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Marketing","description":"Meghan Keaney Anderson shares her views on training and growing her team. Meghan leads the content, product marketing, and customer marketing teams for HubSpot. Together with her teams, she’s responsible for the company’s blogs, podcast, and overall content strategy as well as the company’s product launch and customer demand campaigns.\n\nHow do managers prefer their employees get trained?\n\nWhen I think back at my own career -- the most valuable lessons were learned in action. By working through real problems or opportunities you get out of generalizations and into something more lasting. That said, formal training gives you the framework to better navigate those situations. So the ideal learning environment is one that is rich in training, but also intentionally creates experiences designed to stretch employees.\n\nIf someone wants to learn more, what’s the usual process you take to help them learn?\n\nWhenever possible, I’ll try to find someone a training program and create a practical opportunity for them to practice what they’re trying to learn. If no training opportunities exist, I’ll personally set aside some time each week or month to work with them on it.\n\nIf you found out someone was struggling with something, how do you approach it?\n\nFirst, the person has to know they’re struggling with something. That’s important to establish. If they don’t recognize it, they won’t begin to address it. Second, they have to understand that whatever it is, it’s temporary. It can be worked through. Getting those two things out of the way are important. From there, it’s just a matter of determining the steps to overcome it.\n\nDo you plan out how to grow the skills in your team? Or is it more ad hoc?\n\nWe plan for milestones. We know that certain periods and situations will always stretch a person and we position training against those. Becoming a manager for the first time is a great example, as is tackling a cross-departmental project. A good manager will then supplement these general milestones with personal attention and ad hoc training as it is needed for each member of her or his team.\n\nWhy do you think marketing teams struggle with training in general?\n\nThe obvious reason that teams struggle with training is that it’s time consuming. I think there’s a perception that training has to be done outside of the day-to-day work of an employee. That the employee has to put work on pause to train. And certainly there are some trainings that require that, but many -- arguably most -- can augment work and be run through it. Training in context is always the best option.\n\nEndnotes\n\n1 See HubSpot’s State of Inbound 2015 report: www.StateofInbound.com\n\n2 Data from the first attempt of 13,548 Inbound Certification test takers from May 1 to November 11, 2015\n\n3 Houpis, Chris. “Sales and Marketing Alignment: Collaboration + Cooperation = Peak Performance.” September 2010. Aberdeen Group.\n\n4 Wizdo, Lori. “Myth Busting 101: Insights Into The B2B Buyer Journey.” Web blog post. Forrester Research Blogs. 25 May 2015. Web. 22. Nov. 2015.\n\n5 van Rijn, Jordie. “National Client Email Report 2015.” The Direct Marketing Association (UK) LTD. 2015. Web. 15. Dec. 2015.\n\nTopics:\n\nResearch"},"basis":"publisher_declared","via":["https://blog.hubspot.com/marketing/top-training-needs-for-marketing-teams-a-guide-for-marketing-leaders","Published person (name and role labels)"],"first_observed_at":"2026-09-22T17:43:58.824370+00:00","last_confirmed_at":"2026-09-22T17:43:58.824370+00:00"},{"label":"Community Management Templates","value":{"name":"Community Management Templates","@type":"Person","image":"https://53.fs1.hubspotusercontent-na1.net/hubfs/53/community-management-kit.png","sources":[{"url":"https://blog.hubspot.com/marketing/community-management-tools","format":"Published person (name and role labels)","observedAt":"2026-09-22T17:43:30.823844348Z","httpLastModified":"Fri, 12 Jul 2024 11:00:00 GMT"},{"url":"https://blog.hubspot.com/marketing/community-management-expert-advice","format":"Published person (name and role labels)","observedAt":"2026-09-22T17:43:30.823897861Z","httpLastModified":"Tue, 14 Jul 2026 11:00:17 GMT"},{"url":"https://blog.hubspot.com/marketing/great-community-management-tips","format":"Published person (name and role labels)","observedAt":"2026-09-22T17:43:42.463076629Z","httpLastModified":"Thu, 01 May 2025 18:55:49 GMT"}],"description":"3 templates to help you build, grow, and connect with your community.