a trial-lesson campaign.","page_url":"https://www.mbidirectmail.com/industries/retail-local/music"},"submission":{"url":"https://www.mbidirectmail.com/industries/retail-local/music","method":"GET"},"interaction":{"openers":[{"text":"SKIP TO CONTENT","type":"a","targets":["#main"],"selector":"html > body > div:nth-of-type(1) > header > a:nth-of-type(1)"},{"text":"Not sure where to start?\nTalk with our team","type":"a","targets":["#start"],"selector":"#main > div > section > div > div:nth-of-type(2) > a"},{"text":"Get started","type":"a","hidden":true,"targets":["#start"],"selector":"#nav-fan > div:nth-of-type(3) > a:nth-of-type(4)"}],"controls":[{"text":"Send my message","type":"submit","selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button"}],"unobserved":["choice_transitions"],"observation":"read_only"},"submit_text":"Send my message","instructions":"Who we reply toSchool and phone are optional\nWhat you needOptional, in your own words\nThe discounted-trial-lesson postcard campaign, the Facebook and Instagram video or trial-offer enrollment campaign, or the consented trial-lead follow-up texts — and whether the card should carry the discounted trial lesson or the benefits of enrolling.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"form[name=\"industry-brief\"]","submit_selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/retail-local/music","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, SchoolSchool, Work emailWork email, PhonePhone, Which campaign, and which offer?Which campaign, and which offer?, Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:44.189263+00:00","last_confirmed_at":"2026-10-25T21:42:44.189263+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/retail-local/music","form headed \"Start a trial-lesson campaign.\"","submits to https://www.mbidirectmail.com/industries/retail-local/music","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/retail-local/music","form headed \"Start a trial-lesson campaign.\"","submits to https://www.mbidirectmail.com/industries/retail-local/music","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"live":true,"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"input[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"input[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"CourseCourse","selector":"input[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"input[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"input[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The family-package campaign, the birthday-party and group-booking campaign, or the seasonal school-break or limited-time offer campaign — and whether it runs on Facebook and Instagram, in opt-in text messages, or both.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which offer?Which campaign, and which offer?","selector":"textarea[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetFacebook and InstagramSMSWhich channel?","options":["Facebook and Instagram","SMS"],"selector":"select[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"select[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","hidden":true,"disabled":true,"selector":"input[name=\"referralDetail\"]","hidden_by":"visibility:hidden or opacity:0","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"input[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","hidden":true,"selector":"input[name=\"extra\"]","hidden_by":"aria-hidden","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a mini golf campaign.","page_url":"https://www.mbidirectmail.com/industries/retail-local/putt-putt"},"submission":{"url":"https://www.mbidirectmail.com/industries/retail-local/putt-putt","method":"GET"},"interaction":{"openers":[{"text":"SKIP TO CONTENT","type":"a","targets":["#main"],"selector":"html > body > div:nth-of-type(1) > header > a:nth-of-type(1)"},{"text":"Not sure where to start?\nTalk with our team","type":"a","targets":["#start"],"selector":"#main > div > section > div > div:nth-of-type(2) > a"},{"text":"Get started","type":"a","hidden":true,"targets":["#start"],"selector":"#nav-fan > div:nth-of-type(3) > a:nth-of-type(4)"}],"controls":[{"text":"Send my message","type":"submit","selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button"}],"unobserved":["choice_transitions"],"observation":"read_only"},"submit_text":"Send my message","instructions":"Who we reply toCourse and phone are optional\nWhat you needOptional, in your own words\nThe family-package campaign, the birthday-party and group-booking campaign, or the seasonal school-break or limited-time offer campaign — and whether it runs on Facebook and Instagram, in opt-in text messages, or both.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"form[name=\"industry-brief\"]","submit_selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/retail-local/putt-putt","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, CourseCourse, Work emailWork email, PhonePhone, Which campaign, and which offer?Which campaign, and which offer?, Not sure yetFacebook and InstagramSMSWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:41:53.514061+00:00","last_confirmed_at":"2026-10-25T21:41:53.514061+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/retail-local/putt-putt","form headed \"Start a mini golf campaign.\"","submits to https://www.mbidirectmail.com/industries/retail-local/putt-putt","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/retail-local/putt-putt","form headed \"Start a mini golf campaign.\"","submits to https://www.mbidirectmail.com/industries/retail-local/putt-putt","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"VenueVenue","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The traffic-driver campaign, the party or group-booking campaign, or the retention or repeat-visit campaign — and whether it runs as a mailed offer, on Facebook and Instagram, in opt-in text messages, or across them.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which offer?Which campaign, and which offer?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramSMSWhich channel?","options":["Direct mail","Facebook and Instagram","SMS"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a family entertainment campaign.","page_url":"https://www.mbidirectmail.com/industries/retail-local/recreation-and-entertainment"},"submission":{"url":"https://www.mbidirectmail.com/industries/retail-local/recreation-and-entertainment","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toVenue and phone are optional\nWhat you needOptional, in your own words\nThe traffic-driver campaign, the party or group-booking campaign, or the retention or repeat-visit campaign — and whether it runs as a mailed offer, on Facebook and Instagram, in opt-in text messages, or across them.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/retail-local/recreation-and-entertainment","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, VenueVenue, Work emailWork email, PhonePhone, Which campaign, and which offer?Which campaign, and which offer?, Not sure yetDirect mailFacebook and InstagramSMSWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:46.008528+00:00","last_confirmed_at":"2026-10-25T21:42:46.008528+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/retail-local/recreation-and-entertainment","form headed \"Start a family entertainment campaign.\"","submits to https://www.mbidirectmail.com/industries/retail-local/recreation-and-entertainment","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/retail-local/recreation-and-entertainment","form headed \"Start a family entertainment campaign.\"","submits to https://www.mbidirectmail.com/industries/retail-local/recreation-and-entertainment","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"StudioStudio","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The summer and fall registration postcard campaign or the Facebook and Instagram trial-class campaign; the classes the studio teaches; and the neighborhoods around the studio it should reach.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which homes?Which campaign, and which homes?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a dance studio campaign.","page_url":"https://www.mbidirectmail.com/industries/education/dance-and-gymnastics"},"submission":{"url":"https://www.mbidirectmail.com/industries/education/dance-and-gymnastics","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toStudio and phone are optional\nWhat you needOptional, in your own words\nThe summer and fall registration postcard campaign or the Facebook and Instagram trial-class campaign; the classes the studio teaches; and the neighborhoods around the studio it should reach.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/education/dance-and-gymnastics","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, StudioStudio, Work emailWork email, PhonePhone, Which campaign, and which homes?Which campaign, and which homes?, Not sure yetDirect mailFacebook and InstagramPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:12.313661+00:00","last_confirmed_at":"2026-10-25T21:42:12.313661+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/education/dance-and-gymnastics","form headed \"Start a dance studio campaign.\"","submits to https://www.mbidirectmail.com/industries/education/dance-and-gymnastics","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/education/dance-and-gymnastics","form headed \"Start a dance studio campaign.\"","submits to https://www.mbidirectmail.com/industries/education/dance-and-gymnastics","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"live":true,"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"input[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"input[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"CompanyCompany","selector":"input[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"input[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"input[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"A wiring-inspection or new-homeowner mailing, a panel-upgrade or EV-charger lead campaign, a generator planning campaign, or the text sequence behind them; and the territory the crews cover.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and where?Which campaign, and where?","selector":"textarea[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramTextsPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","Texts","Printing"],"selector":"select[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"select[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","hidden":true,"disabled":true,"selector":"input[name=\"referralDetail\"]","hidden_by":"visibility:hidden or opacity:0","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"input[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","hidden":true,"selector":"input[name=\"extra\"]","hidden_by":"aria-hidden","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start an electrical campaign.","page_url":"https://www.mbidirectmail.com/industries/home-services/electrical"},"submission":{"url":"https://www.mbidirectmail.com/industries/home-services/electrical","method":"GET"},"interaction":{"openers":[{"text":"SKIP TO CONTENT","type":"a","targets":["#main"],"selector":"html > body > div:nth-of-type(1) > header > a:nth-of-type(1)"},{"text":"Not sure where to start?\nTalk with our team","type":"a","targets":["#start"],"selector":"#main > div > section > div > div:nth-of-type(2) > a"},{"text":"Get started","type":"a","hidden":true,"targets":["#start"],"selector":"#nav-fan > div:nth-of-type(3) > a:nth-of-type(4)"}],"controls":[{"text":"Send my message","type":"submit","selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button"}],"unobserved":["choice_transitions"],"observation":"read_only"},"submit_text":"Send my message","instructions":"Who we reply toCompany and phone are optional\nWhat you needOptional, in your own words\nA wiring-inspection or new-homeowner mailing, a panel-upgrade or EV-charger lead campaign, a generator planning campaign, or the text sequence behind them; and the territory the crews cover.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"form[name=\"industry-brief\"]","submit_selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/home-services/electrical","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, CompanyCompany, Work emailWork email, PhonePhone, Which campaign, and where?Which campaign, and where?, Not sure yetDirect mailFacebook and InstagramTextsPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:26.112068+00:00","last_confirmed_at":"2026-10-25T21:42:26.112068+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/home-services/electrical","form headed \"Start an electrical campaign.\"","submits to https://www.mbidirectmail.com/industries/home-services/electrical","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/home-services/electrical","form headed \"Start an electrical campaign.\"","submits to https://www.mbidirectmail.com/industries/home-services/electrical","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"PracticePractice","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The new-neighbor or radius mail, the workshop invitation card, the Facebook and Instagram RSVP ads and the opt-in confirmation and reminder texts behind one date; the printed pieces; and the practice they run for.","kind":"message","name":"projectDescription","type":"textarea","label":"Which practice, and which workshop?Which practice, and which workshop?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramSMSWorkshops and health talksPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","SMS","Workshops and health talks","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a workshop campaign.","page_url":"https://www.mbidirectmail.com/industries/healthcare-wellness/chiropractic"},"submission":{"url":"https://www.mbidirectmail.com/industries/healthcare-wellness/chiropractic","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toPractice and phone are optional\nWhat you needOptional, in your own words\nThe new-neighbor or radius mail, the workshop invitation card, the Facebook and Instagram RSVP ads and the opt-in confirmation and reminder texts behind one date; the printed pieces; and the practice they run for.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/healthcare-wellness/chiropractic","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, PracticePractice, Work emailWork email, PhonePhone, Which practice, and which workshop?Which practice, and which workshop?, Not sure yetDirect mailFacebook and InstagramSMSWorkshops and health talksPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:16.607560+00:00","last_confirmed_at":"2026-10-25T21:42:16.607560+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/healthcare-wellness/chiropractic","form headed \"Start a workshop campaign.\"","submits to https://www.mbidirectmail.com/industries/healthcare-wellness/chiropractic","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/healthcare-wellness/chiropractic","form headed \"Start a workshop campaign.\"","submits to https://www.mbidirectmail.com/industries/healthcare-wellness/chiropractic","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"StoreStore","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The seasonal sale catalog or postcard campaign, the product or collection-launch campaign with retargeting on Facebook and Instagram, or the exclusive-release or purchase-reward texts — and the reactivation mailing to the store’s own past customers behind","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which piece?Which campaign, and which piece?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","SMS","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a retail campaign.","page_url":"https://www.mbidirectmail.com/industries/retail-local/general-retail"},"submission":{"url":"https://www.mbidirectmail.com/industries/retail-local/general-retail","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toStore and phone are optional\nWhat you needOptional, in your own words\nThe seasonal sale catalog or postcard campaign, the product or collection-launch campaign with retargeting on Facebook and Instagram, or the exclusive-release or purchase-reward texts — and the reactivation mailing to the store’s own past customers behind any of them.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/retail-local/general-retail","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, StoreStore, Work emailWork email, PhonePhone, Which campaign, and which piece?Which campaign, and which piece?, Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:41:53.317374+00:00","last_confirmed_at":"2026-10-25T21:41:53.317374+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/retail-local/general-retail","form headed \"Start a retail campaign.\"","submits to https://www.mbidirectmail.com/industries/retail-local/general-retail","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/retail-local/general-retail","form headed \"Start a retail campaign.\"","submits to https://www.mbidirectmail.com/industries/retail-local/general-retail","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"OrganizationOrganization","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The donor-acquisition appeal letter and its envelope; the Facebook advertising co-targeted against the same audience; the personalized peer-to-peer text paired with it where a lawful contact basis and opt-out handling exist; and the households the appeal s","kind":"message","name":"projectDescription","type":"textarea","label":"Which appeal, and which households?Which appeal, and which households?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","SMS","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a fundraising campaign.","page_url":"https://www.mbidirectmail.com/industries/nonprofit-public/charity-and-fundraising"},"submission":{"url":"https://www.mbidirectmail.com/industries/nonprofit-public/charity-and-fundraising","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toOrganization and phone are optional\nWhat you needOptional, in your own words\nThe donor-acquisition appeal letter and its envelope; the Facebook advertising co-targeted against the same audience; the personalized peer-to-peer text paired with it where a lawful contact basis and opt-out handling exist; and the households the appeal should reach.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/nonprofit-public/charity-and-fundraising","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, OrganizationOrganization, Work emailWork email, PhonePhone, Which appeal, and which households?Which appeal, and which households?, Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:32.196944+00:00","last_confirmed_at":"2026-10-25T21:42:32.196944+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/nonprofit-public/charity-and-fundraising","form headed \"Start a fundraising campaign.\"","submits to https://www.mbidirectmail.com/industries/nonprofit-public/charity-and-fundraising","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/nonprofit-public/charity-and-fundraising","form headed \"Start a fundraising campaign.\"","submits to https://www.mbidirectmail.com/industries/nonprofit-public/charity-and-fundraising","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"CompanyCompany","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The pool-owner postcard acquisition campaign to pool-owning homes in your service area, the route-building door-hanger campaign, or both — and the service offer the piece carries.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which service area?Which campaign, and which service area?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailPrintingWhich channel?","options":["Direct mail","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a pool service campaign.","page_url":"https://www.mbidirectmail.com/industries/home-services/pool-services"},"submission":{"url":"https://www.mbidirectmail.com/industries/home-services/pool-services","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toCompany and phone are optional\nWhat you needOptional, in your own words\nThe pool-owner postcard acquisition campaign to pool-owning homes in your service area, the route-building door-hanger campaign, or both — and the service offer the piece carries.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/home-services/pool-services","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, CompanyCompany, Work emailWork email, PhonePhone, Which campaign, and which service area?Which campaign, and which service area?, Not sure yetDirect mailPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:05.411649+00:00","last_confirmed_at":"2026-10-25T21:42:05.411649+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/home-services/pool-services","form headed \"Start a pool service campaign.\"","submits to https://www.mbidirectmail.com/industries/home-services/pool-services","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/home-services/pool-services","form headed \"Start a pool service campaign.\"","submits to https://www.mbidirectmail.com/industries/home-services/pool-services","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"live":true,"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"input[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"input[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"StudioStudio","selector":"input[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"input[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"input[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The seasonal portrait-session postcard campaign, the engaged-couple Facebook and Instagram messaging lead campaign, or the consented session reminder and promotional texts — and whether the card goes to local families or to the studio’s own customer list.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which list?Which campaign, and which list?","selector":"textarea[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","SMS","Printing"],"selector":"select[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"select[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","hidden":true,"disabled":true,"selector":"input[name=\"referralDetail\"]","hidden_by":"visibility:hidden or opacity:0","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"input[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","hidden":true,"selector":"input[name=\"extra\"]","hidden_by":"aria-hidden","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a photography campaign.","page_url":"https://www.mbidirectmail.com/industries/retail-local/photography"},"submission":{"url":"https://www.mbidirectmail.com/industries/retail-local/photography","method":"GET"},"interaction":{"openers":[{"text":"SKIP TO CONTENT","type":"a","targets":["#main"],"selector":"html > body > div:nth-of-type(1) > header > a:nth-of-type(1)"},{"text":"Not sure where to start?\nTalk with our team","type":"a","targets":["#start"],"selector":"#main > div > section > div > div:nth-of-type(2) > a"},{"text":"Get started","type":"a","hidden":true,"targets":["#start"],"selector":"#nav-fan > div:nth-of-type(3) > a:nth-of-type(4)"}],"controls":[{"text":"Send my message","type":"submit","selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button"}],"unobserved":["choice_transitions"],"observation":"read_only"},"submit_text":"Send my message","instructions":"Who we reply toStudio and phone are optional\nWhat you needOptional, in your own words\nThe seasonal portrait-session postcard campaign, the engaged-couple Facebook and Instagram messaging lead campaign, or the consented session reminder and promotional texts — and whether the card goes to local families or to the studio’s own customer list.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"form[name=\"industry-brief\"]","submit_selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/retail-local/photography","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, StudioStudio, Work emailWork email, PhonePhone, Which campaign, and which list?Which campaign, and which list?, Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:44.099370+00:00","last_confirmed_at":"2026-10-25T21:42:44.099370+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/retail-local/photography","form headed \"Start a photography campaign.\"","submits to https://www.mbidirectmail.com/industries/retail-local/photography","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/retail-local/photography","form headed \"Start a photography campaign.\"","submits to https://www.mbidirectmail.com/industries/retail-local/photography","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"ClinicClinic","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The local-radius postcard with its seasonal offer, the treatment-specific Facebook and Instagram campaign, the opted-in reactivation texts, the open house or in-clinic event, the printed brochures and booklets; and the clinic they run for.","kind":"message","name":"projectDescription","type":"textarea","label":"Which clinic, and which treatment offer?Which clinic, and which treatment offer?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramSMSOpen houses and in-clinic eventsPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","SMS","Open houses and in-clinic events","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a med spa campaign.","page_url":"https://www.mbidirectmail.com/industries/healthcare-wellness/med-spas"},"submission":{"url":"https://www.mbidirectmail.com/industries/healthcare-wellness/med-spas","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toClinic and phone are optional\nWhat you needOptional, in your own words\nThe local-radius postcard with its seasonal offer, the treatment-specific Facebook and Instagram campaign, the opted-in reactivation texts, the open house or in-clinic event, the printed brochures and booklets; and the clinic they run for.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/healthcare-wellness/med-spas","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, ClinicClinic, Work emailWork email, PhonePhone, Which clinic, and which treatment offer?Which clinic, and which treatment offer?, Not sure yetDirect mailFacebook and InstagramSMSOpen houses and in-clinic eventsPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:19.994299+00:00","last_confirmed_at":"2026-10-25T21:42:19.994299+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/healthcare-wellness/med-spas","form headed \"Start a med spa campaign.\"","submits to https://www.mbidirectmail.com/industries/healthcare-wellness/med-spas","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/healthcare-wellness/med-spas","form headed \"Start a med spa campaign.\"","submits to https://www.mbidirectmail.com/industries/healthcare-wellness/med-spas","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"Funeral homeFuneral home","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The targeted preneed and community-awareness mail, the respectful Facebook preneed-information or licensed-consultation campaign, or the preneed lunch-and-learn or seminar — and the guides, booklets and pathway cards behind any of them.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which piece?Which campaign, and which piece?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramSeminars and eventsPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","Seminars and events","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a preneed campaign.","page_url":"https://www.mbidirectmail.com/industries/retail-local/funeral-homes"},"submission":{"url":"https://www.mbidirectmail.com/industries/retail-local/funeral-homes","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toFuneral home and phone are optional\nWhat you needOptional, in your own words\nThe targeted preneed and community-awareness mail, the respectful Facebook preneed-information or licensed-consultation campaign, or the preneed lunch-and-learn or seminar — and the guides, booklets and pathway cards behind any of them.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/retail-local/funeral-homes","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, Funeral homeFuneral home, Work emailWork email, PhonePhone, Which campaign, and which piece?Which campaign, and which piece?, Not sure yetDirect mailFacebook and InstagramSeminars and eventsPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:41:53.025417+00:00","last_confirmed_at":"2026-10-25T21:41:53.025417+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/retail-local/funeral-homes","form headed \"Start a preneed campaign.\"","submits to https://www.mbidirectmail.com/industries/retail-local/funeral-homes","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/retail-local/funeral-homes","form headed \"Start a preneed campaign.\"","submits to https://www.mbidirectmail.com/industries/retail-local/funeral-homes","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"ClinicClinic","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The seasonal, new-program or cash-based-service postcard, the free workshop with its invitation, the policy-reviewed Facebook campaign, the consented texts, the referral brochures and flyers; and the local households and past patients around the clinic.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which addresses?Which campaign, and which addresses?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramSMSWorkshopsPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","SMS","Workshops","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a physical therapy campaign.","page_url":"https://www.mbidirectmail.com/industries/healthcare-wellness/physical-therapy"},"submission":{"url":"https://www.mbidirectmail.com/industries/healthcare-wellness/physical-therapy","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toClinic and phone are optional\nWhat you needOptional, in your own words\nThe seasonal, new-program or cash-based-service postcard, the free workshop with its invitation, the policy-reviewed Facebook campaign, the consented texts, the referral brochures and flyers; and the local households and past patients around the clinic.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/healthcare-wellness/physical-therapy","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, ClinicClinic, Work emailWork email, PhonePhone, Which campaign, and which addresses?Which campaign, and which addresses?, Not sure yetDirect mailFacebook and InstagramSMSWorkshopsPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:23.421396+00:00","last_confirmed_at":"2026-10-25T21:42:23.421396+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/healthcare-wellness/physical-therapy","form headed \"Start a physical therapy campaign.\"","submits to https://www.mbidirectmail.com/industries/healthcare-wellness/physical-therapy","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/healthcare-wellness/physical-therapy","form headed \"Start a physical therapy campaign.\"","submits to https://www.mbidirectmail.com/industries/healthcare-wellness/physical-therapy","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"FirmFirm","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"Your name and work email are all it takes: the download appears as soon as the form is sent. If an event is already on the calendar, say when and where, and MBI’s seminar team will see it.","kind":"message","name":"projectDescription","type":"textarea","label":"When is your next seminar?When is your next seminar?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetFilling the roomThe topic and presentationFollow-up and appointmentsCompliance reviewNot running seminars yetWhere does the program need help?","options":["Filling the room","The topic and presentation","Follow-up and appointments","Compliance review","Not running seminars yet"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Get access to the playbook","page_url":"https://www.mbidirectmail.com/industries/professional-financial/financial-advisors/seminar-marketing-playbook"},"submission":{"url":"https://www.mbidirectmail.com/industries/professional-financial/financial-advisors/seminar-marketing-playbook","method":"GET"},"submit_text":"Get the playbook","instructions":"Your detailsFirm and phone are optional\nYour next seminarOptional\nYour name and work email are all it takes: the download appears as soon as the form is sent. If an event is already on the calendar, say when and where, and MBI’s seminar team will see it.\nThe playbook is free. Your details are read by a real member of our team.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/professional-financial/financial-advisors/seminar-marketing-playbook","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, FirmFirm, Work emailWork email, PhonePhone, When is your next seminar?When is your next seminar?, Not sure yetFilling the roomThe topic and presentationFollow-up and appointmentsCompliance reviewNot running seminars yetWhere does the program need help?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:41:51.672899+00:00","last_confirmed_at":"2026-10-25T21:41:51.672899+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/professional-financial/financial-advisors/seminar-marketing-playbook","form headed \"Get access to the playbook\"","submits to https://www.mbidirectmail.com/industries/professional-financial/financial-advisors/seminar-marketing-playbook","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/professional-financial/financial-advisors/seminar-marketing-playbook","form headed \"Get access to the playbook\"","submits to https://www.mbidirectmail.com/industries/professional-financial/financial-advisors/seminar-marketing-playbook","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"FirmFirm","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The practice-area education campaign in the mail, the Facebook awareness and retargeting beside it, or the printing behind both — and the practice area it is for.","kind":"message","name":"projectDescription","type":"textarea","label":"Which practice area, and what should the piece do?Which practice area, and what should the piece do?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a law firm campaign.","page_url":"https://www.mbidirectmail.com/industries/professional-financial/legal-services"},"submission":{"url":"https://www.mbidirectmail.com/industries/professional-financial/legal-services","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toFirm and phone are optional\nWhat you needOptional, in your own words\nThe practice-area education campaign in the mail, the Facebook awareness and retargeting beside it, or the printing behind both — and the practice area it is for.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/professional-financial/legal-services","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, FirmFirm, Work emailWork email, PhonePhone, Which practice area, and what should the piece do?Which practice area, and what should the piece do?, Not sure yetDirect mailFacebook and InstagramPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:28.101946+00:00","last_confirmed_at":"2026-10-25T21:42:28.101946+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/professional-financial/legal-services","form headed \"Start a law firm campaign.\"","submits to https://www.mbidirectmail.com/industries/professional-financial/legal-services","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/professional-financial/legal-services","form headed \"Start a law firm campaign.\"","submits to https://www.mbidirectmail.com/industries/professional-financial/legal-services","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"Committee or organizationCommittee or organization","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"Registration, vote-by-mail, polling-place or GOTV reminder; postcard, Facebook, texts or all three; and the deadline the campaign is working to.","kind":"message","name":"projectDescription","type":"textarea","label":"What should reach voters, and by when?What should reach voters, and by when?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebookTextsPrintingWhich channel?","options":["Direct mail","Facebook","Texts","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a voter outreach campaign.","page_url":"https://www.mbidirectmail.com/industries/nonprofit-public/political-campaigns"},"submission":{"url":"https://www.mbidirectmail.com/industries/nonprofit-public/political-campaigns","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toOrganization and phone are optional\nWhat you needOptional, in your own words\nRegistration, vote-by-mail, polling-place or GOTV reminder; postcard, Facebook, texts or all three; and the deadline the campaign is working to.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/nonprofit-public/political-campaigns","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, Committee or organizationCommittee or organization, Work emailWork email, PhonePhone, What should reach voters, and by when?What should reach voters, and by when?, Not sure yetDirect mailFacebookTextsPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:34.955936+00:00","last_confirmed_at":"2026-10-25T21:42:34.955936+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/nonprofit-public/political-campaigns","form headed \"Start a voter outreach campaign.\"","submits to https://www.mbidirectmail.com/industries/nonprofit-public/political-campaigns","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/nonprofit-public/political-campaigns","form headed \"Start a voter outreach campaign.\"","submits to https://www.mbidirectmail.com/industries/nonprofit-public/political-campaigns","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First name First name","selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"max_length":80,"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last name Last name","selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"max_length":80,"autocomplete":"family-name"},{"kind":"email","name":"email","type":"email","label":"Work email Work email","selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"max_length":320,"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"Phone Phone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"inputmode":"tel","max_length":40,"autocomplete":"tel"},{"name":"company","type":"text","label":"Company Company","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"max_length":160,"autocomplete":"organization"},{"kind":"message","name":"projectDescription","type":"textarea","label":"What are you hoping to accomplish? What are you hoping to accomplish?