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Manager","observedAt":"2026-09-22T15:08:20.058829592Z","httpLastModified":"Tue, 22 Sep 2026 15:08:20 GMT"},{"url":"https://www.factors.ai/blog/linkedin-company-intelligence-api","format":"Published person (schema.org)","jobTitle":"Product Marketing Manager","observedAt":"2026-09-22T15:07:38.040095859Z","httpLastModified":"Tue, 22 Sep 2026 15:07:38 GMT"}],"jobTitle":"Product Marketing Manager","description":"Product Marketing Manager\n\n,\n\nFactors AI\n\nHey there! I'm Tanvi, a product marketing manager at Factors with 3.5 years of experience working in marketing—primarily at early-stage startups. A couple years ago, if you’d asked me, “What’s B2B SaaS?”, I probably would’ve been clueless. But today? I absolutely love it and find myself exploring new aspects of it every day. My journey includes working at two B2B SaaS startups—Hiver, where I handled lead gen and growth marketing in a 1-10 stage, and Facets.cloud, where my focus has been on technical product and content marketing in a 0-1 environment. These experiences have helped me sharpen my strategic thinking and develop a strong \"get-things-done\" mindset.\n\nOn the academic side, I hold an MBA from IIM Indore, where I majored in marketing and strategy. This has definitely played a big part in shaping my approach to work.\n\nWhen I'm not geeking out on marketing strategies, you'll find me indulging in music, singing, or painting—my creative outlets that help me stay balanced. I also wear my anxiety on my sleeve, but that just makes me more real, right? I'm always up for learning new things and connecting with people, so if you want to chat about marketing, startups, or music, feel free to reach out on LinkedIn!"},"basis":"publisher_declared","via":["https://www.factors.ai/authors/tanvi-mishrikotkar","Published person (name and role labels)"],"first_observed_at":"2026-09-22T15:08:20.058829+00:00","last_confirmed_at":"2026-09-22T15:08:20.058829+00:00"},{"label":"Tanvi Sharma","value":{"url":"https://www.factors.ai/authors/tanvi-sharma","name":"Tanvi Sharma","@type":"Person","image":"https://cdn.prod.website-files.com/6898fdb2a8e6d57199082db3/698c502ce1536d7e1a38d9f1_6437dfbeaa3788118e3f9a6a_Primary%2520Icon%2520PNG.webp","sources":[{"url":"https://www.factors.ai/blog/buyer-intent-for-abm","format":"Published person (schema.org)","observedAt":"2026-09-22T15:08:23.648733846Z","httpLastModified":"Tue, 22 Sep 2026 15:08:23 GMT"}]},"basis":"publisher_declared","via":["https://www.factors.ai/blog/buyer-intent-for-abm","Published person (schema.org)"],"first_observed_at":"2026-09-22T15:08:23.648733+00:00","last_confirmed_at":"2026-09-22T15:08:23.648733+00:00"},{"label":"TL;DR","value":{"name":"TL;DR","@type":"Person","image":"https://cdn.prod.website-files.com/6898fdb2a8e6d57199082db3/69e9bef003ac00def7d96267_698c5989fa3379976a681ff0_66db1d00f8283d027ad747f4_65df278bd3b5dfa17ab820b3_Website%25252520sessions%25252520and%25252520campaigns.webp","sameAs":["https://www.linkedin.com/in/suneetamotala/"],"sources":[{"url":"https://www.factors.ai/blog/marketing-team-structure","format":"Published person (name and role labels)","jobTitle":"Marketing Team Structure at a Glance","observedAt":"2026-09-22T15:07:54.642172061Z","httpLastModified":"Tue, 22 Sep 2026 15:07:54 GMT"}],"jobTitle":"Marketing Team Structure at a Glance","description":"12 core roles\n\n4 organizational models\n\nScale by stage\n\nB2B teams\n\nAlignment is everything\n\n‍\n\nConstructing an impactful marketing team takes more than throwing darts at the board and hoping they stick. Without the right vision, alignment, and capabilities; budgets are burned, time is wasted, and business opportunities slip through the cracks.\n\nWe've all been there—the messy marketing scramble, the \" spray and pray \" campaigns doomed to flop, yielding more frustration than conversions.\n\nWhat if there was a better way? A framework for a marketing team structure that delights your audiences and activates a torrent of new deals for your business — while adapting to the rapid rise of AI tools reshaping how marketing teams operate.\n\nIn this guide, you'll learn how to structure a marketing team in 2026 — including 12 core roles, 4 organizational models, B2B-specific frameworks, AI-era adaptations, and scaling strategies from startup to enterprise."},"basis":"publisher_declared","via":["https://www.factors.ai/blog/marketing-team-structure","Published person (name and role labels)"],"first_observed_at":"2026-09-22T15:07:54.642172+00:00","last_confirmed_at":"2026-09-22T15:07:54.642172+00:00"},{"label":"TL;DR","value":{"name":"TL;DR","@type":"Person","image":"https://cdn.prod.website-files.com/6898fdb2a8e6d57199082db3/6a042c7aab083444c8c0aab4_65e875ed.avif","sources":[{"url":"https://www.factors.ai/blog/google-adwords-ppc-management-services","format":"Published person (name and role labels)","jobTitle":"Most Google AdWords PPC management services optimize for clicks, leads, and cost per lead, but in B2B, those metrics rarely correlate with actual pipeline or revenue.","observedAt":"2026-09-22T15:07:54.741159677Z","httpLastModified":"Tue, 22 Sep 2026 15:07:54 GMT"}],"jobTitle":"Most Google AdWords PPC management services optimize for clicks, leads, and cost per lead, but in B2B, those metrics rarely correlate with actual pipeline or revenue.","description":"Great AdWords campaign management services go beyond keyword bidding. They layer audience intelligence, intent signals, and CRM data into every campaign decision.\n\nCross-channel attribution is the missing piece. Without it, you're optimizing Google Ads in a vacuum while your buyers interact across five or six other channels before they ever convert.\n\nThe shift from managing campaigns to managing revenue pathways is what separates competent PPC work from work that actually moves the business forward.\n\nChoosing a PPC partner should come down to one question: do they optimize for pipeline, or just for platform metrics?\n\nThere's a specific moment in every B2B marketing team's quarter where someone pulls up a Google Ads dashboard and says, \"These campaigns are performing really well.\"\n\nCost per click is down… click-through rate is up… and the leads column? That looks healthy as a green juice… everyone smiles and nods in agreement.\n\nTHEN someone from sales asks, \"So which of these leads actually turned into pipeline?\" The room goes… rather quiet.\n\nThis un-little gap between ad performance and business performance is where most Google AdWords PPC management shatters into minuscule pieces because nobody's connecting the dots between what Google Ads reports and what the CRM reveals three months later.\n\nI’ve written this piece with the intention of closing that gap and to help us rethink what PPC campaign optimization should actually look like when you're selling to businesses (not consumers)"},"basis":"publisher_declared","via":["https://www.factors.ai/blog/google-adwords-ppc-management-services","Published person (name and role labels)"],"first_observed_at":"2026-09-22T15:07:54.741159+00:00","last_confirmed_at":"2026-09-22T15:07:54.741159+00:00"},{"label":"Vrushti 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