\n\nGet Your Free Templates"},"basis":"publisher_declared","via":["https://blog.hubspot.com/marketing/community-management-tools","Published person (name and role labels)"],"first_observed_at":"2026-09-22T17:43:30.823844+00:00","last_confirmed_at":"2026-09-22T17:43:30.823844+00:00"},{"label":"Community Managers","value":{"name":"Community Managers","@type":"Person","image":"https://53.fs1.hubspotusercontent-na1.net/hubfs/53/ft-community.webp","sameAs":["https://www.linkedin.com/in/viktoriia-khutorna-tori-torn-23998919b/","https://www.linkedin.com/in/joekevens/","https://www.linkedin.com/in/james-watts-989091219/"],"sources":[{"url":"https://blog.hubspot.com/marketing/community-management-expert-advice","format":"Published person (name and role labels)","jobTitle":"According to Joe Kevens , founder of B2B SaaS Reviews , “A community needs to be actively managed to create and sustain the ongoing engagement community members seek.”","observedAt":"2026-09-22T17:43:30.823897861Z","httpLastModified":"Tue, 14 Jul 2026 11:00:17 GMT"}],"jobTitle":"According to Joe Kevens , founder of B2B SaaS Reviews , “A community needs to be actively managed to create and sustain the ongoing engagement community members seek.”","description":"He adds: “ Without sufficient community management, you run the risk of your community discussions going stale and your user engagement dropping — or losing them from your community altogether.”\n\nThis is where a community manager comes in."},"basis":"publisher_declared","via":["https://blog.hubspot.com/marketing/community-management-expert-advice","Published person (name and role labels)"],"first_observed_at":"2026-09-22T17:43:30.823897+00:00","last_confirmed_at":"2026-09-22T17:43:30.823897+00:00"},{"label":"Comparison Table","value":{"name":"Comparison Table","@type":"Person","image":"https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/Imported%20sitepage%20images/Email%20Editor%20Marketing%20Hub-1.webp","sources":[{"url":"https://blog.hubspot.com/marketing/best-email-marketing-tools-for-property-management","format":"Published person (name and role labels)","jobTitle":"Email Marketing Software for Property Management","observedAt":"2026-09-22T17:43:26.905334739Z","httpLastModified":"Fri, 11 Sep 2026 14:07:07 GMT"}],"jobTitle":"Email Marketing Software for Property Management","description":"Email Marketing Tool\n\nBest For\n\nKey Features\n\nPricing\n\nHubSpot Marketing Hub\n\nAll-in-one CRM unifying marketing, sales, and service\n\nCentralized marketing, sales, and service; automated targeted email campaigns; AI-powered content creation and insights\n\nFree plan. Paid plans start at $15/mo/seat billed monthly for up to 1,000 marketing contacts.\n\nZoho Campaigns\n\nBudget-friendly option for property managers already using Zoho ecosystem tools\n\nDynamic personalization and content, advanced drag-and-drop workflows, native CRM and other integrations\n\nFree plan. Paid plans start at $4/mo billed monthly for up to 500 contacts. 14-day free trial available.\n\nActiveCampaign\n\nAdvanced automation workflows responding to tenant behavior and lease lifecycle events\n\nBuilt-in marketing CRM, advanced automations, extensive software integrations\n\nPlans start at $19/mo month-to-month for up to 1,000 contacts. Free trial available.\n\nMailchimp\n\nVisually appealing marketing emails based on prebuilt templates\n\nDrag-and-drop email editor, plus 250+ templates; segmentation for targeted audience outreach; integration with CRMs\n\nFree plan. Paid plans start at $13/mo for up to 500 contacts. 