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yet PrintingDirect MailDigital ServicesSeminar & Event Marketing Which capability?","options":["Printing","Direct Mail","Digital Services","Seminar & Event Marketing"],"selector":"[name=\"capability\"]"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Website","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Message received.","page_url":"https://www.mbidirectmail.com/capabilities/direct-mail/audience-targeting-mailing-lists"},"submission":{"url":"https://www.mbidirectmail.com/capabilities/direct-mail/audience-targeting-mailing-lists","method":"GET"},"submit_text":"Send this to a direct mail specialist","instructions":"Who we reply to Phone & company optional\nWhat you need Optional, in your own words\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.\nA real member of the MBI team will review the details and follow up soon.","form_selector":"#get-started > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:c5e78c0d37ae2d37"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/capabilities/direct-mail/audience-targeting-mailing-lists","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First name First name, Last name Last name, Work email Work email, Phone Phone, Company Company, What are you hoping to accomplish? What are you hoping to accomplish?, Not sure yet PrintingDirect MailDigital ServicesSeminar & Event Marketing Which capability?, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:49.256715+00:00","last_confirmed_at":"2026-10-25T21:42:49.256715+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/capabilities/direct-mail/audience-targeting-mailing-lists","form headed \"Message received.\"","submits to https://www.mbidirectmail.com/capabilities/direct-mail/audience-targeting-mailing-lists","purpose: contact (a way to reply and a free-text field)","https://www.mbidirectmail.com/capabilities/direct-mail/campaign-measurement","https://www.mbidirectmail.com/capabilities/direct-mail/choose-a-direct-mail-company","https://www.mbidirectmail.com/capabilities/direct-mail/digital-integration","https://www.mbidirectmail.com/capabilities/direct-mail/direct-mail-cost","https://www.mbidirectmail.com/capabilities/direct-mail/multi-location-nationwide","https://www.mbidirectmail.com/capabilities/direct-mail/personalized-direct-mail","https://www.mbidirectmail.com/capabilities/direct-mail/postcard-mailing-services","https://www.mbidirectmail.com/capabilities/direct-mail/predictable-marketing-strategy","https://www.mbidirectmail.com/capabilities/direct-mail/targeted-direct-mail","https://www.mbidirectmail.com/capabilities/seminar-event-marketing/choosing-a-seminar-marketing-company","https://www.mbidirectmail.com/capabilities/seminar-event-marketing/dinner-seminar-marketing","https://www.mbidirectmail.com/capabilities/seminar-event-marketing/seminar-campaign-measurement","https://www.mbidirectmail.com/capabilities/seminar-event-marketing/seminar-campaign-timeline","https://www.mbidirectmail.com/capabilities/seminar-event-marketing/seminar-direct-mail","https://www.mbidirectmail.com/capabilities/seminar-event-marketing/seminar-email-sms-reminders","https://www.mbidirectmail.com/capabilities/seminar-event-marketing/seminar-mailing-lists","https://www.mbidirectmail.com/capabilities/seminar-event-marketing/seminar-marketing-mistakes"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/capabilities/direct-mail/audience-targeting-mailing-lists","form headed \"Message received.\"","submits to https://www.mbidirectmail.com/capabilities/direct-mail/audience-targeting-mailing-lists","purpose: contact (a way to reply and a free-text field)","https://www.mbidirectmail.com/capabilities/direct-mail/campaign-measurement","https://www.mbidirectmail.com/capabilities/direct-mail/choose-a-direct-mail-company","https://www.mbidirectmail.com/capabilities/direct-mail/digital-integration","https://www.mbidirectmail.com/capabilities/direct-mail/direct-mail-cost","https://www.mbidirectmail.com/capabilities/direct-mail/multi-location-nationwide","https://www.mbidirectmail.com/capabilities/direct-mail/personalized-direct-mail","https://www.mbidirectmail.com/capabilities/direct-mail/postcard-mailing-services","https://www.mbidirectmail.com/capabilities/direct-mail/predictable-marketing-strategy","https://www.mbidirectmail.com/capabilities/direct-mail/targeted-direct-mail","https://www.mbidirectmail.com/capabilities/seminar-event-marketing/choosing-a-seminar-marketing-company","https://www.mbidirectmail.com/capabilities/seminar-event-marketing/dinner-seminar-marketing","https://www.mbidirectmail.com/capabilities/seminar-event-marketing/seminar-campaign-measurement","https://www.mbidirectmail.com/capabilities/seminar-event-marketing/seminar-campaign-timeline","https://www.mbidirectmail.com/capabilities/seminar-event-marketing/seminar-direct-mail","https://www.mbidirectmail.com/capabilities/seminar-event-marketing/seminar-email-sms-reminders","https://www.mbidirectmail.com/capabilities/seminar-event-marketing/seminar-mailing-lists","https://www.mbidirectmail.com/capabilities/seminar-event-marketing/seminar-marketing-mistakes"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"FirmFirm","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The tax-preparation acquisition postcard and the local discount offer on it, the Facebook lead-generation campaign paired with that card, or the opt-in sequence to prior clients — and the offer the firm will stand behind.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and what offer?Which campaign, and what offer?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","SMS","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a CPA firm campaign.","page_url":"https://www.mbidirectmail.com/industries/professional-financial/cpas"},"submission":{"url":"https://www.mbidirectmail.com/industries/professional-financial/cpas","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toFirm and phone are optional\nWhat you needOptional, in your own words\nThe tax-preparation acquisition postcard and the local discount offer on it, the Facebook lead-generation campaign paired with that card, or the opt-in sequence to prior clients — and the offer the firm will stand behind.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/professional-financial/cpas","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, FirmFirm, Work emailWork email, PhonePhone, Which campaign, and what offer?Which campaign, and what offer?, Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:35.798099+00:00","last_confirmed_at":"2026-10-25T21:42:35.798099+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/professional-financial/cpas","form headed \"Start a CPA firm campaign.\"","submits to https://www.mbidirectmail.com/industries/professional-financial/cpas","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/professional-financial/cpas","form headed \"Start a CPA firm campaign.\"","submits to https://www.mbidirectmail.com/industries/professional-financial/cpas","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"AssociationAssociation","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The membership-recruitment letter, postcard or flyer; the renewal letter addressed to a member by name; or the Facebook membership-recruitment campaign and the form or microsite that captures its reply.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which piece?Which campaign, and which piece?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a membership campaign.","page_url":"https://www.mbidirectmail.com/industries/nonprofit-public/community-organizations"},"submission":{"url":"https://www.mbidirectmail.com/industries/nonprofit-public/community-organizations","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toAssociation and phone are optional\nWhat you needOptional, in your own words\nThe membership-recruitment letter, postcard or flyer; the renewal letter addressed to a member by name; or the Facebook membership-recruitment campaign and the form or microsite that captures its reply.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/nonprofit-public/community-organizations","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, AssociationAssociation, Work emailWork email, PhonePhone, Which campaign, and which piece?Which campaign, and which piece?, Not sure yetDirect mailFacebook and InstagramPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:33.608806+00:00","last_confirmed_at":"2026-10-25T21:42:33.608806+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/nonprofit-public/community-organizations","form headed \"Start a membership campaign.\"","submits to https://www.mbidirectmail.com/industries/nonprofit-public/community-organizations","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/nonprofit-public/community-organizations","form headed \"Start a membership campaign.\"","submits to https://www.mbidirectmail.com/industries/nonprofit-public/community-organizations","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"PharmacyPharmacy","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"Prescription-ready and pickup alerts, refill reminders, medication-adherence education, two-way messaging or clinical-service appointment reminders, to patients who opted in; and the pharmacy it runs for.","kind":"message","name":"projectDescription","type":"textarea","label":"Which messages, and which pharmacy?Which messages, and which pharmacy?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetSMSWhich channel?","options":["SMS"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a pharmacy texting programme.","page_url":"https://www.mbidirectmail.com/industries/healthcare-wellness/pharmacy"},"submission":{"url":"https://www.mbidirectmail.com/industries/healthcare-wellness/pharmacy","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toPharmacy and phone are optional\nWhat you needOptional, in your own words\nPrescription-ready and pickup alerts, refill reminders, medication-adherence education, two-way messaging or clinical-service appointment reminders, to patients who opted in; and the pharmacy it runs for.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/healthcare-wellness/pharmacy","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, PharmacyPharmacy, Work emailWork email, PhonePhone, Which messages, and which pharmacy?Which messages, and which pharmacy?, Not sure yetSMSWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:22.759303+00:00","last_confirmed_at":"2026-10-25T21:42:22.759303+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/healthcare-wellness/pharmacy","form headed \"Start a pharmacy texting programme.\"","submits to https://www.mbidirectmail.com/industries/healthcare-wellness/pharmacy","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/healthcare-wellness/pharmacy","form headed \"Start a pharmacy texting programme.\"","submits to https://www.mbidirectmail.com/industries/healthcare-wellness/pharmacy","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"live":true,"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"input[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"input[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"CenterCenter","selector":"input[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"input[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"input[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The Facebook and Instagram funnel behind a free diagnostic assessment, a sample lesson or a short trial; the consented text thread that answers the inquiry, carries the enrolling conversation and reminds before the lesson; and the practice or center it run","kind":"message","name":"projectDescription","type":"textarea","label":"Which channel, and which offer?Which channel, and which offer?","selector":"textarea[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetFacebook and InstagramSMSWhich channel?","options":["Facebook and Instagram","SMS"],"selector":"select[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"select[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","hidden":true,"disabled":true,"selector":"input[name=\"referralDetail\"]","hidden_by":"visibility:hidden or opacity:0","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"input[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","hidden":true,"selector":"input[name=\"extra\"]","hidden_by":"aria-hidden","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a tutoring campaign.","page_url":"https://www.mbidirectmail.com/industries/education/tutoring"},"submission":{"url":"https://www.mbidirectmail.com/industries/education/tutoring","method":"GET"},"interaction":{"openers":[{"text":"SKIP TO CONTENT","type":"a","targets":["#main"],"selector":"html > body > div:nth-of-type(1) > header > a:nth-of-type(1)"},{"text":"Not sure where to start?\nTalk with our team","type":"a","targets":["#start"],"selector":"#main > div > section > div > div:nth-of-type(2) > a"},{"text":"Get started","type":"a","hidden":true,"targets":["#start"],"selector":"#nav-fan > div:nth-of-type(3) > a:nth-of-type(4)"}],"controls":[{"text":"Send my message","type":"submit","selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button"}],"unobserved":["choice_transitions"],"observation":"read_only"},"submit_text":"Send my message","instructions":"Who we reply toCenter and phone are optional\nWhat you needOptional, in your own words\nThe Facebook and Instagram funnel behind a free diagnostic assessment, a sample lesson or a short trial; the consented text thread that answers the inquiry, carries the enrolling conversation and reminds before the lesson; and the practice or center it runs for.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"form[name=\"industry-brief\"]","submit_selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/education/tutoring","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, CenterCenter, Work emailWork email, PhonePhone, Which channel, and which offer?Which channel, and which offer?, Not sure yetFacebook and InstagramSMSWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:14.885164+00:00","last_confirmed_at":"2026-10-25T21:42:14.885164+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/education/tutoring","form headed \"Start a tutoring campaign.\"","submits to https://www.mbidirectmail.com/industries/education/tutoring","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/education/tutoring","form headed \"Start a tutoring campaign.\"","submits to https://www.mbidirectmail.com/industries/education/tutoring","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"live":true,"fields":[{"name":"firstName","type":"text","label":"First name First name","required":true,"selector":"input[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"max_length":80,"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last name Last name","required":true,"selector":"input[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"max_length":80,"autocomplete":"family-name"},{"kind":"email","name":"email","type":"email","label":"Work email Work email","required":true,"selector":"input[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"max_length":320,"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"Phone Phone","selector":"input[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"inputmode":"tel","max_length":40,"autocomplete":"tel"},{"name":"company","type":"text","label":"Company Company","selector":"input[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"max_length":160,"autocomplete":"organization"},{"kind":"message","name":"projectDescription","type":"textarea","label":"What are you hoping to accomplish? What are you hoping to accomplish?","selector":"textarea[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yet Printing Direct Mail Digital Services Seminar & Event Marketing Which capability?","options":["Printing","Direct Mail","Digital Services","Seminar & Event Marketing"],"selector":"select[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose one Web search (Google, Bing) AI chat (ChatGPT, Claude, Gemini) Social media Referral from a colleague or client An MBI sales representative A mail piece from MBI Trade show or event Online ad Article, podcast, or press We already work with MBI Other How did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"select[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us more Tell us more","hidden":true,"disabled":true,"selector":"input[name=\"referralDetail\"]","hidden_by":"visibility:hidden or opacity:0","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"input[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Website","hidden":true,"selector":"input[name=\"extra\"]","hidden_by":"aria-hidden","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"preferred":true,"asks_message":true},"occurrence":{"heading":"Message received.","page_url":"https://www.mbidirectmail.com/"},"submission":{"url":"https://www.mbidirectmail.com/","method":"GET"},"interaction":{"controls":[{"text":"Send another message","type":"button","hidden":true,"selector":"#rs-room-scale > div > div > form > div:nth-of-type(3) > div > button"},{"text":"Start a Campaign","type":"submit","selector":"#rs-room-scale > div > div > form > div:nth-of-type(5) > div:nth-of-type(1) > button"}],"unobserved":["choice_transitions","button_transitions"],"observation":"read_only"},"submit_text":"Start a Campaign","instructions":"Who we reply to Company and phone are optional\nWhat you need Optional, in your own words\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.\nA real member of the MBI team will review the details and follow up soon.","form_selector":"#rs-room-scale > div > div > form","submit_selector":"#rs-room-scale > div > div > form > div:nth-of-type(5) > div:nth-of-type(1) > button","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:1beb52d49faa3a25"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First name First name, Last name Last name, Work email Work email, Phone Phone, Company Company, What are you hoping to accomplish? What are you hoping to accomplish?, Not sure yet Printing Direct Mail Digital Services Seminar & Event Marketing Which capability?, Choose one Web search (Google, Bing) AI chat (ChatGPT, Claude, Gemini) Social media Referral from a colleague or client An MBI sales representative A mail piece from MBI Trade show or event Online ad Article, podcast, or press We already work with MBI Other How did you hear about us?, Tell us more Tell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:41:44.974849+00:00","last_confirmed_at":"2026-10-25T21:41:44.974849+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/","form headed \"Message received.\"","submits to https://www.mbidirectmail.com/","purpose: contact (a way to reply and a free-text field)","https://www.mbidirectmail.com/capabilities","https://www.mbidirectmail.com/contact","https://www.mbidirectmail.com/capabilities/digital-services","https://www.mbidirectmail.com/capabilities/direct-mail","https://www.mbidirectmail.com/capabilities/printing","https://www.mbidirectmail.com/capabilities/seminar-event-marketing","https://www.mbidirectmail.com/capabilities/seminar-event-marketing/fmo-imo-seminar-marketing","https://www.mbidirectmail.com/contact?goal=brand-awareness","https://www.mbidirectmail.com/contact?goal=business-growth","https://www.mbidirectmail.com/contact?goal=campaign-strategy","https://www.mbidirectmail.com/contact?goal=lead-generation","https://www.mbidirectmail.com/contact?goal=schedule-a-call","https://www.mbidirectmail.com/industries/professional-financial/financial-advisors"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/","form headed \"Message received.\"","submits to https://www.mbidirectmail.com/","purpose: contact (a way to reply and a free-text field)","https://www.mbidirectmail.com/capabilities","https://www.mbidirectmail.com/contact","https://www.mbidirectmail.com/capabilities/digital-services","https://www.mbidirectmail.com/capabilities/direct-mail","https://www.mbidirectmail.com/capabilities/printing","https://www.mbidirectmail.com/capabilities/seminar-event-marketing","https://www.mbidirectmail.com/capabilities/seminar-event-marketing/fmo-imo-seminar-marketing","https://www.mbidirectmail.com/contact?goal=brand-awareness","https://www.mbidirectmail.com/contact?goal=business-growth","https://www.mbidirectmail.com/contact?goal=campaign-strategy","https://www.mbidirectmail.com/contact?goal=lead-generation","https://www.mbidirectmail.com/contact?goal=schedule-a-call","https://www.mbidirectmail.com/industries/professional-financial/financial-advisors"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"CommunityCommunity","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The 6x9 tour-invitation mail to adult children and active seniors, the guide-download and remarketing campaigns on Facebook and Instagram, the consented texts, the seminar and open-house invitations, the printed set; and the community or communities they r","kind":"message","name":"projectDescription","type":"textarea","label":"Which community, and which channels?Which community, and which channels?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramSMSSeminars and open housesPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","SMS","Seminars and open houses","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start an assisted living campaign.","page_url":"https://www.mbidirectmail.com/industries/healthcare-wellness/assisted-living"},"submission":{"url":"https://www.mbidirectmail.com/industries/healthcare-wellness/assisted-living","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toCommunity and phone are optional\nWhat you needOptional, in your own words\nThe 6x9 tour-invitation mail to adult children and active seniors, the guide-download and remarketing campaigns on Facebook and Instagram, the consented texts, the seminar and open-house invitations, the printed set; and the community or communities they run for.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/healthcare-wellness/assisted-living","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, CommunityCommunity, Work emailWork email, PhonePhone, Which community, and which channels?Which community, and which channels?, Not sure yetDirect mailFacebook and InstagramSMSSeminars and open housesPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:15.661897+00:00","last_confirmed_at":"2026-10-25T21:42:15.661897+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/healthcare-wellness/assisted-living","form headed \"Start an assisted living campaign.\"","submits to https://www.mbidirectmail.com/industries/healthcare-wellness/assisted-living","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/healthcare-wellness/assisted-living","form headed \"Start an assisted living campaign.\"","submits to https://www.mbidirectmail.com/industries/healthcare-wellness/assisted-living","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"OfficeOffice","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The tax-season postcard offer campaign, the Facebook ads carrying that same offer, or the opt-in texts to prior clients — and the discounted-service or refund-related offer the office wants on the card.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which offer?Which campaign, and which offer?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","SMS","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a tax season campaign.","page_url":"https://www.mbidirectmail.com/industries/professional-financial/accounting-and-taxes"},"submission":{"url":"https://www.mbidirectmail.com/industries/professional-financial/accounting-and-taxes","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toOffice and phone are optional\nWhat you needOptional, in your own words\nThe tax-season postcard offer campaign, the Facebook ads carrying that same offer, or the opt-in texts to prior clients — and the discounted-service or refund-related offer the office wants on the card.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/professional-financial/accounting-and-taxes","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, OfficeOffice, Work emailWork email, PhonePhone, Which campaign, and which offer?Which campaign, and which offer?, Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:34.643563+00:00","last_confirmed_at":"2026-10-25T21:42:34.643563+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/professional-financial/accounting-and-taxes","form headed \"Start a tax season campaign.\"","submits to https://www.mbidirectmail.com/industries/professional-financial/accounting-and-taxes","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/professional-financial/accounting-and-taxes","form headed \"Start a tax season campaign.\"","submits to https://www.mbidirectmail.com/industries/professional-financial/accounting-and-taxes","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"live":true,"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"input[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"input[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"CompanyCompany","selector":"input[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"input[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"input[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The Facebook and Instagram service-area homeowner campaign, the preparedness work that runs ahead of the peaks, or the property-manager and commercial-account response-plan campaign — and the service area it has to cover.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which service area?Which campaign, and which service area?","selector":"textarea[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetFacebook and InstagramWhich channel?","options":["Facebook and Instagram"],"selector":"select[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"select[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","hidden":true,"disabled":true,"selector":"input[name=\"referralDetail\"]","hidden_by":"visibility:hidden or opacity:0","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"input[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","hidden":true,"selector":"input[name=\"extra\"]","hidden_by":"aria-hidden","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a restoration campaign.","page_url":"https://www.mbidirectmail.com/industries/home-services/restoration"},"submission":{"url":"https://www.mbidirectmail.com/industries/home-services/restoration","method":"GET"},"interaction":{"openers":[{"text":"SKIP TO CONTENT","type":"a","targets":["#main"],"selector":"html > body > div:nth-of-type(1) > header > a:nth-of-type(1)"},{"text":"Not sure where to start?\nTalk with our team","type":"a","targets":["#start"],"selector":"#main > div > section > div > div:nth-of-type(2) > a"},{"text":"Get started","type":"a","hidden":true,"targets":["#start"],"selector":"#nav-fan > div:nth-of-type(3) > a:nth-of-type(4)"}],"controls":[{"text":"Send my message","type":"submit","selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button"}],"unobserved":["choice_transitions"],"observation":"read_only"},"submit_text":"Send my message","instructions":"Who we reply toCompany and phone are optional\nWhat you needOptional, in your own words\nThe Facebook and Instagram service-area homeowner campaign, the preparedness work that runs ahead of the peaks, or the property-manager and commercial-account response-plan campaign — and the service area it has to cover.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"form[name=\"industry-brief\"]","submit_selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/home-services/restoration","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, CompanyCompany, Work emailWork email, PhonePhone, Which campaign, and which service area?Which campaign, and which service area?, Not sure yetFacebook and InstagramWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:29.780185+00:00","last_confirmed_at":"2026-10-25T21:42:29.780185+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/home-services/restoration","form headed \"Start a restoration campaign.\"","submits to https://www.mbidirectmail.com/industries/home-services/restoration","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/home-services/restoration","form headed \"Start a restoration campaign.\"","submits to https://www.mbidirectmail.com/industries/home-services/restoration","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"live":true,"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"input[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"input[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"CompanyCompany","selector":"input[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"input[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"input[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The neighborhood first-service discount postcard or flyer, the new-homeowner whole-home inspection and membership offer, the water-heater or drain and sewer education, the seasonal text special or annual water-heater check reminder, or the quote-follow-up","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which service area?Which campaign, and which service area?","selector":"textarea[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","SMS","Printing"],"selector":"select[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"select[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","hidden":true,"disabled":true,"selector":"input[name=\"referralDetail\"]","hidden_by":"visibility:hidden or opacity:0","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"input[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","hidden":true,"selector":"input[name=\"extra\"]","hidden_by":"aria-hidden","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a plumbing campaign.","page_url":"https://www.mbidirectmail.com/industries/home-services/plumbing"},"submission":{"url":"https://www.mbidirectmail.com/industries/home-services/plumbing","method":"GET"},"interaction":{"openers":[{"text":"SKIP TO CONTENT","type":"a","targets":["#main"],"selector":"html > body > div:nth-of-type(1) > header > a:nth-of-type(1)"},{"text":"Not sure where to start?\nTalk with our team","type":"a","targets":["#start"],"selector":"#main > div > section > div > div:nth-of-type(2) > a"},{"text":"Get started","type":"a","hidden":true,"targets":["#start"],"selector":"#nav-fan > div:nth-of-type(3) > a:nth-of-type(4)"}],"controls":[{"text":"Send my message","type":"submit","selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button"}],"unobserved":["choice_transitions"],"observation":"read_only"},"submit_text":"Send my message","instructions":"Who we reply toCompany and phone are optional\nWhat you needOptional, in your own words\nThe neighborhood first-service discount postcard or flyer, the new-homeowner whole-home inspection and membership offer, the water-heater or drain and sewer education, the seasonal text special or annual water-heater check reminder, or the quote-follow-up text campaign.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"form[name=\"industry-brief\"]","submit_selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/home-services/plumbing","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, CompanyCompany, Work emailWork email, PhonePhone, Which campaign, and which service area?Which campaign, and which service area?, Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:29.206683+00:00","last_confirmed_at":"2026-10-25T21:42:29.206683+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/home-services/plumbing","form headed \"Start a plumbing campaign.\"","submits to https://www.mbidirectmail.com/industries/home-services/plumbing","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/home-services/plumbing","form headed \"Start a plumbing campaign.\"","submits to https://www.mbidirectmail.com/industries/home-services/plumbing","purpose: contact (a way to reply and a free-text field)"]},{"label":"1-386-736-1100","value":{"@type":"ContactPoint","value":"1-386-736-1100","channel":"voice","purpose":"unknown","subject":{"kind":"organization"},"evidence":[{"text":"1-386-736-1100","heading":"Make A Payment","locator":"li","source_url":"https://pay.mbidirectmail.com","representation":"visible"}],"validity":"unknown","telephone":"1-386-736-1100","description":"1-386-736-1100","availability":"unknown","representation":"visible"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:41:50.899796+00:00","last_confirmed_at":"2026-10-25T21:41:50.899796+00:00","field_sources":{"value":{"via":["https://pay.mbidirectmail.com","printed in page text, not marked up"],"basis":"directly_observed"}},"via":["https://pay.mbidirectmail.com","printed in page text, not marked up"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"StoreStore","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The new or seasonal collection launch, the first-purchase incentive with cart and product-view retargeting, or the segmented win-back for lapsed customers — and the printed pieces behind any of them.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which segment?Which campaign, and which segment?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","SMS","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a clothing store campaign.","page_url":"https://www.mbidirectmail.com/industries/retail-local/clothing-and-apparel"},"submission":{"url":"https://www.mbidirectmail.com/industries/retail-local/clothing-and-apparel","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toStore and phone are optional\nWhat you needOptional, in your own words\nThe new or seasonal collection launch, the first-purchase incentive with cart and product-view retargeting, or the segmented win-back for lapsed customers — and the printed pieces behind any of them.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/retail-local/clothing-and-apparel","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, StoreStore, Work emailWork email, PhonePhone, Which campaign, and which segment?Which campaign, and which segment?, Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:40.287850+00:00","last_confirmed_at":"2026-10-25T21:42:40.287850+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/retail-local/clothing-and-apparel","form headed \"Start a clothing store campaign.\"","submits to https://www.mbidirectmail.com/industries/retail-local/clothing-and-apparel","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/retail-local/clothing-and-apparel","form headed \"Start a clothing store campaign.\"","submits to https://www.mbidirectmail.com/industries/retail-local/clothing-and-apparel","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"live":true,"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"input[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"input[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"ShowroomShowroom","selector":"input[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"input[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"input[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The seasonal showroom clearance campaign and its oversized postcard, or the in-stock inventory carousel and local store-traffic campaign on Facebook and Instagram — and the neighborhoods nearest the showroom door it should go to.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which neighborhoods?Which campaign, and which neighborhoods?","selector":"textarea[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","Printing"],"selector":"select[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"select[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","hidden":true,"disabled":true,"selector":"input[name=\"referralDetail\"]","hidden_by":"visibility:hidden or opacity:0","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"input[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","hidden":true,"selector":"input[name=\"extra\"]","hidden_by":"aria-hidden","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a clearance campaign.","page_url":"https://www.mbidirectmail.com/industries/retail-local/furniture"},"submission":{"url":"https://www.mbidirectmail.com/industries/retail-local/furniture","method":"GET"},"interaction":{"openers":[{"text":"SKIP TO CONTENT","type":"a","targets":["#main"],"selector":"html > body > div:nth-of-type(1) > header > a:nth-of-type(1)"},{"text":"Not sure where to start?\nTalk with our team","type":"a","targets":["#start"],"selector":"#main > div > section > div > div:nth-of-type(2) > a"},{"text":"Get started","type":"a","hidden":true,"targets":["#start"],"selector":"#nav-fan > div:nth-of-type(3) > a:nth-of-type(4)"}],"controls":[{"text":"Send my message","type":"submit","selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button"}],"unobserved":["choice_transitions"],"observation":"read_only"},"submit_text":"Send my message","instructions":"Who we reply toShowroom and phone are optional\nWhat you needOptional, in your own words\nThe seasonal showroom clearance campaign and its oversized postcard, or the in-stock inventory carousel and local store-traffic campaign on Facebook and Instagram — and the neighborhoods nearest the showroom door it should go to.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"form[name=\"industry-brief\"]","submit_selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/retail-local/furniture","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, ShowroomShowroom, Work emailWork email, PhonePhone, Which campaign, and which neighborhoods?Which campaign, and which neighborhoods?, Not sure yetDirect mailFacebook and InstagramPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:43.300523+00:00","last_confirmed_at":"2026-10-25T21:42:43.300523+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/retail-local/furniture","form headed \"Start a clearance campaign.\"","submits to https://www.mbidirectmail.com/industries/retail-local/furniture","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/retail-local/furniture","form headed \"Start a clearance campaign.\"","submits to https://www.mbidirectmail.com/industries/retail-local/furniture","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"PracticePractice","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The ZIP-code mailer carrying a free screening, a time-bound offer or a Better Hearing event invitation; the Facebook campaign behind the office event; the seasonal hearing-care campaign; the printed hearing-aid materials; and the practice they run for.","kind":"message","name":"projectDescription","type":"textarea","label":"Which practice, and which campaign?Which practice, and which campaign?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramOffice eventsPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","Office events","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start an audiology campaign.","page_url":"https://www.mbidirectmail.com/industries/healthcare-wellness/audiology-and-hearing-aids"},"submission":{"url":"https://www.mbidirectmail.com/industries/healthcare-wellness/audiology-and-hearing-aids","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toPractice and phone are optional\nWhat you needOptional, in your own words\nThe ZIP-code mailer carrying a free screening, a time-bound offer or a Better Hearing event invitation; the Facebook campaign behind the office event; the seasonal hearing-care campaign; the printed hearing-aid materials; and the practice they run for.