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Studies"],"published_at":"2026-05-26T20:22:16Z"},"basis":"publisher_declared","via":["https://www.embark-marketing.com/feed/"],"first_observed_at":"2026-05-26T20:22:16+00:00","last_confirmed_at":"2026-05-26T20:22:16+00:00","about_ref":"self","source_surface_ref":"https://www.embark-marketing.com"},{"label":"Published post","value":{"url":"https://www.embark-marketing.com/seo-website-redesign-case-study/","title":"SEO Website Redesign Case Study","author":"Kim Beechner","summary":"The post SEO Website Redesign Case Study appeared first on Embark Marketing.","categories":["Case Studies","Website Case Study"],"published_at":"2026-05-22T14:21:27Z"},"basis":"publisher_declared","via":["https://www.embark-marketing.com/feed/"],"first_observed_at":"2026-05-22T14:21:27+00:00","last_confirmed_at":"2026-05-22T14:21:27+00:00","about_ref":"self","source_surface_ref":"https://www.embark-marketing.com"},{"label":"Published 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Opening Weekend appeared first on Embark Marketing.","categories":["Case Studies"],"published_at":"2026-04-02T20:49:22Z"},"basis":"publisher_declared","via":["https://www.embark-marketing.com/feed/"],"first_observed_at":"2026-04-02T20:49:22+00:00","last_confirmed_at":"2026-04-02T20:49:22+00:00","about_ref":"self","source_surface_ref":"https://www.embark-marketing.com"},{"label":"Published post","value":{"url":"https://www.embark-marketing.com/restaurant-website-redesign/","title":"How a Website Overhaul Put Maverick Texas Brasserie on the Digital Map","author":"Kim Beechner","summary":"The post How a Website Overhaul Put Maverick Texas Brasserie on the Digital Map appeared first on Embark Marketing.","categories":["Case Studies","Website Case Study"],"published_at":"2026-04-02T17:43:31Z"},"basis":"publisher_declared","via":["https://www.embark-marketing.com/feed/"],"first_observed_at":"2026-04-02T17:43:31+00:00","last_confirmed_at":"2026-04-02T17:43:31+00:00","about_ref":"self","source_surface_ref":"https://www.embark-marketing.com"},{"label":"Published post","value":{"url":"https://www.embark-marketing.com/restaurant-marketing-budget/","title":"How to Build a Restaurant Marketing Budget That Delivers Results","author":"Kim Beechner","summary":"The post How to Build a Restaurant Marketing Budget That Delivers Results appeared first on Embark Marketing.","categories":["Restaurant Marketing Advice"],"published_at":"2026-03-27T20:25:56Z"},"basis":"publisher_declared","via":["https://www.embark-marketing.com/feed/"],"first_observed_at":"2026-03-27T20:25:56+00:00","last_confirmed_at":"2026-03-27T20:25:56+00:00","about_ref":"self","source_surface_ref":"https://www.embark-marketing.com"}]},"github":{"title":"GitHub","facts":[]},"sec_edgar":{"title":"SEC EDGAR","facts":[]},"litigation":{"title":"Litigation","facts":[]},"trademarks":{"title":"Trademarks","facts":[]},"federal_awards":{"title":"Federal Awards","facts":[]},"legal_entities":{"title":"Legal Entities","facts":[]},"channel_pricing":{"title":"Channel pricing","facts":[{"label":"Channel presence at Smashin Crab, 11975 Alamo Ranch Pkwy","value":{"@type":"ChannelPricing","scope":"One representative location per record: the accepted location carrying the most channel menus. Channel menus come from each provider's own store object for that store; prices are as each channel lists them, in the channel's currency; comparisons are projected from the resolved catalog -- one row per dish, portion-aware identity, prices kept as scoped offers -- and a pair the policy refuses is counted and explained rather than dropped.","channels":null,"location":{"why":"the accepted location carrying the most storefront identities (1), with 0 of 27 platform menus read among 5 accepted locations","name":"Smashin Crab","address":{"city":"San Antonio","unit":"110","region":"TX","street":"11975 Alamo Ranch Pkwy","country":"US","postal_code":"78253"},"sourceKey":"d204c2d54cf8c954a39b7a21588dfcb85f36a13b9df36b58a6a0df0a6b728339"},"presence":[{"label":"Toast","detail":"no Toast door for this location on the site's pages or in any provider response; Toast publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it; the site declares 2 Toast store(s) for its other locations or on cards that are not accepted