14-day free trial available.\n\nConstant Contact\n\nUser-friendly email marketing platform for focusing on event marketing for community events and property tours\n\nHundreds of email templates and AI content generator, event marketing, 300+ integrations\n\nPlans start at $12/mo billed monthly for up to 500 contacts."},"basis":"publisher_declared","via":["https://blog.hubspot.com/marketing/best-email-marketing-tools-for-property-management","Published person (name and role labels)"],"first_observed_at":"2026-09-22T17:43:26.905334+00:00","last_confirmed_at":"2026-09-22T17:43:26.905334+00:00"},{"label":"Connor Gillivan","value":{"name":"Connor Gillivan","@type":"Person","sameAs":["https://www.linkedin.com/in/connorgillivan/"],"sources":[{"url":"https://blog.hubspot.com/marketing/leadership-styles","format":"Published person (page markup)","jobTitle":"CMO at","observedAt":"2026-09-22T17:43:46.793167226Z","httpLastModified":"Wed, 14 May 2025 20:36:56 GMT"}],"jobTitle":"CMO at"},"basis":"publisher_declared","via":["https://blog.hubspot.com/marketing/leadership-styles","Published person (page markup)"],"first_observed_at":"2026-09-22T17:43:46.793167+00:00","last_confirmed_at":"2026-09-22T17:43:46.793167+00:00"},{"label":"Consistent brand voice","value":{"name":"Consistent brand voice","@type":"Person","image":"https://53.fs1.hubspotusercontent-na1.net/hubfs/53/consistent-brand-voice.png","sources":[{"url":"https://blog.hubspot.com/marketing/brand-management","format":"Published person (name and role labels)","jobTitle":"Brand strategy 101: A marketing pro explains the important elements of a company branding plan","observedAt":"2026-09-22T17:43:28.898902841Z","httpLastModified":"Tue, 13 May 2025 20:13:28 GMT"}],"jobTitle":"Brand strategy 101: A marketing pro explains the important elements of a company branding plan"},"basis":"publisher_declared","via":["https://blog.hubspot.com/marketing/brand-management","Published person (name and role labels)"],"first_observed_at":"2026-09-22T17:43:28.898902+00:00","last_confirmed_at":"2026-09-22T17:43:28.898902+00:00"},{"label":"Consultive Managers","value":{"name":"Consultive Managers","@type":"Person","image":"https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/management-2.webp","sources":[{"url":"https://blog.hubspot.com/marketing/management","format":"Published person (name and role labels)","jobTitle":"Consultive managers always ask for employee feedback and view their role as more of a team leader than a high-level manager.","observedAt":"2026-09-22T17:43:49.122717546Z","httpLastModified":"Mon, 05 May 2025 15:10:00 GMT"}],"jobTitle":"Consultive managers always ask for employee feedback and view their role as more of a team leader than a high-level manager.","description":"Often having open door policies , this management style makes people feel like their more involved. This is useful if you're managing a large team.\n\nHowever, consultive managers might struggle to get work done. 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Using HubSpot CRM automation and HubSpot Operations Hub data sync enforces validation rules, triggers post-close processes, and preserves a single source of truth for enterprise reporting."},"basis":"publisher_declared","via":["https://www.hubspot.com/glossary/deal-management","Published person (name and role labels)"],"first_observed_at":"2026-09-22T17:41:13.353487+00:00","last_confirmed_at":"2026-09-22T17:41:13.353487+00:00"},{"label":"CRM change management","value":{"name":"CRM change management","@type":"Person","image":"https://53.fs1.hubspotusercontent-na1.net/hubfs/53/CRM%20change%20management.webp","sources":[{"url":"https://blog.hubspot.com/blog/tabid/6307/bid/30734/how-to-structure-a-kick-ass-marketing-team-for-any-company.aspx","format":"Published person (name and role labels)","jobTitle":"B2B marketing team structures every company should consider","observedAt":"2026-09-22T17:43:12.075548552Z","httpLastModified":"Thu, 01 May 2025 14:23:41 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