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/healthcare-wellness/audiology-and-hearing-aids","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, PracticePractice, Work emailWork email, PhonePhone, Which practice, and which campaign?Which practice, and which campaign?, Not sure yetDirect mailFacebook and InstagramOffice eventsPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:16.417996+00:00","last_confirmed_at":"2026-10-25T21:42:16.417996+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/healthcare-wellness/audiology-and-hearing-aids","form headed \"Start an audiology campaign.\"","submits to https://www.mbidirectmail.com/industries/healthcare-wellness/audiology-and-hearing-aids","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/healthcare-wellness/audiology-and-hearing-aids","form headed \"Start an audiology campaign.\"","submits to https://www.mbidirectmail.com/industries/healthcare-wellness/audiology-and-hearing-aids","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"OrganizationOrganization","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The provider outreach mailer and its follow-up postcard, the class and workshop invitation, the opted-in texts that carry enrollment, resource navigation, benefit deadlines and appointment reminders; the printed pieces; and the organization they run for.","kind":"message","name":"projectDescription","type":"textarea","label":"Which organization, and which program?Which organization, and which program?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailSMSWorkshops and classesPrintingWhich channel?","options":["Direct mail","SMS","Workshops and classes","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a community program campaign.","page_url":"https://www.mbidirectmail.com/industries/healthcare-wellness/community-based-care"},"submission":{"url":"https://www.mbidirectmail.com/industries/healthcare-wellness/community-based-care","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toOrganization and phone are optional\nWhat you needOptional, in your own words\nThe provider outreach mailer and its follow-up postcard, the class and workshop invitation, the opted-in texts that carry enrollment, resource navigation, benefit deadlines and appointment reminders; the printed pieces; and the organization they run for.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/healthcare-wellness/community-based-care","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, OrganizationOrganization, Work emailWork email, PhonePhone, Which organization, and which program?Which organization, and which program?, Not sure yetDirect mailSMSWorkshops and classesPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:16.620436+00:00","last_confirmed_at":"2026-10-25T21:42:16.620436+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/healthcare-wellness/community-based-care","form headed \"Start a community program campaign.\"","submits to https://www.mbidirectmail.com/industries/healthcare-wellness/community-based-care","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/healthcare-wellness/community-based-care","form headed \"Start a community program campaign.\"","submits to https://www.mbidirectmail.com/industries/healthcare-wellness/community-based-care","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"PracticePractice","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The new-office announcement or the annual eye-care mailing, the Facebook and Instagram local-awareness campaign over the same area, the postcards and guides behind them; and the ZIP codes or the area around the office.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which neighborhood?Which campaign, and which neighborhood?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start an optometry campaign.","page_url":"https://www.mbidirectmail.com/industries/healthcare-wellness/optometry"},"submission":{"url":"https://www.mbidirectmail.com/industries/healthcare-wellness/optometry","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toPractice and phone are optional\nWhat you needOptional, in your own words\nThe new-office announcement or the annual eye-care mailing, the Facebook and Instagram local-awareness campaign over the same area, the postcards and guides behind them; and the ZIP codes or the area around the office.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/healthcare-wellness/optometry","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, PracticePractice, Work emailWork email, PhonePhone, Which campaign, and which neighborhood?Which campaign, and which neighborhood?, Not sure yetDirect mailFacebook and InstagramPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:21.922103+00:00","last_confirmed_at":"2026-10-25T21:42:21.922103+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/healthcare-wellness/optometry","form headed \"Start an optometry campaign.\"","submits to https://www.mbidirectmail.com/industries/healthcare-wellness/optometry","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/healthcare-wellness/optometry","form headed \"Start an optometry campaign.\"","submits to https://www.mbidirectmail.com/industries/healthcare-wellness/optometry","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"live":true,"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"input[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"input[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"FacilityFacility","selector":"input[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"input[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"input[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The mailing to the prospects nearest the site, the Facebook and Instagram campaign to recent movers and students at break periods, or the text re-engagement of lapsed enquiries — and the facility it runs from.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which facility?Which campaign, and which facility?","selector":"textarea[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","SMS","Printing"],"selector":"select[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"select[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","hidden":true,"disabled":true,"selector":"input[name=\"referralDetail\"]","hidden_by":"visibility:hidden or opacity:0","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"input[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","hidden":true,"selector":"input[name=\"extra\"]","hidden_by":"aria-hidden","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a self-storage campaign.","page_url":"https://www.mbidirectmail.com/industries/home-services/storage"},"submission":{"url":"https://www.mbidirectmail.com/industries/home-services/storage","method":"GET"},"interaction":{"openers":[{"text":"SKIP TO CONTENT","type":"a","targets":["#main"],"selector":"html > body > div:nth-of-type(1) > header > a:nth-of-type(1)"},{"text":"Not sure where to start?\nTalk with our team","type":"a","targets":["#start"],"selector":"#main > div > section > div > div:nth-of-type(2) > a"},{"text":"Get started","type":"a","hidden":true,"targets":["#start"],"selector":"#nav-fan > div:nth-of-type(3) > a:nth-of-type(4)"}],"controls":[{"text":"Send my message","type":"submit","selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button"}],"unobserved":["choice_transitions"],"observation":"read_only"},"submit_text":"Send my message","instructions":"Who we reply toFacility and phone are optional\nWhat you needOptional, in your own words\nThe mailing to the prospects nearest the site, the Facebook and Instagram campaign to recent movers and students at break periods, or the text re-engagement of lapsed enquiries — and the facility it runs from.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"form[name=\"industry-brief\"]","submit_selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/home-services/storage","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, FacilityFacility, Work emailWork email, PhonePhone, Which campaign, and which facility?Which campaign, and which facility?, Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:32.357856+00:00","last_confirmed_at":"2026-10-25T21:42:32.357856+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/home-services/storage","form headed \"Start a self-storage campaign.\"","submits to https://www.mbidirectmail.com/industries/home-services/storage","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/home-services/storage","form headed \"Start a self-storage campaign.\"","submits to https://www.mbidirectmail.com/industries/home-services/storage","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"Management companyManagement company","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The owner-targeted postcard and direct-mail campaign, or the Facebook campaign directed to property owners — and the high-rental neighborhoods the mail has to reach, which is settled with you rather than assumed.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which neighborhoods?Which campaign, and which neighborhoods?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start an owner-acquisition campaign.","page_url":"https://www.mbidirectmail.com/industries/professional-financial/property-management"},"submission":{"url":"https://www.mbidirectmail.com/industries/professional-financial/property-management","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toManagement company and phone are optional\nWhat you needOptional, in your own words\nThe owner-targeted postcard and direct-mail campaign, or the Facebook campaign directed to property owners — and the high-rental neighborhoods the mail has to reach, which is settled with you rather than assumed.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/professional-financial/property-management","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, Management companyManagement company, Work emailWork email, PhonePhone, Which campaign, and which neighborhoods?Which campaign, and which neighborhoods?, Not sure yetDirect mailFacebook and InstagramPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:41:50.685843+00:00","last_confirmed_at":"2026-10-25T21:41:50.685843+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/professional-financial/property-management","form headed \"Start an owner-acquisition campaign.\"","submits to https://www.mbidirectmail.com/industries/professional-financial/property-management","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/professional-financial/property-management","form headed \"Start an owner-acquisition campaign.\"","submits to https://www.mbidirectmail.com/industries/professional-financial/property-management","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"OrganizationOrganization","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The renewal letter and its envelope, the lapsed-donor re-engagement package, the Facebook reinforcement to the donors already being mailed, or the opt-in donor text campaign — and the personalization the letters should carry.","kind":"message","name":"projectDescription","type":"textarea","label":"Which half of the appeal, and what around it?Which half of the appeal, and what around it?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","SMS","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a donor retention campaign.","page_url":"https://www.mbidirectmail.com/industries/nonprofit-public/donor-retention"},"submission":{"url":"https://www.mbidirectmail.com/industries/nonprofit-public/donor-retention","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toOrganization and phone are optional\nWhat you needOptional, in your own words\nThe renewal letter and its envelope, the lapsed-donor re-engagement package, the Facebook reinforcement to the donors already being mailed, or the opt-in donor text campaign — and the personalization the letters should carry.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/nonprofit-public/donor-retention","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, OrganizationOrganization, Work emailWork email, PhonePhone, Which half of the appeal, and what around it?Which half of the appeal, and what around it?, Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:33.786487+00:00","last_confirmed_at":"2026-10-25T21:42:33.786487+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/nonprofit-public/donor-retention","form headed \"Start a donor retention campaign.\"","submits to https://www.mbidirectmail.com/industries/nonprofit-public/donor-retention","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/nonprofit-public/donor-retention","form headed \"Start a donor retention campaign.\"","submits to https://www.mbidirectmail.com/industries/nonprofit-public/donor-retention","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"live":true,"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"input[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"input[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"CompanyCompany","selector":"input[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"input[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"input[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The post-job radius postcard campaign around a completed exterior repaint, the Facebook and Instagram homeowner lead-form campaign to request an estimate, or the immediate SMS follow-up to book a painting estimate.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and what does the offer say?Which campaign, and what does the offer say?","selector":"textarea[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","SMS","Printing"],"selector":"select[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"select[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","hidden":true,"disabled":true,"selector":"input[name=\"referralDetail\"]","hidden_by":"visibility:hidden or opacity:0","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"input[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","hidden":true,"selector":"input[name=\"extra\"]","hidden_by":"aria-hidden","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a painting campaign.","page_url":"https://www.mbidirectmail.com/industries/home-services/painting"},"submission":{"url":"https://www.mbidirectmail.com/industries/home-services/painting","method":"GET"},"interaction":{"openers":[{"text":"SKIP TO CONTENT","type":"a","targets":["#main"],"selector":"html > body > div:nth-of-type(1) > header > a:nth-of-type(1)"},{"text":"Not sure where to start?\nTalk with our team","type":"a","targets":["#start"],"selector":"#main > div > section > div > div:nth-of-type(2) > a"},{"text":"Get started","type":"a","hidden":true,"targets":["#start"],"selector":"#nav-fan > div:nth-of-type(3) > a:nth-of-type(4)"}],"controls":[{"text":"Send my message","type":"submit","selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button"}],"unobserved":["choice_transitions"],"observation":"read_only"},"submit_text":"Send my message","instructions":"Who we reply toCompany and phone are optional\nWhat you needOptional, in your own words\nThe post-job radius postcard campaign around a completed exterior repaint, the Facebook and Instagram homeowner lead-form campaign to request an estimate, or the immediate SMS follow-up to book a painting estimate.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"form[name=\"industry-brief\"]","submit_selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/home-services/painting","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, CompanyCompany, Work emailWork email, PhonePhone, Which campaign, and what does the offer say?Which campaign, and what does the offer say?, Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:27.811731+00:00","last_confirmed_at":"2026-10-25T21:42:27.811731+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/home-services/painting","form headed \"Start a painting campaign.\"","submits to https://www.mbidirectmail.com/industries/home-services/painting","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/home-services/painting","form headed \"Start a painting campaign.\"","submits to https://www.mbidirectmail.com/industries/home-services/painting","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"ClinicClinic","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The mailed invitation with its call and landing-page RSVP, the seminar-registration Facebook and Instagram campaign, the consented confirmation and reminder texts, the post-event consultation request, the printed guide, workbook and referral one-sheet; the","kind":"message","name":"projectDescription","type":"textarea","label":"Which date, and which area?Which date, and which area?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramSMSSeminars and eventsPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","SMS","Seminars and events","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a neuropathy seminar campaign.","page_url":"https://www.mbidirectmail.com/industries/healthcare-wellness/neuropathy"},"submission":{"url":"https://www.mbidirectmail.com/industries/healthcare-wellness/neuropathy","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toClinic and phone are optional\nWhat you needOptional, in your own words\nThe mailed invitation with its call and landing-page RSVP, the seminar-registration Facebook and Instagram campaign, the consented confirmation and reminder texts, the post-event consultation request, the printed guide, workbook and referral one-sheet; the date the evening runs to; and the ZIP codes, city or radius around the clinic.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/healthcare-wellness/neuropathy","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, ClinicClinic, Work emailWork email, PhonePhone, Which date, and which area?Which date, and which area?, Not sure yetDirect mailFacebook and InstagramSMSSeminars and eventsPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:21.405464+00:00","last_confirmed_at":"2026-10-25T21:42:21.405464+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/healthcare-wellness/neuropathy","form headed \"Start a neuropathy seminar campaign.\"","submits to https://www.mbidirectmail.com/industries/healthcare-wellness/neuropathy","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/healthcare-wellness/neuropathy","form headed \"Start a neuropathy seminar campaign.\"","submits to https://www.mbidirectmail.com/industries/healthcare-wellness/neuropathy","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"PracticePractice","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The new-mover or neighborhood drop with its exam or cleaning offer, the Facebook single-offer campaign, the consented recall and reactivation texts, the printed set; and the practice or group they run for.","kind":"message","name":"projectDescription","type":"textarea","label":"Which practice, and which offer?Which practice, and which offer?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","SMS","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a dental campaign.","page_url":"https://www.mbidirectmail.com/industries/healthcare-wellness/dental-services"},"submission":{"url":"https://www.mbidirectmail.com/industries/healthcare-wellness/dental-services","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toPractice and phone are optional\nWhat you needOptional, in your own words\nThe new-mover or neighborhood drop with its exam or cleaning offer, the Facebook single-offer campaign, the consented recall and reactivation texts, the printed set; and the practice or group they run for.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/healthcare-wellness/dental-services","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, PracticePractice, Work emailWork email, PhonePhone, Which practice, and which offer?Which practice, and which offer?, Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:17.701933+00:00","last_confirmed_at":"2026-10-25T21:42:17.701933+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/healthcare-wellness/dental-services","form headed \"Start a dental campaign.\"","submits to https://www.mbidirectmail.com/industries/healthcare-wellness/dental-services","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/healthcare-wellness/dental-services","form headed \"Start a dental campaign.\"","submits to https://www.mbidirectmail.com/industries/healthcare-wellness/dental-services","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"live":true,"fields":[{"name":"firstName","type":"text","label":"First name","required":true,"selector":"#client-proof > div > form > div:nth-of-type(2) > label:nth-of-type(1) > input","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last name","required":true,"selector":"#client-proof > div > form > div:nth-of-type(2) > label:nth-of-type(2) > input","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"kind":"email","name":"email","type":"email","label":"Work email","required":true,"selector":"#client-proof > div > form > label:nth-of-type(1) > input","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"message","name":"message","type":"textarea","label":"Tell us about your campaign or goal","required":true,"selector":"textarea[name=\"message\"]","min_length":10},{"name":"referralSource","type":"select","label":"How did you hear about us? Choose one Web search (Google, Bing) AI chat (ChatGPT, Claude, Gemini) Social media Referral from a colleague or client An MBI sales representative A mail piece from MBI Trade show or event Online ad Article, podcast, or press We already work with MBI Other","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"#client-proof > div > form > label:nth-of-type(3) > select","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"consent","type":"checkbox","label":"I agree to be contacted about this request.","options":["I agree to be contacted about this request."],"required":true,"selector":"#client-proof > div > form > label:nth-of-type(4) > input","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Website","hidden":true,"selector":"#client-proof > div > form > label:nth-of-type(5) > input","hidden_by":"aria-hidden","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"What are you ready to accomplish?","page_url":"https://www.mbidirectmail.com/capabilities"},"submission":{"url":"https://www.mbidirectmail.com/capabilities","method":"GET"},"interaction":{"openers":[{"text":"SKIP TO CONTENT","type":"a","targets":["#main"],"selector":"html > body > div:nth-of-type(1) > header > a:nth-of-type(1)"}],"controls":[{"text":"START THE CONVERSATION","type":"submit","selector":"#client-proof > div > form > button"}],"unobserved":["choice_transitions"],"observation":"read_only"},"submit_text":"Start the conversation","instructions":"Explore a partnership","form_selector":"#client-proof > div > form","submit_selector":"#client-proof > div > form > button","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:b7853f194e9a622a"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/capabilities","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First name, Last name, Work email, Tell us about your campaign or goal, How did you hear about us? Choose one Web search (Google, Bing) AI chat (ChatGPT, Claude, Gemini) Social media Referral from a colleague or client An MBI sales representative A mail piece from MBI Trade show or event Online ad Article, podcast, or press We already work with MBI Other, I agree to be contacted about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:06.924820+00:00","last_confirmed_at":"2026-10-25T21:42:06.924820+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/capabilities","form headed \"What are you ready to accomplish?\"","submits to https://www.mbidirectmail.com/capabilities","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/capabilities","form headed \"What are you ready to accomplish?\"","submits to https://www.mbidirectmail.com/capabilities","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"CompanyCompany","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The first-time-customer offer mailed to owner-occupied homes, new movers or your own past customers; the Facebook lead-generation ads; the automated text that answers the lead form; or all three.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and who is the offer for?Which campaign, and who is the offer for?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebookText messagingPrintingWhich channel?","options":["Direct mail","Facebook","Text messaging","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a cleaning campaign.","page_url":"https://www.mbidirectmail.com/industries/home-services/cleaning-services"},"submission":{"url":"https://www.mbidirectmail.com/industries/home-services/cleaning-services","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toCompany and phone are optional\nWhat you needOptional, in your own words\nThe first-time-customer offer mailed to owner-occupied homes, new movers or your own past customers; the Facebook lead-generation ads; the automated text that answers the lead form; or all three.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/home-services/cleaning-services","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, CompanyCompany, Work emailWork email, PhonePhone, Which campaign, and who is the offer for?Which campaign, and who is the offer for?, Not sure yetDirect mailFacebookText messagingPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:05.411502+00:00","last_confirmed_at":"2026-10-25T21:42:05.411502+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/home-services/cleaning-services","form headed \"Start a cleaning campaign.\"","submits to https://www.mbidirectmail.com/industries/home-services/cleaning-services","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/home-services/cleaning-services","form headed \"Start a cleaning campaign.\"","submits to https://www.mbidirectmail.com/industries/home-services/cleaning-services","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"WineryWinery","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The tasting-room tour, event or new-release campaign, the wine-club signup and repeat-visit campaign, or the paid Meta Reels or carousel campaign — and the postcard, newsletter, tasting invitation or wine-club brochure the winery wants printed.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which piece?Which campaign, and which piece?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramSMSSeminars and eventsPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","SMS","Seminars and events","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a winery campaign.","page_url":"https://www.mbidirectmail.com/industries/retail-local/wine-and-vineyards"},"submission":{"url":"https://www.mbidirectmail.com/industries/retail-local/wine-and-vineyards","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toWinery and phone are optional\nWhat you needOptional, in your own words\nThe tasting-room tour, event or new-release campaign, the wine-club signup and repeat-visit campaign, or the paid Meta Reels or carousel campaign — and the postcard, newsletter, tasting invitation or wine-club brochure the winery wants printed.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/retail-local/wine-and-vineyards","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, WineryWinery, Work emailWork email, PhonePhone, Which campaign, and which piece?Which campaign, and which piece?, Not sure yetDirect mailFacebook and InstagramSMSSeminars and eventsPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:41:56.600602+00:00","last_confirmed_at":"2026-10-25T21:41:56.600602+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/retail-local/wine-and-vineyards","form headed \"Start a winery campaign.\"","submits to https://www.mbidirectmail.com/industries/retail-local/wine-and-vineyards","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/retail-local/wine-and-vineyards","form headed \"Start a winery campaign.\"","submits to https://www.mbidirectmail.com/industries/retail-local/wine-and-vineyards","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"OrganizationOrganization","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The recruitment postcards and flyers that invite families to sign up, the Facebook and Instagram ads that carry the same invitation, the posters and display materials behind them; and the league, unit or program they recruit for.","kind":"message","name":"projectDescription","type":"textarea","label":"Which program, and which channels?Which program, and which channels?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a recruitment campaign.","page_url":"https://www.mbidirectmail.com/industries/education/youth-organizations"},"submission":{"url":"https://www.mbidirectmail.com/industries/education/youth-organizations","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toOrganization and phone are optional\nWhat you needOptional, in your own words\nThe recruitment postcards and flyers that invite families to sign up, the Facebook and Instagram ads that carry the same invitation, the posters and display materials behind them; and the league, unit or program they recruit for.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/education/youth-organizations","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, OrganizationOrganization, Work emailWork email, PhonePhone, Which program, and which channels?Which program, and which channels?, Not sure yetDirect mailFacebook and InstagramPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:15.581269+00:00","last_confirmed_at":"2026-10-25T21:42:15.581269+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/education/youth-organizations","form headed \"Start a recruitment campaign.\"","submits to https://www.mbidirectmail.com/industries/education/youth-organizations","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/education/youth-organizations","form headed \"Start a recruitment campaign.\"","submits to https://www.mbidirectmail.com/industries/education/youth-organizations","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"CompanyCompany","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The integrated postcard and Facebook and Instagram campaign to acquire new customers, or the response campaign built from a postcard, a landing page and online social ads — and the offer the postcard should carry.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and what on the postcard?Which campaign, and what on the postcard?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start an energy provider campaign.","page_url":"https://www.mbidirectmail.com/industries/nonprofit-public/electric-and-energy-providers"},"submission":{"url":"https://www.mbidirectmail.com/industries/nonprofit-public/electric-and-energy-providers","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toCompany and phone are optional\nWhat you needOptional, in your own words\nThe integrated postcard and Facebook and Instagram campaign to acquire new customers, or the response campaign built from a postcard, a landing page and online social ads — and the offer the postcard should carry.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/nonprofit-public/electric-and-energy-providers","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, CompanyCompany, Work emailWork email, PhonePhone, Which campaign, and what on the postcard?Which campaign, and what on the postcard?, Not sure yetDirect mailFacebook and InstagramPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:34.888058+00:00","last_confirmed_at":"2026-10-25T21:42:34.888058+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/nonprofit-public/electric-and-energy-providers","form headed \"Start an energy provider campaign.\"","submits to https://www.mbidirectmail.com/industries/nonprofit-public/electric-and-energy-providers","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/nonprofit-public/electric-and-energy-providers","form headed \"Start an energy provider campaign.\"","submits to https://www.mbidirectmail.com/industries/nonprofit-public/electric-and-energy-providers","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"live":true,"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"input[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"input[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"CompanyCompany","selector":"input[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"input[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"input[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The tightly targeted postcard campaign, the localized Facebook and Instagram campaigns including retargeting and customer-list audiences, the text sequence that follows an estimate request, or all three.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which service area?Which campaign, and which service area?","selector":"textarea[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebookText messagingPrintingWhich channel?","options":["Direct mail","Facebook","Text messaging","Printing"],"selector":"select[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"select[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","hidden":true,"disabled":true,"selector":"input[name=\"referralDetail\"]","hidden_by":"visibility:hidden or opacity:0","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"input[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","hidden":true,"selector":"input[name=\"extra\"]","hidden_by":"aria-hidden","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a moving campaign.","page_url":"https://www.mbidirectmail.com/industries/home-services/moving"},"submission":{"url":"https://www.mbidirectmail.com/industries/home-services/moving","method":"GET"},"interaction":{"openers":[{"text":"SKIP TO CONTENT","type":"a","targets":["#main"],"selector":"html > body > div:nth-of-type(1) > header > a:nth-of-type(1)"},{"text":"Not sure where to start?\nTalk with our team","type":"a","targets":["#start"],"selector":"#main > div > section > div > div:nth-of-type(2) > a"},{"text":"Get started","type":"a","hidden":true,"targets":["#start"],"selector":"#nav-fan > div:nth-of-type(3) > a:nth-of-type(4)"}],"controls":[{"text":"Send my message","type":"submit","selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button"}],"unobserved":["choice_transitions"],"observation":"read_only"},"submit_text":"Send my message","instructions":"Who we reply toCompany and phone are optional\nWhat you needOptional, in your own words\nThe tightly targeted postcard campaign, the localized Facebook and Instagram campaigns including retargeting and customer-list audiences, the text sequence that follows an estimate request, or all three.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"form[name=\"industry-brief\"]","submit_selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/home-services/moving","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, CompanyCompany, Work emailWork email, PhonePhone, Which campaign, and which service area?Which campaign, and which service area?, Not sure yetDirect mailFacebookText messagingPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:27.384438+00:00","last_confirmed_at":"2026-10-25T21:42:27.384438+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/home-services/moving","form headed \"Start a moving campaign.\"","submits to https://www.mbidirectmail.com/industries/home-services/moving","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/home-services/moving","form headed \"Start a moving campaign.\"","submits to https://www.mbidirectmail.com/industries/home-services/moving","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"live":true,"fields":[{"name":"firstName","type":"text","label":"First name First name","required":true,"selector":"input[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"max_length":80,"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last name Last name","required":true,"selector":"input[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"max_length":80,"autocomplete":"family-name"},{"name":"company","type":"text","label":"Company Company","selector":"input[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"max_length":160,"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work email Work email","required":true,"selector":"input[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"max_length":320,"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"Phone Phone","selector":"input[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"inputmode":"tel","max_length":40,"autocomplete":"tel"},{"hint":"Who you are trying to reach, what you would want them to do, and the date it has to be live. It is fine if several of those are still open.","kind":"message","name":"projectDescription","type":"textarea","label":"What are you hoping to accomplish? What are you hoping to accomplish?","selector":"textarea[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yet Printing Direct Mail Digital Services Seminar & Event Marketing Which capability?","options":["Printing","Direct Mail","Digital Services","Seminar & Event Marketing"],"selector":"select[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose one Web search (Google, Bing) AI chat (ChatGPT, Claude, Gemini) Social media Referral from a colleague or client An MBI sales representative A mail piece from MBI Trade show or event Online ad Article, podcast, or press We already work with MBI Other How did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"select[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us more Tell us more","hidden":true,"disabled":true,"selector":"input[name=\"referralDetail\"]","hidden_by":"visibility:hidden or opacity:0","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"input[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Website","hidden":true,"selector":"input[name=\"extra\"]","hidden_by":"aria-hidden","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Message received.","page_url":"https://www.mbidirectmail.com/about"},"submission":{"url":"https://www.mbidirectmail.com/about","method":"GET"},"interaction":{"openers":[{"text":"SKIP TO CONTENT","type":"a","targets":["#main"],"selector":"html > body > div:nth-of-type(1) > header > a:nth-of-type(1)"},{"text":"Not sure where to start?