locations","status":"not_declared","declared":true,"platform":"toast","declaredStores":[{"id":"the-iron-cactus-austin-606-trinity-street","url":"https://order.toasttab.com/online/the-iron-cactus-austin-606-trinity-street","kind":"toast_ordering_slug","read":"unsupported","binding":"candidate","answered":true,"provider":"toast","declaredAs":"place_link","declaredOn":"https://ironcactus.com/locations/san-antonio-mexican-restaurant/","readReason":"no verified public location reader for this identity","identityStatus":"provider_confirmed"},{"id":"the-iron-cactus-san-antonio-200-river-walk","url":"https://order.toasttab.com/online/the-iron-cactus-san-antonio-200-river-walk","kind":"toast_ordering_slug","read":"unsupported","binding":"candidate","answered":true,"provider":"toast","declaredAs":"place_link","declaredOn":"https://ironcactus.com/locations/san-antonio-mexican-restaurant/","readReason":"no verified public location reader for this identity","identityStatus":"provider_confirmed"}],"acceptedLocations":5,"locationsWithStore":0},{"label":"Grubhub","detail":"a premises search around this location on the platform returned no unique match for these premises; Seamless orders route to the same Grubhub listing","status":"searched_not_found","declared":false,"platform":"grubhub","acceptedLocations":5,"locationsWithStore":0},{"label":"Uber Eats","detail":"a premises search around this location on the platform returned no unique match for these premises; Postmates orders route to the same Uber Eats store","status":"searched_not_found","declared":false,"platform":"ubereats","acceptedLocations":5,"locationsWithStore":0},{"label":"DoorDash","detail":"no DoorDash door for this location on the site's pages or in any provider response; DoorDash publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it; Caviar orders route to the same DoorDash store","status":"not_declared","declared":false,"platform":"doordash","acceptedLocations":5,"locationsWithStore":0},{"label":"ChowNow","detail":"no ChowNow door for this location on the site's pages or in any provider response; ChowNow publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it","status":"not_declared","declared":false,"platform":"chownow","acceptedLocations":5,"locationsWithStore":0},{"label":"Olo","detail":"no Olo door for this location on the site's pages or in any provider response; Olo publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it","status":"not_declared","declared":false,"platform":"olo","acceptedLocations":5,"locationsWithStore":0},{"label":"SkyTab","detail":"no SkyTab door for this location on the site's pages or in any provider response; SkyTab publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it","status":"not_declared","declared":false,"platform":"skytab","acceptedLocations":5,"locationsWithStore":0},{"label":"Clover","detail":"no Clover door for this location on the site's pages or in any provider response; Clover publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it","status":"not_declared","declared":false,"platform":"clover","acceptedLocations":5,"locationsWithStore":0},{"label":"Slice","detail":"no Slice door for this location on the site's pages or in any provider response; Slice publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it","status":"not_declared","declared":false,"platform":"slice","acceptedLocations":5,"locationsWithStore":0},{"label":"KwickMenu","detail":"no KwickMenu door for this location on the site's pages or in any provider response; KwickMenu publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it","status":"not_declared","declared":false,"platform":"kwickmenu","acceptedLocations":5,"locationsWithStore":0},{"label":"Restolabs (onlineordering.io)","detail":"no Restolabs (onlineordering.io) door for this location on the site's pages or in any provider response; Restolabs (onlineordering.io) publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it","status":"not_declared","declared":false,"platform":"restolabs","acceptedLocations":5,"locationsWithStore":0},{"label":"CHOMP","detail":"no CHOMP door for this location on the site's pages or in any provider response; CHOMP publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it","status":"not_declared","declared":false,"platform":"chomp","acceptedLocations":5,"locationsWithStore":0},{"label":"OrderSave (Owner.com)","detail":"no OrderSave (Owner.com) door for this location on the site's pages or in any provider response; OrderSave (Owner.com) publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it","status":"not_declared","declared":false,"platform":"ordersave","acceptedLocations":5,"locationsWithStore":0},{"label":"SpotOn","detail":"no SpotOn door for this location on the site's pages or in any provider response; SpotOn publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it","status":"not_declared","declared":false,"platform":"spoton","acceptedLocations":5,"locationsWithStore":0},{"label":"TouchBistro","detail":"no TouchBistro door for this location on the site's pages or in any provider response; TouchBistro publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it","status":"not_declared","declared":false,"platform":"touchbistro","acceptedLocations":5,"locationsWithStore":0},{"label":"Square Online","detail":"no Square Online door for this location on the site's pages or in any provider response; Square Online publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it","status":"not_declared","declared":false,"platform":"squareonline","acceptedLocations":5,"locationsWithStore":0},{"label":"MenuSifu","detail":"no MenuSifu door for this location on the site's pages or in any provider response; MenuSifu publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it","status":"not_declared","declared":false,"platform":"menusifu","acceptedLocations":5,"locationsWithStore":0},{"label":"Menufy","detail":"no Menufy door for this location on the site's pages or in any provider response; Menufy publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it","status":"not_declared","declared":false,"platform":"menufy","acceptedLocations":5,"locationsWithStore":0},{"label":"Dylish","detail":"no Dylish door for this location on the site's pages or in any provider response; Dylish publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it","status":"not_declared","declared":false,"platform":"dylish","acceptedLocations":5,"locationsWithStore":0},{"label":"getsauce","detail":"no getsauce door for this location on the site's pages or in any provider response; getsauce publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it","status":"not_declared","declared":false,"platform":"getsauce","acceptedLocations":5,"locationsWithStore":0},{"label":"DoorDash Storefront (order.online)","detail":"no DoorDash Storefront (order.online) door for this location on the site's pages or in any provider response; DoorDash Storefront (order.online) publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it","status":"not_declared","declared":false,"platform":"doordash_storefront","acceptedLocations":5,"locationsWithStore":0},{"label":"SpotHopper","detail":"a premises search around this location on the platform returned no unique match for these premises","status":"searched_not_found","declared":false,"platform":"spothopper","acceptedLocations":5,"locationsWithStore":0},{"label":"ezCater","detail":"the location carries this platform's store identifier (ezcater_location_id 370359); its provider returned the store, and no read of it was recorded","status":"linked","binding":"this_location","declared":false,"platform":"ezcater","acceptedLocations":5,"locationsWithStore":3},{"label":"OpenTable","detail":"no OpenTable door for this location on the site's pages or in any provider response; OpenTable publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it; the site declares 1 OpenTable store(s) for its other locations or on cards that are not accepted locations","status":"not_declared","declared":true,"platform":"opentable","declaredStores":[{"id":"mi-familia-san-antonio","url":"https://www.opentable.com/r/mi-familia-san-antonio?corrid=2e0d9d9a-0a42-4f89-a00a-8ae2a50ecd8c&avt=eyJ2IjoyLCJtIjowLCJwIjowLCJzIjowLCJuIjowfQ&p=2&sd=2023-01-19T19%3A00%3A00","kind":"opentable_restaurant","read":"failed","binding":"candidate","answered":false,"provider":"opentable","declaredAs":"place_link","declaredOn":"https://lafamiliacortez.com/restaurants/mi-familia/","readReason":"provider frontier reached opentable's share of its time bound (19.4s of 59.7s): Post \"https://api.firecrawl.dev/v2/scrape\": context canceled","identityStatus":"linked"}],"acceptedLocations":5,"locationsWithStore":0},{"label":"Resy","detail":"no Resy door for this location on the site's pages or in any provider response; Resy publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it","status":"not_declared","declared":false,"platform":"resy","acceptedLocations":5,"locationsWithStore":0},{"label":"Tock","detail":"no Tock door for this location on the site's pages or in any provider response; Tock publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it","status":"not_declared","declared":false,"platform":"tock","acceptedLocations":5,"locationsWithStore":0},{"label":"SevenRooms","detail":"no SevenRooms door for this location on the site's pages or in any provider response; SevenRooms publishes no premises search we can reach, so its absence here means the site declared no door rather than that the restaurant is not on it","status":"not_declared","declared":false,"platform":"sevenrooms","acceptedLocations":5,"locationsWithStore":0}],"comparisons":null},"basis":"derived","resolver_version":"channel-pricing/1","evidence_id":"channel-pricing:750fe1782afa7bf786538a4e","via":["no channel menu was read for this location"],"about_ref":"self"}]},"publisher_files":{"title":"Publisher Files","facts":[]},"organization_relationships":{"title":"Organization relationships","facts":[{"label":"Organization statement","value":{"kind":"supplier","@type":"OrganizationStatement","state":"candidate","reason":"heading \"From Farmers Market Favorite to Brick-and-Mortar Buzz\" says \"farmers\" (+3)","support":3,"evidence":[{"kind":"supplier","text":"Public Relations Case Study\nDough Baby’s San Antonio Cafe Grand Opening Case Study","heading":"From Farmers Market Favorite to Brick-and-Mortar Buzz","source_url":"https://www.embark-marketing.com/case-studies/"}],"state_reason":"the heading or section above it states it; its own paragraphs do not"},"basis":"publisher_declared","via":["https://www.embark-marketing.com/case-studies/"],"last_confirmed_at":"2026-10-23T13:55:07.039200+00:00","about_ref":"self","source_surface_ref":"https://www.embark-marketing.com"},{"label":"Organization statement","value":{"kind":"supplier","@type":"OrganizationStatement","state":"candidate","reason":"heading \"Team Leadership and Vendor Management\" says \"vendor\" (+3)","support":3,"evidence":[{"kind":"supplier","text":"Even with fractional leadership, you still need people executing the work. A fractional CMO manages your marketing team, whether that’s internal staff, freelancers, or agency partners.\nThey coordinate photographers, graphic designers, social media managers, PR opportunities, and advertising platforms. You get one strategic leader ensuring everyone works toward the same goals.","heading":"Team Leadership and Vendor Management","section":"Core Services from a Fractional CMO for Restaurants","source_url":"https://www.embark-marketing.com/cmo-fractional-marketing/"}],"state_reason":"the heading or section above it states it; its own paragraphs do not"},"basis":"publisher_declared","via":["https://www.embark-marketing.com/cmo-fractional-marketing/"],"last_confirmed_at":"2026-10-23T13:55:08.410605+00:00","about_ref":"self","source_surface_ref":"https://www.embark-marketing.com"},{"label":"Organization statement","value":{"kind":"foundation","@type":"OrganizationStatement","state":"supported","reason":"heading \"The Digital Foundation: Website Strategy & Development\" says \"foundation\" (+3); paragraph \"When approaching marketing for hospitality groups, a website is one of the most\" says \"foundation\" (+1)","support":4,"evidence":[{"kind":"foundation","text":"When approaching marketing for hospitality groups, a website is one of the most important tools for credibility, storytelling, and customer engagement. The foundation of our integrated marketing strategy began with building a series of websites for the hospitality group. For The Creamery District, the challenge was to create not just one site, but an ecosystem of websites, one for the district itself and one for each brand under the hospitality group’s umbrella.