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As a young child her parents left the city and moved to the countryside of New Jersey...\n\nRead More\n\nHeidi Bendiksen Naples was born in Bay Ridge, Brooklyn, New York. As a young child her parents left the city and moved to the countryside of New Jersey. She grew up spending her childhood and teen years in Lake Hopatcong, swimming in the summer and ice skating in the winter. In High School she lettered in Track and Field and participated in Theatre and Choir where she met her partner, Steve Naples.\n\nHeidi then attended Montclair State University and graduated with a BA in Psychology. After graduation, Heidi and Steve moved back to Bay Ridge, Brooklyn where they enjoyed the culture, the people and, of course, the food of NYC for six years. While living in Brooklyn, they married. After six years in Brooklyn, the moved to Upstate New York where they spent a brief time and had their first daughter, Jenee. When Jenee was 4 months old, they made the move to Denver, Colorado as Steve had the opportunity to work for 9 News.\n\n​The family searched for 9 months for a home and found themselves repeatedly being drawn back to the Highlands neighborhood as it reminded them of Bay Ridge, Brooklyn. Although the Highlands looked nothing like it does today, the victorian brick homes and retail buildings brought them back to their roots. The thing they missed most was the diverse and delicious foods they remembered from Brooklyn.\n\n​After working tirelessly on their 1890 Victorian Home, the merchant district three blocks away called to them. Shortly after the birth of their second daughter, Juliana, Heidi and Steve began their adventure of opening Heidi's Bagels and Ice Cream in 1994. The shop was a huge success in the growing neighborhood.\n\n​\n\nThey expanded their concept to Heidi's Brooklyn Deli and in 1997, they doubled their space. By 2004, they had built and were operating 5 locations in the Denver Metro Area.\n\nLike many family businesses, Jenee and Juliana grew up at the knees of Steve and Heidi running the business with office on their dining room table at home. This was when they realized they needed to find balance in their lives with family. So the decision to franchise their concept was made.\n\nThe first franchises were sold in 2005 primarily in Colorado and surprisingly in a few other states. Many of those original stores are still in operation today.\n\nThrough the challenging economy of 2008 to present, the concept has been refined and redesigned with a look to the future to grow to be the premier sandwich deli in the United States.\n\nOne thing that will never change is the fresh baked bread made daily from scratch and the quality recipes and ingredients that were inspired by their years spent growing up on the east coast. ​\n\nAlthough Heidi and Steve no longer live together, they remain good friends.\n\nHeidi remains active in the business in an advisory capacity and has focused her attention toward the brands community involvement and mentoring small business owners.","fieldSources":{"image":{"url":"https://heidisbrooklyndeli.com/pages/our-story","basis":"publisher_declared","format":"Published person (name and role labels)","observedAt":"2026-09-30T05:06:42.881829918Z","relationship":"publisher"},"jobTitle":{"url":"https://heidisbrooklyndeli.com/pages/our-story","basis":"publisher_declared","format":"Published person (name and role labels)","observedAt":"2026-09-30T05:06:42.881829918Z","relationship":"publisher"},"department":{"url":"https://heidisbrooklyndeli.com/pages/our-story","basis":"publisher_declared","format":"Published person (name and role labels)","observedAt":"2026-09-30T05:06:42.881829918Z","relationship":"publisher"},"description":{"url":"https://heidisbrooklyndeli.com/pages/our-story","basis":"publisher_declared","format":"Published person (name and role labels)","observedAt":"2026-09-30T05:06:42.881829918Z","relationship":"publisher"}},"roles":[{"source":{"url":"https://heidisbrooklyndeli.com/pages/our-story","format":"Published person (name and role labels)","published":"","relationship":"publisher"},"observed_at":"2026-09-30T05:06:42.881829+00:00","capacity":"founder","title":"Co-Founder","relation":"founding"}]},"basis":"publisher_declared","fact_type":"people.person","schema_version":1,"first_observed_at":"2026-09-30T05:06:42.881829+00:00","last_confirmed_at":"2026-09-30T05:06:42.881829+00:00"},{"label":"Jenee Massey","value":{"@id":"urn:lumitra:person:73db1c01-4cb3-4793-ac73-2a7e6877a2e6","name":"Jenee Massey","@type":"Person","image":"https://heidisbrooklyndeli.com/cdn/shop/files/J._Naples_Massey_-_Headshot_-_Fall_2025.jpg","sources":[{"url":"https://heidisbrooklyndeli.com/pages/our-story","format":"Published person (name and role labels)","jobTitle":"President & CEO","observedAt":"2026-09-30T05:06:42.881829918Z","relationship":"publisher"}],"jobTitle":"President & CEO","department":"Meet Our Team","witnessIds":["urn:lumitra:person:heidisbrooklyndeli.com:bfa6834823b9fe0e"],"description":"Jenee has spent her entire life in and around the family brand, Heidi’s Brooklyn Deli with a combined 16 years of experience working in all facets of the FOH food service...\n\nRead More\n\nJenee has spent her entire life in and around the family brand, Heidi’s Brooklyn Deli with a combined 16 years of experience working in all facets of the FOH food service industry.\n\n​In June of 2011, Jenee became the Director of Franchise and Vendor Relations for Naples Franchising Systems. She maintained and grew the relationships with all franchisees in the network across six states.​\n\nDuring her time in this role, Jenee was the corporate trainer for seven store openings and was the lead project manager and trainer on three new builds, one at DIA, Terminal B in Denver, Colorado, one in South Portland, Maine and one in Brighton, Colorado.\n\nFrom May of 2012 through March of 2017, Jenee oversaw the project of transitioning 10+ 'conventional' key products to 'clean' label products totaling approximately one million pounds of product annually. 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In the spring of 2021, Jenee spearheaded the project of opening the brand's second C-store location in Vivian, South Dakota.\n\n​Jenee became the CEO in June 2018.\n\n​In July of 2022, Jenee and her sister and business partner Juliana established Heidi's Holdings with the focus of turning toward corporate expansion.\n\n​Today, they now have 8 corporate locations across two markets, Colorado and Maine. 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She still lives in the neighborhood where she grew up and brings that strong sense of local pride into her work with Heidi’s Brooklyn Deli.\n\nKim’s creative passion for baking ultimately led her to Heidi’s Brooklyn Deli where the daily craft of baking fresh bagels and breads aligned perfectly with her skills and interests. She joined the company as a baker in 2018 and quickly grew within the organization by combining her baking expertise with a natural talent for connecting with people. She went on to lead the South Portland store, before stepping into her current role as the Territory Operations & Community Relations Manager, serving as a bridge between the deli and the communities it serves.\n\nOutside of work, Kim enjoys exploring Maine’s hiking trails, often turning hikes into foraging and rock-hounding adventures. 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