\nTalk with our team","type":"a","targets":["#get-started"],"selector":"#main > section > div > div:nth-of-type(2) > a"},{"text":"Get Started\nTell us where to start.","type":"a","targets":["#get-started"],"selector":"#main > section > nav > ol > li:nth-of-type(5) > a"},{"text":"Get started","type":"a","hidden":true,"targets":["#get-started"],"selector":"#nav-fan > div:nth-of-type(3) > a:nth-of-type(4)"}],"controls":[{"text":"Send another message","type":"button","hidden":true,"selector":"#get-started > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div > button"},{"text":"Send my message","type":"submit","selector":"#get-started > div > div:nth-of-type(2) > form > div:nth-of-type(5) > div:nth-of-type(1) > button"}],"unobserved":["choice_transitions","button_transitions"],"observation":"read_only"},"submit_text":"Send my message","instructions":"Who we reply to Phone & company optional\nWhat you need Optional, in your own words\nWho you are trying to reach, what you would want them to do, and the date it has to be live. It is fine if several of those are still open.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.\nA real member of the MBI team will review the details and follow up soon.","form_selector":"#get-started > div > div:nth-of-type(2) > form","submit_selector":"#get-started > div > div:nth-of-type(2) > form > div:nth-of-type(5) > div:nth-of-type(1) > button","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/about","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First name First name, Last name Last name, Company Company, Work email Work email, Phone Phone, What are you hoping to accomplish? What are you hoping to accomplish?, Not sure yet Printing Direct Mail Digital Services Seminar & Event Marketing Which capability?, Choose one Web search (Google, Bing) AI chat (ChatGPT, Claude, Gemini) Social media Referral from a colleague or client An MBI sales representative A mail piece from MBI Trade show or event Online ad Article, podcast, or press We already work with MBI Other How did you hear about us?, Tell us more Tell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:41:48.589853+00:00","last_confirmed_at":"2026-10-25T21:41:48.589853+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/about","form headed \"Message received.\"","submits to https://www.mbidirectmail.com/about","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/about","form headed \"Message received.\"","submits to https://www.mbidirectmail.com/about","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"BankBank","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The DDA or checking-account acquisition offer, or the customer-referral mailer that asks current customers to refer family or friends — and the wording the bank’s own review will want to see.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and what should it say?Which campaign, and what should it say?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailPrintingWhich channel?","options":["Direct mail","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a bank campaign.","page_url":"https://www.mbidirectmail.com/industries/professional-financial/banking"},"submission":{"url":"https://www.mbidirectmail.com/industries/professional-financial/banking","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toBank and phone are optional\nWhat you needOptional, in your own words\nThe DDA or checking-account acquisition offer, or the customer-referral mailer that asks current customers to refer family or friends — and the wording the bank’s own review will want to see.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/professional-financial/banking","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, BankBank, Work emailWork email, PhonePhone, Which campaign, and what should it say?Which campaign, and what should it say?, Not sure yetDirect mailPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:35.606452+00:00","last_confirmed_at":"2026-10-25T21:42:35.606452+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/professional-financial/banking","form headed \"Start a bank campaign.\"","submits to https://www.mbidirectmail.com/industries/professional-financial/banking","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/professional-financial/banking","form headed \"Start a bank campaign.\"","submits to https://www.mbidirectmail.com/industries/professional-financial/banking","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"OrganizationOrganization","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The direct-mail donor acquisition and fundraising appeal, the Facebook campaign coordinated with it, or the opt-in text-to-donate programme — and the consent strategy the texting should be written for.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and what around it?Which campaign, and what around it?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","SMS","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a nonprofit campaign.","page_url":"https://www.mbidirectmail.com/industries/nonprofit-public/nonprofits"},"submission":{"url":"https://www.mbidirectmail.com/industries/nonprofit-public/nonprofits","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toOrganization and phone are optional\nWhat you needOptional, in your own words\nThe direct-mail donor acquisition and fundraising appeal, the Facebook campaign coordinated with it, or the opt-in text-to-donate programme — and the consent strategy the texting should be written for.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/nonprofit-public/nonprofits","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, OrganizationOrganization, Work emailWork email, PhonePhone, Which campaign, and what around it?Which campaign, and what around it?, Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:35.097158+00:00","last_confirmed_at":"2026-10-25T21:42:35.097158+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/nonprofit-public/nonprofits","form headed \"Start a nonprofit campaign.\"","submits to https://www.mbidirectmail.com/industries/nonprofit-public/nonprofits","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/nonprofit-public/nonprofits","form headed \"Start a nonprofit campaign.\"","submits to https://www.mbidirectmail.com/industries/nonprofit-public/nonprofits","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"live":true,"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"input[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"input[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"CompanyCompany","selector":"input[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"input[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"input[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The fall furnace tune-up postcard, the acquisition mail selected by home age, equipment age or location, the membership and maintenance-plan campaign, or the Facebook lead campaign held to your service area.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which season is it planned against?Which campaign, and which season is it planned against?","selector":"textarea[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebookPrintingWhich channel?","options":["Direct mail","Facebook","Printing"],"selector":"select[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"select[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","hidden":true,"disabled":true,"selector":"input[name=\"referralDetail\"]","hidden_by":"visibility:hidden or opacity:0","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"input[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","hidden":true,"selector":"input[name=\"extra\"]","hidden_by":"aria-hidden","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start an HVAC campaign.","page_url":"https://www.mbidirectmail.com/industries/home-services/hvac"},"submission":{"url":"https://www.mbidirectmail.com/industries/home-services/hvac","method":"GET"},"interaction":{"openers":[{"text":"SKIP TO CONTENT","type":"a","targets":["#main"],"selector":"html > body > div:nth-of-type(1) > header > a:nth-of-type(1)"},{"text":"Not sure where to start?\nTalk with our team","type":"a","targets":["#start"],"selector":"#main > div > section > div > div:nth-of-type(2) > a"},{"text":"Get started","type":"a","hidden":true,"targets":["#start"],"selector":"#nav-fan > div:nth-of-type(3) > a:nth-of-type(4)"}],"controls":[{"text":"Send my message","type":"submit","selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button"}],"unobserved":["choice_transitions"],"observation":"read_only"},"submit_text":"Send my message","instructions":"Who we reply toCompany and phone are optional\nWhat you needOptional, in your own words\nThe fall furnace tune-up postcard, the acquisition mail selected by home age, equipment age or location, the membership and maintenance-plan campaign, or the Facebook lead campaign held to your service area.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"form[name=\"industry-brief\"]","submit_selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/home-services/hvac","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, CompanyCompany, Work emailWork email, PhonePhone, Which campaign, and which season is it planned against?Which campaign, and which season is it planned against?, Not sure yetDirect mailFacebookPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:26.498843+00:00","last_confirmed_at":"2026-10-25T21:42:26.498843+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/home-services/hvac","form headed \"Start an HVAC campaign.\"","submits to https://www.mbidirectmail.com/industries/home-services/hvac","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/home-services/hvac","form headed \"Start an HVAC campaign.\"","submits to https://www.mbidirectmail.com/industries/home-services/hvac","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"BusinessBusiness","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The Facebook and Instagram lead-form campaign built on before/after cleaning imagery, or the first-time-offer lead campaign — and the wording of the offer the creative carries.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and what does the offer say?Which campaign, and what does the offer say?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetFacebook and InstagramWhich channel?","options":["Facebook and Instagram"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a pressure washing campaign.","page_url":"https://www.mbidirectmail.com/industries/home-services/pressure-washing"},"submission":{"url":"https://www.mbidirectmail.com/industries/home-services/pressure-washing","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toBusiness and phone are optional\nWhat you needOptional, in your own words\nThe Facebook and Instagram lead-form campaign built on before/after cleaning imagery, or the first-time-offer lead campaign — and the wording of the offer the creative carries.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/home-services/pressure-washing","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, BusinessBusiness, Work emailWork email, PhonePhone, Which campaign, and what does the offer say?Which campaign, and what does the offer say?, Not sure yetFacebook and InstagramWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:05.362991+00:00","last_confirmed_at":"2026-10-25T21:42:05.362991+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/home-services/pressure-washing","form headed \"Start a pressure washing campaign.\"","submits to https://www.mbidirectmail.com/industries/home-services/pressure-washing","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/home-services/pressure-washing","form headed \"Start a pressure washing campaign.\"","submits to https://www.mbidirectmail.com/industries/home-services/pressure-washing","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"live":true,"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"input[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"input[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"Dealer groupDealer group","selector":"input[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"input[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"input[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The service-reminder, equity-mining or lease pull-ahead mailing, or the group-wide acquisition campaign; the matched-list ads and opted-in texts behind it; and the rooftops it runs across.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which rooftops?Which campaign, and which rooftops?","selector":"textarea[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","SMS","Printing"],"selector":"select[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"select[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","hidden":true,"disabled":true,"selector":"input[name=\"referralDetail\"]","hidden_by":"visibility:hidden or opacity:0","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"input[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","hidden":true,"selector":"input[name=\"extra\"]","hidden_by":"aria-hidden","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a dealer group campaign.","page_url":"https://www.mbidirectmail.com/industries/automotive/dealerships"},"submission":{"url":"https://www.mbidirectmail.com/industries/automotive/dealerships","method":"GET"},"interaction":{"openers":[{"text":"SKIP TO CONTENT","type":"a","targets":["#main"],"selector":"html > body > div:nth-of-type(1) > header > a:nth-of-type(1)"},{"text":"Not sure where to start?\nTalk with our team","type":"a","targets":["#start"],"selector":"#main > div > section > div > div:nth-of-type(2) > a"},{"text":"Get started","type":"a","hidden":true,"targets":["#start"],"selector":"#nav-fan > div:nth-of-type(3) > a:nth-of-type(4)"}],"controls":[{"text":"Send my message","type":"submit","selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button"}],"unobserved":["choice_transitions"],"observation":"read_only"},"submit_text":"Send my message","instructions":"Who we reply toGroup and phone are optional\nWhat you needOptional, in your own words\nThe service-reminder, equity-mining or lease pull-ahead mailing, or the group-wide acquisition campaign; the matched-list ads and opted-in texts behind it; and the rooftops it runs across.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"form[name=\"industry-brief\"]","submit_selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/automotive/dealerships","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, Dealer groupDealer group, Work emailWork email, PhonePhone, Which campaign, and which rooftops?Which campaign, and which rooftops?, Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:10.787845+00:00","last_confirmed_at":"2026-10-25T21:42:10.787845+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/automotive/dealerships","form headed \"Start a dealer group campaign.\"","submits to https://www.mbidirectmail.com/industries/automotive/dealerships","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/automotive/dealerships","form headed \"Start a dealer group campaign.\"","submits to https://www.mbidirectmail.com/industries/automotive/dealerships","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"FirmFirm","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The mailed educational invitation, the Facebook workshop-registration ad and the event handouts printed for the room; the seminar or workshop the campaign runs to; and the ZIP codes, city or radius around the firm.","kind":"message","name":"projectDescription","type":"textarea","label":"Which evening, and which area?Which evening, and which area?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebookSeminars and eventsPrintingWhich channel?","options":["Direct mail","Facebook","Seminars and events","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start an estate planning seminar campaign.","page_url":"https://www.mbidirectmail.com/industries/professional-financial/estate-planning-attorneys"},"submission":{"url":"https://www.mbidirectmail.com/industries/professional-financial/estate-planning-attorneys","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toFirm and phone are optional\nWhat you needOptional, in your own words\nThe mailed educational invitation, the Facebook workshop-registration ad and the event handouts printed for the room; the seminar or workshop the campaign runs to; and the ZIP codes, city or radius around the firm.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/professional-financial/estate-planning-attorneys","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, FirmFirm, Work emailWork email, PhonePhone, Which evening, and which area?Which evening, and which area?, Not sure yetDirect mailFacebookSeminars and eventsPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:41:50.459544+00:00","last_confirmed_at":"2026-10-25T21:41:50.459544+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/professional-financial/estate-planning-attorneys","form headed \"Start an estate planning seminar campaign.\"","submits to https://www.mbidirectmail.com/industries/professional-financial/estate-planning-attorneys","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/professional-financial/estate-planning-attorneys","form headed \"Start an estate planning seminar campaign.\"","submits to https://www.mbidirectmail.com/industries/professional-financial/estate-planning-attorneys","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"live":true,"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"input[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"input[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"RestaurantRestaurant","selector":"input[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"input[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"input[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The grand-opening or new-menu neighborhood mail campaign, the local Facebook and Instagram awareness or delivery and reservation promotion, or the consented offer, event and loyalty texts — and whether a cooking class or a tasting fits the restaurant.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which offer?Which campaign, and which offer?","selector":"textarea[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramSMSSeminars and eventsPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","SMS","Seminars and events","Printing"],"selector":"select[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"select[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","hidden":true,"disabled":true,"selector":"input[name=\"referralDetail\"]","hidden_by":"visibility:hidden or opacity:0","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"input[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","hidden":true,"selector":"input[name=\"extra\"]","hidden_by":"aria-hidden","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a restaurant campaign.","page_url":"https://www.mbidirectmail.com/industries/retail-local/restaurants"},"submission":{"url":"https://www.mbidirectmail.com/industries/retail-local/restaurants","method":"GET"},"interaction":{"openers":[{"text":"SKIP TO CONTENT","type":"a","targets":["#main"],"selector":"html > body > div:nth-of-type(1) > header > a:nth-of-type(1)"},{"text":"Not sure where to start?\nTalk with our team","type":"a","targets":["#start"],"selector":"#main > div > section > div > div:nth-of-type(2) > a"},{"text":"Get started","type":"a","hidden":true,"targets":["#start"],"selector":"#nav-fan > div:nth-of-type(3) > a:nth-of-type(4)"}],"controls":[{"text":"Send my message","type":"submit","selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button"}],"unobserved":["choice_transitions"],"observation":"read_only"},"submit_text":"Send my message","instructions":"Who we reply toRestaurant and phone are optional\nWhat you needOptional, in your own words\nThe grand-opening or new-menu neighborhood mail campaign, the local Facebook and Instagram awareness or delivery and reservation promotion, or the consented offer, event and loyalty texts — and whether a cooking class or a tasting fits the restaurant.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"form[name=\"industry-brief\"]","submit_selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/retail-local/restaurants","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, RestaurantRestaurant, Work emailWork email, PhonePhone, Which campaign, and which offer?Which campaign, and which offer?, Not sure yetDirect mailFacebook and InstagramSMSSeminars and eventsPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:41:49.815855+00:00","last_confirmed_at":"2026-10-25T21:41:49.815855+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/retail-local/restaurants","form headed \"Start a restaurant campaign.\"","submits to https://www.mbidirectmail.com/industries/retail-local/restaurants","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/retail-local/restaurants","form headed \"Start a restaurant campaign.\"","submits to https://www.mbidirectmail.com/industries/retail-local/restaurants","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"live":true,"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"input[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"input[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"CourseCourse","selector":"input[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"input[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"input[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The green-fee and group-booking offer campaign, the tournament, lesson-clinic or themed-event registration campaign, or the tee-time, event and promotion texts — and the postcards, invitations and offer mailers behind any of them.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which piece?Which campaign, and which piece?","selector":"textarea[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramSMSSeminars and eventsPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","SMS","Seminars and events","Printing"],"selector":"select[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"select[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","hidden":true,"disabled":true,"selector":"input[name=\"referralDetail\"]","hidden_by":"visibility:hidden or opacity:0","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"input[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","hidden":true,"selector":"input[name=\"extra\"]","hidden_by":"aria-hidden","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a golf campaign.","page_url":"https://www.mbidirectmail.com/industries/retail-local/golf"},"submission":{"url":"https://www.mbidirectmail.com/industries/retail-local/golf","method":"GET"},"interaction":{"openers":[{"text":"SKIP TO CONTENT","type":"a","targets":["#main"],"selector":"html > body > div:nth-of-type(1) > header > a:nth-of-type(1)"},{"text":"Not sure where to start?\nTalk with our team","type":"a","targets":["#start"],"selector":"#main > div > section > div > div:nth-of-type(2) > a"},{"text":"Get started","type":"a","hidden":true,"targets":["#start"],"selector":"#nav-fan > div:nth-of-type(3) > a:nth-of-type(4)"}],"controls":[{"text":"Send my message","type":"submit","selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button"}],"unobserved":["choice_transitions"],"observation":"read_only"},"submit_text":"Send my message","instructions":"Who we reply toCourse and phone are optional\nWhat you needOptional, in your own words\nThe green-fee and group-booking offer campaign, the tournament, lesson-clinic or themed-event registration campaign, or the tee-time, event and promotion texts — and the postcards, invitations and offer mailers behind any of them.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"form[name=\"industry-brief\"]","submit_selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/retail-local/golf","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, CourseCourse, Work emailWork email, PhonePhone, Which campaign, and which piece?Which campaign, and which piece?, Not sure yetDirect mailFacebook and InstagramSMSSeminars and eventsPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:43.690977+00:00","last_confirmed_at":"2026-10-25T21:42:43.690977+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/retail-local/golf","form headed \"Start a golf campaign.\"","submits to https://www.mbidirectmail.com/industries/retail-local/golf","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/retail-local/golf","form headed \"Start a golf campaign.\"","submits to https://www.mbidirectmail.com/industries/retail-local/golf","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"live":true,"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"input[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"input[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"FirmFirm","selector":"input[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"input[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"input[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The kitchen and bath design-consultation mailing, the Facebook and Instagram awareness and remarketing behind it, or the text that follows a lead — and whether the acquisition is built around kitchens, baths, additions or aging-in-place.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which project type?Which campaign, and which project type?","selector":"textarea[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","SMS","Printing"],"selector":"select[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"select[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","hidden":true,"disabled":true,"selector":"input[name=\"referralDetail\"]","hidden_by":"visibility:hidden or opacity:0","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"input[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","hidden":true,"selector":"input[name=\"extra\"]","hidden_by":"aria-hidden","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a remodeling campaign.","page_url":"https://www.mbidirectmail.com/industries/home-services/remodeling"},"submission":{"url":"https://www.mbidirectmail.com/industries/home-services/remodeling","method":"GET"},"interaction":{"openers":[{"text":"SKIP TO CONTENT","type":"a","targets":["#main"],"selector":"html > body > div:nth-of-type(1) > header > a:nth-of-type(1)"},{"text":"Not sure where to start?\nTalk with our team","type":"a","targets":["#start"],"selector":"#main > div > section > div > div:nth-of-type(2) > a"},{"text":"Get started","type":"a","hidden":true,"targets":["#start"],"selector":"#nav-fan > div:nth-of-type(3) > a:nth-of-type(4)"}],"controls":[{"text":"Send my message","type":"submit","selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button"}],"unobserved":["choice_transitions"],"observation":"read_only"},"submit_text":"Send my message","instructions":"Who we reply toFirm and phone are optional\nWhat you needOptional, in your own words\nThe kitchen and bath design-consultation mailing, the Facebook and Instagram awareness and remarketing behind it, or the text that follows a lead — and whether the acquisition is built around kitchens, baths, additions or aging-in-place.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"form[name=\"industry-brief\"]","submit_selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/home-services/remodeling","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, FirmFirm, Work emailWork email, PhonePhone, Which campaign, and which project type?Which campaign, and which project type?, Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:30.555039+00:00","last_confirmed_at":"2026-10-25T21:42:30.555039+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/home-services/remodeling","form headed \"Start a remodeling campaign.\"","submits to https://www.mbidirectmail.com/industries/home-services/remodeling","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/home-services/remodeling","form headed \"Start a remodeling campaign.\"","submits to https://www.mbidirectmail.com/industries/home-services/remodeling","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"PracticePractice","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The webinar and seminar programme for referring practitioners and the therapy community, the location-segmented Facebook and Instagram inquiry campaign or the printed set for the fitting room and a colleague’s office; and the towns the practice fits in.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which towns?Which campaign, and which towns?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetFacebook and InstagramWebinars and seminarsPrintingWhich channel?","options":["Facebook and Instagram","Webinars and seminars","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start an orthotics campaign.","page_url":"https://www.mbidirectmail.com/industries/healthcare-wellness/orthotics"},"submission":{"url":"https://www.mbidirectmail.com/industries/healthcare-wellness/orthotics","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toPractice and phone are optional\nWhat you needOptional, in your own words\nThe webinar and seminar programme for referring practitioners and the therapy community, the location-segmented Facebook and Instagram inquiry campaign or the printed set for the fitting room and a colleague’s office; and the towns the practice fits in.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/healthcare-wellness/orthotics","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, PracticePractice, Work emailWork email, PhonePhone, Which campaign, and which towns?Which campaign, and which towns?, Not sure yetFacebook and InstagramWebinars and seminarsPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:22.503999+00:00","last_confirmed_at":"2026-10-25T21:42:22.503999+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/healthcare-wellness/orthotics","form headed \"Start an orthotics campaign.\"","submits to https://www.mbidirectmail.com/industries/healthcare-wellness/orthotics","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/healthcare-wellness/orthotics","form headed \"Start an orthotics campaign.\"","submits to https://www.mbidirectmail.com/industries/healthcare-wellness/orthotics","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"ShopShop","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The oil-change and seasonal-maintenance special, the new-mover introduction or the service reminder; the local Meta offer beside them; and the streets or the area around the shop it should reach.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which area?Which campaign, and which area?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start an auto repair campaign.","page_url":"https://www.mbidirectmail.com/industries/automotive/automotive-repair-and-service"},"submission":{"url":"https://www.mbidirectmail.com/industries/automotive/automotive-repair-and-service","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toShop and phone are optional\nWhat you needOptional, in your own words\nThe oil-change and seasonal-maintenance special, the new-mover introduction or the service reminder; the local Meta offer beside them; and the streets or the area around the shop it should reach.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/automotive/automotive-repair-and-service","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, ShopShop, Work emailWork email, PhonePhone, Which campaign, and which area?Which campaign, and which area?, Not sure yetDirect mailFacebook and InstagramPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:09.713431+00:00","last_confirmed_at":"2026-10-25T21:42:09.713431+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/automotive/automotive-repair-and-service","form headed \"Start an auto repair campaign.\"","submits to https://www.mbidirectmail.com/industries/automotive/automotive-repair-and-service","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/automotive/automotive-repair-and-service","form headed \"Start an auto repair campaign.\"","submits to https://www.mbidirectmail.com/industries/automotive/automotive-repair-and-service","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"PracticePractice","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"A service, a provider, a location or a limited-time offer by mail; the reviewed Facebook and Instagram campaign; the opted-in texts; the referral packets and brochures; and whether it is the medical side, the cosmetic side, or both.","kind":"message","name":"projectDescription","type":"textarea","label":"Which side of the practice, and what does it announce?Which side of the practice, and what does it announce?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","SMS","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a dermatology campaign.","page_url":"https://www.mbidirectmail.com/industries/healthcare-wellness/dermatology"},"submission":{"url":"https://www.mbidirectmail.com/industries/healthcare-wellness/dermatology","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toPractice and phone are optional\nWhat you needOptional, in your own words\nA service, a provider, a location or a limited-time offer by mail; the reviewed Facebook and Instagram campaign; the opted-in texts; the referral packets and brochures; and whether it is the medical side, the cosmetic side, or both.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/healthcare-wellness/dermatology","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, PracticePractice, Work emailWork email, PhonePhone, Which side of the practice, and what does it announce?Which side of the practice, and what does it announce?, Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:18.401955+00:00","last_confirmed_at":"2026-10-25T21:42:18.401955+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/healthcare-wellness/dermatology","form headed \"Start a dermatology campaign.\"","submits to https://www.mbidirectmail.com/industries/healthcare-wellness/dermatology","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/healthcare-wellness/dermatology","form headed \"Start a dermatology campaign.\"","submits to https://www.mbidirectmail.com/industries/healthcare-wellness/dermatology","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"PracticePractice","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The age-seven evaluation, back-to-school teen or adult consultations, financing education or the completion and referral program; the postcard to households with children, the Facebook and Instagram lead campaign, the opted-in recall texts, the printed ref","kind":"message","name":"projectDescription","type":"textarea","label":"Which moment, and which households?Which moment, and which households?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","SMS","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start an orthodontic campaign.","page_url":"https://www.mbidirectmail.com/industries/healthcare-wellness/orthodontics"},"submission":{"url":"https://www.mbidirectmail.com/industries/healthcare-wellness/orthodontics","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toPractice and phone are optional\nWhat you needOptional, in your own words\nThe age-seven evaluation, back-to-school teen or adult consultations, financing education or the completion and referral program; the postcard to households with children, the Facebook and Instagram lead campaign, the opted-in recall texts, the printed referral cards and collateral; and the area around the practice.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/healthcare-wellness/orthodontics","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, PracticePractice, Work emailWork email, PhonePhone, Which moment, and which households?Which moment, and which households?, Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:22.105246+00:00","last_confirmed_at":"2026-10-25T21:42:22.105246+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/healthcare-wellness/orthodontics","form headed \"Start an orthodontic campaign.\"","submits to https://www.mbidirectmail.com/industries/healthcare-wellness/orthodontics","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/healthcare-wellness/orthodontics","form headed \"Start an orthodontic campaign.\"","submits to https://www.mbidirectmail.com/industries/healthcare-wellness/orthodontics","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"live":true,"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"input[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"input[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"CenterCenter","selector":"input[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"input[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"input[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The 6×9 enrollment postcard, the Facebook and Instagram enrollment ads or the opted-in text sequence; and the neighborhoods around the center it should reach.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which area?Which campaign, and which area?","selector":"textarea[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","SMS","Printing"],"selector":"select[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"select[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","hidden":true,"disabled":true,"selector":"input[name=\"referralDetail\"]","hidden_by":"visibility:hidden or opacity:0","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"input[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","hidden":true,"selector":"input[name=\"extra\"]","hidden_by":"aria-hidden","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a childcare campaign.","page_url":"https://www.mbidirectmail.com/industries/education/childcare"},"submission":{"url":"https://www.mbidirectmail.com/industries/education/childcare","method":"GET"},"interaction":{"openers":[{"text":"SKIP TO CONTENT","type":"a","targets":["#main"],"selector":"html > body > div:nth-of-type(1) > header > a:nth-of-type(1)"},{"text":"Not sure where to start?\nTalk with our team","type":"a","targets":["#start"],"selector":"#main > div > section > div > div:nth-of-type(2) > a"},{"text":"Get started","type":"a","hidden":true,"targets":["#start"],"selector":"#nav-fan > div:nth-of-type(3) > a:nth-of-type(4)"}],"controls":[{"text":"Send my message","type":"submit","selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button"}],"unobserved":["choice_transitions"],"observation":"read_only"},"submit_text":"Send my message","instructions":"Who we reply toCenter and phone are optional\nWhat you needOptional, in your own words\nThe 6×9 enrollment postcard, the Facebook and Instagram enrollment ads or the opted-in text sequence; and the neighborhoods around the center it should reach.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"form[name=\"industry-brief\"]","submit_selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/education/childcare","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, CenterCenter, Work emailWork email, PhonePhone, Which campaign, and which area?Which campaign, and which area?, Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:12.492785+00:00","last_confirmed_at":"2026-10-25T21:42:12.492785+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/education/childcare","form headed \"Start a childcare campaign.