\nUtilizing this strategy, we were able to develop a unique brand identity for each concept as well as an overarching awareness of the new mixed use development space, to which the client wanted to ultimately become its own entity where events such as farmers markets and live music would take place.","heading":"The Digital Foundation: Website Strategy & Development","section":"Building a Unified Website Strategy for a Hospitality Group","source_url":"https://www.embark-marketing.com/integrated-marketing-for-hospitality-groups/"}],"alternatives":[{"kind":"supplier","reason":"paragraph \"Utilizing this strategy, we were able to develop a unique brand identity for eac\" says \"farmers\" (+1)","support":1}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.embark-marketing.com/integrated-marketing-for-hospitality-groups/","https://www.embark-marketing.com/integrated-marketing-for-hospitality-groups-blog/"],"last_confirmed_at":"2026-10-23T13:55:20.576606+00:00","about_ref":"self","source_surface_ref":"https://www.embark-marketing.com"},{"label":"Organization statement","value":{"kind":"foundation","@type":"OrganizationStatement","state":"supported","reason":"heading \"Phase 1: Website Redesign & SEO Foundation (August 2025)\" says \"foundation\" (+3); section \"STRATEGIC APPROACH: INTEGRATED DIGITAL FOUNDATION\" says \"foundation\" (+2); paragraph \"Before launching paid campaigns, the Embark Team completely rebuilt the digital\" says \"foundation\" (+1)","support":6,"evidence":[{"kind":"foundation","text":"Before launching paid campaigns, the Embark Team completely rebuilt the digital foundation to maximize both paid and organic performance.","heading":"Phase 1: Website Redesign & SEO Foundation (August 2025)","section":"STRATEGIC APPROACH: INTEGRATED DIGITAL FOUNDATION","source_url":"https://www.embark-marketing.com/restaurant-google-ads-case-study/"}],"state_reason":"the heading or section above it and its own paragraphs both state it"},"basis":"publisher_declared","via":["https://www.embark-marketing.com/restaurant-google-ads-case-study/"],"last_confirmed_at":"2026-10-23T13:54:51.290499+00:00","about_ref":"self","source_surface_ref":"https://www.embark-marketing.com"},{"label":"Organization statement","value":{"kind":"foundation","@type":"OrganizationStatement","state":"candidate","reason":"section \"Phase 1: Website Redesign & SEO Foundation (August 2025)\" says \"foundation\" (+2)","support":2,"evidence":[{"kind":"foundation","text":"Site redesign focused on conversion optimization and keyword research.\nMobile-responsive design (60% of wedding searches occur on mobile)\nFast page load times to improve Quality Scores and user experience\nSimplified navigation, reducing friction for users\nTrust elements (testimonials)\n/wedding-coffee-cart\nKeyword-optimized for “wedding coffee cart,” “wedding coffee bar san antonio”\nEmotionally focused, bride-focused messaging\nWedding-specific imagery and testimonials\n/coffee-cart-for-corporate-events\nB2B language and professional positioning\nCorporate event keywords: “corporate coffee catering,” “office event coffee”\nEfficiency and reliability messaging\n/coffee-cart-for-private-events\nSpecific use cases: birthday parties, baby showers, celebrations\nFamily-friendly imagery\nFlexible package options to suit a variety of events\nPersonalization for services emphasis\nlocation pages\nLocation pages developed for surrounding areas of San Antonio\nLocation-based keywords embedded throughout","heading":"Website Architecture Overhaul:","section":"Phase 1: Website Redesign & SEO Foundation (August 2025)","source_url":"https://www.embark-marketing.com/restaurant-google-ads-case-study/"}],"state_reason":"the heading or section above it states it; its own paragraphs do not"},"basis":"publisher_declared","via":["https://www.embark-marketing.com/restaurant-google-ads-case-study/"],"last_confirmed_at":"2026-10-23T13:54:51.290499+00:00","about_ref":"self","source_surface_ref":"https://www.embark-marketing.com"},{"label":"Organization statement","value":{"kind":"foundation","@type":"OrganizationStatement","state":"candidate","reason":"section \"Phase 1: Website Redesign & SEO Foundation (August 2025)\" says \"foundation\" (+2)","support":2,"evidence":[{"kind":"foundation","text":"Comprehensive keyword research identifying high-intent, low-competition terms\nOn-page optimization: title tags, meta descriptions, header structure\nLocal SEO signals: San Antonio-specific content throughout\nSchema markup for local business and events\nInternal linking strategy connecting service pages\ncontent targeting long-tail keywords","heading":"SEO Optimization Strategy:","section":"Phase 1: Website Redesign & SEO Foundation (August 2025)","source_url":"https://www.embark-marketing.com/restaurant-google-ads-case-study/"}],"state_reason":"the heading or section above it states it; 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