\"","submits to https://www.mbidirectmail.com/industries/education/childcare","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/education/childcare","form headed \"Start a childcare campaign.\"","submits to https://www.mbidirectmail.com/industries/education/childcare","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"live":true,"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"input[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"input[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"WashWash","selector":"input[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"input[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"input[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The new-mover welcome offer, the membership or VIP-club promotion or the time-limited text promotion; the Facebook and Instagram ads matched to the mail file; and the ZIP codes around the site it should reach.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which ZIP codes?Which campaign, and which ZIP codes?","selector":"textarea[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","SMS","Printing"],"selector":"select[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"select[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","hidden":true,"disabled":true,"selector":"input[name=\"referralDetail\"]","hidden_by":"visibility:hidden or opacity:0","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"input[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","hidden":true,"selector":"input[name=\"extra\"]","hidden_by":"aria-hidden","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a car wash campaign.","page_url":"https://www.mbidirectmail.com/industries/automotive/car-washes"},"submission":{"url":"https://www.mbidirectmail.com/industries/automotive/car-washes","method":"GET"},"interaction":{"openers":[{"text":"SKIP TO CONTENT","type":"a","targets":["#main"],"selector":"html > body > div:nth-of-type(1) > header > a:nth-of-type(1)"},{"text":"Not sure where to start?\nTalk with our team","type":"a","targets":["#start"],"selector":"#main > div > section > div > div:nth-of-type(2) > a"},{"text":"Get started","type":"a","hidden":true,"targets":["#start"],"selector":"#nav-fan > div:nth-of-type(3) > a:nth-of-type(4)"}],"controls":[{"text":"Send my message","type":"submit","selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button"}],"unobserved":["choice_transitions"],"observation":"read_only"},"submit_text":"Send my message","instructions":"Who we reply toWash and phone are optional\nWhat you needOptional, in your own words\nThe new-mover welcome offer, the membership or VIP-club promotion or the time-limited text promotion; the Facebook and Instagram ads matched to the mail file; and the ZIP codes around the site it should reach.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"form[name=\"industry-brief\"]","submit_selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/automotive/car-washes","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, WashWash, Work emailWork email, PhonePhone, Which campaign, and which ZIP codes?Which campaign, and which ZIP codes?, Not sure yetDirect mailFacebook and InstagramSMSPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:09.712596+00:00","last_confirmed_at":"2026-10-25T21:42:09.712596+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/automotive/car-washes","form headed \"Start a car wash campaign.\"","submits to https://www.mbidirectmail.com/industries/automotive/car-washes","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/automotive/car-washes","form headed \"Start a car wash campaign.\"","submits to https://www.mbidirectmail.com/industries/automotive/car-washes","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"live":true,"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"input[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"input[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"SchoolSchool","selector":"input[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"input[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"input[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The introductory-class postcard or letter, the Facebook and Instagram beginner-class campaign in its parent and adult versions, or the opt-in follow-up and reminder texts; whether the school holds a seminar; and the area around the school it should reach.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and which households?Which campaign, and which households?","selector":"textarea[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailFacebook and InstagramSMSSeminars and eventsPrintingWhich channel?","options":["Direct mail","Facebook and Instagram","SMS","Seminars and events","Printing"],"selector":"select[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"select[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","hidden":true,"disabled":true,"selector":"input[name=\"referralDetail\"]","hidden_by":"visibility:hidden or opacity:0","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"input[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","hidden":true,"selector":"input[name=\"extra\"]","hidden_by":"aria-hidden","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a martial arts campaign.","page_url":"https://www.mbidirectmail.com/industries/education/martial-arts"},"submission":{"url":"https://www.mbidirectmail.com/industries/education/martial-arts","method":"GET"},"interaction":{"openers":[{"text":"SKIP TO CONTENT","type":"a","targets":["#main"],"selector":"html > body > div:nth-of-type(2) > header > a:nth-of-type(1)"},{"text":"Not sure where to start?\nTalk with our team","type":"a","targets":["#start"],"selector":"#main > div > section > div > div:nth-of-type(2) > a"},{"text":"Get started","type":"a","hidden":true,"targets":["#start"],"selector":"#nav-fan > div:nth-of-type(3) > a:nth-of-type(4)"}],"controls":[{"text":"Send my message","type":"submit","selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button"}],"unobserved":["choice_transitions"],"observation":"read_only"},"submit_text":"Send my message","instructions":"Who we reply toSchool and phone are optional\nWhat you needOptional, in your own words\nThe introductory-class postcard or letter, the Facebook and Instagram beginner-class campaign in its parent and adult versions, or the opt-in follow-up and reminder texts; whether the school holds a seminar; and the area around the school it should reach.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"form[name=\"industry-brief\"]","submit_selector":"#start > div > div:nth-of-type(2) > form > div:nth-of-type(3) > div:nth-of-type(1) > button","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/education/martial-arts","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, SchoolSchool, Work emailWork email, PhonePhone, Which campaign, and which households?Which campaign, and which households?, Not sure yetDirect mailFacebook and InstagramSMSSeminars and eventsPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:14.198443+00:00","last_confirmed_at":"2026-10-25T21:42:14.198443+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/education/martial-arts","form headed \"Start a martial arts campaign.\"","submits to https://www.mbidirectmail.com/industries/education/martial-arts","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/education/martial-arts","form headed \"Start a martial arts campaign.\"","submits to https://www.mbidirectmail.com/industries/education/martial-arts","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"FirmFirm","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"The seller-prospecting campaign addressed to property owners, and what the piece has to say for the conversation it opens — the format is settled with you rather than assumed, because no one universal format is established for every investor.","kind":"message","name":"projectDescription","type":"textarea","label":"What does the piece have to carry?What does the piece have to carry?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetDirect mailPrintingWhich channel?","options":["Direct mail","Printing"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a seller-prospecting campaign.","page_url":"https://www.mbidirectmail.com/industries/professional-financial/real-estate-investment"},"submission":{"url":"https://www.mbidirectmail.com/industries/professional-financial/real-estate-investment","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toFirm and phone are optional\nWhat you needOptional, in your own words\nThe seller-prospecting campaign addressed to property owners, and what the piece has to say for the conversation it opens — the format is settled with you rather than assumed, because no one universal format is established for every investor.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/professional-financial/real-estate-investment","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, FirmFirm, Work emailWork email, PhonePhone, What does the piece have to carry?What does the piece have to carry?, Not sure yetDirect mailPrintingWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:38.305684+00:00","last_confirmed_at":"2026-10-25T21:42:38.305684+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/professional-financial/real-estate-investment","form headed \"Start a seller-prospecting campaign.\"","submits to https://www.mbidirectmail.com/industries/professional-financial/real-estate-investment","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/professional-financial/real-estate-investment","form headed \"Start a seller-prospecting campaign.\"","submits to https://www.mbidirectmail.com/industries/professional-financial/real-estate-investment","purpose: contact (a way to reply and a free-text field)"]},{"label":"Published form asks for","value":{"form":{"fields":[{"name":"firstName","type":"text","label":"First nameFirst name","required":true,"selector":"[name=\"firstName\"]","semantic":{"role":"sender.first_name","state":"declared","evidence":"autocomplete=given-name"},"autocomplete":"given-name"},{"name":"lastName","type":"text","label":"Last nameLast name","required":true,"selector":"[name=\"lastName\"]","semantic":{"role":"sender.last_name","state":"declared","evidence":"autocomplete=family-name"},"autocomplete":"family-name"},{"name":"company","type":"text","label":"CompanyCompany","selector":"[name=\"company\"]","semantic":{"role":"sender.company","state":"declared","evidence":"autocomplete=organization"},"autocomplete":"organization"},{"kind":"email","name":"email","type":"email","label":"Work emailWork email","required":true,"selector":"[name=\"email\"]","semantic":{"role":"sender.email","state":"declared","evidence":"autocomplete=email"},"autocomplete":"email"},{"kind":"tel","name":"phone","type":"tel","label":"PhonePhone","selector":"[name=\"phone\"]","semantic":{"role":"sender.phone","state":"declared","evidence":"autocomplete=tel"},"autocomplete":"tel"},{"hint":"A Facebook consultation lead campaign, or a Facebook campaign promoting a current discount or special offer; and the ask the creative and the audience get built around.","kind":"message","name":"projectDescription","type":"textarea","label":"Which campaign, and what is the ask?Which campaign, and what is the ask?","selector":"[name=\"projectDescription\"]","max_length":1500},{"name":"capability","type":"select","label":"Not sure yetFacebook and InstagramWhich channel?","options":["Facebook and Instagram"],"selector":"[name=\"capability\"]"},{"name":"referralSource","type":"select","label":"Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?","options":["Web search","AI chat","Social media","Referral","MBI sales representative","Mail from MBI","Trade show or event","Online ad","Article, podcast, or press","Existing MBI customer","Other"],"selector":"[name=\"referralSource\"]","option_labels":["Web search (Google, Bing)","AI chat (ChatGPT, Claude, Gemini)","Social media","Referral from a colleague or client","An MBI sales representative","A mail piece from MBI","Trade show or event","Online ad","Article, podcast, or press","We already work with MBI","Other"]},{"name":"referralDetail","type":"text","label":"Tell us moreTell us more","disabled":true,"selector":"[name=\"referralDetail\"]","max_length":160,"autocomplete":"off"},{"name":"consent","type":"checkbox","label":"I agree to be contacted by MBI about this request.","options":["I agree to be contacted by MBI about this request."],"required":true,"selector":"[name=\"consent\"]","option_values":["on"]},{"name":"extra","role":"honeypot","type":"text","label":"Extra","selector":"[name=\"extra\"]","autocomplete":"off"}],"purpose":{"resolved":"contact","candidates":["contact"],"structural":"contact","structural_reason":"a way to reply and a free-text field"},"outreach":{"reason":"its structure is a contact form","eligible":true,"asks_message":true},"occurrence":{"heading":"Start a pest control campaign.","page_url":"https://www.mbidirectmail.com/industries/home-services/pest-control"},"submission":{"url":"https://www.mbidirectmail.com/industries/home-services/pest-control","method":"GET"},"submit_text":"Send my message","instructions":"Who we reply toCompany and phone are optional\nWhat you needOptional, in your own words\nA Facebook consultation lead campaign, or a Facebook campaign promoting a current discount or special offer; and the ask the creative and the audience get built around.\nYour answers will be reviewed by a real member of our team, not dropped into an automated pricing tool.","form_selector":"#start > div:nth-of-type(1) > div:nth-of-type(2) > form:nth-of-type(1)","previous_source_keys":["urn:lumitra:route:mbidirectmail.com:2cad9dcb898ba5e4"]},"@type":"ContactPoint","value":"https://www.mbidirectmail.com/industries/home-services/pest-control","channel":"form","purpose":"contact","subject":{"kind":"organization"},"document":"First nameFirst name, Last nameLast name, CompanyCompany, Work emailWork email, PhonePhone, Which campaign, and what is the ask?Which campaign, and what is the ask?, Not sure yetFacebook and InstagramWhich channel?, Choose oneWeb search (Google, Bing)AI chat (ChatGPT, Claude, Gemini)Social mediaReferral from a colleague or clientAn MBI sales representativeA mail piece from MBITrade show or eventOnline adArticle, podcast, or pressWe already work with MBIOtherHow did you hear about us?, Tell us moreTell us more, I agree to be contacted by MBI about this request.","validity":"unknown","availability":"unknown","representation":"structured"},"basis":"directly_observed","first_observed_at":"2026-10-25T21:42:05.411575+00:00","last_confirmed_at":"2026-10-25T21:42:05.411575+00:00","field_sources":{"value":{"via":["https://www.mbidirectmail.com/industries/home-services/pest-control","form headed \"Start a pest control campaign.\"","submits to https://www.mbidirectmail.com/industries/home-services/pest-control","purpose: contact (a way to reply and a free-text field)"],"basis":"directly_observed"}},"via":["https://www.mbidirectmail.com/industries/home-services/pest-control","form headed \"Start a pest control campaign.\"","submits to https://www.mbidirectmail.com/industries/home-services/pest-control","purpose: contact (a way to reply and a free-text field)"]}],"candidates":[],"collection":{"status":"partial","observed_at":"2026-10-25T21:46:04.910147Z","reasons":["the declared_live lane failed","people pages read in part: 135 unresolved, 39 not reached, 0 deferred, 0 failed, 0 read only in part"]}},"people":{"title":"People","facts":[{"label":"Direct mail questions, answered.","value":{"@id":"urn:lumitra:person:4dbcd8b5-6727-4576-98ed-6544bc2a572b","name":"Direct mail questions, answered.","@type":"Person","sources":[{"url":"https://www.mbidirectmail.com/capabilities/direct-mail","format":"Published person (name and role labels)","evidence":{"text":"FAQs\nDirect mail questions, answered.\nAnswers buyers ask for most.\nSearch, scroll, or select a question\nFind your answer\nClear search\n10 questions Scroll to explore\nWhat information does MBI need to begin?\nMBI begins with the campaign objective, audience or geography, estimated quantity if known, desired format if known, personalization requirements, artwork status, response method, and target in-home window. It is fine if several of those are still undecided.\nCan MBI use and prepare our existing mailing list?\nYes. MBI can work with an authorized house list and coordinate standardization, address verification, deduplication, suppression, segmentation, and preparation as required for the campaign.\nCan MBI design the mail piece, or do we supply artwork?\nEither. MBI can coordinate direct mail","heading":"Direct mail questions, answered.","locator":"section.dm-section.print-faq","section":"Direct Mail Marketing Services","source_url":"https://www.mbidirectmail.com/capabilities/direct-mail","representation":"visible"},"jobTitle":"Answers buyers ask for most.","observedAt":"2026-10-25T21:42:07.410900838Z","relationship":"publisher","httpLastModified":"Fri, 23 Oct 2026 17:47:24 GMT"}],"jobTitle":"Answers buyers ask for most.","witnessIds":["urn:lumitra:person:mbidirectmail.com:95ec3415eee6b38f"],"description":"Search, scroll, or select a question\n\nFind your answer\n\nClear search\n\n10 questions Scroll to explore\n\nWhat information does MBI need to begin?\n\nMBI begins with the campaign objective, audience or geography, estimated quantity if known, desired format if known, personalization requirements, artwork status, response method, and target in-home window. It is fine if several of those are still undecided.\n\nCan MBI use and prepare our existing mailing list?\n\nYes. MBI can work with an authorized house list and coordinate standardization, address verification, deduplication, suppression, segmentation, and preparation as required for the campaign.\n\nCan MBI design the mail piece, or do we supply artwork?\n\nEither. MBI can coordinate direct mail design from an early concept, revise an existing piece, or take supplied artwork through a production and postal review before printing.\n\nDo we need a mailing list, or can MBI develop the audience?\n\nBoth are normal. MBI can prepare an authorized customer file, develop a consumer or business prospect audience from your selection criteria, or build the audience from the geography that describes your market.\n\nCan each mail piece be personalized?\n\nA mail piece can be personalized when the campaign data, format, and production plan support the required variables. Each campaign needs defined data rules, missing-data fallbacks, and representative proofs before the full run.\n\nHow is a direct mail schedule developed?\n\nA direct mail schedule is developed backwards from the desired in-home window, allowing for data, graphic design, approval, production, finishing, postal preparation, and mailing. Postal delivery is not an exact household-level appointment.\n\nCan postal delivery be tracked?\n\nPostal processing visibility may be available for some campaign specifications, but it does not confirm the exact delivery time or recipient-level response. Available information should be confirmed during planning.\n\nCan MBI manage several versions, locations, or markets?\n\nYes. MBI can coordinate multi-version, multi-location, and nationwide campaigns from one program specification, subject to the approved artwork, data, quantities, mailing plan, and schedule.\n\nHow can direct mail response be measured?\n\nDirect mail response can be evaluated with campaign-specific URLs, QR codes, phone numbers, offer codes, reply devices, form submissions, redemptions, matchback, or segment comparisons. The response path has to be chosen before production, because the piece must carry it. No method provides perfect attribution.\n\nDoes MBI guarantee campaign results?\n\nNo. Campaign performance depends on the audience, message, offer, timing, format, response experience, and other factors outside any direct mail provider's complete control.\n\nNo answers match your search. Try a different word or phrase.","fieldSources":{"jobTitle":{"url":"https://www.mbidirectmail.com/capabilities/direct-mail","basis":"publisher_declared","format":"Published person (name and role labels)","observedAt":"2026-10-25T21:42:07.410900838Z","relationship":"publisher"},"description":{"url":"https://www.mbidirectmail.com/capabilities/direct-mail","basis":"publisher_declared","format":"Published person (name and role labels)","observedAt":"2026-10-25T21:42:07.410900838Z","relationship":"publisher"}},"roles":[{"source":{"url":"https://www.mbidirectmail.com/capabilities/direct-mail","format":"Published person (name and role labels)","published":"","relationship":"publisher"},"observed_at":"2026-10-25T21:42:07.410900+00:00","capacity":"answer buyer ask for most","title":"Answers buyers ask for most."}]},"basis":"publisher_declared","fact_type":"people.person","schema_version":1,"first_observed_at":"2026-10-25T21:42:07.410900+00:00","last_confirmed_at":"2026-10-25T21:42:07.410900+00:00"},{"label":"JORDAN REYES","value":{"@id":"urn:lumitra:person:6da2ef58-9edd-4388-bd86-7768b2cabf87","name":"JORDAN REYES","@type":"Person","sources":[{"url":"https://www.mbidirectmail.com/capabilities/direct-mail/b2b-direct-mail","format":"Published person (name and role labels)","evidence":{"text":"MBI DIRECT MAIL + DIGITAL\nDELAND, FL 32724\nPRESORTED\nFIRST-CLASS MAIL\nU.S. POSTAGE PAID\nMBI\nJORDAN REYES\nDIRECTOR OF FACILITIES\nMERIDIAN SUPPLY CO.\n1200 COMMERCE PARK DRIVE\nORLANDO, FL 32819\nSPECIMEN\nOrganization\nDepartment\nRole / title\nNamed contact\nThe campaign resolves how each record is addressed","heading":"B2B Direct Mail","locator":"section.bdm-arrive.bdm-wrap","source_url":"https://www.mbidirectmail.com/capabilities/direct-mail/b2b-direct-mail","representation":"visible"},"jobTitle":"DIRECTOR OF FACILITIES","observedAt":"2026-10-25T21:42:22.554180568Z","relationship":"publisher"}],"jobTitle":"DIRECTOR OF FACILITIES","witnessIds":["urn:lumitra:person:mbidirectmail.com:42d0b4a5c3d0ccec"],"description":"MERIDIAN SUPPLY CO.\n\n1200 COMMERCE PARK DRIVE\n\nORLANDO, FL 32819\n\nSPECIMEN\n\nOrganization\n\nDepartment\n\nRole / title\n\nNamed contact\n\nThe campaign resolves how each record is addressed","fieldSources":{"jobTitle":{"url":"https://www.mbidirectmail.com/capabilities/direct-mail/b2b-direct-mail","basis":"publisher_declared","format":"Published person (name and role labels)","observedAt":"2026-10-25T21:42:22.554180568Z","relationship":"publisher"},"description":{"url":"https://www.mbidirectmail.com/capabilities/direct-mail/b2b-direct-mail","basis":"publisher_declared","format":"Published person (name and role labels)","observedAt":"2026-10-25T21:42:22.554180568Z","relationship":"publisher"}},"roles":[{"source":{"url":"https://www.mbidirectmail.com/capabilities/direct-mail/b2b-direct-mail","format":"Published person (name and role labels)","published":"","relationship":"publisher"},"observed_at":"2026-10-25T21:42:22.554180+00:00","capacity":"director of facilitie","title":"DIRECTOR OF FACILITIES"}]},"basis":"publisher_declared","fact_type":"people.person","schema_version":1,"first_observed_at":"2026-10-25T21:42:22.554180+00:00","last_confirmed_at":"2026-10-25T21:42:22.554180+00:00"},{"label":"MERIDIAN SUPPLY CO","value":{"@id":"urn:lumitra:person:76639311-15de-4297-a8ba-31c874585176","name":"MERIDIAN SUPPLY CO","@type":"Person","sources":[{"url":"https://www.mbidirectmail.com/capabilities/direct-mail/b2b-direct-mail","format":"Published person (named with a role or their own mailbox on the site)","evidence":{"text":"e and personalization are finalized.\nThe message should explain why the communication is relevant to the business audience, what information is being offered, and what action the recipient should take. B2B mail often works best when it supports a defined sales or account-development motion rather than acting as an isolated piece.\n01 · Organization\nMERIDIAN SUPPLY CO.\n1200 COMMERCE PARK DR\nORLANDO, FL 32819\n02 · Department\nOPERATIONS DEPARTMENT\nMERIDIAN SUPPLY CO.\n1200 COMMERCE PARK DR\nORLANDO, FL 32819\n03 · Role or title\nATTN: DIRECTOR OF FACILITIES\nMERIDIAN SUPPLY CO.\n1200 COMMERCE PARK DR\nORLANDO, FL 32819\n04 · Named contact\nJORDAN REYES\nDIRECTOR OF FACILITIES\nMERIDIAN SUPPLY CO.\n1200 COMMERCE PARK DR\nORLANDO, FL 32819\nAddressing precision Confirmed before creative\nRoute 03 / 08 Mailroom","heading":"Choose the addressing and message strategy","locator":"line 199","source_url":"https://www.mbidirectmail.com/capabilities/direct-mail/b2b-direct-mail","representation":"visible"},"jobTitle":"ATTN: DIRECTOR OF FACILITIES","observedAt":"2026-10-25T21:42:22.554180568Z","relationship":"publisher"}],"jobTitle":"ATTN: DIRECTOR OF FACILITIES","witnessIds":["urn:lumitra:person:mbidirectmail.com:6642044c06e0be07"],"fieldSources":{"jobTitle":{"url":"https://www.mbidirectmail.com/capabilities/direct-mail/b2b-direct-mail","basis":"publisher_declared","format":"Published person (named with a role or their own mailbox on the site)","observedAt":"2026-10-25T21:42:22.554180568Z","relationship":"publisher"}},"roles":[{"source":{"url":"https://www.mbidirectmail.com/capabilities/direct-mail/b2b-direct-mail","format":"Published person (named with a role or their own mailbox on the site)","published":"","relationship":"publisher"},"observed_at":"2026-10-25T21:42:22.554180+00:00","capacity":"attn director of facilitie","title":"ATTN: DIRECTOR OF FACILITIES"}]},"basis":"publisher_declared","fact_type":"people.person","schema_version":1,"first_observed_at":"2026-10-25T21:42:22.554180+00:00","last_confirmed_at":"2026-10-25T21:42:22.554180+00:00"}],"candidates":[],"collection":{"status":"partial","observed_at":"2026-10-25T21:46:04.910147Z","reasons":["people pages read in part: 135 unresolved, 39 not reached, 0 deferred, 0 failed, 0 read only in part","the declared_live lane failed","the registers were read in part: searched fl_sunbiz_business for the site's own legal name Digital, Inc: 3 registrations under that exact name held (H05350, N17000001488, P07000103106): the register files the name more than once, and they file no office or mailing address at the site's premises in FL (the detail bound of 2 left P07000103106 unread)"]}},"outbound_links":{"title":"Outbound links","facts":[{"label":"facebook.com","value":"30 distinct paths linked","basis":"derived","via":["367 link observation(s)"],"first_observed_at":"2026-10-25T21:41:57.796144+00:00","last_confirmed_at":"2026-10-25T21:41:57.796144+00:00","about_ref":"self"},{"label":"youtube.com","value":"Watch the original video","basis":"publisher_declared","via":["14 link observation(s)"],"first_observed_at":"2026-10-25T21:41:57.796144+00:00","last_confirmed_at":"2026-10-25T21:41:57.796144+00:00","about_ref":"self"},{"label":"google.com","value":"Get directions","basis":"publisher_declared","via":["13 link observation(s)"],"first_observed_at":"2026-10-25T21:41:48.589941+00:00","last_confirmed_at":"2026-10-25T21:41:48.589941+00:00","about_ref":"self"},{"label":"linkedin.com","value":"ignoring online banner ads","basis":"publisher_declared","via":["2 link observation(s)"],"first_observed_at":"2026-10-25T21:41:57.796144+00:00","last_confirmed_at":"2026-10-25T21:41:57.796144+00:00","about_ref":"self"},{"label":"linkedin.com","value":"#FloridaPrintAwards","basis":"publisher_declared","via":["2 link observation(s)"],"first_observed_at":"2026-10-25T21:41:57.796144+00:00","last_confirmed_at":"2026-10-25T21:41:57.796144+00:00","about_ref":"self"},{"label":"openstreetmap.org","value":"© OpenStreetMap contributors","basis":"publisher_declared","via":["3 link observation(s)"],"first_observed_at":"2026-10-25T21:42:06.924820+00:00","last_confirmed_at":"2026-10-25T21:42:06.924820+00:00","about_ref":"self"},{"label":"bit.ly","value":"click here","basis":"publisher_declared","via":["2 link observation(s)"],"first_observed_at":"2026-10-25T21:41:57.796144+00:00","last_confirmed_at":"2026-10-25T21:41:57.796144+00:00","about_ref":"self"},{"label":"delandhouse.com","value":"https://www.delandhouse.com/donate","basis":"publisher_declared","via":["2 link observation(s)"],"first_observed_at":"2026-10-25T21:41:57.796144+00:00","last_confirmed_at":"2026-10-25T21:41:57.796144+00:00","about_ref":"self"},{"label":"drive.google.com","value":"2023 Florida Print Awards Highlights","basis":"publisher_declared","via":["2 link observation(s)"],"first_observed_at":"2026-10-25T21:41:57.796144+00:00","last_confirmed_at":"2026-10-25T21:41:57.796144+00:00","about_ref":"self"},{"label":"emarketer.com","value":"63 percent using AdBlocker","basis":"publisher_declared","via":["2 link observation(s)"],"first_observed_at":"2026-10-25T21:41:57.796144+00:00","last_confirmed_at":"2026-10-25T21:41:57.796144+00:00","about_ref":"self"},{"label":"gsdld.org","value":"https://gsdld.org/donate/","basis":"publisher_declared","via":["2 link observation(s)"],"first_observed_at":"2026-10-25T21:41:57.796144+00:00","last_confirmed_at":"2026-10-25T21:41:57.796144+00:00","about_ref":"self"},{"label":"medium.com","value":"visual story","basis":"publisher_declared","via":["2 link observation(s)"],"first_observed_at":"2026-10-25T21:41:57.796144+00:00","last_confirmed_at":"2026-10-25T21:41:57.796144+00:00","about_ref":"self"},{"label":"app.staxpayments.com","value":"Make A Payment","basis":"publisher_declared","via":["1 link observation(s)"],"first_observed_at":"2026-10-25T21:41:50.899796+00:00","last_confirmed_at":"2026-10-25T21:41:50.899796+00:00","about_ref":"self"}]},"locations":{"title":"Locations","facts":[{"label":"ORLANDO","value":{"@type":"Place","address":{"@type":"PostalAddress","postalCode":"32819","addressRegion":"FL","streetAddress":"1200 COMMERCE PARK DRIVE","addressLocality":"ORLANDO"}},"basis":"directly_observed","via":["https://www.mbidirectmail.com/capabilities/direct-mail/b2b-direct-mail"],"first_observed_at":"2026-10-25T21:42:22.554180+00:00","last_confirmed_at":"2026-10-25T21:42:22.554180+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"DELAND","value":{"@type":"Place","address":{"@type":"PostalAddress","postalCode":"32724","addressRegion":"FL","streetAddress":"1234 SAMPLE ST","addressLocality":"DELAND"}},"basis":"directly_observed","via":["https://www.mbidirectmail.com/capabilities/digital-services"],"first_observed_at":"2026-10-25T21:42:06.516025+00:00","last_confirmed_at":"2026-10-25T21:42:06.516025+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"MBI Direct Mail + Digital","value":{"url":"https://www.mbidirectmail.com/","name":"MBI Direct Mail + Digital","@type":"Organization","address":{"@type":"PostalAddress","postalCode":"32720","addressRegion":"FL","streetAddress":"710 W New Hampshire Ave","addressCountry":"US","addressLocality":"DeLand"},"telephone":"+1-800-359-4780","description":"Direct mail, printing and digital marketing company in DeLand, Florida, founded 1989: data, print and delivery in-house; 10.5 billion mail pieces and 550,000 campaigns delivered for organizations in all 50 states."},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/professional-financial/cpas"],"first_observed_at":"2026-10-25T21:42:35.798099+00:00","last_confirmed_at":"2026-10-25T21:42:35.798099+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"VARIABLE-DATA PRINTING","value":{"@type":"Place","address":{"@type":"PostalAddress","addressRegion":"IN","streetAddress":"016 THE MOST COMMERCIAL AND","addressLocality":"VARIABLE-DATA PRINTING"}},"basis":"directly_observed","via":["https://www.mbidirectmail.com/industries/retail-local/fitness-and-gyms"],"first_observed_at":"2026-10-25T21:43:16.688251+00:00","last_confirmed_at":"2026-10-25T21:43:16.688251+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"COMMERCIAL AND VARIABLE-DATA PRINTING","value":{"@type":"Place","address":{"@type":"PostalAddress","addressRegion":"IN","streetAddress":"5 INCLUSIVE","addressLocality":"COMMERCIAL AND VARIABLE-DATA PRINTING"}},"basis":"directly_observed","via":["https://www.mbidirectmail.com/industries/retail-local/music"],"first_observed_at":"2026-10-25T21:43:18.486242+00:00","last_confirmed_at":"2026-10-25T21:43:18.486242+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"PRINTING","value":{"@type":"Place","address":{"@type":"PostalAddress","addressRegion":"IN","streetAddress":"5 INCLUSIVE COMMERCIAL AND VARIABLE-DATA","addressLocality":"PRINTING"}},"basis":"directly_observed","via":["https://www.mbidirectmail.com/industries/retail-local/golf"],"first_observed_at":"2026-10-25T21:43:18.486082+00:00","last_confirmed_at":"2026-10-25T21:43:18.486082+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"}]},"content":{"title":"Content","facts":[{"label":"URLs declared in sitemaps","value":136,"basis":"publisher_declared","via":["sitemap.xml"],"first_observed_at":"2026-10-25T21:41:44.974849+00:00","last_confirmed_at":"2026-10-25T21:45:01.300369+00:00","about_ref":"self"},{"label":"Homepage","value":"https://www.mbidirectmail.com/","basis":"publisher_declared","first_observed_at":"2026-10-25T21:41:44.976411+00:00","last_confirmed_at":"2026-10-25T21:41:44.976411+00:00","about_ref":"self"},{"label":"URL","value":"https://www.mbidirectmail.com/about","basis":"publisher_declared","first_observed_at":"2026-10-25T21:41:45.335488+00:00","last_confirmed_at":"2026-10-25T21:41:45.335488+00:00","about_ref":"self"},{"label":"URL","value":"https://www.mbidirectmail.com/capabilities","basis":"publisher_declared","first_observed_at":"2026-10-25T21:41:45.335488+00:00","last_confirmed_at":"2026-10-25T21:41:45.335488+00:00","about_ref":"self"},{"label":"URL","value":"https://www.mbidirectmail.com/careers","basis":"publisher_declared","first_observed_at":"2026-10-25T21:41:45.335488+00:00","last_confirmed_at":"2026-10-25T21:41:45.335488+00:00","about_ref":"self"},{"label":"URL","value":"https://www.mbidirectmail.com/contact","basis":"publisher_declared","first_observed_at":"2026-10-25T21:41:45.335488+00:00","last_confirmed_at":"2026-10-25T21:41:45.335488+00:00","about_ref":"self"},{"label":"URL","value":"https://www.mbidirectmail.com/faqs","basis":"publisher_declared","first_observed_at":"2026-10-25T21:41:45.335488+00:00","last_confirmed_at":"2026-10-25T21:41:45.335488+00:00","about_ref":"self"},{"label":"URL","value":"https://www.mbidirectmail.com/industries","basis":"publisher_declared","first_observed_at":"2026-10-25T21:41:45.335488+00:00","last_confirmed_at":"2026-10-25T21:41:45.335488+00:00","about_ref":"self"},{"label":"URL","value":"https://www.mbidirectmail.com/mbicares","basis":"publisher_declared","first_observed_at":"2026-10-25T21:41:45.335488+00:00","last_confirmed_at":"2026-10-25T21:41:45.335488+00:00","about_ref":"self"},{"label":"URL","value":"https://www.mbidirectmail.com/news","basis":"publisher_declared","first_observed_at":"2026-10-25T21:41:45.335488+00:00","last_confirmed_at":"2026-10-25T21:41:45.335488+00:00","about_ref":"self"},{"label":"URL","value":"https://www.mbidirectmail.com/privacy-policy","basis":"publisher_declared","first_observed_at":"2026-10-25T21:41:45.335488+00:00","last_confirmed_at":"2026-10-25T21:41:45.335488+00:00","about_ref":"self"},{"label":"URL","value":"https://www.mbidirectmail.com/resources","basis":"publisher_declared","first_observed_at":"2026-10-25T21:41:45.335488+00:00","last_confirmed_at":"2026-10-25T21:41:45.335488+00:00","about_ref":"self"},{"label":"URL","value":"https://www.mbidirectmail.com/sitemap","basis":"publisher_declared","first_observed_at":"2026-10-25T21:41:44.974849+00:00","last_confirmed_at":"2026-10-25T21:41:44.974849+00:00","about_ref":"self"},{"label":"URL","value":"https://www.mbidirectmail.com/terms-of-service","basis":"publisher_declared","first_observed_at":"2026-10-25T21:41:45.335488+00:00","last_confirmed_at":"2026-10-25T21:41:45.335488+00:00","about_ref":"self"},{"label":"URL","value":"https://www.mbidirectmail.com/capabilities/digital-services","basis":"publisher_declared","first_observed_at":"2026-10-25T21:41:45.335488+00:00","last_confirmed_at":"2026-10-25T21:41:45.335488+00:00","about_ref":"self"},{"label":"URL","value":"https://www.mbidirectmail.com/capabilities/direct-mail","basis":"publisher_declared","first_observed_at":"2026-10-25T21:41:45.335488+00:00","last_confirmed_at":"2026-10-25T21:41:45.335488+00:00","about_ref":"self"},{"label":"URL","value":"https://www.mbidirectmail.com/capabilities/printing","basis":"publisher_declared","first_observed_at":"2026-10-25T21:41:45.335488+00:00","last_confirmed_at":"2026-10-25T21:41:45.335488+00:00","about_ref":"self"},{"label":"URL","value":"https://www.mbidirectmail.com/capabilities/seminar-event-marketing","basis":"publisher_declared","first_observed_at":"2026-10-25T21:41:45.335488+00:00","last_confirmed_at":"2026-10-25T21:41:45.335488+00:00","about_ref":"self"},{"label":"URL","value":"https://www.mbidirectmail.com/industries/automotive","basis":"publisher_declared","first_observed_at":"2026-10-25T21:41:45.335488+00:00","last_confirmed_at":"2026-10-25T21:41:45.335488+00:00","about_ref":"self"},{"label":"URL","value":"https://www.mbidirectmail.com/industries/education","basis":"publisher_declared","first_observed_at":"2026-10-25T21:41:45.335488+00:00","last_confirmed_at":"2026-10-25T21:41:45.335488+00:00","about_ref":"self"},{"label":"URL","value":"https://www.mbidirectmail.com/industries/healthcare-wellness","basis":"publisher_declared","first_observed_at":"2026-10-25T21:41:45.335488+00:00","last_confirmed_at":"2026-10-25T21:41:45.335488+00:00","about_ref":"self"},{"label":"URL","value":"https://www.mbidirectmail.com/industries/home-services","basis":"publisher_declared","first_observed_at":"2026-10-25T21:41:45.335488+00:00","last_confirmed_at":"2026-10-25T21:41:45.335488+00:00","about_ref":"self"},{"label":"URL","value":"https://www.mbidirectmail.com/industries/nonprofit-public","basis":"publisher_declared","first_observed_at":"2026-10-25T21:41:45.335488+00:00","last_confirmed_at":"2026-10-25T21:41:45.335488+00:00","about_ref":"self"},{"label":"URL","value":"https://www.mbidirectmail.com/industries/professional-financial","basis":"publisher_declared","first_observed_at":"2026-10-25T21:41:45.335488+00:00","last_confirmed_at":"2026-10-25T21:41:45.335488+00:00","about_ref":"self"},{"label":"URL","value":"https://www.mbidirectmail.com/industries/retail-local","basis":"publisher_declared","first_observed_at":"2026-10-25T21:41:45.335488+00:00","last_confirmed_at":"2026-10-25T21:41:45.335488+00:00","about_ref":"self"},{"label":"URL","value":"https://www.mbidirectmail.com/capabilities/direct-mail/audience-targeting-mailing-lists","basis":"publisher_declared","first_observed_at":"2026-10-25T21:41:45.335488+00:00","last_confirmed_at":"2026-10-25T21:41:45.335488+00:00","about_ref":"self"},{"label":"URL","value":"https://www.mbidirectmail.com/capabilities/direct-mail/b2b-direct-mail","basis":"publisher_declared","first_observed_at":"2026-10-25T21:41:45.335488+00:00","last_confirmed_at":"2026-10-25T21:41:45.335488+00:00","about_ref":"self"},{"label":"URL","value":"https://www.mbidirectmail.com/capabilities/direct-mail/campaign-measurement","basis":"publisher_declared","first_observed_at":"2026-10-25T21:41:45.335488+00:00","last_confirmed_at":"2026-10-25T21:41:45.335488+00:00","about_ref":"self"},{"label":"URL","value":"https://www.mbidirectmail.com/capabilities/direct-mail/choose-a-direct-mail-company","basis":"publisher_declared","first_observed_at":"2026-10-25T21:41:45.335488+00:00","last_confirmed_at":"2026-10-25T21:41:45.335488+00:00","about_ref":"self"},{"label":"URL","value":"https://www.mbidirectmail.com/capabilities/direct-mail/digital-integration","basis":"publisher_declared","first_observed_at":"2026-10-25T21:41:45.335488+00:00","last_confirmed_at":"2026-10-25T21:41:45.335488+00:00","about_ref":"self"},{"label":"URL","value":"https://www.mbidirectmail.com/capabilities/direct-mail/direct-mail-cost","basis":"publisher_declared","first_observed_at":"2026-10-25T21:41:45.335488+00:00","last_confirmed_at":"2026-10-25T21:41:45.335488+00:00","about_ref":"self"},{"label":"URL","value":"https://www.mbidirectmail.com/capabilities/direct-mail/multi-location-nationwide","basis":"publisher_declared","first_observed_at":"2026-10-25T21:41:45.335488+00:00","last_confirmed_at":"2026-10-25T21:41:45.335488+00:00","about_ref":"self"},{"label":"URL","value":"https://www.mbidirectmail.com/capabilities/direct-mail/personalized-direct-mail","basis":"publisher_declared","first_observed_at":"2026-10-25T21:41:45.335488+00:00","last_confirmed_at":"2026-10-25T21:41:45.335488+00:00","about_ref":"self"},{"label":"URL","value":"https://www.mbidirectmail.com/capabilities/direct-mail/postcard-mailing-services","basis":"publisher_declared","first_observed_at":"2026-10-25T21:41:45.335488+00:00","last_confirmed_at":"2026-10-25T21:41:45.335488+00:00","about_ref":"self"},{"label":"URL","value":"https://www.mbidirectmail.com/capabilities/direct-mail/predictable-marketing-strategy","basis":"publisher_declared","first_observed_at":"2026-10-25T21:41:45.335488+00:00","last_confirmed_at":"2026-10-25T21:41:45.335488+00:00","about_ref":"self"},{"label":"URL","value":"https://www.mbidirectmail.com/capabilities/direct-mail/targeted-direct-mail","basis":"publisher_declared","first_observed_at":"2026-10-25T21:41:45.335488+00:00","last_confirmed_at":"2026-10-25T21:41:45.335488+00:00","about_ref":"self"},{"label":"URL","value":"https://www.mbidirectmail.com/capabilities/seminar-event-marketing/choosing-a-seminar-marketing-company","basis":"publisher_declared","first_observed_at":"2026-10-25T21:41:45.335488+00:00","last_confirmed_at":"2026-10-25T21:41:45.335488+00:00","about_ref":"self"},{"label":"URL","value":"https://www.mbidirectmail.com/capabilities/seminar-event-marketing/dinner-seminar-marketing","basis":"publisher_declared","first_observed_at":"2026-10-25T21:41:45.335488+00:00","last_confirmed_at":"2026-10-25T21:41:45.335488+00:00","about_ref":"self"},{"label":"URL","value":"https://www.mbidirectmail.com/capabilities/seminar-event-marketing/fmo-imo-seminar-marketing","basis":"publisher_declared","first_observed_at":"2026-10-25T21:41:45.335488+00:00","last_confirmed_at":"2026-10-25T21:41:45.335488+00:00","about_ref":"self"},{"label":"URL","value":"https://www.mbidirectmail.com/capabilities/seminar-event-marketing/seminar-campaign-measurement","basis":"publisher_declared","first_observed_at":"2026-10-25T21:41:45.335488+00:00","last_confirmed_at":"2026-10-25T21:41:45.335488+00:00","about_ref":"self"},{"label":"URL","value":"https://www.mbidirectmail.com/capabilities/seminar-event-marketing/seminar-campaign-timeline","basis":"publisher_declared","first_observed_at":"2026-10-25T21:41:45.335488+00:00","last_confirmed_at":"2026-10-25T21:41:45.335488+00:00","about_ref":"self"},{"label":"More pages known than shown","value":213,"basis":"derived","via":["section cap, not a count of the site"],"first_observed_at":"2026-10-25T21:41:44.974849+00:00","last_confirmed_at":"2026-10-25T21:45:01.300369+00:00","about_ref":"self"},{"label":"Filtered views of those pages","value":9,"basis":"derived","via":["URLs carrying a query string, not listed individually"],"first_observed_at":"2026-10-25T21:41:44.974849+00:00","last_confirmed_at":"2026-10-25T21:45:01.300369+00:00","about_ref":"self"}]},"apps":{"title":"Apps","facts":[]},"feeds":{"title":"Feeds","facts":[]},"github":{"title":"GitHub","facts":[]},"sec_edgar":{"title":"SEC EDGAR","facts":[]},"litigation":{"title":"Litigation","facts":[]},"trademarks":{"title":"Trademarks","facts":[]},"federal_awards":{"title":"Federal Awards","facts":[]},"legal_entities":{"title":"Legal Entities","facts":[]},"channel_pricing":{"title":"Channel pricing","facts":[{"label":"Channel presence at MBI Direct Mail + Digital, 710 W New Hampshire Ave","value":{"@type":"ChannelPricing","scope":"One representative location per record: the accepted location carrying the most channel menus. Channel menus come from each provider's own store object for that store; prices are as each channel lists them, in the channel's currency; comparisons are projected from the resolved catalog -- one row per dish, portion-aware identity, prices kept as scoped offers -- and a pair the policy refuses is counted and explained rather than dropped.","channels":null,"location":{"why":"the accepted location carrying the most storefront identities (0), with 0 of 27 platform menus read","name":"MBI Direct Mail + Digital","address":{"city":"DeLand","unit":"","region":"FL","street":"710 W New Hampshire Ave","country":"US","postal_code":"32720"},"sourceKey":"46edbd5f35b6b9a6863a3e6109b221801d12ef1928b07efd7dcb106d15fb6359"},"presence":[{"label":"Toast","detail":"no Toast door for this location on the site's pages or in any provider response; Toast publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it","status":"not_declared","declared":false,"platform":"toast","acceptedLocations":1,"locationsWithStore":0},{"label":"Grubhub","detail":"a premises search around this location on the platform returned no unique match for these premises; Seamless orders route to the same Grubhub listing","status":"searched_not_found","declared":false,"platform":"grubhub","acceptedLocations":1,"locationsWithStore":0},{"label":"Uber Eats","detail":"a premises search around this location on the platform returned no unique match for these premises; Postmates orders route to the same Uber Eats store","status":"searched_not_found","declared":false,"platform":"ubereats","acceptedLocations":1,"locationsWithStore":0},{"label":"DoorDash","detail":"no DoorDash door for this location on the site's pages or in any provider response; DoorDash publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it; Caviar orders route to the same DoorDash store","status":"not_declared","declared":false,"platform":"doordash","acceptedLocations":1,"locationsWithStore":0},{"label":"ChowNow","detail":"no ChowNow door for this location on the site's pages or in any provider response; ChowNow publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it","status":"not_declared","declared":false,"platform":"chownow","acceptedLocations":1,"locationsWithStore":0},{"label":"Olo","detail":"no Olo door for this location on the site's pages or in any provider response; Olo publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it","status":"not_declared","declared":false,"platform":"olo","acceptedLocations":1,"locationsWithStore":0},{"label":"SkyTab","detail":"no SkyTab door for this location on the site's pages or in any provider response; SkyTab publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it","status":"not_declared","declared":false,"platform":"skytab","acceptedLocations":1,"locationsWithStore":0},{"label":"Clover","detail":"no Clover door for this location on the site's pages or in any provider response; Clover publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it","status":"not_declared","declared":false,"platform":"clover","acceptedLocations":1,"locationsWithStore":0},{"label":"Slice","detail":"no Slice door for this location on the site's pages or in any provider response; Slice publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it","status":"not_declared","declared":false,"platform":"slice","acceptedLocations":1,"locationsWithStore":0},{"label":"KwickMenu","detail":"no KwickMenu door for this location on the site's pages or in any provider response; KwickMenu publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it","status":"not_declared","declared":false,"platform":"kwickmenu","acceptedLocations":1,"locationsWithStore":0},{"label":"Restolabs (onlineordering.io)","detail":"no Restolabs (onlineordering.io) door for this location on the site's pages or in any provider response; Restolabs (onlineordering.io) publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it","status":"not_declared","declared":false,"platform":"restolabs","acceptedLocations":1,"locationsWithStore":0},{"label":"CHOMP","detail":"no CHOMP door for this location on the site's pages or in any provider response; CHOMP publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it","status":"not_declared","declared":false,"platform":"chomp","acceptedLocations":1,"locationsWithStore":0},{"label":"OrderSave (Owner.com)","detail":"no OrderSave (Owner.com) door for this location on the site's pages or in any provider response; OrderSave (Owner.com) publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it","status":"not_declared","declared":false,"platform":"ordersave","acceptedLocations":1,"locationsWithStore":0},{"label":"SpotOn","detail":"no SpotOn door for this location on the site's pages or in any provider response; SpotOn publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it","status":"not_declared","declared":false,"platform":"spoton","acceptedLocations":1,"locationsWithStore":0},{"label":"TouchBistro","detail":"no TouchBistro door for this location on the site's pages or in any provider response; TouchBistro publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it","status":"not_declared","declared":false,"platform":"touchbistro","acceptedLocations":1,"locationsWithStore":0},{"label":"Square Online","detail":"no Square Online door for this location on the site's pages or in any provider response; Square Online publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it","status":"not_declared","declared":false,"platform":"squareonline","acceptedLocations":1,"locationsWithStore":0},{"label":"MenuSifu","detail":"no MenuSifu door for this location on the site's pages or in any provider response; MenuSifu publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it","status":"not_declared","declared":false,"platform":"menusifu","acceptedLocations":1,"locationsWithStore":0},{"label":"Menufy","detail":"no Menufy door for this location on the site's pages or in any provider response; Menufy publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it","status":"not_declared","declared":false,"platform":"menufy","acceptedLocations":1,"locationsWithStore":0},{"label":"Dylish","detail":"no Dylish door for this location on the site's pages or in any provider response; Dylish publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it","status":"not_declared","declared":false,"platform":"dylish","acceptedLocations":1,"locationsWithStore":0},{"label":"getsauce","detail":"no getsauce door for this location on the site's pages or in any provider response; getsauce publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it","status":"not_declared","declared":false,"platform":"getsauce","acceptedLocations":1,"locationsWithStore":0},{"label":"DoorDash Storefront (order.online)","detail":"no DoorDash Storefront (order.online) door for this location on the site's pages or in any provider response; DoorDash Storefront (order.online) publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it","status":"not_declared","declared":false,"platform":"doordash_storefront","acceptedLocations":1,"locationsWithStore":0},{"label":"SpotHopper","detail":"a premises search around this location on the platform returned no unique match for these premises","status":"searched_not_found","declared":false,"platform":"spothopper","acceptedLocations":1,"locationsWithStore":0},{"label":"ezCater","detail":"no ezCater door for this location on the site's pages or in any provider response; ezCater publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it","status":"not_declared","declared":false,"platform":"ezcater","acceptedLocations":1,"locationsWithStore":0},{"label":"OpenTable","detail":"no OpenTable door for this location on the site's pages or in any provider response; OpenTable publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it","status":"not_declared","declared":false,"platform":"opentable","acceptedLocations":1,"locationsWithStore":0},{"label":"Resy","detail":"no Resy door for this location on the site's pages or in any provider response; Resy publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it","status":"not_declared","declared":false,"platform":"resy","acceptedLocations":1,"locationsWithStore":0},{"label":"Tock","detail":"no Tock door for this location on the site's pages or in any provider response; Tock publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it","status":"not_declared","declared":false,"platform":"tock","acceptedLocations":1,"locationsWithStore":0},{"label":"SevenRooms","detail":"no SevenRooms door for this location on the site's pages or in any provider response; SevenRooms publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it","status":"not_declared","declared":false,"platform":"sevenrooms","acceptedLocations":1,"locationsWithStore":0}],"comparisons":null},"basis":"derived","resolver_version":"channel-pricing/1","evidence_id":"channel-pricing:52c118a88354e25816abac9d","via":["no channel menu was read for this location"],"about_ref":"self"}]},"publisher_files":{"title":"Publisher Files","facts":[]},"organization_relationships":{"title":"Organization relationships","facts":[{"label":"Organization statement","value":{"kind":"supplier","@type":"OrganizationStatement","state":"candidate","reason":"paragraph \"A print-only vendor generally expects approved artwork and production-ready spec\" says \"vendor\" (+1); paragraph \"None of these scopes is inherently right for every campaign. The correct choice\" says \"vendors\" (+1)","support":2,"evidence":[{"kind":"supplier","text":"The same phrase, different responsibilities.\nA print-only vendor generally expects approved artwork and production-ready specifications. A mailing or fulfillment provider focuses on addressing, finishing, preparation, and entry, although printing or data work may also be available. A full-service direct mail company can coordinate the audience, data, creative, production, personalization, postal, and response plan through one organization.\nNone of these scopes is inherently right for every campaign. The correct choice depends on the work already completed, the internal expertise available, the number of vendors the organization wants to manage, and the campaign complexity.\nAudience and data","heading":"Understand the main provider scopes","section":"How to Choose a Direct Mail Company","source_url":"https://www.mbidirectmail.com/capabilities/direct-mail/choose-a-direct-mail-company"}],"state_reason":"only its paragraphs state it; no heading or section above them does"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/capabilities/direct-mail/choose-a-direct-mail-company"],"last_confirmed_at":"2026-10-25T21:42:55.299609+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"supplier","@type":"OrganizationStatement","state":"candidate","reason":"paragraph \"These are two separate items. First, the audience: a house file you already own\" says \"sourced\" (+1); paragraph \"a house file you already own costs less to use than a sourced prospect list\" says \"sourced\" (+1)","support":2,"evidence":[{"kind":"supplier","text":"Two separate items.\nWhat it moves Production\nThe audience is one item and the personalization is another; both are decided before a proof.\nThese are two separate items. First, the audience: a house file you already own costs less to use than a sourced prospect list, though both need standardization, deduplication, and suppression before they are mailable. Then, the personalization: static artwork prints one way for everyone, while variable-data printing composes each piece against its record. More variable fields, more versions, and more images to swap mean more composition and proofing.\nAudience targeting and mailing lists Personalized direct mail\nThese are two separate items\nRecords\na house file you already own costs less to use than a sourced prospect list\nbefore they are mailable\npersonalization\ncomposes each piece against its record\nMore variable fields, more versions, and more images to swap mean more composition and proofing","heading":"Data and personalization","section":"What Does Direct Mail Cost?","source_url":"https://www.mbidirectmail.com/capabilities/direct-mail/direct-mail-cost"}],"state_reason":"only its paragraphs state it; no heading or section above them does"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/capabilities/direct-mail/direct-mail-cost"],"last_confirmed_at":"2026-10-25T21:42:55.299520+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"supplier","@type":"OrganizationStatement","state":"candidate","reason":"heading \"The real question is scope, not vendor\" says \"vendor\" (+3)","support":3,"evidence":[{"kind":"supplier","text":"How much you are handing over.\nA seminar campaign has a fixed number of components: audience selection, market review around the venue, creative, print and mail production, proofing and compliance review, registration, digital promotion, reminders, and whatever review happens afterward. Somebody owns each of them. The only question a provider comparison actually answers is how many of those you are handing over.\nThat is why the same provider can be the right and the wrong answer for two campaigns at the same organization. A repeat event with settled creative and a proven audience may need production alone. A first event in a new market, with compliance review in the chain and a date that cannot move, needs coordination more than it needs any single service.\nWhat to ask","heading":"The real question is scope, not vendor","section":"How to Choose a Seminar Marketing Company","source_url":"https://www.mbidirectmail.com/capabilities/seminar-event-marketing/choosing-a-seminar-marketing-company"}],"state_reason":"the heading or section above it states it; its own paragraphs do not"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/capabilities/seminar-event-marketing/choosing-a-seminar-marketing-company"],"last_confirmed_at":"2026-10-25T21:43:01.102868+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"supplier","@type":"OrganizationStatement","state":"candidate","reason":"heading \"When a print-and-mail vendor is the right scope\" says \"vendor\" (+3)","support":3,"evidence":[{"kind":"supplier","text":"A legitimate purchase, not a lesser one.\nA print-and-mail engagement is a legitimate purchase, not a lesser one. Choose it when the audience, the artwork, and the follow-up are already handled internally — when you have an authorized list, approved creative, and someone who owns registration and reminders. In that situation, paying for coordination you do not need adds cost and a layer of communication without adding capability.\nChoose a full-service arrangement when several components have to be coordinated to one fixed date. The distinguishing factor is not sophistication; it is the number of handoffs between the brief and the mailbox, and how much slack the calendar has to absorb one of them going wrong.\nMBI takes work at either scope. Production alone is a normal engagement, and a campaign that starts as production can expand later if the components stop lining up.\nWho owns what","heading":"When a print-and-mail vendor is the right scope","section":"How to Choose a Seminar Marketing Company","source_url":"https://www.mbidirectmail.com/capabilities/seminar-event-marketing/choosing-a-seminar-marketing-company"}],"state_reason":"the heading or section above it states it; its own paragraphs do not"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/capabilities/seminar-event-marketing/choosing-a-seminar-marketing-company"],"last_confirmed_at":"2026-10-25T21:43:01.102868+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"supplier","@type":"OrganizationStatement","state":"candidate","reason":"paragraph \"For a single advisor that is tight. For an organization running dozens or hundre\" says \"vendor\" (+1); paragraph \"This is the practical argument for in-house production rather than a chain of ve\" says \"vendors\" (+1)","support":2,"evidence":[{"kind":"supplier","text":"October 1, October 15, December 7.\nThe short answer\nMedicare's calendar compresses an entire network into one production window.\nMedicare's Annual Enrollment Period runs from October 15 to December 7 each year, and plans may not begin marketing the coming year's products until October 1, when plan details are released. Those two dates create the defining constraint of a Medicare seminar program.\nWork the arithmetic backward. Seminar invitations perform best arriving in homes 12 to 14 days before the event, which is the in-home window MBI schedules campaigns around. An event held in the first days of AEP therefore needs mail landing in early October — but nothing plan-specific can be marketed before October 1. The entire network's mail has to be produced and entered inside a window measured in days, not weeks.\nFor a single advisor that is tight. For an organization running dozens or hundreds of agents across multiple states, it is the whole problem. Production capacity, proof turnaround, and postal entry all have to absorb the network at once, and a vendor who can comfortably handle one agent in September may not be able to handle sixty in the first week of October.\nThis is the prac","heading":"The AEP compression, and why it defines Medicare seminar programs","section":"Seminar Marketing for FMOs and IMOs","source_url":"https://www.mbidirectmail.com/capabilities/seminar-event-marketing/fmo-imo-seminar-marketing"}],"state_reason":"only its paragraphs state it; no heading or section above them does"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/capabilities/seminar-event-marketing/fmo-imo-seminar-marketing"],"last_confirmed_at":"2026-10-25T21:42:40.582942+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"supplier","@type":"OrganizationStatement","state":"candidate","reason":"heading \"What does one team instead of three vendors mean for a restoration company?\" says \"vendors\" (+3)","support":3,"evidence":[{"kind":"supplier","text":"Which restoration campaigns run on Facebook and Instagram? The Facebook and Instagram side of it: a service-area homeowner campaign for water, fire, mold and disaster-restoration operators. Anything beyond that is a question for the team, and the answer depends on the campaign in front of them.","heading":"What does one team instead of three vendors mean for a restoration company?","section":"Questions a restoration company asks before the campaign runs","source_url":"https://www.mbidirectmail.com/industries/home-services/restoration"}],"state_reason":"the heading or section above it states it; its own paragraphs do not"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/home-services/restoration"],"last_confirmed_at":"2026-10-25T21:43:10.595690+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"charity","@type":"OrganizationStatement","state":"candidate","reason":"heading \"Nonprofit & Public Sector\" says \"nonprofit\" (+3)","support":3,"evidence":[{"kind":"charity","text":"Donors, volunteers, and constituents act when the ask is clear and the moment is right. MBI moves people to give, gather, and act — shaping the audience and the message around the outcome your mission needs.","heading":"Nonprofit & Public Sector","source_url":"https://www.mbidirectmail.com/industries/nonprofit-public"}],"state_reason":"the heading or section above it states it; its own paragraphs do not"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/nonprofit-public"],"last_confirmed_at":"2026-10-25T21:44:18.418326+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"charity","@type":"OrganizationStatement","state":"supported","reason":"heading \"Fundraising marketing: the appeal letter, the ads beside it, the text paired wit\" says \"fundraising\" (+3); paragraph \"Fundraising marketing from MBI is donor-acquisition work for a charity: the appe\" says \"fundraising\" (+1); paragraph \"Planned, printed and mailed since 1989 from DeLand, Florida, for charities maili\" says \"charities\" (+1); paragraph \"Fundraising marketing\" says \"fundraising\" (+1)","support":6,"evidence":[{"kind":"charity","text":"Fundraising marketing from MBI is donor-acquisition work for a charity: the appeal letter and envelope, the Facebook advertising co-targeted alongside that mail, the personalized peer-to-peer text paired with the same appeal, and the printing, planned and produced by one team.\n1989 Founded\n10.5B+ Mail pieces\n550K+ Campaigns\n50 States\nPlanned, printed and mailed since 1989 from DeLand, Florida, for charities mailing donor-acquisition appeals in all 50 states: 10.5 billion mail pieces and 550,000 campaigns delivered. The record\nWritten by the MBI campaign team Reviewed by MBI’s direct mail team Updated October 8, 2026\nFundraising marketing","heading":"Fundraising marketing: the appeal letter, the ads beside it, the text paired with it","source_url":"https://www.mbidirectmail.com/industries/nonprofit-public/charity-and-fundraising"}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/nonprofit-public/charity-and-fundraising"],"last_confirmed_at":"2026-10-25T21:43:12.661128+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"charity","@type":"OrganizationStatement","state":"supported","reason":"heading \"What is fundraising marketing for a charity?\" says \"fundraising\" (+3); section \"Fundraising marketing: the appeal letter, the ads beside it, the text paired wit\" says \"fundraising\" (+2); paragraph \"Fundraising marketing for a charity is donor-acquisition work: a mailed appeal,\" says \"fundraising\" (+1); paragraph \"The documented channel. Nonprofit fundraising sources identify direct mail as a\" says \"nonprofit\" (+1)","support":7,"evidence":[{"kind":"charity","text":"The short answer\nFundraising marketing for a charity is donor-acquisition work: a mailed appeal, the Facebook advertising co-targeted with it, and a personalized peer-to-peer text paired with the same appeal. In nonprofit fundraising, direct mail is identified as a major donor-acquisition and fundraising channel, and MBI plans, prints and mails that appeal itself.\nThe documented channel. Nonprofit fundraising sources identify direct mail as a major donor-acquisition and fundraising channel, and experimental and case-study sources document mail fundraising campaigns.\nAll three attach to one act. All three researched campaigns attach to the same act: a direct-mail donor-acquisition appeal, a Facebook-plus-direct-mail donor-acquisition reinforcement campaign, and a personalized peer-to-peer text paired with a direct-mail donor-acquisition campaign.\ndirect mail marketing services targeted direct mail\nOne appeal, three carriers\nDirect mail","heading":"What is fundraising marketing for a charity?","section":"Fundraising marketing: the appeal letter, the ads beside it, the text paired with it","source_url":"https://www.mbidirectmail.com/industries/nonprofit-public/charity-and-fundraising"}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/nonprofit-public/charity-and-fundraising"],"last_confirmed_at":"2026-10-25T21:43:12.661128+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"charity","@type":"OrganizationStatement","state":"supported","reason":"heading \"How does nonprofit direct mail fundraising get an appeal written, printed and ma\" says \"nonprofit\" (+3); section \"Fundraising marketing: the appeal letter, the ads beside it, the text paired wit\" says \"fundraising\" (+2); paragraph \"USPS states that not every organization with nonprofit standing may mail at Nonp\" says \"nonprofit\" (+1)","support":6,"evidence":[{"kind":"charity","text":"The short answer\nThe appeal is a letter and an envelope. MBI selects the households, designs and writes the letter, prints both pieces in house and mails them, so one team answers for the list, the print and the drop. Data, print and delivery have been in-house since 1989.\nOne team. MBI is one company that plans, produces, and delivers direct mail, print and digital campaigns from a single team in DeLand, Florida, and data, print, and delivery have been in-house since 1989.\nUSPS states that not every organization with nonprofit standing may mail at Nonprofit USPS Marketing Mail prices, and lists agricultural, educational, fraternal, labor, philanthropic, religious, scientific and veterans organizations and some political committees among the types that may qualify, while business leagues, chambers of commerce, social and hobby clubs and certain political organizations usually are not eligible; individuals are not eligible for nonprofit prices, and there are restrictions on the amount and kind of advertising that may be mailed at those prices. USPS, Nonprofit USPS Marketing Mail qualifications\ndirect mail marketing services direct mail cost\nMailer · Direct Mail\nThe appeal\nThe househ","heading":"How does nonprofit direct mail fundraising get an appeal written, printed and mailed?","section":"Fundraising marketing: the appeal letter, the ads beside it, the text paired with it","source_url":"https://www.mbidirectmail.com/industries/nonprofit-public/charity-and-fundraising"}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/nonprofit-public/charity-and-fundraising"],"last_confirmed_at":"2026-10-25T21:43:12.661128+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"charity","@type":"OrganizationStatement","state":"supported","reason":"section \"Fundraising marketing: the appeal letter, the ads beside it, the text paired wit\" says \"fundraising\" (+2); paragraph \"direct mail mailing lists nonprofit direct mail\" says \"nonprofit\" (+1)","support":3,"evidence":[{"kind":"charity","text":"The short answer\nHouseholds that are not on the donor file yet. The list is defined before the drop and then updated against the postal file: USPS requires each address in a mailing at USPS Marketing Mail prices to be updated within 95 days before the mailing date, with mail bearing an alternative address format excepted.\nUSPS Domestic Mail Manual 602.5 provides that each address, except for mail bearing an alternative address format, in a mailing at commercial First-Class Mail presorted or automation prices or USPS Marketing Mail prices is subject to the Move Update standard, and that each address and associated addressee used on the mailpieces in a mailing must be updated within 95 days before the mailing date with one of the USPS-approved methods, which include Address Change Service and the National Change of Address Linkage System (NCOALink). USPS Domestic Mail Manual 602.5\ndirect mail mailing lists nonprofit direct mail\nPostcard · Direct Mail\nFacebook and Instagram","heading":"Who receives donor acquisition direct mail?","section":"Fundraising marketing: the appeal letter, the ads beside it, the text paired with it","source_url":"https://www.mbidirectmail.com/industries/nonprofit-public/charity-and-fundraising"}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/nonprofit-public/charity-and-fundraising"],"last_confirmed_at":"2026-10-25T21:43:12.661128+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"charity","@type":"OrganizationStatement","state":"supported","reason":"heading \"Where do charity Facebook ads sit beside the appeal?\" says \"charity\" (+3); section \"Fundraising marketing: the appeal letter, the ads beside it, the text paired wit\" says \"fundraising\" (+2); paragraph \"Beside the appeal rather than instead of it. One nonprofit experiment ran Facebo\" says \"nonprofit\" (+1); paragraph \"What is on record. A nonprofit experiment report documents Facebook ad co-target\" says \"nonprofit\" (+1)","support":7,"evidence":[{"kind":"charity","text":"The short answer\nBeside the appeal rather than instead of it. One nonprofit experiment ran Facebook ad co-targeting alongside a direct-mail acquisition campaign, so MBI can build the ad set against the same audience the appeal is mailed to. Treat it as case evidence rather than a universal practice.\nWhat is on record. A nonprofit experiment report documents Facebook ad co-targeting alongside a direct-mail acquisition campaign, and the brief directs that this be treated as case or experiment evidence rather than a universal practice.\nMeta's advertising standards state that when advertisers place an order, each ad is reviewed against Meta's policies, that advertisers are responsible for understanding and complying with all applicable laws and regulations, and that ads must not promote products, services, schemes or offers using identified deceptive or misleading practices, including those meant to scam people out of money or personal information. Meta, Advertising Standards\ndigital advertising services direct mail and digital marketing\nMeta ad · Facebook\nMeta carousel · Facebook\nPeer-to-peer text","heading":"Where do charity Facebook ads sit beside the appeal?","section":"Fundraising marketing: the appeal letter, the ads beside it, the text paired with it","source_url":"https://www.mbidirectmail.com/industries/nonprofit-public/charity-and-fundraising"}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/nonprofit-public/charity-and-fundraising"],"last_confirmed_at":"2026-10-25T21:43:12.661128+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"charity","@type":"OrganizationStatement","state":"supported","reason":"heading \"Who sends a peer to peer text fundraising message?\" says \"fundraising\" (+3); section \"Fundraising marketing: the appeal letter, the ads beside it, the text paired wit\" says \"fundraising\" (+2); paragraph \"Peer to peer means person to person: a personalized peer-to-peer text reads as o\" says \"nonprofit\" (+1); paragraph \"The case on record. A nonprofit case study documents personalized peer-to-peer t\" says \"nonprofit\" (+1)","support":7,"evidence":[{"kind":"charity","text":"The short answer\nPeer to peer means person to person: a personalized peer-to-peer text reads as one person writing to another rather than as a broadcast. It is paired with the direct-mail donor-acquisition campaign, and one nonprofit case pairs that text with a phone-and-mail acquisition effort. Sending it requires a lawful contact basis and opt-out handling.\nThe case on record. A nonprofit case study documents personalized peer-to-peer text paired with a phone-and-mail acquisition effort.\nWhat sending it requires. Use of peer-to-peer text in this vertical requires a lawful contact basis and opt-out handling.\nCTIA's Messaging Principles and Best Practices state that message senders should support opt-in mechanisms and that messages should be sent only after the consumer has opted in to receive them, and list entering a telephone number through a website, clicking a button on a mobile webpage, initiating the text message exchange in which the message sender replies to the consumer only with responsive information, and signing up at a point-of-sale or other message-sender on-site location among the mechanisms by which a consumer might demonstrate opt-in consent; they also state that","heading":"Who sends a peer to peer text fundraising message?","section":"Fundraising marketing: the appeal letter, the ads beside it, the text paired with it","source_url":"https://www.mbidirectmail.com/industries/nonprofit-public/charity-and-fundraising"}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/nonprofit-public/charity-and-fundraising"],"last_confirmed_at":"2026-10-25T21:43:12.661128+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"charity","@type":"OrganizationStatement","state":"supported","reason":"section \"Fundraising marketing: the appeal letter, the ads beside it, the text paired wit\" says \"fundraising\" (+2); paragraph \"Fundraising appeal letters and envelopes. MBI's printing is commercial and varia\" says \"fundraising\" (+1); paragraph \"The formats. Fundraising appeal letters and envelopes.\" says \"fundraising\" (+1)","support":4,"evidence":[{"kind":"charity","text":"The short answer\nFundraising appeal letters and envelopes. MBI's printing is commercial and variable-data printing produced in house, so the letter and the envelope carrying it are produced together rather than bought from two suppliers, and the drop date is answered by the same team that prints them.\nThe formats. Fundraising appeal letters and envelopes.\nIn house. Printing at MBI is commercial and variable-data printing produced in house.\nprinting services direct mail cost targeted direct mail\nOne-sheet · Printing\nKit · Printing\nQuestions","heading":"What comes off the press for an appeal mailing?","section":"Fundraising marketing: the appeal letter, the ads beside it, the text paired with it","source_url":"https://www.mbidirectmail.com/industries/nonprofit-public/charity-and-fundraising"}],"alternatives":[{"kind":"supplier","reason":"paragraph \"Fundraising appeal letters and envelopes. MBI's printing is commercial and varia\" says \"suppliers\" (+1)","support":1}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/nonprofit-public/charity-and-fundraising"],"last_confirmed_at":"2026-10-25T21:43:12.661128+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"charity","@type":"OrganizationStatement","state":"supported","reason":"heading \"Questions a charity asks before it mails an appeal\" says \"charity\" (+3); section \"Fundraising marketing: the appeal letter, the ads beside it, the text paired wit\" says \"fundraising\" (+2); paragraph \"Searched for charity marketing, fundraising marketing agency or charity fundrais\" says \"charity\" (+1); paragraph \"Which campaign does MBI build first for a charity? A direct-mail donor-acquisiti\" says \"charity\" (+1)","support":7,"evidence":[{"kind":"charity","text":"Searched for charity marketing, fundraising marketing agency or charity fundraising agency? Same work, same answers.\nWhich campaign does MBI build first for a charity? A direct-mail donor-acquisition appeal — one list, one letter, one ask. The Facebook reinforcement campaign and the personalized peer-to-peer text are both paired with that appeal, so MBI plans and prints the mail first, then builds the other two around the same drop.","heading":"Questions a charity asks before it mails an appeal","section":"Fundraising marketing: the appeal letter, the ads beside it, the text paired with it","source_url":"https://www.mbidirectmail.com/industries/nonprofit-public/charity-and-fundraising"}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/nonprofit-public/charity-and-fundraising"],"last_confirmed_at":"2026-10-25T21:43:12.661128+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"charity","@type":"OrganizationStatement","state":"candidate","reason":"heading \"Which campaign does MBI build first for a charity?\" says \"charity\" (+3); section \"Questions a charity asks before it mails an appeal\" says \"charity\" (+2)","support":5,"evidence":[{"kind":"charity","text":"How does the appeal list stay accurate between sign-off and the drop? Every address is updated against the postal file before the appeal letters go out. USPS requires each address in a mailing at commercial First-Class Mail presorted or automation prices, or USPS Marketing Mail prices, to be updated within 95 days before the mailing date by an approved method such as NCOALink; mail using an alternative address format is excepted.","heading":"Which campaign does MBI build first for a charity?","section":"Questions a charity asks before it mails an appeal","source_url":"https://www.mbidirectmail.com/industries/nonprofit-public/charity-and-fundraising"}],"state_reason":"the heading or section above it states it; its own paragraphs do not"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/nonprofit-public/charity-and-fundraising"],"last_confirmed_at":"2026-10-25T21:43:12.661128+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"charity","@type":"OrganizationStatement","state":"supported","reason":"section \"Questions a charity asks before it mails an appeal\" says \"charity\" (+2); paragraph \"Can Facebook ads run at the same time as a mail appeal? One nonprofit experiment\" says \"nonprofit\" (+1)","support":3,"evidence":[{"kind":"charity","text":"Can Facebook ads run at the same time as a mail appeal? One nonprofit experiment ran Facebook ad co-targeting alongside a direct-mail acquisition campaign, and MBI can build the ad set against the same audience the appeal is mailed to, so a household meets both. That is one experiment rather than a universal practice.","heading":"How does the appeal list stay accurate between sign-off and the drop?","section":"Questions a charity asks before it mails an appeal","source_url":"https://www.mbidirectmail.com/industries/nonprofit-public/charity-and-fundraising"}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/nonprofit-public/charity-and-fundraising"],"last_confirmed_at":"2026-10-25T21:43:12.661128+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"charity","@type":"OrganizationStatement","state":"supported","reason":"section \"Questions a charity asks before it mails an appeal\" says \"charity\" (+2); paragraph \"What happens to a charity's ad before it runs? Meta reviews it. Meta's advertisi\" says \"charity\" (+1)","support":3,"evidence":[{"kind":"charity","text":"What happens to a charity's ad before it runs? Meta reviews it. Meta's advertising standards state that when advertisers place an order, each ad is reviewed against Meta's policies, that advertisers are responsible for understanding and complying with all applicable laws and regulations, and that ads must not promote products, services, schemes or offers using identified deceptive or misleading practices.","heading":"Can Facebook ads run at the same time as a mail appeal?","section":"Questions a charity asks before it mails an appeal","source_url":"https://www.mbidirectmail.com/industries/nonprofit-public/charity-and-fundraising"}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/nonprofit-public/charity-and-fundraising"],"last_confirmed_at":"2026-10-25T21:43:12.661128+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"charity","@type":"OrganizationStatement","state":"supported","reason":"heading \"What happens to a charity's ad before it runs?\" says \"charity\" (+3); section \"Questions a charity asks before it mails an appeal\" says \"charity\" (+2); paragraph \"Which supporters can receive a fundraising text? The ones a charity may lawfully\" says \"fundraising\" (+1)","support":6,"evidence":[{"kind":"charity","text":"Which supporters can receive a fundraising text? The ones a charity may lawfully contact: peer-to-peer texting requires a lawful contact basis and opt-out handling. Under CTIA's messaging principles a message should go out only after the consumer has opted in, and an opt-in list that was rented, sold or shared is not one a sender should use.","heading":"What happens to a charity's ad before it runs?","section":"Questions a charity asks before it mails an appeal","source_url":"https://www.mbidirectmail.com/industries/nonprofit-public/charity-and-fundraising"}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/nonprofit-public/charity-and-fundraising"],"last_confirmed_at":"2026-10-25T21:43:12.661128+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"charity","@type":"OrganizationStatement","state":"supported","reason":"heading \"Which supporters can receive a fundraising text?\" says \"fundraising\" (+3); section \"Questions a charity asks before it mails an appeal\" says \"charity\" (+2); paragraph \"What does a fundraising appeal letter cost to print and mail? A fundraising appe\" says \"fundraising\" (+1)","support":6,"evidence":[{"kind":"charity","text":"What does a fundraising appeal letter cost to print and mail? A fundraising appeal letter has no list price: producing the letter and its envelope and mailing them are the two costs every quote resolves to, and seven decisions move those two numbers, among them quantity, paper and weight, data and personalization, and postage, mail class, and sortation. All seven are laid out at /capabilities/direct-mail/direct-mail-cost .","heading":"Which supporters can receive a fundraising text?","section":"Questions a charity asks before it mails an appeal","source_url":"https://www.mbidirectmail.com/industries/nonprofit-public/charity-and-fundraising"}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/nonprofit-public/charity-and-fundraising"],"last_confirmed_at":"2026-10-25T21:43:12.661128+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"charity","@type":"OrganizationStatement","state":"supported","reason":"heading \"What does a fundraising appeal letter cost to print and mail?\" says \"fundraising\" (+3); section \"Questions a charity asks before it mails an appeal\" says \"charity\" (+2); paragraph \"What is printed for an acquisition appeal, and what carries it? Two pieces: the\" says \"fundraising\" (+1)","support":6,"evidence":[{"kind":"charity","text":"What is printed for an acquisition appeal, and what carries it? Two pieces: the fundraising appeal letter, and the envelope it travels in. MBI's printing is commercial and variable-data printing produced in house, so the letter a charity approves is the letter that goes into that envelope and into the post, rather than two suppliers' work meeting at a mailing house.","heading":"What does a fundraising appeal letter cost to print and mail?","section":"Questions a charity asks before it mails an appeal","source_url":"https://www.mbidirectmail.com/industries/nonprofit-public/charity-and-fundraising"}],"alternatives":[{"kind":"supplier","reason":"paragraph \"What is printed for an acquisition appeal, and what carries it? Two pieces: the\" says \"suppliers\" (+1)","support":1}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/nonprofit-public/charity-and-fundraising"],"last_confirmed_at":"2026-10-25T21:43:12.661128+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"charity","@type":"OrganizationStatement","state":"supported","reason":"section \"Questions a charity asks before it mails an appeal\" says \"charity\" (+2); paragraph \"Also in Nonprofit & Public\" says \"nonprofit\" (+1)","support":3,"evidence":[{"kind":"charity","text":"Also in Nonprofit & Public","heading":"What is printed for an acquisition appeal, and what carries it?","section":"Questions a charity asks before it mails an appeal","source_url":"https://www.mbidirectmail.com/industries/nonprofit-public/charity-and-fundraising"}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/nonprofit-public/charity-and-fundraising"],"last_confirmed_at":"2026-10-25T21:43:12.661128+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"charity","@type":"OrganizationStatement","state":"candidate","reason":"heading \"Can a church mail its invitations at nonprofit prices?\" says \"nonprofit\" (+3)","support":3,"evidence":[{"kind":"charity","text":"Does a church postcard have to be a certain size to mail? Within limits. A church invitation postcard at commercial card prices must be no more than 6 inches high, no more than 9 inches long and no thicker than 0.016 inch. A card more than 4-1/4 inches high or 6 inches long must be at least 0.009 inch thick.","heading":"Can a church mail its invitations at nonprofit prices?","section":"Questions a church asks before it mails","source_url":"https://www.mbidirectmail.com/industries/nonprofit-public/churches-and-religious-organizations"}],"state_reason":"the heading or section above it states it; its own paragraphs do not"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/nonprofit-public/churches-and-religious-organizations"],"last_confirmed_at":"2026-10-25T21:43:12.661231+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"charity","@type":"OrganizationStatement","state":"candidate","reason":"paragraph \"Also in Nonprofit & Public\" says \"nonprofit\" (+1); paragraph \"nonprofit direct mail\" says \"nonprofit\" (+1)","support":2,"evidence":[{"kind":"charity","text":"Also in Nonprofit & Public\nnonprofit direct mail\ncommunity organization marketing\npolitical campaign marketing\nGet started","heading":"What can a church say in a Facebook or Instagram ad?","section":"Questions a church asks before it mails","source_url":"https://www.mbidirectmail.com/industries/nonprofit-public/churches-and-religious-organizations"}],"state_reason":"only its paragraphs state it; no heading or section above them does"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/nonprofit-public/churches-and-religious-organizations"],"last_confirmed_at":"2026-10-25T21:43:12.661231+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"supplier","@type":"OrganizationStatement","state":"candidate","reason":"paragraph \"Energy provider marketing is what a retail electric or energy supplier runs to a\" says \"supplier\" (+1); paragraph \"Planned, printed and mailed since 1989 from DeLand, Florida, for retail electric\" says \"suppliers\" (+1)","support":2,"evidence":[{"kind":"supplier","text":"Energy provider marketing is what a retail electric or energy supplier runs to acquire new customers: one integrated campaign built from a mailing list, a postcard, a landing page, an Informed Delivery link, online ads and Facebook and Instagram ads, planned, produced and delivered by one team at MBI.\n1989 Founded\n10.5B+ Mail pieces\n550K+ Campaigns\n50 States\nPlanned, printed and mailed since 1989 from DeLand, Florida, for retail electric and energy suppliers in all 50 states: 10.5 billion mail pieces and 550,000 campaigns delivered. The record\nWritten by the MBI campaign team Reviewed by MBI’s direct mail team Updated October 12, 2026\nDirect mail","heading":"Energy provider marketing, from the postcard to the feed","source_url":"https://www.mbidirectmail.com/industries/nonprofit-public/electric-and-energy-providers"}],"state_reason":"only its paragraphs state it; no heading or section above them does"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/nonprofit-public/electric-and-energy-providers"],"last_confirmed_at":"2026-10-25T21:43:12.661329+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"supplier","@type":"OrganizationStatement","state":"supported","reason":"heading \"Questions an energy supplier asks before it mails\" says \"supplier\" (+3); paragraph \"Searched for electric supplier marketing, energy supplier marketing or retail en\" says \"supplier\" (+1)","support":4,"evidence":[{"kind":"supplier","text":"Searched for electric supplier marketing, energy supplier marketing or retail energy marketing? Same work, same answers.\nWhat campaign does an energy provider run to reach new customers? Two. One is an integrated direct-mail postcard and Facebook/Instagram campaign to acquire new customers. The other is a direct-marketing response campaign using a postcard, a landing page and online social ads. Each is built around a postcard, and MBI plans, produces and delivers the work behind both.","heading":"Questions an energy supplier asks before it mails","section":"Energy provider marketing, from the postcard to the feed","source_url":"https://www.mbidirectmail.com/industries/nonprofit-public/electric-and-energy-providers"}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/nonprofit-public/electric-and-energy-providers"],"last_confirmed_at":"2026-10-25T21:43:12.661329+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"supplier","@type":"OrganizationStatement","state":"candidate","reason":"section \"Questions an energy supplier asks before it mails\" says \"supplier\" (+2)","support":2,"evidence":[{"kind":"supplier","text":"Where does the Informed Delivery link sit in the mailing? Inside the campaign rather than beside it: an Informed Delivery link is one of the integrated campaign's six components, alongside the mailing list, the postcard, the landing page, the online ads and the Facebook and Instagram ads. USPS says the feature gives eligible residential, business, and PO Box customers digital previews of their mail and packages.","heading":"What campaign does an energy provider run to reach new customers?","section":"Questions an energy supplier asks before it mails","source_url":"https://www.mbidirectmail.com/industries/nonprofit-public/electric-and-energy-providers"}],"state_reason":"the heading or section above it states it; its own paragraphs do not"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/nonprofit-public/electric-and-energy-providers"],"last_confirmed_at":"2026-10-25T21:43:12.661329+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"supplier","@type":"OrganizationStatement","state":"candidate","reason":"section \"Questions an energy supplier asks before it mails\" says \"supplier\" (+2)","support":2,"evidence":[{"kind":"supplier","text":"How big can an energy provider's postcard be and still mail at card prices? An energy provider's postcard at commercial card prices must be no more than 6 inches high, no more than 9 inches long and no thicker than 0.016 inch, with an aspect ratio of 1.3 to 2.5. A card more than 4-1/4 inches high or 6 inches long must be at least 0.009 inch thick.","heading":"Where does the Informed Delivery link sit in the mailing?","section":"Questions an energy supplier asks before it mails","source_url":"https://www.mbidirectmail.com/industries/nonprofit-public/electric-and-energy-providers"}],"state_reason":"the heading or section above it states it; its own paragraphs do not"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/nonprofit-public/electric-and-energy-providers"],"last_confirmed_at":"2026-10-25T21:43:12.661329+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"supplier","@type":"OrganizationStatement","state":"candidate","reason":"section \"Questions an energy supplier asks before it mails\" says \"supplier\" (+2)","support":2,"evidence":[{"kind":"supplier","text":"What keeps the addresses on an energy provider's mailing accurate before the drop? A Move Update pass on the campaign's mailing list. USPS requires each address in a mailing at commercial First-Class Mail presorted or automation prices or USPS Marketing Mail prices to be updated within 95 days before the mailing date, using an approved method such as NCOALink or Address Change Service; mail using an alternative address format is excepted.","heading":"How big can an energy provider's postcard be and still mail at card prices?","section":"Questions an energy supplier asks before it mails","source_url":"https://www.mbidirectmail.com/industries/nonprofit-public/electric-and-energy-providers"}],"state_reason":"the heading or section above it states it; its own paragraphs do not"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/nonprofit-public/electric-and-energy-providers"],"last_confirmed_at":"2026-10-25T21:43:12.661329+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"supplier","@type":"OrganizationStatement","state":"candidate","reason":"section \"Questions an energy supplier asks before it mails\" says \"supplier\" (+2)","support":2,"evidence":[{"kind":"supplier","text":"What are the two costs behind an energy provider's postcard drop? Producing an energy provider's postcard and mailing it are the two costs, and seven decisions move those two numbers, among them quantity, format and finished size, paper and weight, data and personalization, and postage, mail class, and sortation. All seven are set out for an energy provider's drop at /capabilities/direct-mail/direct-mail-cost .","heading":"What keeps the addresses on an energy provider's mailing accurate before the drop?","section":"Questions an energy supplier asks before it mails","source_url":"https://www.mbidirectmail.com/industries/nonprofit-public/electric-and-energy-providers"}],"state_reason":"the heading or section above it states it; its own paragraphs do not"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/nonprofit-public/electric-and-energy-providers"],"last_confirmed_at":"2026-10-25T21:43:12.661329+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"supplier","@type":"OrganizationStatement","state":"supported","reason":"section \"Questions an energy supplier asks before it mails\" says \"supplier\" (+2); paragraph \"Who is responsible for what an energy provider's ad says? The advertiser. Meta's\" says \"supplier\" (+1)","support":3,"evidence":[{"kind":"supplier","text":"Who is responsible for what an energy provider's ad says? The advertiser. Meta's advertising standards state that advertisers are responsible for understanding and complying with all applicable laws and regulations. Under the FTC Act, advertising must be truthful and non-deceptive, advertisers must have evidence to back up their claims, and advertisements cannot be unfair. The energy supplier is the advertiser behind the postcard and the ads.","heading":"What are the two costs behind an energy provider's postcard drop?","section":"Questions an energy supplier asks before it mails","source_url":"https://www.mbidirectmail.com/industries/nonprofit-public/electric-and-energy-providers"}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/nonprofit-public/electric-and-energy-providers"],"last_confirmed_at":"2026-10-25T21:43:12.661329+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"supplier","@type":"OrganizationStatement","state":"candidate","reason":"section \"Questions an energy supplier asks before it mails\" says \"supplier\" (+2)","support":2,"evidence":[{"kind":"supplier","text":"Who plans, prints and delivers an energy provider's campaign? One team. MBI plans, produces, and delivers from a single team in DeLand, Florida, and data, print and delivery have been in-house since 1989. Printing is commercial and variable-data printing in house, so the postcard an energy provider mails is produced by the team that planned the campaign.","heading":"Who is responsible for what an energy provider's ad says?","section":"Questions an energy supplier asks before it mails","source_url":"https://www.mbidirectmail.com/industries/nonprofit-public/electric-and-energy-providers"}],"state_reason":"the heading or section above it states it; its own paragraphs do not"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/nonprofit-public/electric-and-energy-providers"],"last_confirmed_at":"2026-10-25T21:43:12.661329+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"unknown","@type":"OrganizationStatement","state":"supported","reason":"two kinds are equally supported, so neither is chosen","support":2,"evidence":[{"kind":"unknown","text":"Also in Nonprofit & Public\nnonprofit direct mail\npolitical campaign marketing\nGet started","heading":"Who plans, prints and delivers an energy provider's campaign?","section":"Questions an energy supplier asks before it mails","source_url":"https://www.mbidirectmail.com/industries/nonprofit-public/electric-and-energy-providers"}],"alternatives":[{"kind":"charity","reason":"paragraph \"Also in Nonprofit & Public\" says \"nonprofit\" (+1); paragraph \"nonprofit direct mail\" says \"nonprofit\" (+1)","support":2},{"kind":"supplier","reason":"section \"Questions an energy supplier asks before it mails\" says \"supplier\" (+2)","support":2}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/nonprofit-public/electric-and-energy-providers"],"last_confirmed_at":"2026-10-25T21:43:12.661329+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"charity","@type":"OrganizationStatement","state":"supported","reason":"heading \"Nonprofit marketing, printed, mailed and run by one team\" says \"nonprofit\" (+3); paragraph \"Nonprofit marketing from MBI is the organization's whole program rather than a s\" says \"nonprofit\" (+1); paragraph \"Planned, printed and mailed since 1989 from DeLand, Florida, for nonprofit organ\" says \"nonprofit\" (+1)","support":5,"evidence":[{"kind":"charity","text":"Nonprofit marketing from MBI is the organization's whole program rather than a single appeal: a direct-mail donor acquisition and fundraising appeal, a Facebook donor-acquisition or mail-reinforcement campaign, and an opt-in text-to-donate or donor-engagement campaign, printed, mailed and run by one team.\n1989 Founded\n10.5B+ Mail pieces\n550K+ Campaigns\n50 States\nPlanned, printed and mailed since 1989 from DeLand, Florida, for nonprofit organizations in all 50 states: 10.5 billion mail pieces and 550,000 campaigns delivered. The record\nWritten by the MBI campaign team Reviewed by MBI’s direct mail team Updated October 12, 2026\nThe programme","heading":"Nonprofit marketing, printed, mailed and run by one team","source_url":"https://www.mbidirectmail.com/industries/nonprofit-public/nonprofits"}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/nonprofit-public/nonprofits"],"last_confirmed_at":"2026-10-25T21:43:12.660561+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"charity","@type":"OrganizationStatement","state":"supported","reason":"heading \"Which three campaigns does a nonprofit run with MBI?\" says \"nonprofit\" (+3); section \"Nonprofit marketing, printed, mailed and run by one team\" says \"nonprofit\" (+2); paragraph \"Three: a direct-mail donor acquisition and fundraising appeal, a Facebook donor-\" says \"fundraising\" (+1); paragraph \"The three campaigns. The three researched campaigns are a direct-mail donor acqu\" says \"fundraising\" (+1); paragraph \"The documented channel. Nonprofit resources identify direct mail as a major chan\" says \"nonprofit\" (+1)","support":8,"evidence":[{"kind":"charity","text":"The short answer\nThree: a direct-mail donor acquisition and fundraising appeal, a Facebook donor-acquisition or mail-reinforcement campaign, and an opt-in text-to-donate or donor-engagement campaign. MBI plans, produces and delivers all three from a single team in DeLand, Florida, so the letter, the ad and the message are one organization's program rather than three suppliers' projects.\nThe three campaigns. The three researched campaigns are a direct-mail donor acquisition/fundraising appeal, a Facebook donor-acquisition or mail-reinforcement campaign, and an opt-in text-to-donate or donor-engagement campaign.\nThe documented channel. Nonprofit resources identify direct mail as a major channel for donor acquisition and fundraising; it is also frequently coordinated with digital fundraising.\ndirect mail marketing services direct mail and digital marketing\nMailer · Direct Mail\nPostcard · Direct Mail\nPrinting and mailing","heading":"Which three campaigns does a nonprofit run with MBI?","section":"Nonprofit marketing, printed, mailed and run by one team","source_url":"https://www.mbidirectmail.com/industries/nonprofit-public/nonprofits"}],"alternatives":[{"kind":"supplier","reason":"paragraph \"Three: a direct-mail donor acquisition and fundraising appeal, a Facebook donor-\" says \"suppliers\" (+1)","support":1}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/nonprofit-public/nonprofits"],"last_confirmed_at":"2026-10-25T21:43:12.660561+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"charity","@type":"OrganizationStatement","state":"supported","reason":"heading \"What do nonprofit printing and mailing services cover?\" says \"nonprofit\" (+3); section \"Nonprofit marketing, printed, mailed and run by one team\" says \"nonprofit\" (+2); paragraph \"Fundraising appeal letters and envelopes are the printed pieces, and MBI prints\" says \"fundraising\" (+1); paragraph \"The formats. Fundraising appeal letters and envelopes are the two print formats\" says \"fundraising\" (+1); paragraph \"USPS states that an organization may apply for and receive nonprofit authorizati\" says \"nonprofit\" (+1); paragraph \"Nonprofit prices\" says \"nonprofit\" (+1)","support":9,"evidence":[{"kind":"charity","text":"The short answer\nFundraising appeal letters and envelopes are the printed pieces, and MBI prints both: commercial and variable-data printing in house, with data, print and delivery in house since 1989. One team in DeLand, Florida prints the letter and its envelope and delivers the mailing.\nThe formats. Fundraising appeal letters and envelopes are the two print formats named for this vertical.\nIn house. Printing at MBI is commercial and variable-data printing produced in house.\nUSPS states that an organization may apply for and receive nonprofit authorization but that there are restrictions as to what may be mailed at those prices — for instance restrictions on the amount and kind of advertising — and that it is always best to check with your local Business Mail Entry Unit staff before you design and print your mailpiece. It also states that individuals are NOT eligible for nonprofit prices, that not every organization is eligible even though you may think it qualifies based on the list of typically eligible types, and that business leagues, chambers of commerce, social and hobby clubs and certain political organizations usually are NOT eligible. USPS, Nonprofit USPS Marketing Mail","heading":"What do nonprofit printing and mailing services cover?","section":"Nonprofit marketing, printed, mailed and run by one team","source_url":"https://www.mbidirectmail.com/industries/nonprofit-public/nonprofits"}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/nonprofit-public/nonprofits"],"last_confirmed_at":"2026-10-25T21:43:12.660561+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"charity","@type":"OrganizationStatement","state":"supported","reason":"heading \"What do nonprofit Facebook ads reinforce?\" says \"nonprofit\" (+3); section \"Nonprofit marketing, printed, mailed and run by one team\" says \"nonprofit\" (+2); paragraph \"What is on record. Research compares Facebook ads with direct mail for conservat\" says \"fundraising\" (+1); paragraph \"Text to donate\" says \"donate\" (+1)","support":7,"evidence":[{"kind":"charity","text":"The short answer\nA Facebook campaign whose job is the mail's job. The advertising is coordinated with the direct-mail acquisition rather than run as a separate project, so the ad reinforces the appeal already on its way instead of making its own ask. MBI builds the creative and runs the campaign as the coordinated half of that acquisition effort.\nWhat is on record. Research compares Facebook ads with direct mail for conservation fundraising, and nonprofit experiment material supports coordinated Facebook advertising with direct-mail acquisition.\nMeta's advertising standards state that advertisers are responsible for understanding and complying with all applicable laws and regulations, and that ads must not promote products, services, schemes or offers using identified deceptive or misleading practices. Meta, Advertising Standards\ndigital advertising services direct mail and digital marketing\nWhat is on record\nThe ad’s job is the mail’s\nMeta ad · Facebook\nMeta carousel · Facebook\nReel · Instagram\nText to donate","heading":"What do nonprofit Facebook ads reinforce?","section":"Nonprofit marketing, printed, mailed and run by one team","source_url":"https://www.mbidirectmail.com/industries/nonprofit-public/nonprofits"}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/nonprofit-public/nonprofits"],"last_confirmed_at":"2026-10-25T21:43:12.660561+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"charity","@type":"OrganizationStatement","state":"supported","reason":"heading \"How does a supporter opt in to a text to donate program for nonprofits?\" says \"donate\" (+3); section \"Nonprofit marketing, printed, mailed and run by one team\" says \"nonprofit\" (+2); paragraph \"What the research names it. Nonprofit text reports document opt-in donor communi\" says \"nonprofit\" (+1); paragraph \"digital advertising services nonprofit direct mail\" says \"nonprofit\" (+1)","support":7,"evidence":[{"kind":"charity","text":"The short answer\nNothing sends until the supporter opts in. CTIA's messaging principles say messages should be sent only after the consumer has opted in, and list entering a telephone number through a website among the ways consent is shown. The consent strategy and opt-out handling are written for the organization's own mission.\nWhat the research names it. Nonprofit text reports document opt-in donor communication and text-to-donate programs, and the research directs the use of a mission-specific consent strategy and opt-out handling.\nCTIA's Messaging Principles and Best Practices state that message senders should support opt-in mechanisms and that messages should be sent only after the consumer has opted in to receive them, and list entering a telephone number through a website, clicking a button on a mobile webpage, initiating the text message exchange, and signing up at a point-of-sale or other on-site location among the mechanisms by which a consumer might demonstrate opt-in consent; message senders should also document opt-in consent by retaining, where applicable, seven kinds of data, among them the timestamp of consent acquisition and the consent acquisition medium. CTIA Me","heading":"How does a supporter opt in to a text to donate program for nonprofits?","section":"Nonprofit marketing, printed, mailed and run by one team","source_url":"https://www.mbidirectmail.com/industries/nonprofit-public/nonprofits"}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/nonprofit-public/nonprofits"],"last_confirmed_at":"2026-10-25T21:43:12.660561+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"charity","@type":"OrganizationStatement","state":"supported","reason":"heading \"Questions a nonprofit asks before it mails\" says \"nonprofit\" (+3); section \"Nonprofit marketing, printed, mailed and run by one team\" says \"nonprofit\" (+2); paragraph \"Searched for nonprofit marketing agency, marketing for nonprofits or nonprofit m\" says \"nonprofit\" (+1); paragraph \"What is nonprofit marketing, in practice? Three campaigns, run for one organizat\" says \"nonprofit\" (+1)","support":7,"evidence":[{"kind":"charity","text":"Searched for nonprofit marketing agency, marketing for nonprofits or nonprofit marketing company? Same work, same answers.\nWhat is nonprofit marketing, in practice? Three campaigns, run for one organization: a direct-mail donor acquisition and fundraising appeal, a Facebook donor-acquisition or mail-reinforcement campaign, and an opt-in text-to-donate or donor-engagement campaign. MBI plans, produces and delivers all three from a single team in DeLand, Florida.","heading":"Questions a nonprofit asks before it mails","section":"Nonprofit marketing, printed, mailed and run by one team","source_url":"https://www.mbidirectmail.com/industries/nonprofit-public/nonprofits"}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/nonprofit-public/nonprofits"],"last_confirmed_at":"2026-10-25T21:43:12.660561+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"charity","@type":"OrganizationStatement","state":"supported","reason":"heading \"What is nonprofit marketing, in practice?\" says \"nonprofit\" (+3); section \"Questions a nonprofit asks before it mails\" says \"nonprofit\" (+2); paragraph \"What moves the cost of a nonprofit mailing? A fundraising appeal letter has no l\" says \"nonprofit\" (+1)","support":6,"evidence":[{"kind":"charity","text":"What moves the cost of a nonprofit mailing? A fundraising appeal letter has no list price. Producing that letter and mailing it are the two costs, and seven decisions move those two numbers, among them quantity, format and finished size, paper and weight, data and personalization, and postage, mail class, and sortation. /capabilities/direct-mail/direct-mail-cost sets all seven out behind a nonprofit's appeal.","heading":"What is nonprofit marketing, in practice?","section":"Questions a nonprofit asks before it mails","source_url":"https://www.mbidirectmail.com/industries/nonprofit-public/nonprofits"}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/nonprofit-public/nonprofits"],"last_confirmed_at":"2026-10-25T21:43:12.660561+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"charity","@type":"OrganizationStatement","state":"supported","reason":"heading \"What moves the cost of a nonprofit mailing?\" says \"nonprofit\" (+3); section \"Questions a nonprofit asks before it mails\" says \"nonprofit\" (+2); paragraph \"How are the addresses on a nonprofit mailing kept current? Matched against the p\" says \"nonprofit\" (+1)","support":6,"evidence":[{"kind":"charity","text":"How are the addresses on a nonprofit mailing kept current? Matched against the postal change-of-address file before a nonprofit's drop. USPS requires each address in a mailing at commercial First-Class Mail presorted or automation prices, or USPS Marketing Mail prices, to be updated within 95 days before the mailing date by an approved method such as NCOALink or Address Change Service; mail bearing an alternative address format is excepted.","heading":"What moves the cost of a nonprofit mailing?","section":"Questions a nonprofit asks before it mails","source_url":"https://www.mbidirectmail.com/industries/nonprofit-public/nonprofits"}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/nonprofit-public/nonprofits"],"last_confirmed_at":"2026-10-25T21:43:12.660561+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"charity","@type":"OrganizationStatement","state":"supported","reason":"heading \"How are the addresses on a nonprofit mailing kept current?\" says \"nonprofit\" (+3); section \"Questions a nonprofit asks before it mails\" says \"nonprofit\" (+2); paragraph \"Where do the numbers in a nonprofit's text program come from? From supporters wh\" says \"nonprofit\" (+1)","support":6,"evidence":[{"kind":"charity","text":"Where do the numbers in a nonprofit's text program come from? From supporters who gave them to the organization. CTIA's messaging principles say messages should be sent only after the consumer has opted in, list entering a telephone number through a website and signing up at an on-site location among the ways consent is shown, and say senders should not use opt-in lists that have been rented, sold or shared.","heading":"How are the addresses on a nonprofit mailing kept current?","section":"Questions a nonprofit asks before it mails","source_url":"https://www.mbidirectmail.com/industries/nonprofit-public/nonprofits"}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/nonprofit-public/nonprofits"],"last_confirmed_at":"2026-10-25T21:43:12.660561+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"charity","@type":"OrganizationStatement","state":"supported","reason":"heading \"Where do the numbers in a nonprofit's text program come from?\" says \"nonprofit\" (+3); section \"Questions a nonprofit asks before it mails\" says \"nonprofit\" (+2); paragraph \"What has to be checked before a nonprofit mailpiece is designed and printed? Eli\" says \"nonprofit\" (+1)","support":6,"evidence":[{"kind":"charity","text":"What has to be checked before a nonprofit mailpiece is designed and printed? Eligibility and content. USPS says an organization may apply for and receive nonprofit authorization, but that there are restrictions as to what may be mailed at those prices, for instance on the amount and kind of advertising, and that it is always best to check with the local Business Mail Entry Unit staff before you design and print your mailpiece.","heading":"Where do the numbers in a nonprofit's text program come from?","section":"Questions a nonprofit asks before it mails","source_url":"https://www.mbidirectmail.com/industries/nonprofit-public/nonprofits"}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/nonprofit-public/nonprofits"],"last_confirmed_at":"2026-10-25T21:43:12.660561+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"charity","@type":"OrganizationStatement","state":"supported","reason":"heading \"What has to be checked before a nonprofit mailpiece is designed and printed?\" says \"nonprofit\" (+3); section \"Questions a nonprofit asks before it mails\" says \"nonprofit\" (+2); paragraph \"What does Meta require of a nonprofit running ads? Meta's advertising standards\" says \"nonprofit\" (+1)","support":6,"evidence":[{"kind":"charity","text":"What does Meta require of a nonprofit running ads? Meta's advertising standards say advertisers are responsible for understanding and complying with all applicable laws and regulations, and that ads must not promote products, services, schemes or offers using identified deceptive or misleading practices. They apply to a nonprofit's campaign like any other advertiser's.","heading":"What has to be checked before a nonprofit mailpiece is designed and printed?","section":"Questions a nonprofit asks before it mails","source_url":"https://www.mbidirectmail.com/industries/nonprofit-public/nonprofits"}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/nonprofit-public/nonprofits"],"last_confirmed_at":"2026-10-25T21:43:12.660561+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"charity","@type":"OrganizationStatement","state":"supported","reason":"heading \"What does Meta require of a nonprofit running ads?\" says \"nonprofit\" (+3); section \"Questions a nonprofit asks before it mails\" says \"nonprofit\" (+2); paragraph \"Does MBI work with nonprofits outside Florida? Yes. One production floor in DeLa\" says \"nonprofits\" (+1)","support":6,"evidence":[{"kind":"charity","text":"Does MBI work with nonprofits outside Florida? Yes. One production floor in DeLand, Florida serves organizations across the United States, and data, print and delivery have been in-house since 1989.","heading":"What does Meta require of a nonprofit running ads?","section":"Questions a nonprofit asks before it mails","source_url":"https://www.mbidirectmail.com/industries/nonprofit-public/nonprofits"}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/nonprofit-public/nonprofits"],"last_confirmed_at":"2026-10-25T21:43:12.660561+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"charity","@type":"OrganizationStatement","state":"supported","reason":"heading \"Does MBI work with nonprofits outside Florida?\" says \"nonprofits\" (+3); section \"Questions a nonprofit asks before it mails\" says \"nonprofit\" (+2); paragraph \"Also in Nonprofit & Public\" says \"nonprofit\" (+1); paragraph \"nonprofit direct mail\" says \"nonprofit\" (+1); paragraph \"fundraising marketing\" says \"fundraising\" (+1)","support":8,"evidence":[{"kind":"charity","text":"Also in Nonprofit & Public\nnonprofit direct mail\nfundraising marketing\ndonor retention marketing\nGet started","heading":"Does MBI work with nonprofits outside Florida?","section":"Questions a nonprofit asks before it mails","source_url":"https://www.mbidirectmail.com/industries/nonprofit-public/nonprofits"}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/nonprofit-public/nonprofits"],"last_confirmed_at":"2026-10-25T21:43:12.660561+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"charity","@type":"OrganizationStatement","state":"candidate","reason":"heading \"Start a nonprofit campaign.\" says \"nonprofit\" (+3); section \"Nonprofit marketing, printed, mailed and run by one team\" says \"nonprofit\" (+2)","support":5,"evidence":[{"kind":"charity","text":"Say which of the three campaigns it is, and what the programme around it should carry. It goes to a real member of the MBI team, not a queue.","heading":"Start a nonprofit campaign.","section":"Nonprofit marketing, printed, mailed and run by one team","source_url":"https://www.mbidirectmail.com/industries/nonprofit-public/nonprofits"}],"state_reason":"the heading or section above it states it; its own paragraphs do not"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/nonprofit-public/nonprofits"],"last_confirmed_at":"2026-10-25T21:43:12.660561+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"supplier","@type":"OrganizationStatement","state":"supported","reason":"heading \"Wedding vendor marketing for newly engaged couples, inquiries and bridal-show fo\" says \"vendor\" (+3); paragraph \"Wedding vendor marketing from MBI is three campaigns for a wedding or party vend\" says \"vendor\" (+1); paragraph \"Planned, printed and mailed since 1989 from DeLand, Florida, for wedding and par\" says \"vendors\" (+1)","support":5,"evidence":[{"kind":"supplier","text":"Wedding vendor marketing from MBI is three campaigns for a wedding or party vendor: a newly engaged-couple direct-mail offer campaign, an inquiry Meta lead campaign, and a bridal-show lead capture and referral follow-up campaign.\n1989 Founded\n10.5B+ Mail pieces\n550K+ Campaigns\n50 States\nPlanned, printed and mailed since 1989 from DeLand, Florida, for wedding and party vendors in all 50 states: 10.5 billion mail pieces and 550,000 campaigns delivered. The record\nWritten by the MBI campaign team Reviewed by MBI’s direct mail team Updated October 8, 2026\nThree campaigns","heading":"Wedding vendor marketing for newly engaged couples, inquiries and bridal-show follow-up","source_url":"https://www.mbidirectmail.com/industries/retail-local/wedding-and-party-services"}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/retail-local/wedding-and-party-services"],"last_confirmed_at":"2026-10-25T21:42:46.395830+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"supplier","@type":"OrganizationStatement","state":"candidate","reason":"heading \"What does a wedding or party vendor mail, run and print?\" says \"vendor\" (+3); section \"Wedding vendor marketing for newly engaged couples, inquiries and bridal-show fo\" says \"vendor\" (+2)","support":5,"evidence":[{"kind":"supplier","text":"The short answer\nThree campaigns. A newly engaged-couple direct-mail offer campaign, an inquiry Meta lead campaign, and a bridal-show lead capture and referral follow-up campaign. Direct mail can target newly engaged couples with an offer and coordinate that offer with digital advertising through the wedding-planning period. MBI designs the mailed offer, prints it and runs the lead campaign.\nThe three. Three campaign concepts are recorded for this vertical: a newly engaged-couple direct-mail offer campaign, an inquiry Meta lead campaign, and a bridal-show lead capture and referral follow-up campaign.\nOne team. MBI is one company that plans, produces, and delivers campaigns from a single team in DeLand, Florida, and data, print, and delivery have been in-house since 1989.\ndirect mail marketing services digital advertising services printing services\nMailer · Direct Mail\nDirect mail","heading":"What does a wedding or party vendor mail, run and print?","section":"Wedding vendor marketing for newly engaged couples, inquiries and bridal-show follow-up","source_url":"https://www.mbidirectmail.com/industries/retail-local/wedding-and-party-services"}],"state_reason":"the heading or section above it states it; its own paragraphs do not"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/retail-local/wedding-and-party-services"],"last_confirmed_at":"2026-10-25T21:42:46.395830+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"supplier","@type":"OrganizationStatement","state":"supported","reason":"heading \"What does wedding vendor direct mail put in front of a newly engaged couple?\" says \"vendor\" (+3); section \"Wedding vendor marketing for newly engaged couples, inquiries and bridal-show fo\" says \"vendor\" (+2); paragraph \"An offer. Wedding vendor direct mail can target newly engaged couples with it, a\" says \"vendor\" (+1)","support":6,"evidence":[{"kind":"supplier","text":"The short answer\nAn offer. Wedding vendor direct mail can target newly engaged couples with it, and the campaign behind the piece is a newly engaged-couple direct-mail offer campaign. Direct mail can also coordinate that offer with digital advertising through the wedding-planning period. MBI plans the offer, produces the piece and delivers it.\nWhat the sources document. Direct mail can target newly engaged couples with an offer and coordinate that offer with digital advertising through the wedding-planning period.\nUSPS Domestic Mail Manual 602.5 provides that each address, except for mail bearing an alternative address format, in a mailing at commercial First-Class Mail presorted or automation prices or USPS Marketing Mail prices is subject to the Move Update standard, and that each address and associated addressee used on the mailpieces in a mailing must be updated within 95 days before the mailing date with one of the USPS-approved methods, which include Address Change Service and the National Change of Address Linkage System (NCOALink). USPS Domestic Mail Manual 602.5\ndirect mail mailing lists personalized direct mail direct mail and digital marketing\nPostcard · Direct Mail\nFace","heading":"What does wedding vendor direct mail put in front of a newly engaged couple?","section":"Wedding vendor marketing for newly engaged couples, inquiries and bridal-show follow-up","source_url":"https://www.mbidirectmail.com/industries/retail-local/wedding-and-party-services"}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/retail-local/wedding-and-party-services"],"last_confirmed_at":"2026-10-25T21:42:46.395830+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"supplier","@type":"OrganizationStatement","state":"supported","reason":"section \"Wedding vendor marketing for newly engaged couples, inquiries and bridal-show fo\" says \"vendor\" (+2); paragraph \"An inquiry Meta lead campaign. Wedding venue Facebook ads run on Facebook and In\" says \"vendor\" (+1)","support":3,"evidence":[{"kind":"supplier","text":"The short answer\nAn inquiry Meta lead campaign. Wedding venue Facebook ads run on Facebook and Instagram, and the campaign behind them is one of three a wedding or party vendor can run: a Meta lead campaign built around the inquiry. MBI builds the creative and the lead form and runs it.\nMeta's advertising standards state that advertisers are responsible for understanding and complying with all applicable laws and regulations, and that ads must not promote products, services, schemes or offers using identified deceptive or misleading practices, including those meant to scam people out of money or personal information. Meta, Advertising Standards\ndigital advertising services direct mail and digital marketing\nThe inquiry\nMeta carousel · Facebook\nReel · Instagram\nLanding page · Web\nPrinting","heading":"Which campaign sits behind wedding venue Facebook ads?","section":"Wedding vendor marketing for newly engaged couples, inquiries and bridal-show follow-up","source_url":"https://www.mbidirectmail.com/industries/retail-local/wedding-and-party-services"}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/retail-local/wedding-and-party-services"],"last_confirmed_at":"2026-10-25T21:42:46.395830+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"supplier","@type":"OrganizationStatement","state":"supported","reason":"heading \"How does bridal show lead follow up work for a wedding vendor?\" says \"vendor\" (+3); section \"Wedding vendor marketing for newly engaged couples, inquiries and bridal-show fo\" says \"vendor\" (+2); paragraph \"A bridal-show lead capture and referral follow-up campaign - the campaign is nam\" says \"vendor\" (+1)","support":6,"evidence":[{"kind":"supplier","text":"The short answer\nA bridal-show lead capture and referral follow-up campaign - the campaign is named for both halves, the lead capture at a bridal show and the referral follow-up. Referral follow-up cards are one of the four formats a wedding vendor campaign can have printed, beside consultation handouts, business cards and bridal-show postcards or flyers.\nThe four formats. Business cards, bridal-show postcards or flyers, consultation handouts and referral follow-up cards.\nIn house. Printing at MBI is commercial and variable-data printing, in-house, and variable data can change names, offers, imagery, QR codes, and other fields from piece to piece.\nUSPS Domestic Mail Manual 201.1.2.1 sets commercial card-price physical standards at not less than 3-1/2 inches high, 5 inches long and 0.007 inch thick, with cards more than 4-1/4 inches high or 6 inches long, or both, required to be a minimum of 0.009 inch thick; at no more than 4-1/4 inches high, no more than 6 inches long and no thicker than 0.016 inch for each stamped card or each half of a double postcard; and at no more than 6 inches high, no more than 9 inches long and no thicker than 0.016 inch for each postcard, within an aspect","heading":"How does bridal show lead follow up work for a wedding vendor?","section":"Wedding vendor marketing for newly engaged couples, inquiries and bridal-show follow-up","source_url":"https://www.mbidirectmail.com/industries/retail-local/wedding-and-party-services"}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/retail-local/wedding-and-party-services"],"last_confirmed_at":"2026-10-25T21:42:46.395830+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"supplier","@type":"OrganizationStatement","state":"supported","reason":"heading \"Where do the rules on a wedding vendor's advertising come from?\" says \"vendor\" (+3); section \"Wedding vendor marketing for newly engaged couples, inquiries and bridal-show fo\" says \"vendor\" (+2); paragraph \"The same rules as any advertiser's. The FTC states three under the Federal Trade\" says \"vendor\" (+1)","support":6,"evidence":[{"kind":"supplier","text":"The short answer\nThe same rules as any advertiser's. The FTC states three under the Federal Trade Commission Act: advertising must be truthful and non-deceptive, advertisers must have evidence to back up their claims, and advertisements cannot be unfair. Meta's own standards sit beside them for a wedding vendor's lead ads.\nFTC advertising guidance for small business states three basic rules under the Federal Trade Commission Act: advertising must be truthful and non-deceptive; advertisers must have evidence to back up their claims; and advertisements cannot be unfair. An ad is deceptive if it contains a statement, or omits information, that is likely to mislead consumers acting reasonably under the circumstances and is material - that is, important to a consumer's decision to buy or use the product. FTC, Advertising FAQ’s: A Guide for Small Business\ndigital advertising services local business marketing\nThe same rules as any advertiser’s\nQuestions","heading":"Where do the rules on a wedding vendor's advertising come from?","section":"Wedding vendor marketing for newly engaged couples, inquiries and bridal-show follow-up","source_url":"https://www.mbidirectmail.com/industries/retail-local/wedding-and-party-services"}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/retail-local/wedding-and-party-services"],"last_confirmed_at":"2026-10-25T21:42:46.395830+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"supplier","@type":"OrganizationStatement","state":"supported","reason":"heading \"Questions a wedding vendor asks before it mails\" says \"vendor\" (+3); section \"Wedding vendor marketing for newly engaged couples, inquiries and bridal-show fo\" says \"vendor\" (+2); paragraph \"At what stage does a wedding vendor's mail reach a couple? At the newly engaged\" says \"vendor\" (+1)","support":6,"evidence":[{"kind":"supplier","text":"Searched for wedding venue marketing, wedding planner marketing or wedding business marketing? Same work, same answers.\nAt what stage does a wedding vendor's mail reach a couple? At the newly engaged stage. Direct mail can target newly engaged couples with an offer, and the campaign that carries the piece is a newly engaged-couple direct-mail offer campaign. MBI designs the piece, prints it and mails it.","heading":"Questions a wedding vendor asks before it mails","section":"Wedding vendor marketing for newly engaged couples, inquiries and bridal-show follow-up","source_url":"https://www.mbidirectmail.com/industries/retail-local/wedding-and-party-services"}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/retail-local/wedding-and-party-services"],"last_confirmed_at":"2026-10-25T21:42:46.395830+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"supplier","@type":"OrganizationStatement","state":"supported","reason":"heading \"At what stage does a wedding vendor's mail reach a couple?\" says \"vendor\" (+3); section \"Questions a wedding vendor asks before it mails\" says \"vendor\" (+2); paragraph \"What is a wedding vendor's mailing quote built out of? Producing a wedding vendo\" says \"vendor\" (+1)","support":6,"evidence":[{"kind":"supplier","text":"What is a wedding vendor's mailing quote built out of? Producing a wedding vendor's mailed offer and mailing it are the two costs every quote resolves to, and seven decisions move those two numbers, among them Quantity, Format and finished size, Paper and weight, and Postage, mail class, and sortation. The other three sit with them at /capabilities/direct-mail/direct-mail-cost , where a wedding vendor's quote is built.","heading":"At what stage does a wedding vendor's mail reach a couple?","section":"Questions a wedding vendor asks before it mails","source_url":"https://www.mbidirectmail.com/industries/retail-local/wedding-and-party-services"}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/retail-local/wedding-and-party-services"],"last_confirmed_at":"2026-10-25T21:42:46.395830+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"supplier","@type":"OrganizationStatement","state":"supported","reason":"heading \"What is a wedding vendor's mailing quote built out of?\" says \"vendor\" (+3); section \"Questions a wedding vendor asks before it mails\" says \"vendor\" (+2); paragraph \"How long before a drop must a wedding vendor's addresses be updated? Within 95 d\" says \"vendor\" (+1)","support":6,"evidence":[{"kind":"supplier","text":"How long before a drop must a wedding vendor's addresses be updated? Within 95 days before the mailing date. Each address in a mailing at commercial First-Class Mail presorted or automation prices, or USPS Marketing Mail prices, must be updated by a USPS-approved method - Address Change Service and NCOALink among them - before a wedding vendor's offer drops; mail bearing an alternative address format is excepted.","heading":"What is a wedding vendor's mailing quote built out of?","section":"Questions a wedding vendor asks before it mails","source_url":"https://www.mbidirectmail.com/industries/retail-local/wedding-and-party-services"}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/retail-local/wedding-and-party-services"],"last_confirmed_at":"2026-10-25T21:42:46.395830+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"supplier","@type":"OrganizationStatement","state":"supported","reason":"heading \"How long before a drop must a wedding vendor's addresses be updated?\" says \"vendor\" (+3); section \"Questions a wedding vendor asks before it mails\" says \"vendor\" (+2); paragraph \"Which dimensions keep a wedding vendor's postcard at card prices? USPS commercia\" says \"vendor\" (+1)","support":6,"evidence":[{"kind":"supplier","text":"Which dimensions keep a wedding vendor's postcard at card prices? USPS commercial card prices cover a postcard no more than 6 inches high, no more than 9 inches long and no thicker than 0.016 inch - the standard a wedding vendor's mailed offer is built to. A card more than 4-1/4 inches high or 6 inches long must be at least 0.009 inch thick.","heading":"How long before a drop must a wedding vendor's addresses be updated?","section":"Questions a wedding vendor asks before it mails","source_url":"https://www.mbidirectmail.com/industries/retail-local/wedding-and-party-services"}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/retail-local/wedding-and-party-services"],"last_confirmed_at":"2026-10-25T21:42:46.395830+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"supplier","@type":"OrganizationStatement","state":"candidate","reason":"heading \"Which dimensions keep a wedding vendor's postcard at card prices?\" says \"vendor\" (+3); section \"Questions a wedding vendor asks before it mails\" says \"vendor\" (+2)","support":5,"evidence":[{"kind":"supplier","text":"What does Meta expect of a wedding venue's lead ads? Meta's advertising standards say advertisers are responsible for understanding and complying with all applicable laws and regulations, and that ads must not promote products, services, schemes or offers using identified deceptive or misleading practices, including those meant to scam people out of money or personal information. A wedding venue's inquiry lead campaign runs under those standards.","heading":"Which dimensions keep a wedding vendor's postcard at card prices?","section":"Questions a wedding vendor asks before it mails","source_url":"https://www.mbidirectmail.com/industries/retail-local/wedding-and-party-services"}],"state_reason":"the heading or section above it states it; its own paragraphs do not"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/retail-local/wedding-and-party-services"],"last_confirmed_at":"2026-10-25T21:42:46.395830+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"supplier","@type":"OrganizationStatement","state":"supported","reason":"section \"Questions a wedding vendor asks before it mails\" says \"vendor\" (+2); paragraph \"What is a bridal-show lead capture and referral follow-up campaign? One of three\" says \"vendor\" (+1)","support":3,"evidence":[{"kind":"supplier","text":"What is a bridal-show lead capture and referral follow-up campaign? One of three campaigns a wedding or party vendor can run. It joins the lead capture at a bridal show to the referral follow-up, and referral follow-up cards are among the four printed formats a wedding vendor can use. MBI prints them.","heading":"What does Meta expect of a wedding venue's lead ads?","section":"Questions a wedding vendor asks before it mails","source_url":"https://www.mbidirectmail.com/industries/retail-local/wedding-and-party-services"}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/retail-local/wedding-and-party-services"],"last_confirmed_at":"2026-10-25T21:42:46.395830+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"supplier","@type":"OrganizationStatement","state":"supported","reason":"section \"Questions a wedding vendor asks before it mails\" says \"vendor\" (+2); paragraph \"What is printed for a consultation and for a referral? Consultation handouts and\" says \"vendor\" (+1)","support":3,"evidence":[{"kind":"supplier","text":"What is printed for a consultation and for a referral? Consultation handouts and referral follow-up cards - two of the four formats a wedding vendor campaign can have printed, beside business cards and bridal-show postcards or flyers. Printing at MBI is commercial and variable-data printing, in-house, and variable data can change names, offers, imagery, QR codes and other fields from piece to piece.","heading":"What is a bridal-show lead capture and referral follow-up campaign?","section":"Questions a wedding vendor asks before it mails","source_url":"https://www.mbidirectmail.com/industries/retail-local/wedding-and-party-services"}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/retail-local/wedding-and-party-services"],"last_confirmed_at":"2026-10-25T21:42:46.395830+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"supplier","@type":"OrganizationStatement","state":"candidate","reason":"section \"Questions a wedding vendor asks before it mails\" says \"vendor\" (+2)","support":2,"evidence":[{"kind":"supplier","text":"Also in Retail & Local\nlocal business marketing\nformalwear marketing\nphotography marketing\njewelry store marketing\ntravel agency marketing\nboat dealer marketing","heading":"What is printed for a consultation and for a referral?","section":"Questions a wedding vendor asks before it mails","source_url":"https://www.mbidirectmail.com/industries/retail-local/wedding-and-party-services"}],"state_reason":"the heading or section above it states it; its own paragraphs do not"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/industries/retail-local/wedding-and-party-services"],"last_confirmed_at":"2026-10-25T21:42:46.395830+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"foundation","@type":"OrganizationStatement","state":"supported","reason":"heading \"Matt Buth Foundation\" says \"foundation\" (+3); paragraph \"In April, MBI Care’s campaign highlights our sponsorship of The Matt Buth Founda\" says \"foundation\" (+1)","support":4,"evidence":[{"kind":"foundation","text":"In April, MBI Care’s campaign highlights our sponsorship of The Matt Buth Foundation.","heading":"Matt Buth Foundation","section":"2024","source_url":"https://www.mbidirectmail.com/mbicares"}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/mbicares"],"last_confirmed_at":"2026-10-25T21:44:01.096154+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"},{"label":"Organization statement","value":{"kind":"charity","@type":"OrganizationStatement","state":"supported","reason":"heading \"10th Annual Wine to Water Fundraiser\" says \"fundraiser\" (+3); paragraph \"MBI is a proud sponsor for this year's 10th Annual The Neighborhood Center of We\" says \"fundraising\" (+1)","support":4,"evidence":[{"kind":"charity","text":"MBI is a proud sponsor for this year's 10th Annual The Neighborhood Center of West Volusia Wine to Water fundraising event on July 25th from 5-7pm.","heading":"10th Annual Wine to Water Fundraiser","section":"MBI Direct Mail + Digital Featured for Advancing Digital Print Innovation","source_url":"https://www.mbidirectmail.com/news"}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.mbidirectmail.com/news"],"last_confirmed_at":"2026-10-25T21:43:32.383083+00:00","about_ref":"self","source_surface_ref":"https://www.mbidirectmail.com"}]},"resolved_identity":{"schema_version":1,"access":"readable","publication":"publishable","publication_reason":"","platform":false,"display":{"name":"MBI Direct Mail + Digital","basis":"the site's published name","name_witnesses":[{"source_url":"https://www.mbidirectmail.com/","text":"MBI Direct Mail + Digital","rule":"published name","region":null,"heading":""},{"source_url":"https://www.mbidirectmail.com/","text":"MBI Direct Mail + Digital","rule":"accepted location name","region":null,"heading":""},{"source_url":"https://mbidirectmail.com/careers","text":"MBI Direct Mail + Digital, Inc","rule":"copyright holder","region":null,"heading":""},{"source_url":"https://www.mbidirectmail.com/","text":"MBI Direct Mail + Digital","rule":"declared organization","region":null,"heading":""},{"source_url":"https://mbidirectmail.com/","text":"mbidirectmail.com","rule":"domain","region":null,"heading":""},{"source_url":"https://www.mbidirectmail.com/","text":"MBI Direct Mail + Digital","rule":"site name","region":null,"heading":""},{"source_url":"https://www.tiktok.com/@mbi_direct_mail","text":"mbidirectmail","rule":"social handle","region":null,"heading":""}],"alternatives":[],"site":"https://www.mbidirectmail.com/","site_basis":"the seed domain's own front door","site_witnesses":[{"source_url":"https://www.mbidirectmail.com/","text":"Direct Mail & Digital Marketing | Customer Acquisition | MBI","rule":"front door","region":null,"heading":""},{"source_url":"https://mbidirectmail.com","text":"301","rule":"redirect","region":null,"heading":""}],"logo":"https://www.mbidirectmail.com/site/assets/mbi-logo-dark-600.png","logo_basis":"declared Organization logo","legal_name":"Digital, Inc","legal_basis":"the legal name two or more of the site's surfaces print","description":"MBI Direct Mail + Digital helps businesses find, reach, and win new customers: direct mail, print, digital, and seminar marketing from one team since 1989.","description_basis":"the homepage's declared description","profiles":[{"platform":"facebook_page","account":"MBIDirectMail","url":"https://www.facebook.com/MBIDirectMail","witness":{"source_url":"https://www.mbidirectmail.com/mbicares","text":"https://www.facebook.com/MBIDirectMail/videos/551581239969210/","rule":"publisher_link","region":null,"heading":""}},{"platform":"instagram_account","account":"mbi.directmail.digital","url":"https://www.instagram.com/mbi.directmail.digital","witness":{"source_url":"https://www.mbidirectmail.com/","text":"https://www.instagram.com/mbi.directmail.digital/","rule":"jsonld_same_as","region":null,"heading":""}},{"platform":"tiktok_account","account":"@mbi_direct_mail","url":"https://www.tiktok.com/@mbi_direct_mail","witness":{"source_url":"https://www.mbidirectmail.com/","text":"https://www.tiktok.com/@mbi_direct_mail","rule":"jsonld_same_as","region":null,"heading":""}},{"platform":"x_account","account":"mbidirectmail","url":"https://x.com/mbidirectmail","witness":{"source_url":"https://pay.mbidirectmail.com","text":"https://twitter.com/mbidirectmail","rule":"publisher_link","region":null,"heading":""}}]},"relationships":[{"predicate":"declares_provider_account","object":{"id":"Gemini-Springs-Park-558915184154368","kind":"provider_account","scope":"account","account":"Facebook page"},"witness":{"source_url":"https://www.facebook.com/Gemini-Springs-Park-558915184154368/","text":"","rule":"publisher_declared_identity","region":null,"heading":""},"state":"supported","depends_on":[],"family":"provider_accounts","source_key":{"namespace":"facebook","object_type":"facebook_page","key":"Gemini-Springs-Park-558915184154368"},"first_observed_at":"2026-10-25T21:46:04.910147Z","last_confirmed_at":"2026-10-25T21:46:04.910147Z","id":"2968c6b5-1a9b-4403-b785-57ee465acaa4","to_identity_id":null,"to_href":null},{"predicate":"declares_provider_account","object":{"id":"mbi.directmail.digital","kind":"provider_account","scope":"account","account":"Instagram account"},"witness":{"source_url":"https://www.instagram.com/mbi.directmail.digital/","text":"","rule":"publisher_declared_identity","region":null,"heading":""},"state":"supported","depends_on":[],"family":"provider_accounts","source_key":{"namespace":"instagram","object_type":"instagram_account","key":"mbi.directmail.digital"},"first_observed_at":"2026-10-25T21:46:04.910147Z","last_confirmed_at":"2026-10-25T21:46:04.910147Z","id":"e5f49652-bd39-4e64-95ac-68aac1627043","to_identity_id":null,"to_href":null},{"predicate":"declares_provider_account","object":{"id":"812348","kind":"provider_account","scope":"account","account":"LinkedIn company"},"witness":{"source_url":"https://www.linkedin.com/company/812348","text":"","rule":"publisher_declared_identity","region":null,"heading":""},"state":"supported","depends_on":[],"family":"provider_accounts","source_key":{"namespace":"linkedin","object_type":"linkedin_company","key":"812348"},"first_observed_at":"2026-10-25T21:46:04.910147Z","last_confirmed_at":"2026-10-25T21:46:04.910147Z","id":"cf05f835-cb6b-4f36-8536-b8a12ac90b0e","to_identity_id":null,"to_href":null},{"predicate":"declares_provider_account","object":{"id":"@mbi_direct_mail","kind":"provider_account","scope":"account","account":"TikTok account"},"witness":{"source_url":"https://www.tiktok.com/@mbi_direct_mail","text":"","rule":"publisher_declared_identity","region":null,"heading":""},"state":"supported","depends_on":[],"family":"provider_accounts","source_key":{"namespace":"tiktok","object_type":"tiktok_account","key":"@mbi_direct_mail"},"first_observed_at":"2026-10-25T21:46:04.910147Z","last_confirmed_at":"2026-10-25T21:46:04.910147Z","id":"8a928fa8-6883-4668-b822-cc9701a8d725","to_identity_id":null,"to_href":null},{"predicate":"declares_provider_account","object":{"id":"mbidirectmail","kind":"provider_account","scope":"account","account":"X account"},"witness":{"source_url":"https://twitter.com/mbidirectmail","text":"","rule":"publisher_declared_identity","region":null,"heading":""},"state":"supported","depends_on":[],"family":"provider_accounts","source_key":{"namespace":"x","object_type":"x_account","key":"mbidirectmail"},"first_observed_at":"2026-10-25T21:46:04.910147Z","last_confirmed_at":"2026-10-25T21:46:04.910147Z","id":"f11444c6-b068-44ec-86f0-2eab73b3aae6","to_identity_id":null,"to_href":null},{"predicate":"declares_provider_account","object":{"id":"UCaGaUrQ79afvIbj9AeksbIg","kind":"provider_account","scope":"account","account":"YouTube channel"},"witness":{"source_url":"https://www.youtube.com/channel/UCaGaUrQ79afvIbj9AeksbIg","text":"","rule":"publisher_declared_identity","region":null,"heading":""},"state":"supported","depends_on":[],"family":"provider_accounts","source_key":{"namespace":"youtube","object_type":"youtube_channel","key":"UCaGaUrQ79afvIbj9AeksbIg"},"first_observed_at":"2026-10-25T21:46:04.910147Z","last_confirmed_at":"2026-10-25T21:46:04.910147Z","id":"a984cf8b-e4f7-45ef-91f0-01e100fed269","to_identity_id":null,"to_href":null},{"predicate":"declares_provider_account","object":{"id":"MBIDirectMail","kind":"provider_account","scope":"account","account":"Facebook page"},"witness":{"source_url":"https://www.facebook.com/MBIDirectMail/videos/551581239969210/","text":"","rule":"publisher_declared_identity","region":null,"heading":""},"state":"supported","depends_on":[],"family":"provider_accounts","source_key":{"namespace":"facebook","object_type":"facebook_page","key":"MBIDirectMail"},"first_observed_at":"2026-10-25T21:46:04.910147Z","last_confirmed_at":"2026-10-25T21:46:04.910147Z","id":"2d6ddecf-a02c-4f6c-afbf-91c36de01a59","to_identity_id":null,"to_href":null},{"predicate":"declares_provider_account","object":{"id":"MattButhFoundation","kind":"provider_account","scope":"account","account":"Facebook page"},"witness":{"source_url":"https://www.facebook.com/MattButhFoundation","text":"","rule":"publisher_declared_identity","region":null,"heading":""},"state":"supported","depends_on":[],"family":"provider_accounts","source_key":{"namespace":"facebook","object_type":"facebook_page","key":"MattButhFoundation"},"first_observed_at":"2026-10-25T21:46:04.910147Z","last_confirmed_at":"2026-10-25T21:46:04.910147Z","id":"8ca2d456-1041-4e76-a92a-1678675e9db5","to_identity_id":null,"to_href":null},{"predicate":"declares_provider_account","object":{"id":"SJR2C","kind":"provider_account","scope":"account","account":"Facebook page"},"witness":{"source_url":"https://www.facebook.com/SJR2C","text":"","rule":"publisher_declared_identity","region":null,"heading":""},"state":"supported","depends_on":[],"family":"provider_accounts","source_key":{"namespace":"facebook","object_type":"facebook_page","key":"SJR2C"},"first_observed_at":"2026-10-25T21:46:04.910147Z","last_confirmed_at":"2026-10-25T21:46:04.910147Z","id":"8836a4d7-313c-4bd4-81a4-5745d04fca5e","to_identity_id":null,"to_href":null},{"predicate":"declares_provider_account","object":{"id":"Two-Tails-Ranch-308520465866405","kind":"provider_account","scope":"account","account":"Facebook page"},"witness":{"source_url":"https://www.facebook.com/Two-Tails-Ranch-308520465866405/","text":"","rule":"publisher_declared_identity","region":null,"heading":""},"state":"supported","depends_on":[],"family":"provider_accounts","source_key":{"namespace":"facebook","object_type":"facebook_page","key":"Two-Tails-Ranch-308520465866405"},"first_observed_at":"2026-10-25T21:46:04.910147Z","last_confirmed_at":"2026-10-25T21:46:04.910147Z","id":"e76553ec-c915-4132-b688-55b16a77501c","to_identity_id":null,"to_href":null},{"predicate":"declares_provider_account","object":{"id":"neighborhoodcenterwv","kind":"provider_account","scope":"account","account":"Facebook page"},"witness":{"source_url":"https://www.facebook.com/neighborhoodcenterwv/&eid=ARBe_mbR_rxTb2t744IBg4JGbBo7oD6puHbO26qVpo35wcnnawkkmfFqZB10puhMD1RLsjEon3sogaWb&fref=mentions&__xts__%5B0%5D=68.ARDHineeFs1Ow2SpREyzKeJOfy5IvgVdHeEpNFvbNvgJls3UkmZ8od3zy9KWbwVCpAbi3YJD72A6PhUCjSCmsCTJm_3qXeINc-pj0oR3G3wYN1Sl3dO2Tez3yvGp-HQb8SaqPtPFL5CsF8pTQLLJjXsXMVWyGFRYq4IkqwP4lwLlAlYHc-jVGelFTM2KlmmKOSrWDZtnNT4zKWv6RL48ljb0dL3ISUmXHTgL5os1n4_1bEPxWDoLlN3_PqDf1J_I9noG8Hida2PUXYprvbN_0tQ3kClLQJsEwWZfRispDb5fKNiIvxcD9082j2OURtSoCaV6EBKExZa8_Sgu3Z0Rd4uUzJehuV78hQ0Dv_0aHpuR9lpO1NirqoSpMssIm0_S6sD_Q4DMliZz-RX_S93dihHMde8x0EQQmIGCmcNvIQ","text":"","rule":"publisher_declared_identity","region":null,"heading":""},"state":"supported","depends_on":[],"family":"provider_accounts","source_key":{"namespace":"facebook","object_type":"facebook_page","key":"neighborhoodcenterwv"},"first_observed_at":"2026-10-25T21:46:04.910147Z","last_confirmed_at":"2026-10-25T21:46:04.910147Z","id":"6abe99c5-76f3-4293-9aa0-435b954a71be","to_identity_id":null,"to_href":null},{"predicate":"self_designated_entity","object":{"kind":"legal_entity","name":"MBI Direct Mail + Digital, Inc."},"witness":{"source_url":"https://www.mbidirectmail.com/privacy-policy","text":"","rule":"publisher_self_designation","region":null,"heading":""},"state":"candidate","depends_on":[],"family":"legal","source_key":null,"first_observed_at":"2026-10-25T21:46:04.910147Z","last_confirmed_at":"2026-10-25T21:46:04.910147Z","id":"297377e2-c4fa-4e41-802a-5b9e7420c572","to_identity_id":null,"to_href":null},{"predicate":"authorizes_mail_sender","object":{"kind":"web_surface","domain":"outlook.com"},"witness":{"source_url":"","text":"v=spf1 include:spf.protection.outlook.com include:_spf.mbidirectmail_com._d.easydmarc.pro -all","rule":"dns_record_parse","region":null,"heading":""},"state":"supported","depends_on":[],"family":"technical","source_key":{"namespace":"web","object_type":"registrable_domain","key":"outlook.com"},"first_observed_at":"2026-10-25T21:46:04.910147Z","last_confirmed_at":"2026-10-25T21:46:04.910147Z","id":"5ecaefbb-68d2-4098-90e9-ff1bbdf09ba6","to_identity_id":null,"to_href":null},{"predicate":"authorizes_mail_sender","object":{"kind":"web_surface","domain":"easydmarc.pro"},"witness":{"source_url":"","text":"v=spf1 include:spf.protection.outlook.com include:_spf.mbidirectmail_com._d.easydmarc.pro -all","rule":"dns_record_parse","region":null,"heading":""},"state":"supported","depends_on":[],"family":"technical","source_key":{"namespace":"web","object_type":"registrable_domain","key":"easydmarc.pro"},"first_observed_at":"2026-10-25T21:46:04.910147Z","last_confirmed_at":"2026-10-25T21:46:04.910147Z","id":"0225dfaa-3dfc-43d1-9739-32668ee1c26e","to_identity_id":null,"to_href":null}],"propositions":[],"non_conclusions":["a declared affiliated site is a relationship the publisher states, not common ownership","a declared provider account (gift cards, hiring, ordering) is a service relationship, not an affiliation","a register party at the business's premises is a candidate operator until the Place and legal resolvers bind it","a licensed operator of the business's premises operates those locations; it is not thereby the brand's owner","an employer a job board names on the openings posts them; it is not thereby the owner or the operator","an app's store seller or developer publishes the app; neither is thereby the restaurant's owner","a menu that names a producer names it; it is not a supply contract, a volume or an exclusivity","a mail or DMARC service domain in DNS is a technical service relationship, not an affiliation","a group the site says it is part of is a public affiliation; the equity chain and buying rights are separate questions","an organization that posts the openings, sells the app or holds a program account shares services with the business; that is not affiliation or ownership","a supplier or charitable partner the site's own page names and links is the publisher's statement; it is not a contract, a volume, an exclusivity or a gift amount"]},"identity_revision":1,"identity_changed_at":"2026-10-25T21:46:04.910147+00:00","business_identity_id":"1395678e-5e6a-44a0-83c2-9ff1f9efb1a7","href":"/company-intelligence/mbidirectmail.com","restaurant_locations":{"schema_version":3,"status":"partial","observed_at":"2026-10-25T21:46:04.910147Z","reasons":["no licence register is wired for FL (building_permit), FL (business_license), FL (certificate_of_occupancy); licences there are uncollected rather than absent"]},"resources":{"locations":{"persisted_count":1,"collection_status":"partial","api_path":"/v1/public/company-intelligence/mbidirectmail.com/locations","map_api_path":"/v1/public/company-intelligence/mbidirectmail.com/locations/map"},"people":{"persisted_count":3,"collection_status":"partial","api_path":"/v1/public/company-intelligence/mbidirectmail.com/people"}}}